Tag Archive | "suggestions"

SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Try These Useful Suggestions to Build Your Audience

Try These Useful Suggestions to Build Your Audience

On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.

Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.

On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)

And earlier today, I posted our Content Excellence Challenge prompts for April. These are fun, creative exercises we do together as a community. Both of the prompts are practices that will make your content better, and get you making more of it.

On The Digital Entrepreneur, Bryan Eisenberg shared his insights with Sean and Jessica on how to leverage Amazon self-publishing to find new audiences and customers. If you haven’t encountered Bryan yet, he’s a bit of a marketing and persuasion guru/ninja/Jedi/grand master … but the kind who actually knows what he’s talking about. He understands Amazon on a deep level, and the conversation is filled with useful suggestions.

On Copyblogger FM, I talked about some “mindset hacks” that really will help you Do All the Things … and the popular self-help advice that could do your success more harm than good. On Unemployable, Brian and Robert shared their thoughts about building that wonderful thing: recurring revenue. And on The Showrunner, Jerod chatted with David Bain about transitioning from podcasting to hosting live digital events.

That’s it for this week … enjoy the goodies, and have a lovely weekend!

— Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

the best content doesn’t win. the best promoted content winsHow to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance)

by Andy Crestodina

Want to know how I find and correct errors in my own writing as well as every article we publish on Copyblogger?3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason

by Stefanie Flaxman

Not all aspects of your audience are equalA Surefire Way to Get Constant Traffic to Your Content

by Brian Clark

Content Excellence Challenge: April Prompts2017 Content Excellence Challenge: The April Prompts

by Sonia Simone

How to Use Amazon Publishing to Grow Your Online AudienceHow to Use Amazon Publishing to Grow Your Online Audience

by Sean Jackson & Jessica Frick

Kelton Reid on The Learn Podcast Production PodcastKelton Reid on The Learn Podcast Production Podcast

by Caroline Early

5 Mindset Habits that Actually Work5 Mindset Habits that Actually Work

by Sonia Simone

The Beauty of Recurring RevenueThe Beauty of Recurring Revenue

by Brian Clark

How Bestselling Author Greg Iles Writes: Part TwoHow Bestselling Author Greg Iles Writes: Part Two

by Kelton Reid

5 Steps to Hosting Successful Live Online Events5 Steps to Hosting Successful Live Online Events

by Jerod Morris & Jon Nastor

The post Try These Useful Suggestions to Build Your Audience appeared first on Copyblogger.


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Romanians are Smart or How to Change the Google Autocomplete Suggestions

Posted by gabandrei

I am a Romanian. I am proud of it, despite of what the world thinks about Romanians. What people think about Romanians could be influenced by Google. Google is a voice in the world, which influence in a positive or negative way, even if we do not like it.

But let me start with the beginning.

In November 2011, someone noticed that if he typed in Google romanians are (English), romanii sunt (Romanian), les roumains sont (French), los romanos son (Spanish), i rumeni sono (Italian), rumanen sind intelligent (German) the Autocomplete gave only negative suggestions.

Trying to find out what's going on, he understood that the suggestions are determined based on a number of purely objective factors (including popularity of search terms) without human intervention. If you would like to find out more details about it, Danny Sullivan wrote a really nice article on How Google Instant's Autocomplete suggestions work.

Starting from this, one of the most well knows Romanian brands, ROM, launches a campaign to change the Romania's image on Google. They build a website: Romanians are smart (with a Romanian version on Romanii sunt destepti), where they persuade Romanians to search on Google on specific terms, so they will change the Google Autocomplete suggestions. The campaign's call to action is "Change with a click"; users get the option to search directly from the website in six languages: Romanian, English, German, French, Spanish, Italian with the final goal of changing the Romania's image on Internet:

On Youtube they uploaded a tutorial that helps users to understand why and what they are supposed to do:

At the launching date, in November, there were very few searches, and they were only on negative terms. As you can see in Insights for search the number of searches increased quickly, the positive terms having a higher volume than the negative ones.

Of course, some negative searches were still in use, probably a lot of users wanted to see how the results look like.

One month later, on December 21 st 2011, a Romanian blogger piticu.ro shows for the first time that positive suggestions started to appear next to negative ones.

On the website we can see live how many searches have been made in all languages (and different websites too). Today there have been already made on the website over 600000 searches:

  • 163,779 searches for romanii sunt destepti (Romanian)
  • 133,892 searches for les roumains sont intelligents (French)
  • 137,782 searches for romanians are smart (English)
  • 62,948 searches for rumanen sind intelligent (German)
  • 79,628 searches for i rumeni sono intelligenti (Italian)
  • 78,829 searches for los romanos son inteligentes (Spanish)

For some languages, the suggestions are completely changed, and only positive terms appear:

For some languages, there's still work to do. For French for example, where the positive searches appears next to the negative ones.

Google gives bad suggestions about your name or brand? With a bit of work this can be fixed.

Romanians are smart, aren't they?

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Social Media Marketing: Online product suggestions generate 10% of revenue

When I was a kid, I thought suggestion boxes in restaurants were strange. I wondered: what do people suggest? And why does the box have a lock? The whole thing seemed mysterious.

Later in life, when I worked in restaurants, I realized there was no mystery. The boxes were empty. The rare suggestions they held invariably used four-letter words and misspellings.

Today’s suggestion boxes are different in almost every way.
Marketingsherpa Blog

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