Tag Archive | "want"

We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep. We’re trying to take products to market that are end to end about sleep solutions. We want to be the world’s first global sleep brand and we think we’re well on our way to doing that.”

Philip Krim, Casper co-founder and CEO, discusses how Casper, a highly successful direct to consumer brand (DTC), is still in the early days of growth in an interview on CNBC:

We Want To Be the World’s First Global Sleep Brand

We actually think Casper stands alone. We really consider ourselves the sleep company. Everything we do is about helping our customers sleep better. We think end to end about sleep. It’s about getting a great mattress but it’s about everything that could help you sleep. In January we launched a technology product, a lighting product, that actually helps you wake up better and fall asleep better. We’re trying to take products to market that are end to end about sleep solutions. We want to be the world’s first global sleep brand and we think we’re well on our way to doing that.

We think we’re really one of the first of our kind. We were a digitally native business, having launched online with Casper.com, but we’re actually now scaling our business offline as well. We’ve opened up 23 retail stores and we have great partners with folks like Target. We believe that we will have a business where no matter how consumers want to shop for our products we have great products and great experiences. We actually think there’s really not a public company comp that’s done that journey.

Repeat Revenue Increases Dramatically As We Launch New Products.

Yesterday we launched our hybrid line which is actually the combination of innerspring technology and foam technology. We launched two different models around that. For us, we’re actually still able to compress those mattresses, ship them anywhere in the country, and they’re really phenomenal products that we’re in development for over a year in our Casper Labs program based in San Francisco. From a cost structure, it works just the same way as our foam mattresses. You can compress it, you can ship it anywhere, it’s super fun to open and they sleep really great.

We make great pillows, we make great sheets, and we make great lighting products. We are seeing higher and higher attachment rates as we launch new products and we’re seeing repeat revenue increase dramatically as we launch new products. We’re only a five-year-old company, actually as of this month. We launched April of 2014. As we get our customers to be a little bit more mature we’re seeing them come back time and time again not just to buy mattresses but to buy our full suite of products. That’s really exciting for us.

We’re In the Early Days of Scaling

We actually changed the way that you would return a mattress. In the industry traditionally it’s a huge pain, but with us, you call us up and we’ll pick up the mattress. You don’t even have to pack it back up, nothing. We will come to pick it and up and then we donate it locally. We appreciate that you gave us a shot. We also are changing the way that people shop for the products. We have our Casper.com website where you can learn all about these great products but we have 23 stores that we’ve opened. We’re opening up over a dozen this quarter, two this week in fact, and those stores are a great complement to the online experience.

We don’t break out profitability overall. Casper has a great product, we have a great business model, and we’re seeing that by taking it to market both online and offline that it’s actually growing our online business in a very efficient way. We think this go to market strategy is working well. We’re in the early days of scaling it and we believe we can keep building this out for years to come.

We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

The post We Want To Be the World’s First Global Sleep Brand, Says Casper CEO appeared first on WebProNews.

WebProNews

Related Articles

Posted in Latest NewsComments Off

We Want America To Be the Leader in 5G, Says FCC Chairman

“We want America to be the leader in 5G,” says FCC Chairman Ajit Pai. “We want to put the building blocks in place so that we can have the possible fastest network so all applications can operate at scale. We think America is the best home for this innovation and investment. If we get it right, especially when it comes to a transformative technology like 5G, we’re confident that we will see even more competition and more innovation.”

Ajit Pai, Chairman of the Federal Communications Commission, discusses how 5G is important to national competitiveness and national security in an interview on Fox Business:

We Want America To Be the Leader in 5G

I think 5G is coming online soon. We already see some American carriers doing trials across the United States. That’s in part because we want America to be the leader in 5G. That’s part of the reason the President and I are doing this event to highlight the early success America has had and to forecast some of the steps we are going to take to continue the momentum. We want America to continue to be the leader in this next generation of wireless connectivity.

We want to put the building blocks in place so that we can have the possible fastest network so all applications can operate at scale. We think America is the best home for this innovation and investment. If we get it right, especially when it comes to a transformative technology like 5G, we’re confident that we will see even more competition and more innovation. Ultimately, that’s what others will have to think about in terms of the appropriate regulatory framework. There’s no question that there have been serious issues raised about privacy and the like that Congress is wrestling with when it comes to regulation of Silicon Valley.

5G is Critical to National Competitiveness and National Security

At the FCC and across the United States government we want to make sure that our networks, especially our next generation 5G networks, are secure and reliable. We do have concerns about any company, any entity, that may have to comply with requests from the intelligence services of a foreign country. That is essentially one of the concerns (regarding Huawei) that have been raised here.

That’s why at the FCC I proposed banning the use of federal funding extended by the FCC from being used on equipment or services that come from companies that have been determined to present a national security threat. This is especially true as we emerge into this 5G environment where some of the networks could be managed from abroad using various software tools. We want to make sure that our networks are secure. That is the base level of expectation that any government should have.

We have to think very seriously about what types of equipment and services we include in our networks here. We are working with some of our counterparts around the world to emphasize to them how important it is to think about the security of these networks. The United Kingdom, for example, recently put out a cybersecurity report about that company (Huawei) that I would certainly bring to peoples attention. Ultimately, these networks are very critical for national competitiveness and national security. We need to make sure they are as reliable as possible.

We Want America To Be the Leader in 5G, Says FCC Chairman Ajit Pai

The post We Want America To Be the Leader in 5G, Says FCC Chairman appeared first on WebProNews.

WebProNews

Posted in Latest NewsComments Off

Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I think Tommy Hilfiger does it well.”

Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger, discusses how the company has turned around by focusing on ecommerce, technology, and connecting with young consumers. He was interviewed on CNBC:

Consumer Experience is Critical

You have to be willing to make the investment. I think we really have done it (turned around the company), from not only a brand marketing point of view, but investing in all the new technologies and investing in the ecommerce platforms that really will drive the business going forward. Our stores are highly profitable and we need to continue to invest in those stores. The consumer experience is critical and we’re making connections with a younger and younger consumer.

We’re all dealing with the challenge of the distribution models changing, but fundamentally we’ve always been a multi-channel retailer. We have big businesses in brick and mortar, both direct-to-consumer in our own stores and through our key wholesale partners like Macy’s here in the US or Galeries Lafayette in Europe. Those key players we continue to invest back into those platforms.

Younger Consumers Want To Connect Emotionally with Brands

The challenge with that high-end collector fashion business is are you connecting with a younger consumer today and how do you make your investments as you as you go forward? I think it needs to be more balanced than it’s been. Especially today, younger consumers want to connect emotionally with brands. They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand.

I think Tommy (Hilfiger) does it well. We just have a fashion show in Paris with Tommy selling product immediately after that trying to connect with the consumer at more affordable price points than what you would see from the luxury point of view. That’s how you build big businesses. We’re not trying to build niche businesses selling just $ 2,000 men’s suits or evening gowns. We’re really about building big lifestyle businesses.

The post Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO appeared first on WebProNews.

WebProNews

Posted in Latest NewsComments Off

What People Actually Want to Avoid (It’s Not Marketing and Selling)

Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have….

The post What People Actually Want to Avoid (It’s Not Marketing and Selling) appeared first on Copyblogger.


Copyblogger

Find More Articles

Posted in Latest NewsComments Off

How to get links to your site: Create content that people want to link to

At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Get What You Want Faster with These 3 Relationship-Building Tips

I’m not too humble to proclaim that clear communication is my strong suit. Each day, I make a concerted effort…

The post Get What You Want Faster with These 3 Relationship-Building Tips appeared first on Copyblogger.


Copyblogger

Related Articles

Posted in Latest NewsComments Off

Want to Persuade Your Audience to Take Action? First, Look for Clarity

Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about…

The post Want to Persuade Your Audience to Take Action? First, Look for Clarity appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
Read More…

The post Want Better Results? Ask Better Questions. Here’s How appeared first on Copyblogger.


Copyblogger

Related Articles

Posted in Latest NewsComments Off

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker!

Posted by Danielle_Launders

MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers.

What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for the majority of our talks. But every year we reserve six 15-minute community speaking slots, where we invite anyone in the SEO community to pitch to present at MozCon. These sessions are both an attendee favorite and a fabulous opportunity to break into the speaking circuit.

Katie Cunningham, one of last year’s community speakers, on stage at MozCon 2017

Interested in pitching your own idea? Read on for everything you need to know:

The details

  • Fill out the community speaker submission form
  • Only one submission per person — make sure to choose the one you’re most passionate about!
  • Pitches must be related to online marketing and for a topic that can be covered in 15 minutes
  • Submissions close on Sunday, April 22nd at 5pm PDT
  • All decisions are final
  • All speakers must adhere to the MozCon Code of Conduct
  • You’ll be required to present in Seattle at MozCon

Ready to pitch your idea?

If you submit a pitch, you’ll hear back from us regardless of your acceptance status.

What you’ll get as a community speaker:

  • 15 minutes on the MozCon stage for a keynote-style presentation, followed by 5 minutes of Q&A
  • A free ticket to MozCon (we can issue a refund or transfer if you have already purchased yours)
  • Four nights of lodging covered by Moz at our partner hotel
  • Reimbursement for your travel — up to $ 500 for domestic and $ 750 for international travel
  • An additional free MozCon ticket for you to give away, plus a code for $ 300 off of one ticket
  • An invitation for you and your significant other to join us for the pre-event speakers dinner

The selection process:

We have an internal committee of Mozzers that review every pitch. In the first phase we review only the topics to ensure that they’re a good fit for our audience. After this first phase, we look at the entirety of the pitch to help us get a comprehensive idea of what to expect from your talk on the MozCon stage.

Want some advice for perfecting your pitch?

  • Keep your pitch focused to online marketing. The more actionable the pitch, the better.
  • Be detailed! We want to know the actual tactics our audience will be learning about. Remember, we receive a ton of pitches, so the more you can explain, the better!
  • Review the topics already being presented — we’re looking for something new to add to the stage.
  • Keep the pitch to under 1200 characters. We’re strict with the word limits — even the best pitches will be disqualified if they don’t abide by the rules.
  • No pitches will be evaluated in advance, so please don’t ask :)
  • Using social media to lobby your pitch won’t help. Instead, put your time and energy into the actual pitch itself!
  • Linking to a previous example of a slide deck or presentation isn’t required, but it does help the committee a ton.

You’ve got this!

This could be you.

If your pitch is selected, the MozCon team will help you along the way. Whether this is your first time on stage or your twentieth, we want this to be your best talk to date. We’re here to answer questions that may come up and to work with you to deliver something you’re truly proud of. Here are just a handful of ways that we’re here to help:

  • Topic refinement
  • Helping with your session title and description
  • Reviewing any session outlines and drafts
  • Providing plenty of tips around best practices — specifically with the MozCon stage in mind
  • Comprehensive show guide
  • Being available to listen to you practice your talk
  • Reviewing your final deck
  • A full stage tour on Sunday to meet our A/V crew, see your presentation on the big screens, and get a feel for the show
  • An amazing 15-person A/V team

Make your pitch to speak at MozCon!

We can’t wait to see what y’all come up with. Best of luck!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Posted in Latest NewsComments Off

Advert