Tag Archive | "Successful"

How to Prepare for a Successful Marketing Analytics Implementation

Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT)

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The State of Local SEO: Industry Insights for a Successful 2019

Posted by MiriamEllis

A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into:

  • Google Updates
  • Citations
  • Reviews
  • Company infrastructure
  • Tool usage
  • And a great deal more…

This survey pooled the observations of everyone from people working to market a single small business, to agency marketers with large local business clients:

Respondents who self-selected as not marketing a local business were filtered from further survey results.

Thanks to you, this free report is a window into the industry. Bring these statistics to teammates and clients to earn the buy-in you need to effectively reach local consumers in 2019.

Get the full report

There are so many stories here worthy of your time

Let’s pick just one, to give a sense of the industry intelligence you’ll access in this report. Likely you’ve now seen the Local Search Ranking Factors 2018 Survey, undertaken by Whitespark in conjunction with Moz. In that poll of experts, we saw Google My Business signals being cited as the most influential local ranking component. But what was #2? Link building.

You might come away from that excellent survey believing that, since link building is so important, all local businesses must be doing it. But not so. The State of the Local SEO Industry Report reveals that:

When asked what’s working best for them as a method for earning links, 35% of local businesses and their marketers admitted to having no link building strategy in place at all:

And that, Moz friends, is what opportunity looks like. Get your meaningful local link building strategy in place in the new year, and prepare to leave ⅓ of your competitors behind, wondering how you surpassed them in the local and organic results.

The full report contains 30+ findings like this one. Rivet the attention of decision-makers at your agency, quote persuasive statistics to hesitant clients, and share this report with teammates who need to be brought up to industry speed. When read in tandem with the Local Search Ranking Factors survey, this report will help your business or agency understand both what experts are saying and what practitioners are experiencing.

Sometimes, local search marketing can be a lonely road to travel. You may find yourself wondering, “Does anyone understand what I do? Is anyone else struggling with this task? How do I benchmark myself?” You’ll find both confirmation and affirmation today, and Moz’s best hope is that you’ll come away a better, bolder, more effective local marketer. Let’s begin!

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Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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Successful Communication at Work: Candid Advice from Copyblogger’s Loryn Cole

Since lately I’ve been interested in small tweaks we can all make to improve our communication skills (even if we…

The post Successful Communication at Work: Candid Advice from Copyblogger’s Loryn Cole appeared first on Copyblogger.


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How Successful Marketing Writers Plan Their Content

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on
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The post How Successful Marketing Writers Plan Their Content appeared first on Copyblogger.


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Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers

Etsy is a laboratory of capitalism that any marketers — especially small businesses, entrepreneurs, and startups — can learn from. Here are just a few tips from successful shop owners that can help other marketers who are trying to succeed in an already saturated marketplace.
MarketingSherpa Blog

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3 Simple Keys to a Successful Video Strategy

When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He
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The Keys to Launching a Successful Online Course

The Keys to Launching a Successful Online Course

Hey there — welcome back to the Copyblogger Weekly!

We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell.

And yesterday, I shared my story about my own road to teaching online — a road that definitely included some bumps and curves. (Spoiler alert: it has a happy ending!)

If you’ve been thinking about launching a course but weren’t sure how to get started, Brian Clark is offering a free webinar next week to walk you through some crucial steps.

Wednesday, December 7, 2016 beginning at 3:00 p.m. Eastern Time.

Brian’s going to cover:

  • Designing the learning experience for your course
  • How to craft your learner profile
  • Identifying the benefits of knowledge (these unlock so many doors)
  • A three-step process for crafting learning objectives

We use these ideas literally every week at Copyblogger and Rainmaker Digital. The webinar will cover very hands-on, practical material that you can start working with right away — to develop an online course that’s an amazing experience for your learners, and an amazing business to support your goals.

To register for the free webinar, simply click here and enter your email address.

Then you’ll receive the special link to register for the webinar. You have to register to attend, and space is limited … so don’t wait.

Hope to see you Wednesday at the webinar, and I’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Here’s that URL, one more time:


Catch up on this week’s content

surprising! what you’ll learn when you build a course4 Surprising Ways You’ll Profit from Building an Online Course

by Pamela Wilson

a step-by-step guide to organizing and delivering your courseHow to Write a High-Value Lesson Plan that Makes Your Course Easy to Sell

by Henneke

a business model and a breakthroughMy Favorite Business Model for a Breakthrough Digital Business

by Sonia Simone

The Season One Recap of StudioPress FMThe Season One Recap of StudioPress FM

by Brian Gardner & Lauren Mancke

Should You Still Start a Podcast? (Ask Yourself These 3 Questions)Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

by Jerod Morris & Jon Nastor

Orbit Media’s Latest Survey of 1000 BloggersOrbit Media’s Latest Survey of 1000 Bloggers

by Sonia Simone

How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part TwoHow #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two

by Kelton Reid

Tim Ferriss on Finding and Focusing On What Truly MattersTim Ferriss on Finding and Focusing On What Truly Matters

by Brian Clark

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Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.

The post Successful SEO programs require content that supports the entire buy cycle appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Secret Tactic All Successful Online Marketers Use

why a barrier could grow your business

Have you ever wondered how sites like Copyblogger succeed?

There are tons of websites offering content marketing advice, but not all of them are successful. Why is that?

Because most online marketers fail to create communications that inspire action from their audiences.

Yes, writing well matters — as well as engagement, landing pages, design, etc. But they are not the single most important element that gets your audience to act.

There is a tactic that professional online marketers use that has proven over the years to work better than any other — a tactic so powerful that we have created a new podcast to help you incorporate it into your marketing efforts.

So, what is this tactic? Read on to learn more …

The power of exclusivity

Exclusivity is defined as being limited or hard to access, restricted to those of wealth or prominence.

And we see it manifest itself in a variety of ways.

From the people who spend a small fortune to obtain a credit card in a certain color to the ones who go into debt just so they can have access to a VIP area.

Exclusivity is a very powerful motivator to get people to act. Fundamentally, it is about charging a premium for something that is limited and hard to obtain, but it’s more than just money.

In most cases, exclusivity is designed to reinforce our egos, helping us define the perception of ourselves by appealing to our desire to be unique and special.

This is why exclusivity is so powerful for online marketers. And online marketers use exclusivity in a number of ways:

  • Membership sites that require you to apply
  • Limitations on the number of people who can purchase an online product or service
  • Special discounts to only certain people in the community
  • The opportunity to be first before anyone else
  • Premium pricing for hard to obtain services
  • Limited availability based on time

Whenever you spot words like “only,” “first,” “premium,” or “limited” in a promotional offer, you are seeing an example of exclusivity in action.

How to make exclusivity work for you

Understanding exclusivity can be a challenge. It requires a fundamental understanding of human behavior combined with the discipline to limit access to your product or service.

It is not easy to combine those two aspects, but don’t worry. Our new podcast, Members Only, can help you master the concept of exclusivity.

Each week, we delve into tactics and techniques you can use to apply this powerful method to your online marketing efforts, including:

  • How to use your limitations to attract the right customers
  • How to create premium pricing for your products or services
  • How to create exclusive offers that increase revenue

Those topics — and more — are just a few of the subjects Members Only will cover in the weeks ahead.

Warning: this show is not for everyone

Most online marketers will not be comfortable with the concepts we will discuss on Members Only (or the crude humor we use to prove a point). :)

We won’t discuss how to increase your Twitter followers or ways to improve engagement on Facebook.

In fact, the whole concept of the show is about limitations — and using those limitations to grow sales.

So, if you are more concerned with growing your Likes and Retweets, do not tune in.

But if you want to grow your online revenue and are committed to keeping your online products and services unique, then you will find that this show greatly assists your efforts.

And remember, this show is for Members Only.

Subscribe Now to Listen

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5 Elements of a Successful Email Based Lead Nurturing Program

email lead nurturing

Today more than ever, sales needs marketing’s help. Busy customers are making traditional sales methods less and less effective. Sales metrics that once had sales teams fist pumping around the office in success, are making for discouraged sales teams.

In fact, B2B sales prospects often go through 57% of the sales process before even talking to a sales team. The modern buyer educates themselves by reading blogs, downloading white papers and signing up to receive more information.

That means that the chances of catching them on the phone is highly unlikely. According to a past study from MarketingSherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

When exploring new options for converting sales leads into customers, consider using an email based lead nurturing program to help move prospects through the sales funnel. The 5 elements below can help guide you along your journey.

#1 – Segment Your Email List

Of course this is easier said than done, especially if you’ve been building your lead list for many years. It may take some work, but it’s not impossible. Below are two helpful tips to get you started:

Step 1: Begin incorporating and requiring segmentation information in lead capture forms. Depending on your prospect base and how the information will be used you can include simple qualifiers such as:

  • Company Name
  • Title
  • Area of Interest

This ensures that new audience members are categorized appropriately from the beginning.

Step 2: Encourage contacts to self-identify. You can use an email blast such as a newsletter to encourage action by your readers. This could include having them complete a short survey or quiz about their needs, or simply asking what sort of information they would like to receive.

#2 – Develop a Lead Nurturing Strategy

Once you have a handle on the current state of your email list, it may be worth taking the time to develop a few user personas based on the data that you have. Proper persona development can help guide your strategy for different communication streams.

Each target should receive a different series of touch points based on need. Keep in mind that a good email nurturing campaign will include other forms of supporting content as well. This can be in the form of blog posts, or other content marketing assets.

#3 – Set Lead Nurturing Goals

Understanding what exactly you want to accomplish can help drive your lead nurturing strategy and execution.

Business Goals

Your business objectives should focus on the percentage of business revenue that you expect to come from your lead nurturing program as well as some sort of lead quality scoring to determine worth of leads.

Marketing Goals

Ultimately, marketing goals should lend themselves to the overarching business goals. Typically the exact marketing goals will vary from campaign to campaign. Form conversions, opens and click through rates should all be marketing goals that you are tracking.

#4 – Sales Leads & Subscribers Are Not the Same Thing

People that sign up to receive your monthly newsletter should not automatically be incorporated into a lead nurturing program. Your time is better spent focusing on leads that come in through specific campaigns and lead capture forms.

Create landing pages for content assets and lead nurturing that are easy to understand and encourage conversions.

#5 – Consider Marketing Automation

Marketing automation can simplify the lead nurturing process. However, it’s not a decision to be taken lightly. Marketing automation can be a large investment and requires the appropriate resources to execute effectively.

Start by following the steps above and when you reach a point where your lead nurturing is not effective or begins to scale, begin hunting for a marketing automation solution that can assist in your lead nurturing process.

How Much is it Costing You to Ignore Lead Nurturing?

The intent of any digital program should be to inform prospects, build trust and authority and help your company be the best answer for their need at just the right time. Deploying a full fledged lead nurturing program may seem impossible.  If budget or resources are a hurdle, start small and begin adding as you build momentum.

What have you found to be your biggest challenges in using digital marketing initiatives to help drive inquiries and leads?

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