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Wanted: Session ideas for SMX West





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Wanted: Nominations for this year’s ‘Naughty & Nice’ list

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?



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Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute…



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Wanted: Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the…



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The Powerful Resource You’ve Always Wanted When Presented with Creative Challenges

how to avoid copycat content

In the fall of 2008, I had every aspect of running my online copy editing business carefully mapped out — but the unpleasant reality that callously illuminated my pretty little map was that there wasn’t much of a business to run.

I had a few clients to keep me busy, but I put way too much hope in my bare-bones website.

At the time, I thought that the mere presence of a website would make clients flock to me and graciously ask for writing help. I’d have a steady flow of clients who were happy to pay me substantial fees, and to pass the time between copy editing work, I’d recline comfortably, eat bon bons, and file my nails.

I was incredibly disappointed and frustrated not only because that scenario was not my reality, but also because I didn’t know the most effective ways to promote my online business.

I pressed on and remembered that a former co-worker once mentioned a blog about online marketing called Copyblogger.

Customize your content marketing

After discovering that content marketing seemed like a great way to promote my online business, I realized I had a lot of work to do.

What was I going to write about?

If I just copied what other freelance copy editors wrote about on their blogs, my writing wouldn’t stand out.

I didn’t want to invest time creating content that would just be ignored.

As I carefully studied all of the online content I consumed, I discovered that you can observe and implement best practices without duplicating other content.

There is a truly-you version of what someone else does. You don’t need to duplicate their style to get their results.

In fact, someone else’s approach probably won’t work for you, because when you write in someone else’s voice, the content sounds lackluster. Copycat content reeks of inauthenticity.

How do you know when you’re going in the right direction?

I always say there should be people who hate your writing. When everyone likes your writing, you haven’t made enough impact.

For instance, there should be someone who thinks it’s really dumb that you wrote about the serendipitous way you discovered your favorite recipe for an organic, non-toxic bathroom cleaner.

Because for every person who thinks it’s dumb, there is another person who is delighted you shared your recipe; it’s exactly what he was looking for — and he feels a connection with you because your story is his story.

Since you contributed a personal anecdote rather than just listing the ingredients in the recipe, you’ve helped a reader get to know you. Now, he values you as a resource. It’s these individual moments of connection that help you build your audience.

So, don’t aim to please.

Aim to connect.

Aim to show you are an individual who has a unique perspective that can help others.

Once you stop being afraid of showing all of the personality quirks that make you you, your writing will shift.

It will begin to become an effortless extension of yourself. That’s how you develop your own writing voice over time.

Writing advice for the digital age

You don’t necessarily want to follow the advice, “Write the way you speak.” When you write the way you speak, your text may be a convoluted mess.

Your lumpy, raw message needs to be revised into razor-sharp, intentional content that guides your readers in a way no one else does.

That’s why people will visit your site for advice. That’s why they’ll sign up for your email list.

When you become the Editor-in-Chief of your own digital media platform, your content plays a central role in your business and allows you to be a mentor — the same way Copyblogger was my mentor during my online business journey.

Ultimately, your content will help you achieve your business goals.

Craft your individual marketing story

If I was going to write about the same topics discussed on many other websites, I had to intentionally infuse my content with my personality and interests outside of copy editing and proofreading in a way that could provide value for readers.

I have a bachelor’s degree in philosophy, so I created an environment on my blog that was more than just writing and editing tips.

My marketing story treated “writing” as the choices you make in life, and “editing” as the ability to stay vigilant about the changes you can implement to improve anything you do — in any part of your life.

And that story has evolved into the content on my podcast Editor-in-Chief.

Warning: there’s a fine line between “personality” and “train wreck”

On a recent episode of Confessions of a Pink-Haired Marketer, Sonia Simone beautifully summed up an important disclaimer I have to make about infusing your personality into your content.

Sonia said:

Personality matters, but train wrecks die broke.

While you want to utilize your personality in a way that makes your communication engaging, you don’t want to just vomit the minutia of your daily life in an unfocused way.

That activity may be therapeutic for you, but those musings work best as private content. They’re different from the type of strategic content you want to publish for your business.

Balance thoughtful, useful information about a topic with your distinct worldview

Every time I sit down to write, it’s still a constant challenge to create not-to-miss, valuable, unique content that will benefit my readers — and the answer to how I do that is still me.

For your content, it’s you.

Here’s your task:

First, balance thoughtful, useful information about a topic with your distinct worldview, and then synthesize your ideas through a cohesive, focused lens that keeps your readers interested from the first word in your headline through the last word on the page.

About the author

Stefanie Flaxman

Stefanie Flaxman is Copyblogger Media’s Editor-in-Chief. Don’t follow her on Twitter.

The post The Powerful Resource You’ve Always Wanted When Presented with Creative Challenges appeared first on Copyblogger.


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Everything You wanted To Know About Solar Panels

Solar energy facts

The history of solar panels can be dated back to 1839 as this was the period when French physicist Antoine-Cesar Becquerel made the astonishing discovery of the photovoltaic effect. This surprising discovery took place during an experiment that involved an electrolytic cell made from two metal electrodes and was placed within an electrolyte solution. Antoine-Cesar Becquerel discovered during the experiment that when the electrolytic cells were exposed to light, it produced a certain amount of electricity. The more the light, the more the production of electricity and that is how solar panels actually came into the picture.

Almost 50 years later in 1883, the first solar cell was developed by Charles Fritts and it was formed using selenium coating sheets with a micro-thin layer of gold. Between the period of 1883 and 1941 there were several scientists as well as inventors who with the help of companies started experimenting with solar energy. It was during this period that Clarence Kemp, an inventor from Baltimore patented the first ever commercial water heater that was being powered by solar energy. Apart from this, the great scientist Albert Einstein also published a thesis on photoelectric effect and within a short period of time received the coveted Nobel Prize for his thesis and valuable research.

Around 1941, an American inventor named Russell Ohl who was working for Bell Laboratories patented the first ever silicon solar cell. This new invention was spearheaded by the Bell Laboratories and they went on to produce the first ever crystalline silicon solar panel in the year 1954. This was the most effective solar cells in that era as it achieved a 4 percent return on overall energy conversion. In the next few years several scientists from all over the world continued their research, study and experimentation to improve upon the original solar cells and started producing solar cells that gave 6% efficiency on overall energy conversion.

The first ever large scale deployment and use of solar energy ever recorded was in space satellites. USA was the first country to enable production of solar cells that gave 20% efficiency and this was in the year 1980. By 2000, USA had produced several solar cells that were producing 24% efficiency. Last year, two large companies, Emcore Photovoltaics and Spectrolab rose to dominate the world of solar cell production by producing cells that gave 28% efficiency.

Working of Solar Panels

The solar panel basically consists of pure silicon. Silicon is first stripped of all its impurities and hence provides the most ideal neutral platform for enhancing the transmission of electrons. In its natural state, Silicon can carry at the max four electrons although it has the ability to carry eight. So mathematically speaking it has enough room for 4 more electrons.

When a silicon atom is made to come into contact with a second silicon atom then each of them receive each other’s extra four electrons. So the 8 electrons satisfy a single silicon atoms’ needs and this results in the creations of a strong bond but the fact is that there are no negative or positive charges. To produce a large piece of pure silicon, the silicon atoms have to go through the process of combination for years. Once the pure silicon is ready, it is applied on to the plates of solar panels. When silicon is combined with other elements then it produces a positive or negative charge.

Solar panels are being looked as the provider of tomorrow as the other forms of creating electricity are getting replenished by the day. There are several online sources and websites who are selling solar panels with a power range that varies from 10WP to 280WP.

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Wanted: Session Ideas For SMX West

Do you have a topic you’d like to see covered in a session at SMX West 2015 on March 3-5, 2015? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can…



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Wanted: Session Ideas For SMX East

Do you have a topic you’d like to see covered in a session at SMX East on October 1-3, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can [...]



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Mid-level Linux Sysadmin wanted

We are looking for a Linux SysAdmin to join on a permanent basis.

The successful applicant will be responsible for managing our infrastructure and supporting five Rails3 apps spread over 14 machines. We’re using technologies such as Puppet, Redis, Resque and Sphinx.

The ideal candidate will have:

•   A thorough understanding (minimum 3 years experience) of sysadmin (networks, firewalls, shell scripting, virtualisation, RAID disk management) and best practice
•   A good knowledge of CentOS/RHEL Linux
•   Knowledge of Puppet
•   Knowledge of Zabbix
•   Admin experience with MySQL
•   Worked in a web services company
•   Working knowledge of performance metrics and tuning
•   An understanding on machine life cycle management
•   Working experience of the agile development process

You will be responsible for sourcing new services and migrating our legacy systems.

At Wordtracker we offer a great company culture. You will be based in a modern open plan office – with exposed brickwork, lots of space and plenty of natural light – in north London (Kentish Town, about five minutes walk from the tube).

We work in a pretty casual environment with flexible working hours. We have a stand-up every morning at 10am and our lunch on Fridays is provided from a local organic cafe. Of course, there’s always plenty of fruit and snacks in the office, a holiday allowance of 23 days a year and a contributory pension scheme.

If you feel you have what it takes to make this role a success please send your CV, or any questions, to johnno@wordtracker.com by 27 January 2012.

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