Tag Archive | "workshop"

Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so
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Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for
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Free Workshop *Today* on an Awesome New Content Tool

First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why
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SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts

Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21.

The post SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts appeared first on Search Engine Land.



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Workshop: “Link Audit as a Penguin Safety Measure”, June 4 2013 London

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The workshop is run by SearchWorks and Julia Logan a.k.a. Irish Wonder, with special guest Dixon Jones of Majestic SEO. For anyone who can make it, I’d say this is going to be an excellent event.

The new Penguin 2.0 rolled out about a week ago, with the aim of reducing webspam and favoring quality content in the search results.

Thanks to SearchMetrics, we did get early data on winners and losers The jury is still out on how successful it was – several game sites took a hit, but then so did the Salvation Army, which is a surprise.

The Penguin 2.0 algorithm update means that the quality of links is even more important than before. But how exactly do you figure out what’s a good quality link? How do you know the kind of links that will hurt you, and the kind that will do you good?

There are some clues on what you should be doing in Matt Cutt’s video, but you’re going to need more information to get a clear picture.

That’s where seminars like the one on the 4th come in handy, and of course – the Wordtracker Newsletter and Academy. In this week’s upcoming Wordtracker Newsletter Koozai’s Emma North will have useful tips on how to recover from Penguin 2.0 and Ken McGaffin will be telling us how to expand our search for relevant links.

Find out more about “Link Audit as a Penguin Safety Measure” (4 June, 2013)

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B2B Marketing: Focused top-of-the-funnel campaign fills day-long workshop in target market

At the MarketingSherpa B2B Summit at San Francisco this week, Michelle Mogelsen Levy, Associate Vice President Marketing Programs, ECI Telecom, presented a case study on a successful quick-hit top-of-the-funnel effort that had the side benefit of getting already close Marketing and Sales teams into even closer alignment.
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