Tag Archive | "This"

Stop running out of budget with this Google Ads script

This script takes preventative measures when you’re on a limited budget to avoid letting Google spend more of your daily budget than you want.



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Why You Should Consider Scrapping This Unoriginal Type of Content

I’m not one for New Year’s resolutions. My personal resolutions always feel contrived, so several years ago I just stopped…

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Make School – This Revolutionary Tech College is Free Until You Get a Job

A revolutionary new tech college, Make School, is offering students the option of free tuition and $ 1,500 a month living expenses on the condition that they sign an Income Share Agreement. Under the ISA students will pay for their tuition only after they are hired. This business model creates a culture where the school has a vested interest in the student succeeding in the real world as quickly as possible.

Since this is a business and not a charity, there is a huge potential upside for Make School if the student does well. Under the ISA the student agrees to pay back as much as 20% of their gross salary for up to five years.


Income Share Agreement (2018)

Jeremy Rossmann, co-founder of Make School, discussed the institutions’ unique student success focused business model on Fox Business:

School Transfers Risk Away From Student to Make School

A lot of it is about transferring the risk away from the student into us to hold the institution accountable. It’s the right thing to do and it’s really good for our culture. It keeps us focused on student success and making sure that students are getting the careers they want after graduation.

We monetize it because our students are successful. We do a great job of preparing them for hiring in careers in tech and they go on to work in jobs that pay them good salaries and they pay us back. We had a student just this week get a job offer from Google actually.

Companies Across Sectors Are Hiring Software Engineers

We’re seeing hiring with the usual suspects of course; Facebook, Google, Apple, Tesla. They’ve hired out of our program. A lot of medium and small startups have as well. The common trend that we are seeing is that all companies are becoming tech companies. Companies need to have a digital presence. They need to have digital products to accompany offerings.

Companies across sectors are hiring software engineers. Those software engineers are being sought after to create products that are ultimately the kind of products that we are training our students to build. That’s the kind of jobs we are filling and we are seeing a huge shortage of in that area and a lot of appetite for our graduates.

Our Business Model Can Absolutely Work

I think it is a business model that can absolutely work. We are not charitably funded. We are privately funded. If you do it right and your institution is delivering on the promise that it has made then this is both good for the student and offsets a lot of the risk that they are taking in traditional colleges and it’s good for the school.

The school can actually be sustainable with this model. We’ve seen that play out as the students have gotten employed. I don’t think it has to be a charitable model. It absolutely can be done with a good return on investment for both the school and the student and the investors.

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Glossier CEO: We’re Building this People-Powered Ecosystem

Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily Weiss says that they are building a people-powered ecosystem where they are co-creating with their customers.

Not only do they ask for feedback from their customers, but they communicate with them on a Slack channel directly. This level of communication with consumers makes Glossier unique and is what powers their product creation and innovation.

Emily Weiss, Glossier founder and CEO, recently discussed the people-powered ecosystem that makes Glossier a unique kind of company with Kara Swisher for her Recode Decode podcast:

We’re Building this People-Powered Ecosystem

Glossier is a pretty unique kind of beauty company that’s also a tech company. So it’s hard for me sometimes to answer that question, are you beauty or are you tech? I think we’re both. Right now at a glance were about 200 full-time employees across three offices in New York, Canada, and London. We’re about 70 percent female. Our board is 60 percent female. Our engineering team is 50 percent female. It looks a little different than most tech companies. We just crossed last year well over a $ 100 million in revenue. We’re very excited about that.

The way we look at it is that we’re building this people-powered ecosystem. Since we launched four and a half years ago, we have co-created with our consumers. The reason we’re able to do that is because we know who they are. We have a direct relationship with every single person who buys something from us, unlike you all of the incumbent companies that have been built through retail channels. We’ve never existed through retail channels. We have no plans to exist through retail channels.

Using Technology to Do Things Differently

The reason being we think that through using technology we can do three things very differently than what all beauty companies have done in the past. One is channel. The second is discovery. The third is listening at scale. Fundamentally, we just think about how do to give people amazing experiences.

In that way perhaps we’re similar to Amazon in that they’re extremely devoted to the customer. We’re very devoted to the customer from the standpoint that we don’t want to put things that aren’t amazing into the world.

Since we launched we’ve always relied a lot on user-generated content and feedback. We really started out of a blog that began in 2010 that was all around this premise that people are going to drive purchasing decisions in the future. Not algorithms. Not upselling or cross-selling. If anything, upselling and cross-selling people’s opinions, helping to evangelize people’s voice such that people can decide what they want.

At Glossier, we’ve really taken user feedback and asked them for things like what products to make, and where to go in terms of pop-ups or countries. We have fundamentally been able to really change the relationship between brands and customers.

Make Incredible Things That Stand the Test of Time

Traditionally, the way that I grew up with beauty products and brands was always sort of from brands speaking top down to customers. They are saying you’re not good enough, saying you don’t know what you want, let us tell you what you want. Really dictatorial. In a way, not giving people enough credit to be able to say, hey, actually I use this deodorant every day. So I am an expert at this deodorant. Seriously, we are all experts on the things that we consume and the things that we use.

What we’re trying to do is provide the tools, whether it is the physical products that we’ve created over the last four years or the digital conduits that we’re creating now. In the future we hope to help people use their voice and say, hey, how can I help someone else talk about what they’ve learned about beauty and their products and hopefully inspire others.

We’ve just typically had a pretty simple premise which is making incredible things that can really stand the test of time. That has equaled so far building these very modern essential products that we hope become icons in the same way an iPhone or an Air Jordan became essential products. Hopefully in thirty years time Boy Brow will connect a fifteen year old in the Middle East to a billionaire in Silicon Valley and we’ll be cross generational and cross socio-economic.

We get very excited about creating quality things that make people want to talk about them. Just period full stop. Over 70 percent of our growth so far has been through owned, earned, peer-to-peer, or organic because people just fundamentally want to share that they enjoyed their Boy Brow.

For Us It Has Been Quite Analog

This is something that people are really curious about. I think especially in this age of machine learning for us so far a lot of it has been quite like analog. It’s just been posting on the platforms that we have or in our Slack channel, where we have a lot like several hundred top customers, and saying what’s your dream face wash?

Sometimes, that’s the way in which we will make product decisions. But typically, it’s really an art and a science. It really depends on the project and how involved we’re going to get versus just sort of say in the office what are we excited about?

Our Innovation Comes From Staying Connected

We stay very connected. Every every team at the company, we’re about a third TAC across engineering, digital product, data, and design. Then we have an in-house creative team and we have in-house R&D. I think we’re all very connected to the to the customer. We have all of our Net Promoter Score feedback and comments from every single customer who answers it.

We are constantly taking into a Slack channel that everyone from me to my assistant to an intern can read every day just to stay connected to the customer. Sometimes it’s a single comment or sometimes it’s a macro trend that we that we hear about the translates into innovation.

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Google emphasizes ‘Message this business’ in new local search test

Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?



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This 7-Year-Old Kid Raked in $22 Million Reviewing Toys on YouTube

A 7-year-old is proving that you’re never too young to become an entrepreneur.

Ryan, the star of Ryan ToysReview, is reported to be the highest-paid person on YouTube. According to a Forbes report, the tyke has made $ 22 million from June 2017 to June 2018.

The premise behind Ryan’s YouTube videos is very simple. He’s presented with a toy and plays with them. During the process, he gives his impression of the product. An unseen person sometimes prompts him but the videos are purely Ryan – his reactions and impressions.

Like any regular boy, he does have some preferences when it comes to toys. The description on his channel states that he “loves Cars, Trains, Thomas and Friends, Lego, Superheroes, Disney toys, open surprise eggs, play-doh, Pixar, Disney cars, Disney Planes, monster trucks, minions.” His channel has also branched out to include food for kids.

The idea behind the YouTube channel came about simply. In 2015, a then 4-year-old Ryan saw a toy review video and wondered why he can’t do his own reviews.

Since his parents launched his channel in March 2015, Ryan has garnered 17.3 million followers and has acquired over 25 billion views. His personal channel is also a very active one, with Ryan, or more accurately his parents, uploading a video almost daily.

Ryan is just another example of how videos can rake in serious revenue. There are other YouTubers who have almost the same clout as Ryan, like Jake Paul ($ 21.5 million), Dude Perfect ($ 20 million), DanTDM ($ 18.5 million), and Jeffree Star ($ 18 million).

Ryan’s toy review videos have also been instrumental in opening other doors for him. He now has a line of toys and clothes that are sold exclusively at Walmart. He also signed a deal with Pocket.watch and his videos are set to be repackaged and distributed on Amazon and Hulu.

But what is it that makes the little entrepreneur’s videos popular? According to Ryan, he’s “entertaining” and “funny.” It could also be that people love watching unboxing videos. So far, his most popular toy review is one where be opened several huge eggs that contained more than 100 toys from Paw Patrol and Disney’s Cars. This video received almost 935 million views.

One marketing expert suggested that unboxing videos are universal in their appeal. Children who might not be able to own a particular toy will be able to experience the next best thing when they watch Ryan – the chance to see someone else happily playing with it.

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Wanted: Nominations for this year’s ‘Naughty & Nice’ list

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?



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Navigating Showcase Shopping Ads this holiday season

Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand.



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Yum CEO: Driverless Cars, Robots Making Pizzas, This is All In Our Future

Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid to experiment with seemingly outlandish ideas either such as their announcement of the Toyota Tundra Pie Pro which makes pizza on the go.

Yum Brands CEO Greg Creed recently discussed Yum’s use of technology:

We Love Our Relationship with Grubhub

“We love our relationship with Grubhub, it’s a great partnership,” says Yum Brands CEO Greg Creed. “By the end of the year in the U.S., we’ll have about 2,000 KFC’s and probably close to 4,000 Taco Bell’s delivering. In the stores that are already delivering we’re getting check increases and incremental sales that are coming from it, so we’re very excited about this partnership. We think it obviously bodes well for the future sales growth for both KFC and for Taco Bell in the U.S.”

Driverless Cars and Robots Making Pizzas is Our Future

Pizza Hut has partnered with Toyota to develop a zero-emission Tundra PIE Pro, a mobile pizza factory with the ability to deliver oven-hot pizza wherever it goes. The full-size pizza-making truck was introduced at Toyota’s 2018 Specialty Equipment Market Association (SEMA) Show presentation.

“I love our partnership with Toyota,” added Creed. “This is really about technology, this is about robotics, this is about what the future is envisioning. Driverless cars, robots making pizzas, this is all in our future. Is it in our future next week? No, but is it in our foreseeable future, absolutely. Everything that we can do to make the brands more relevant, make them easier to access and more distinctive, that’s what will lead to continued success, not just for Pizza Hut but also at KFC and at Taco Bell.”

Pizza Hut Partners with Toyota on the Tundra PIE Pro

Pizza Hut has partnered with Toyota to develop the one-of-a-kind, zero-emission Tundra PIE Pro, a mobile pizza factory with the ability to deliver oven-hot pizza wherever it goes. The full-size pizza-making truck was introduced at Toyota’s 2018 Specialty Equipment Market Association (SEMA) Show presentation.

“Nothing tastes better than a fresh Pizza Hut pizza straight out of the oven,” said Marianne Radley, Chief Brand Officer, Pizza Hut. “The Tundra PIE Pro brings to life our passion for innovation not just on our menu but in digital and delivery in order to provide the best possible customer experience.”

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Google confirms ‘small’ search ranking algorithm update this past week

Did you notice any changes to your web sites traffic or ranking in Google?



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