Tag Archive | "Video"

The Great Facebook Video Swindle

Back in the day, only digital publishers and marketers knew to never trust Facebook. You know, like that one time…

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A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

Posted by HayleyBowyer

Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them.

Yes, that’s right — the MozCon 2018 Video Bundle is here and we can’t wait share it with you!

Ready to dive in? Feel free to skip straight to the fun part!

Buy the MozCon 2018 Video Bundle

Did you attend MozCon 2018? You’re in luck! The full video bundle is included with your ticket price. Check your inbox for an email with a link to exclusive video access. Can’t find it? Email us — we’re happy to help!

If you weren’t able to make it, MozCon 2018 was awesome, to say the least. I’m not just saying that because I want to see you at MozCon 2019, but because, in just three short days, I witnessed magic happen.

No, not the kind you find at Disneyland (even though I firmly believe MozCon is Disneyland for marketers… but that’s another story), but the kind you find when you bring hundreds of people together from different walks of life, each with their own special talents, and watch them create one of the most thought-provoking, engaging, and inclusive communities I’ve ever seen. They fostered a wealth of knowledge and resources that left everyone with plenty of new ideas and answers to marketing’s most challenging questions. That, coupled with the impressive speaker line up and innovative topics, made 2018 one of the best MozCons to date. I am honored to have been a part of it.

Even our attendees thought so:

99.1% of attendees said they were either satisfied, very satisfied, or extremely satisfied with the conference overall.

And when it came to the topics, 77.8% said the topics were just the right amount of advanced — there was plenty to learn, but we weren’t too overwhelmed.


Here’s what Lily Ray, SEO Director at Path Interactive, had to say about MozCon 2018:

I’ve made MozCon an annual ritual. I leave each year feeling invigorated with new ideas, new skills, and a refreshed approach to client strategies. The information I’ve learned at MozCon has improved my abilities as an SEO and has led to better results for my clients.


I hope you experience a slice of MozCon magic with the MozCon 2018 Video Bundle. With it, you’ll gain access to 12 hours of content full of actionable tactics you can instantly put to work for you and your team. The sessions are sure to help energize your online marketing strategy.

What you’ll get:

For just $ 299, you can enjoy the full MozCon experience from the comfort of your home or office. The bundle includes:

  • 26 full-length videos from some of the brightest minds in digital marketing
  • Instant downloads and streaming to your computer, tablet, or mobile device
  • Downloadable slide decks for presentations

Buy the MozCon 2018 Video Bundle

Not convinced yet? Watch a session now… for free!

To help you decide whether the video bundle is right for you, we’re sharing one of our highest-rated sessions with you for free! In this session, Moz’s own marketing scientist and SEO extraordinaire Dr. Pete Meyers discusses mapping keywords to searcher intent and capitalizing on the promise of ranking to drive results that attract clicks and customers. Enjoy!

Ranking is a Promise: Can You Deliver? with Dr. Pete Meyers

Finally, a BIG thank you to the team who made MozCon and this video bundle possible. We love sharing all this knowledge and couldn’t do it without the support of our vendors, partners, and the entire MozCon team.

And to the community, we wish you happy learning and hope to see you at MozCon 2019!

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The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]

Posted by Alan_Coleman

The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy.

The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean insights.

Revenue volume correlations

One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently.

This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar of your digital marketing strategy.

And the stand out metric is (drumroll, please!)…

Number of sessions per user.

To put it plainly, the websites that generate the most online revenue have the highest number of sessions per user over 12 months. Check out the video below to get a detailed explanation of this phenomenon:

Video transcript available below

These are the top factors that correlated with revenue volume. You can see the other correlations in the full study.

Click to see a bigger version

  • Average pages per session (.37)
  • Average session length (.49)
  • Conversion rate by users (.41)
  • Number of sessions per user (.67)
  • Percentage of sessions from paid search (.25)

Average website engagement metrics

Number of sessions per user Average pages per session Average session duration Bounce rate Average page load time Average server response time
Retail 1.58 6 3min 18sec 38.04% 6.84 1.02
Multi-channel 1.51 6 3min 17sec 35.27% 6.83 1.08
Online-only 1.52 5 3min 14sec 43.80% 6.84 0.89
Travel 1.57 3 2min 34sec 44.14% 6.76 0.94
Overall 1.58 5 3min 1sec 41.26% 6.80 0.97

Above are the average website engagement metrics. You can see the average number of sessions per user is very low at 1.5 over 12 months. Anything a digital marketer can do to get this to 2, to 3, and to 4 makes for about the best digital marketing they can do.

At Wolfgang Digital, we’ve been witnessing this phenomenon at a micro-level for some time now. Many of our most successful campaigns of late have been focused on presenting the user with an evolving message which matures with each interaction across multiple media touchpoints.

Click through to the Wolfgang E-Commerce KPI Report in full to uncover dozens more insights, including:

  • Is a social media engagement more valuable than a website visit?
  • What’s the true value of a share?
  • What’s the average conversion rate for online-only vs multi-channel retailers?
  • What’s the average order value for a hotel vs. tour operator?

Video Transcript

Today I want to talk to you about the most important online consumer trend in 2018. The story starts in a client meeting about four years ago, and we were meeting with a travel client. We got into a discussion about bounce rate and its implication on conversion rate. The client was asking us, “could we optimize our search and social campaigns to reduce bounce rate?”, which is a perfectly valid question.

But we were wondering: Will we lower the rate of conversions? Are all bounces bad? As a result of this meeting, we said, “You know, we need a really scientific answer to that question about any of the website engagement metrics or any of the website channels and their influence on conversion.” Out of that conversation, our E-Commerce KPI Report was born. We’re now four years into it. (See previous years on the Moz Blog: 2015, 2016, 2017.)

The metric with the strongest correlation to conversions: Number of sessions per user

We’ve just released the 2019 E-Commerce KPI Report, and we have a standout finding, probably the strongest correlation we’ve ever seen between a website engagement metric and a website conversion metric. This is beautiful because we’re all always optimizing for conversion metrics. But if you can isolate the engagement metrics which deliver, which are the money-making metrics, then you can be much more intelligent about how you create digital marketing campaigns.

The strongest correlation we’ve ever seen in this study is number of sessions per user, and the metric simply tells us on average how many times did your users visit your website. What we’re learning here is any digital marketing you can do which makes that number increase is going to dramatically increase your conversions, your revenue success.

Change the focus of your campaigns

It’s a beautiful metric to plan campaigns with because it changes the focus. We’re not looking for a campaign that’s a one-click wonder campaign. We’re not looking for a campaign that it’s one message delivered multiple times to the same user. Much more so, we’re trying to create a journey, multiple touchpoints which deliver a user from their initial interaction through the purchase funnel, right through to conversion.

Create an itinerary of touchpoints along the searcher’s journey

1. Research via Google

Let me give you an example. We started this with a story about a travel company. I’m just back from a swimming holiday in the west of Ireland. So let’s say I have a fictional travel company. We’ll call them Wolfgang Wild Swimming. I’m going to be a person who’s researching a swimming holiday. So I’m going to go to Google first, and I’m going to search for swimming holidays in Ireland.

2. E-book download via remarketing

I’m going to go to the Wolfgang Wild Swimming web page, where I’m going to read a little bit about their offering. In doing that, I’m going to enter their Facebook audience. The next time I go to Facebook, they’re now remarketing to me, and they’ll be encouraging me to download their e-book, which is a guide to the best swimming spots in the wild west of Ireland. I’m going to volunteer my email to them to get access to the book. Then I’m going to spend a bit more time consuming their content and reading their book.

3. Email about a local offline event

A week later, I get an email from them, and they’re having an event in my area. They’re going for a swim in Dublin, one of my local spots in The Forty Foot, for example. I’m saying, “Well, I was going to go for a swim this weekend anyway. I might as well go with this group.” I go to the swim where I can meet the tour guides. I can meet people who have been on it before. I’m now really close to making a purchase.

4. YouTube video content consumed via remarketing

Again, a week later, they have my email address, so they’re targeting me on YouTube with videos of previous holidays. Now I’m watching video content. All of a sudden, Wolfgang Wild Swimming comes up. I’m now watching a video of a previous holiday, and I’m recognizing the instructors and the participants in the previous holidays. I’m really, really close to pressing Purchase on a holiday here. I’m on the phone to my friend saying, “I found the one. Let’s book this.”

Each interaction moves the consumer closer to purchase

I hope what you’re seeing there is with each interaction, the Google search, the Facebook ad which led to an e-book download, the offline event, back online to the YouTube video, with each interaction I’m getting closer to the purchase.

You can imagine the conversion rate and the return on ad spend on each interaction increasing as we go. This is a really powerful message for us as digital marketers. When we’re planning a campaign, we think about ourselves as though we’re in the travel business too, and we’re actually creating an itinerary. We’re simply trying to create an itinerary of touchpoints that guide a searcher through awareness, interest, right through to action and making that purchase.

I think it’s not just our study that tells us this is the truth. A lot of the best-performing campaigns we’ve been running we’ve seen this anecdotally, that every extra touchpoint increases the conversion rate. Really powerful insight, really useful for digital marketers when planning campaigns. This is just one of the many insights from our E-Commerce KPI Report. If you found that interesting, I’d urge you to go read the full report today.

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SearchCap: Google launches video cameos, state of local marketing report & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook Business Pages

Facebook redesigns biz Pages for utility as feed reach declines
Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch

Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook changed how its API is utilized by some 60K apps, including Twitter’s, doing away with cross-posted auto-tweets unless going through the more limited posting options of Facebook’s Share feature. Marketing Land

Move Over Millennials: It’s Time To Discuss How To Win With Generation Z Moms
An examination of digital native Gen Z moms and their online brand engagement traits and habits. Forbes

Making B2B video content work: marketers from Linkedln, Dailymotion and The Smalls share best practices
Marketers from LinkedIn (client), The Small, and Dailymotion take a serious look at what’s working in B2B video marketing, what isn’t, and why. The Drum

Facebook launches playable ads, tests retention optimization for app advertising
With Facebook’s recent launch, are playable ads likely to make their way into other, non-gaming areas of digital marketing? Marketing Land

‘Better ROI than influencers’: Meme accounts attract growing interest on Instagram
Brand and publisher partnerships look at engagement via meme, where even small follower counts can produce high engagement rates. DigiDay

2018 August 10 Statistics Image

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
A new study from Buffer and BuzzSumo examined Facebook posts from some 20,000 top brands, and results show posting volume has been up while page engagement has decreased. Buffer

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Snapchat’s Private Marketplace and non-skippable ad options were among several new beta features recently rolled out to publishers. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne ROI of Marketing Cartoon

A lighthearted look at the ROI of marketing by Marketoonist Tom Fishburne — Marketoonist

Anti-Poser CAPTCHA Asks User to Click ‘Every Real Punk Band’ — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Top 10 Content Marketing Blogs on the Internet Today — Blogging.org
  • Lee Odden — 50 Tips for Ad Agency New Business — Michael Gass
  • Lee Odden — Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
    CMSWire
  • Lee Odden — 9 Expert Guides: How to Win at Influencer Marketing — Marx Communications
  • Lee Odden — Main Stage Spotlight Speakers at Pubcon Pro Las Vegas — Pubcon

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll join us again next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick | http://www.toprankblog.com

The post Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick appeared first on Online Marketing Blog – TopRank®.

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SearchCap: YouTube video ads, AI-driven call intelligence, link building & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


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Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

Posted by AnnSmarty

A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.

The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it’s projected that by 2020, 82% of all consumer web traffic will be video.

Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.

With that in mind, what other options do we have?

More video hosting options

YouTube is not the only major video hosting platform out there. There are a few solid options that you want to consider. Here are three additional platforms and how they fit different needs:

YouTube

Vimeo Pro

Vimeo Business

Wistia

Cost

Free

$ 20 /m

$ 50 /m

$ 99 /m

What’s included

Unlimited videos

20GB per week

5TB per week

10 videos a month

Lead generation

No

No

Yes

Yes

Customizable player

No

Yes

Yes

Yes

Collaboration

No

No

Yes

No

Publish native to Facebook & Twitter

No

Yes

Yes

No

Clickable links

No(*)

Yes

Yes

Yes

Domain-level privacy

No

Yes

Yes

Yes

Analytics

Yes

Yes

Yes

Yes (**)

Video schema

No

No

No

Yes

Customer support

No(*)

Yes

Yes

Yes

Cons

Crowded, no good way to send viewers to your site…

Often has issues with bandwidth; videos load slower. If you are looking for organic visibility, it’s quite niche-specific (artists, etc.)

Most expensive

Best for

Anyone

Filmmakers

Agencies

Businesses

  • (*) Unless you become a YouTube Partner (which is next to impossible for new and medium-scale channels)
  • (**) I (as well as many reviewers) consider Wistia analytics much better than that of YouTube and Vimeo

Bottom line:

Choosing a video hosting platform is overwhelming but here are a few easy-to-digest takeaways from the above comparison:

  • YouTube is beyond competition. If you are into video marketing, you need to be there, at least for the sake of being discovered through their search and suggested videos. However, a YouTube account is only good for promoting the YouTube account. There’s little chance to drive leads to your site or build solid income there. You do need to be there for branding, though. Besides, none of the other options will offer an opportunity for such a powerful organic spread.
  • If you are into creative film-making (artists and storytellers), you’ll want to give Vimeo Pro a try. There’s a big community there and you want to be part of it to find partners/clients.
  • If you are a video marketing agency, Vimeo Business may be your platform of choice (thanks to their collaboration and multi-user support)
  • If you mostly need videos to embed on your landing pages, Wistia will save you tons of time. It’s the easiest to use and understand. No extra training needed. You don’t have to be an experienced filmmaker OR marketer to understand how it works and use its analytics.

Video courses and on-demand video

These days, anyone can create their own on-demand video channel. Isn’t it awesome? It’s also a very smart way to monetize your videos without forcing your viewers into clicking any ads or buying any affiliate stuff you didn’t create.

When consolidating your video marketing efforts into your own on-demand video channel, there are important goals to keep in mind (targeting at least several at a time being the smartest approach):

  • Creating a knowledge base around your product
  • Positioning your brand as a knowledge hub in your niche
  • Building up an additional conversion funnel (for those people who are not ready to buy yet)

To me, creating a video subscription channel seems to be a perfect way to monetize your video creation efforts for two very appealing reasons:

  1. You create a product of your own which you are able to sell. With that comes an ocean of opportunities, from enhanced branding to an ability to expand your reach to many more platforms where you can sell your product from.
  2. You build and nurture your own micro-community, which (if you do things right) are able to spread your word, refer more people to join and support you in your other endeavors.

With that in mind, which options do we have to create our own video course?

Not surprisingly, there are quite a few platforms that fall into two major groups:

  • Revenue sharing platforms. The power of those is that they are interested in selling your courses and there’s usually a community to market your course to. That benefit also creates one major drawback: Expect these platforms to dictate you how to format and market your course. Udemy is the best known example here: I started using it mostly for branding and quickly got discouraged due to their multiple restrictions and poor customer support. Still, it’s a good place to start.
  • VOD (video-on-demand) platforms. These will charge you a monthly fee but they will come with awesome marketing features and integrations, as well as total freedom as to what you want to do with your content and your audience. Like with anything, you get what you pay for.Uscreen is a big player here: You can choose your payment model, use your own domain, brand your course the way you want to, send email marketing emails to your students, and even create a custom smart phone app to give your students an alternative on-the-go way to consume your brand-owned content:

Uscreen course

Bottom line:

Like with video marketing platforms, there’s nothing preventing you from using both of the above options (for example, you can sell a lighter version of your course on Udemy and keep a more advanced, regularly updated version for your own domain) but just to give you an idea:

  • Udemy is best if you are very new to course creation and have no budget to start. It also makes it easy to keep an eye on competitors and understand your audience better by watching what and how they rate and review
  • Uscreen is a logical step further: Once you get more comfortable and have accumulated some videos you may want to bring it to the next level, i.e. create your own branded spot to engage your community better and build an alternative source of income.

Live streaming

Live streaming refers recording and simultaneously broadcasting your video to your audience in real time.

Live streaming has been getting bigger for a few years now and there’s nothing that would signal an upcoming slow-down.

The biggest players here are:

  • YouTube Live
  • Facebook Live
  • Periscope

All the above options are very interactive and engaging: You can see your viewers’ comments and reactions as you are streaming the video and you are able to address them right away.

In this case, your choice depends on your own marketing background: Stick to whatever channel currently works best for you in terms of follower/subscriber base and engagement.

Personally, Facebook is my preferred way to stream videos, not because of the actual audience size but because Facebook audience is more engaged. Besides, Facebook sends a notification to my friends whenever I go live which always results in more views.

But it’s possible that we don’t have to choose…

There are a couple of services that claim to stream “simultaneously” to several of the major platforms which is something I haven’t tried yet but I am definitely planning to. If you like the idea, here’s what I have been able to find so far:

Vimeo Live

Crowdcast Multistreams

Supported platforms

“Vimeo and Facebook, YouTube, or your favorite RTMP destinations”

“Facebook Live, Periscope, YouTube Live, and more”

Cost

$ 75 per month

$ 89 per month

Extra Pros

Comes with all Vimeo Business features (analytics, collaboration, hosting, etc.)

Comes with nice webinar hosting features

More tools to amplify your video marketing

In my previous article I listed lots of video creation and marketing tools and I didn’t want to leave you with no tools here as well.

If you have read up to this point, you must be very serious about your video marketing efforts. So to award you, here are a few awesome tools you may want to take note of:

Create: Lumen5

Here’s a nice tool I failed to mention in my previous post: Lumen5. If you are looking for an easy start for your video marketing campaign, take a look at this tool. It turns blog posts into videos and the result is pretty awesome.

lumen5

I don’t mean to say this tool is enough for a well-rounded video marketing campaign but it’s definitely a nice way to re-package your text content and broadcast your articles to video-only channels, like Youtube and Vimeo.

Monetize: Patreon

Apart from selling your videos as a separate project, there’s another cool way to monetize your video activity.

Patreon is nice platform aiming to help independent video creators: Set up your page and invite your social media followers to support your video creation efforts by a small monthly subscription. If you don’t want to sell anything, that’s a nice way to earn your living by engaging your supporters:

patreon

You can learn more on how it works from its current user here.

Monitor: Awario

There’s never one perfect method of doing marketing. There’s always a need to try different tools, formats and platforms. Monitoring your competitors is one great way to discover more of those tactics to play with.

Awario is a great solution to use for competitive multi-channel monitoring. They support all major media including Twitter, Facebook, YouTube, Reddit, blogs and more. You can easily filter out any channel to clear out clutter. YouTube monitoring is a life saver when it comes to keeping an eye on what your competitor is doing video-wise:

awario

When it comes to video marketing, I am not aware of any other solution for monitoring video content.

Conclusion

  • You don’t have to limit yourself to YouTube for video hosting, but you cannot really do without YouTube altogether.
  • When it comes to YouTube, it’s a powerful video discovery engine but there’s not much you can do to direct those viewers to your own site. You need to be there to be discovered, though.
  • When it comes to other video hosting platforms, every solution serves its own purpose, so choose one that will serve your needs best.
  • If you want to consolidate your video marketing efforts (which is a smart and logical step further), create your own on-demand video channel. These days it’s pretty easy and affordable.
  • Video live streaming is a great way to earn organic social media visibility. Choose your platform to stream based on your current level of engagement and reach. Or, try paid solutions that allow to stream to multiple platforms simultaneously

Are there more tools and platforms you are using? Let us know in the comments!

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3 Simple Keys to a Successful Video Strategy

When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He
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A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of
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The 2016 #MozCon Video Bundle Has Arrived!

Posted by Danielle_Launders

We’re excited to announce that the MozCon 2016 Video Bundle is ready! That means no more #FOMO — you can catch up on all 27 sessions and over 15 hours of online marketing goodness from some of the brightest minds in the industry. Want to earn more featured snippets? Yup, we cover that. Looking for new tools and tactics for link acquisition? You’ll learn that, too!

Can’t wait to get started? Feel free to jump ahead:

Buy the MozCon 2016 Video Bundle

If you attended MozCon 2016, don’t worry — the videos are included with your ticket. Just check your inbox for an email containing a unique link to redeem a free “purchase.”

MozCon 2016 was the best yet, and I’m not just saying that because I want ya’ll to join me at MozCon 2017. We are really proud of our program this year and can’t wait to share it with everyone, we think you’ll learn a ton and fall in love with the speaker lineup and presentations as much as we did.


The polls are in…

Here’s what our attendees had to say about their experience at MozCon:

Out of the attendees that completed the survey, over 60% said that the content presented was interesting and relevant to their work, while over 80% found that the content itself was advanced enough.

The bundle itself

You’ll have access to all of the presentations, which includes videos of the speakers as well as their slide decks.

For $ 299, the MozCon 2016 Video Bundle gives you instant access to:

  • 27 videos, that’s over 15 hours of content from MozCon 2016
  • Stream or download the videos to your computer, tablet, or phone. The videos are iOS, Windows, and Android compatible
  • Downloadable slide decks for all presentations

Buy the MozCon 2016 Video Bundle

Ready for your free full session?

We understand wanting to take a test drive before signing on the dotted line, which is why we’re sharing one of our highly-rated sessions with you! You can see what MozCon 2016 is all about with a full session from Joe Hall. He shares how information architecture shapes the way we organize data and build websites and how to rethink IA for SEO and content marketing.

A big and special thanks to everyone on the Moz team that worked hard to make these videos available (and in less than a month after the show!). It definitely takes a village. I want to send thanks (and hugs!) to the crew that worked so hard to process, edit, design, build, code, and more to make this happen. We wish you happy learning and hope to see you at MozCon 2017 in July.

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