Tag Archive | "Trends"

SearchCap: Google Assistant via Siri, Google video & images & paid search trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google updates Shopping Insights for product search data and trends

Marketers and retailers can get more comparative brand data with the latest update.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook Business Pages

Facebook redesigns biz Pages for utility as feed reach declines
Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch

Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook changed how its API is utilized by some 60K apps, including Twitter’s, doing away with cross-posted auto-tweets unless going through the more limited posting options of Facebook’s Share feature. Marketing Land

Move Over Millennials: It’s Time To Discuss How To Win With Generation Z Moms
An examination of digital native Gen Z moms and their online brand engagement traits and habits. Forbes

Making B2B video content work: marketers from Linkedln, Dailymotion and The Smalls share best practices
Marketers from LinkedIn (client), The Small, and Dailymotion take a serious look at what’s working in B2B video marketing, what isn’t, and why. The Drum

Facebook launches playable ads, tests retention optimization for app advertising
With Facebook’s recent launch, are playable ads likely to make their way into other, non-gaming areas of digital marketing? Marketing Land

‘Better ROI than influencers’: Meme accounts attract growing interest on Instagram
Brand and publisher partnerships look at engagement via meme, where even small follower counts can produce high engagement rates. DigiDay

2018 August 10 Statistics Image

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
A new study from Buffer and BuzzSumo examined Facebook posts from some 20,000 top brands, and results show posting volume has been up while page engagement has decreased. Buffer

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Snapchat’s Private Marketplace and non-skippable ad options were among several new beta features recently rolled out to publishers. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne ROI of Marketing Cartoon

A lighthearted look at the ROI of marketing by Marketoonist Tom Fishburne — Marketoonist

Anti-Poser CAPTCHA Asks User to Click ‘Every Real Punk Band’ — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Top 10 Content Marketing Blogs on the Internet Today — Blogging.org
  • Lee Odden — 50 Tips for Ad Agency New Business — Michael Gass
  • Lee Odden — Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
    CMSWire
  • Lee Odden — 9 Expert Guides: How to Win at Influencer Marketing — Marx Communications
  • Lee Odden — Main Stage Spotlight Speakers at Pubcon Pro Las Vegas — Pubcon

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll join us again next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick | http://www.toprankblog.com

The post Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates

Content Trends 2018: BuzzSumo Research Report
A new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo

YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media Today
YouTube recently added automatic english language subtitles for live-streaming videos, along with the ability to replay live-streamed videos and chat simultaneously and more.  Social Media Today

Google Releases Mobile Scorecard & Impact Calculator Tools To Illustrate Importance Of Mobile Page Speed
Google continues to reinforce the importance of mobile page speed. The search engine recently released tools to help website admins and marketers alike better understand why speed matters on mobile.  Search Engine Land

We Regret to Inform You That Vero Is Bad [Updated]
Although Vero was supposed to be the better Instagram, but that doesn’t seem to be the case in light of functionality issues that have come to the surface. Gizmodo

Making your first AMP Story: Google’s answer to Snapchat and Instagram
Google recently announced AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Search Engine Land

Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology
According to recent research from Adobe, technologies like augmented reality , virtual reality and artificial intelligence are poised to help accelerate the mobile evolution. AdWeek

Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects
Search Engine Journal reports: “Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images.” Search Engine Journal

Media Buyers: Snapchat Is Focused On Enabling Commerce In Ads
Look out Pinterest in Instagram — Snapchat is making a play for eCommerce advertisers. According to Digiday: “Snapchat is working on developing new commerce units to bolster its e-commerce offering.” Digiday

Twitter’s Rolling Out its New ‘Bookmarks’ Feature to All Users
Twitter announced that it’s rolling out its new ‘Bookmarks’ feature, which serve as an alternative to liking a Tweet you want to view later. Social Media Today

Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin
Facebook is trying to compete with LinkedIn in the job market, and they’re starting with skilled workers. TechCrunch

GDPR Study Shows 65% Of Companies Unable To Comply
MediaPost reports: “Data Applications provider Solix Technologies released the results Tuesday of a survey outlining the General Data Protection Regulation (GDPR) readiness assessment, revealing that the majority of organizations are not prepared for May 2018 GDPR enforcement.”  MediaPost

 

On the Lighter Side:
Skippy Goes Smooth With Mark Ronson Soundtrack To Promote Its Creamy Peanut Butter – The Drum
Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts – AdWeek

TopRank Marketing (And Clients) In the News:
TopRank Marketing Blog - The 50 Best Business & Marketing Blogs – Detailed
Steve Slater - Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales - BigCommerce
Rachel Miller and Lee Odden - Top Influencers to engage with ahead of the #SMMW18 conference – Onalytica
Lee Odden - Top 100 Digital Marketers 2018 – Brand24
Alex Rynne (LinkedIn) and Lee Odden – 7 Things Learned from Attending B2BMX – Cassie Ciopryna
Lee Odden – Humanizing Marketing —Takeaways from #B2BMX 2018 – Tabitha Adams
Cherwell Software – Cherwell Software wins the 2018 Killer Content Award! – Alison Munn

We’ll be back next week with more digital marketing news! If you need more in the meantime, follow @TopRank on Twitter or subscribe to our YouTube channel.

The post Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

How to Keep Up With the Rise of the Visual Internet [Infographic]
Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep your viewers engaged. MarketingProfs

10 Million People Used Facebook Live on New Year’s Eve
It probably won’t come as a shock that, for most, the tradition of cozying up around an antennaed TV to watch the ball drop on NYE is behind us. Because in front of us — right in front of our faces — is Facebook Live. Ringing in 2018, Facebook Live topped their activity from the previous year’s NYE festivities, with people sharing 47% more live videos than last year.  Facebook Media

Google’s Rich Results Tool Allows for Testing of Structured Data
Google has a way of defining things (“Conversions” for instance) and now, they’ve defined Rich Results. “Rich Results” has been coined as a phrase to refer to rich snippets, rich cards and other “rich” additions to a website’s content. And Google’s new tool will test for all types of structured data that can be shown as rich results, pulling from sources including JSON-LD, Microdata and RDFa. The tool currently works for recipes, jobs, movies and courses, and Google plans to expand to more data types. Search Engine Journal

Top Influencer Marketing Trends & Challenges of 2018
Of the influencer marketers surveyed by Linqia, 76% predict that their top challenge in 2018 will be determining the ROI of their influencer marketing programs. In addition, 52% of those same influencer marketers plan to adopt the trend of running influencer marketing programs that leverage multiple types of influencers, and 44% will use influencer content to improve the performance of other channels. MarketingProfs

What Millennials Are Killing Now, And 24 Other Insights We Can Glean by Analyzing Tweets
6,000 tweets are posted every second, and anybody who’s stayed up past bedtime scrolling through the Twitterverse can attest that, yes, it can all add up to a LOT of noise. But each tweet is also a piece of data. Brandwatch has analyzed billions of those tweets, which they refer to as “live human thought,” and answered some of our most burning questions: Who was the most talked about character in Game of Thrones Season 7? Does Starbucks spell my name wrong on purpose? Brandwatch

2018 Will Be the Year Chatbot Conversations Get Real
AT&T recently revealed plans to roll out a “mobile 5G” network in a dozen markets by the close of 2018. The company indicated that the network would bring 5G service to everything from mobile and VR to car AI and home TV. Not to be left out, Verizon, Sprint and T-mobile are all working towards 5G as well — all with nuanced approaches.  VentureBeat

On Facebook, Viral Reach for Branded-Content Ads Eclipses Standard Ads
New research from Shareablee shows that branded-content ads get twice as many organic or earned impressions as they do paid impressions on Facebook. Organic impressions for the average Facebook ad make up less that 10% of impressions from paid promotion. Creating shareable content that performs well organically — with a little help from paid promotion  is proving to be a winning combination. MarketingLand

One In Ten Publishers Say They’re Not Labeling Native Advertising
Two new studies from the Native Advertising Institute show that about 10% of news and magazine publishers aren’t properly labeling their online native advertising. These publishers largely cited “meeting budget demands” as their reason for doing so, even though 25% say this practice is one of the biggest threats they see to native advertising. MediaPost

Snapchat May Force Users To Watch Three Seconds Of Ads Before Skipping
To help increase their perceived value in the market, Snapchat is considering making their ads skippable only after the first three minutes. Currently, Snapchat users skip ads within the first second of viewing, where the industry standard for a successful ad lies around the two second mark. AdAge

Six Surprising Facts About the Way We Spend Our Time with Media
Believe it or not, in a world where we’re continually surrounded by media, some stats about its use can still surprise us. For example, U.S. adults spend more time listening to on-air radio than they do on social networks. eMarketer

2018 Will Be A Pivotal Year For Facebook’s Video Ambitions
Mark Zuckerberg has recently proclaimed that he sees video as a “megatrend.” True to form, this trend has caused Facebook to act by placing video first across the Facebook group of apps. The platform has upped their investment in video already, but it plans to invest an additional billion dollars in 2018. Digiday

On the Lighter Side:

The Real Story Behind Steak-umm’s Delightfully Weird Twitter Account – AdWeek

Sneaky Ads: In China, the Characters From the Show Appear in the Commercials, Too – Ad Age

TopRank Marketing In The News:

TopRank Marketing Blog – 109 Content Marketing Blogs to Watch in 2018 (Broken Down By Category) – SnapApp

Caitlin Burgess - The Trendiest Marketing Content of 2017 – LinkedIn

Lee Odden – The Most Impactful Tips from the Biggest Marketing Minds of 2017 – LeadMD

Amy Higgins – A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017 – Prowly

Lee Odden – Lee Odden to Keynote Pubcon Florida 2018 – PubCon

What was the top digital marketing news story for you this week?

We’ll be back next week with more digital marketing news! Have something to share in the meantime? Tweet us @toprank or drop me a line @Tiffani_Allen.

The post Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!

The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land.



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SearchCap: Google iOS app trends, difficult clients & content SEO

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.



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SearchCap: YP acquired, PPC trends & tennis Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: YP acquired, PPC trends & tennis Doodle appeared first on Search Engine Land.



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6 key paid search trends from Merkle’s Q1 2017 report

Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.

The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.



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SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords updates, Bing Ads Valentine’s Day trends & voice search appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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