Tag Archive | "Ways"

3 Ways to Create ‘Next Level’ Content

This week, we offered concrete ways to make your content more memorable, more compelling, and more attractive to your audience. The three blog posts and podcast episodes I highlight below each give easy-to-implement advice that can transform your work. On Monday, Loryn Thompson kicked us off with a post about respecting your audience’s intelligence and
Read More…

The post 3 Ways to Create ‘Next Level’ Content appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses

It’s common for non-writers to have trouble understanding how writing for a living actually works. They imagine bespectacled introverts pounding away at their keyboards, detached from social settings and business transactions. How is a reclusive life compatible with a sustainable job? Writing is solitary work, but professional writers know publishing is a collaborative process. And
Read More…

The post 7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfish

We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this extra-special holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts

3 way to give your content efforts a boost

Click on the whiteboard image above to open a high resolution version in a new tab!


Video Transcription

Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns.

I’ve seen that many, many folks in the SEO world, of course, naturally, are investing in content marketing because content is the path to links and amplification and search traffic. Sometimes those content campaigns can feel a little stale or repetitive. So I have some creative ideas, things that I’ve seen some people executing on that I think we might be able to leverage for some of our work.

1. Niche groups

First one, if you can identify in your community these sort of small but vocal niche groups that are . . . when I say your community, it doesn’t have to be people you already reach. It can be people inside the community of content generation and of topical interest around your subject matter. Then help them to amplify their voices or their causes or their pet projects, etc.

So I’ll use the example of being in the foodie and gourmand world. So here’s a bunch of foodies. But this particular tiny group is extremely passionate about food trucks, and, in particular, they really hate the laws that restrict food truck growth, that a lot of cities don’t allow food trucks to be in certain spaces. They have to jump through a bunch of hoops to get licensed. They are not permitted to be permanently in a place for a whole week. Whatever it is, whatever those legal restrictions are. So by serving this small group, you might think that content is way too niche.

The wonderful part is that content is the kind that gets amplified very loudly, very repetitively, that can help you earn links and traffic to this small community. If that community is small and loud and feels like their voices aren’t being heard elsewhere, you can build some great brand advocacy inside that group as well. By the way, I would urge you to be authentic, choose causes that you or your company also care about. Don’t just pick something at random.

2. Products and services

Second, if you can, try and seek out products and services that your audience uses or needs, but that doesn’t actually directly conflict with your business. Then create a resource that lists or rates or ranks and recommends those top choices. We’ve actually done this a few times at Moz. I have this recommended list of agency and consultant providers, but Moz does not compete with any of those. But it’s a helpful list. As a result of listing those folks and having this sort of process around it, many of those people are pumping up that content.

Now here’s another example. Foodie Moz, Foodie Moz sounds like a great domain. I should go register that right after this hat stops hitting me in the back of the head. I don’t know how Santa deals with that. So Foodie Moz presents the best cookbooks of 2017. Now, Foodie Moz might be in the food and recipe world. But it turns out, the wonderful part is cookbooks are something that is used by their audience but not directly conflicting with them.

Since it’s not self-promotional, but it is useful to your audience, the likelihood that you can earn links and amplification because you seem like a non-self-interested party is much greater. You’re providing value without asking anything in return. It’s not like anyone buying these cookbooks would help you. It’s not like you have some ulterior motive in ranking this one number one or that one number two. You’re merely putting together an unbiased set of resources that help your audience. That is a great way to get a piece of content to do well.

3. Content creators

Third, last but not least here, if you can, find content creators who have been very successful. You can recruit them, the people who have had hit pieces, to create content for your brand. In a lot of ways, this is like cheating. It’s almost like buying links, except instead of buying the links, you’re buying the time and energy of the person who creates content that you have high likelihood or high propensity for being successful in that content niche with what they create because of their past track record and the audience they’ve already built.

Pro-tip here. Journalists and media contributors, even contributors to online media, like a BuzzFeed or something like that, are great targets. Why? Well, because they’re usually poorly paid and they are desperate to build a portfolio of professional work. Some of these folks are insanely talented, and they already have networks of people who have liked their work in the past and have helped amplify them.

So if you can use a tool like BuzzSumo — that would be generally what I’d recommend, there’s a few others, but BuzzSumo is really great for this — you can search for, for example, recipes and see the most shared content in the recipe world in, say, the last three months. Then we can identify, “Oh, here we go. This person wrote the hardest recipe challenge gifts. Oh, all right. That did really, really well. I wonder if we can see who that is. Oh look, she does freelance work. I bet she can write for us.”

It’s like cheating. It’s a great hack. It’s a great to way to recruit someone who you know is likely to have a great shot at their work doing well, give them the freedom to write what they want, to create what they want, and then host it on your site. A great way to do content creation, for a decent price, that has a high likelihood of solid amplification.

All right, everyone, look forward to some of your thoughts and tactics. For those of you who celebrate Christmas, a Merry Christmas from all of us at Moz. For those of you who celebrate Hanukkah, happy belated Hanukkah. I know that I’m filming this during Hanukkah, but it’s probably after Hanukkah that you’re seeing it. For those of you who are celebrating any other holiday this year, a very happy holiday season to you. We look forward to joining you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Find More Articles

Posted in Latest NewsComments Off

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

The post 6 ways ad…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

3 Simple Ways to Overcome Surprising Challenges of Working from Home

“Wow, you have the best job ever, getting to work from home.” “You’re so lucky. I wish I had that option.” Those are some of the comments I hear when I mention to others I work from home. Typically, I just nod and say, “Yes, it’s awesome.” I love working from home because I get
Read More…

The post 3 Simple Ways to Overcome Surprising Challenges of Working from Home appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

7 Ways to Coach Writing Clients on Finding Their Remarkable Voices

Cover your ears for a second. My wife can sing. I can’t. There, I admitted it. But, we do have one thing in common — we both think we can. Only one of us is right (ahem). In the world of business, we all put out a tune. A vibe. A voice. Customers flock to
Read More…

The post 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Related Articles

Posted in Latest NewsComments Off

How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)

With the release of the Outfitter Pro Premium WordPress theme, Rafal Tomal and I have been talking a lot about ecommerce websites. Naturally, Rafal has great ideas about designing a t-shirt store, while I’m interested in how I can market an ecommerce store with, yes, geeky merchandise, but also robot kits and other nerdery for
Read More…

The post How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started) appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

The Bold and the Stressful: Smart Ways to Make a Big Move

Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed
Read More…

The post The Bold and the Stressful: Smart Ways to Make a Big Move appeared first on Copyblogger.


Copyblogger

Find More Articles

Posted in Latest NewsComments Off

37 Ways to Rock Your Content

37 Ways to Rock Your Content

Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content.

Specifically, we have 37 ideas.

On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts. (These could, of course, be blog posts, podcast episodes, videos, or whatever content form rocks your world.)

On Tuesday, Jerod contributed three steps you should take right away to improve your site’s SEO.

And on Wednesday, I added 10 ideas for bringing the sizzle back when you’ve lost that loving feeling for your content. Because it happens, my friends, it happens.

Over on Copyblogger FM, we published an encore presentation of my podcast episode on the 10 quality signals that search engines look for on your site. These not only make your site look better, they actually … make your site better.

Jerod wrapped up our list on the Sites podcast, with 10 goals that make content marketing meaningful.

There you have it: 37 specific steps you can take to have more fun, create better content, and reach more people. Which one are you going to try first?

That’s it for this week — have a great weekend, and we’ll see you Monday. :)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


shift from publishing content to building anticipation for your next installmentHow to Turn One Content Idea into a Fascinating Four-Part Series

by Stefanie Flaxman


true masters of search engine optimization are masters of listening and empathy3 Important SEO Steps to Take Right Away

by Jerod Morris


turn your back on burnout and get excited about your site againBored with Your Blog? These 10 Tips Will Make You Fall in Love Again

by Sonia Simone


Bonus: I want your website questions!Bonus: I want your website questions!

by Jerod Morris


10 Quality Factors Search Engines Need to See on Your Site10 Quality Factors Search Engines Need to See on Your Site

by Sonia Simone


10 Goals that Make Content Marketing Meaningful10 Goals that Make Content Marketing Meaningful

by Jerod Morris


Busting the Myth of the Starving Artist with Jeff Goins: Part TwoBusting the Myth of the Starving Artist with Jeff Goins: Part Two

by Kelton Reid


From Side Hustle to Digital Domination, with Nathan ChanFrom Side Hustle to Digital Domination, with Nathan Chan

by Brian Clark


How Do I Create a Call-In Show?How Do I Create a Call-In Show?

by Jerod Morris & Jon Nastor


The post 37 Ways to Rock Your Content appeared first on Copyblogger.


Copyblogger

Related Articles

Posted in Latest NewsComments Off

Advert