Tag Archive | "Speakers"

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

July 27 2018 TopRank Marketing News Image

July 27 2018 TopRank Marketing News Image

Report: Smart speaker ownership driving voice adoption on smartphones
The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land

Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
New research data shows that Instagram had ad spending four times Facebook’s rate year-over-year during the second quarter of 2018, while YouTube’s ad spend was nearly triple that of last year. Marketing Land

Emojis Score With Mobile Users
New study data shows that the use of emojis has resulted in a sizable boost of mobile e-mail open rates, with open rates boosted over 80 percent resulting in 363 percent revenue gains, but are digital marketers convinced? MediaPost

YouTube Shows Searchable Hashtags Above Video Titles
YouTube has begun showing searchable hashtags above the title of each video. The first three hashtags of a video’s description field have gained prominence with the change, offering new opportunities for YouTube marketers looking to optimize video findability. Search Engine Journal

Google: Word Count Isn’t Indicative Of Quality
Google has indicated that written content isn’t ranked solely by word count numbers. Short or not-so-short, good writing is rarely tied to formulaic word counts, Google has hinted. Search Engine Roundtable

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
Google has announced new features for developers using its AMP Stories format, including several monetization features and additional metadata attributes targeting digital marketers. Marketing Land

July 27, 2018 Digital Marketing News Statistics Image

Twitter Releases New ‘Playbook for Agencies’ Which Includes a Heap of Twitter Promotion Tips
Twitter has published a new guide offering ad tips and more, in its agency playbook announced this week. The guide’s insight is applicable to a wide swath of digital marketing professionals. Social Media Today

An update to referral source URLs for Google Images
Google announced recently that it will soon implement a new referrer URL specific to Google Images. Digital marketers working with country-specific search queries also get specific new guidelines from Google. Google Webmaster Central

Snapchat beefs up ad targeting in deal with Nielsen
Segmented audience data is finally coming to Snapchat, as the firm recently announced a new partnership with Nielsen that brings some 30,000 segments to marketers using the firm’s newest addition. AdAge

Inside the Mating Rituals of Brands and Online Stars
The New York Times examines influencer morality clauses and the rise of online stars from YouTube, Instagram, Twitter, Twitch, and others, with newfound brand credibility often following. The New York Times


Marketoonist Tom Fishburne July 27 Cartoon

A lighthearted look at lifestyle brands by Marketoonist Tom Fishburne — Marketoonist

How Kit Kat managed to turn a viral tweet into a branded proposal — SEO Roundtable

This Man Tried to Break the World Record for Paper Airplane Flight — Wired


  • Lee Odden — Natural Language Generation: The Future of Content Management — e-Spirit
  • Lee Odden — The Top 13 Content Marketing Influencers to follow in 2018 — JBH

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom appeared first on Online Marketing Blog – TopRank®.

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Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”.

And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content.

To help uncover some of the tried and true content marketing tactics that have stood the test of time, we’ve tapped into the minds of some of Content Marketing World’s top speakers who shared expert advice in our new eBook: The Ultimate Guide to Conquering Content Marketing.

But first, here are some fun fun 8-bit videos featuring your favorite content marketing experts and a preview into the type of game-winning advice you can find in our new guide.

Content Marketing Strategy Experts

Featuring: Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic and Tamsen Webster

Content Marketing Planning

Featuring: Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus and Andy Crestodina

Content Marketing Creation

Featuring: Ann Handley, Melanie Deziel, Mitch Joel, Michelle Park Lazette, Pam Didner and Dave Charest

Content Marketing Amplification & Distribution

Featuring: Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy and Heidi Cohen

Content Marketing Measurement

Featuring: Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz

34 Classic Content Marketing Tactics from Top CMWorld Speakers

Robert Rose
Chief Troublemaker, The Content Advisory

Classic Content Tip: As part of the creation process, we have to ask how every piece of content we create delivers value to our audience first, and us second. It is an approach that will never fail. @Robert_Rose #CMWorld
Click To Tweet


Nichole Kelly
Chief Consciousness Officer, The Conscious Marketing Institute

Classic Content Tip: Just because you can doesn't mean you should. Acting with integrity is a competitive advantage.@nichole_kelly #CMWorld
Click To Tweet


Tim Washer
PowerPoint Comedian/Emcee, Ridiculous Media

Classic Content Tip: Interview customers to get short, actionable advice that other organizations can learn from. This can be published via video, audio or a simple text Q+A. @timwasher #CMWorld
Click To Tweet


Ellie Mirman
CMO, Crayon

Classic Content Tip: Time and time again, I turn to blogging: it's a simple way to house a variety of content even as it evolves to serve different media, channels, and strategies. @ellieeille #CMWorld
Click To Tweet


Peter Krmpotic
Group Product Manager, Adobe

Classic Content Tip: Aim for quick iterations, leading to faster insights, and creating a self-tuning system. @peterkrmpotic #CMWorld
Click To Tweet


Tamsen Webster
Founder & CEO, Find the Red Thread

Classic Content Tip: Find the truth that makes a problem impossible to ignore. @tamadear #CMWorld
Click To Tweet


Amanda Todorovich
Senior Director – Content & Creative Services, Cleveland Clinic

Classic Content Tip: Great content answers questions and solves problems for your customers. When you do that – no matter what platform or format – it works and generates engagement every time. @amandatodo #CMWorld
Click To Tweet


Courtney Cox
Manager, Digital Marketing – Children’s Health

Classic Content Tip: No matter how marketing changes, listening will always be the greatest asset of a content marketer. @courtewakefield #CMWorld
Click To Tweet


Eli Schwartz
Director of Organic Product, SurveyMonkey

Classic Content Tip: Google’s non-English language ranking algorithm will always lag the advancements made in English search. @5le #CMWorld
Click To Tweet


Jay Acunzo
Founder, Unthinkable Media

Classic Content Tip: Prioritize resonance over reach, and the latter (and everything else you seek as a marketer) gets far easier. To do so, look for a small number of people reacting in big ways to your work. @jayacunzo #CMWorld
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Carla Johnson
President, Type A Communications

Classic Content Tip: Put your customer first. Creating content that delivers value to them will always align your time, talent and resources with what delivers the best ROI. @carlajohnson #CMWorld
Click To Tweet


Heather Pemberton Levy
Vice President, Content Marketing – Gartner

Classic Content Tip: Always look in your rearview mirror at the traffic driving to your content and further down the road at the next content asset in the buyer’s journey. @heatherpemberton #CMWorld
Click To Tweet


Zari Venhaus
Director Corporate Marketing Communications, Eaton

Classic Content Tip: Nothing beats knowing your audience. Today, there are so many more ways to target – the how is evolving, but nothing will ever replace understanding what drives your customers. @zvenhaus #CMWorld
Click To Tweet


Andy Crestodina
Principal – Strategic Director, Orbit Media

Classic Content Tip: Learn something useful… Try it… Test it… Then teach it. @crestodina #CMWorld
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Ann Handley
Chief Content Officer, MarketingProfs

Classic Content Tip: Leaders are readers, as Harry S. Truman said. I’d add that leaders are writers, too. If you want to improve the quality of both your ideas and your thinking… you need to regularly write. @annhandley #CMWorld
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Melanie Deziel
Branded Content Consultant, Mdeziel Media

Classic Content Tip: When all else fails, ask what you can teach your audience. Educational content provides evergreen value and proves your expertise to customers and potential customers alike. @mdeziel #CMWorld
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Mitch Joel
President, Mirum

Classic Content Tip: Write stuff that matters. Write stuff that has depth. Nobody else is doing this (well) anymore. It's because they suck at writing (trust me ;) . @mitchjoel #CMWorld
Click To Tweet


Michelle Park Lazette
Writer, Federal Reserve Bank of Cleveland

Classic Content Tip: My chicken test is a set of 3 questions I use to vet any content idea. Does the topic involve or interest our target audience? Is the idea timely? And does the idea have a so-what? @mp_lazette #CMWorld
Click To Tweet


Pam Didner
Author, Global Content Marketing

Classic Content Tip: SEO! Invest time and resources into keyword research, analytics and scoping out your content. If you want your content to be seen, align your content marketing with your SEO goals. @pamdidner #CMWorld
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Dave Charest
Director Content Marketing, Constant Contact

Classic Content Tip: Stay focused on the fundamentals of human nature. Even as technology changes, the fundamentals that make us people do not. Understand how those fundamentals apply to a new environment. @davecharest #CMWorld
Click To Tweet


Ian Cleary
Founder, RazorSocial

Classic Content Tip: Relationship building. When you build up a network of influential friends it's like having many pac mans in one game and they are all on your side. @IanCleary #CMWorld
Click To Tweet


Lee Odden
CEO, TopRank Marketing

Classic Content Tip: Nothing gobbles up Pac-Dots like content co-created with highly credible experts. Influencers w/ active networks of relevant audiences can demystify marketing mazes and open up infinite opportunity! @leeodden #CMWorld
Click To Tweet


Vishal Khanna
Director of Marketing & Communications, HealthPrize Technologies

Classic Content Tip: Read employment listings for the types of prospects you target to find out how their success is measured, and then develop content that helps them succeed. @bediscontent #CMWorld
Click To Tweet


Juntae DeLane
Sr. Digital Brand Manager, University of Southern California

Classic Content Tip: You need to be able to go where your audience is and speak to them in a language they can understand. Identify how and where they engage with content, & incorporate that info into your strategy. @juntaedelane…
Click To Tweet


Doug Kessler
Co-Founder & Creative Director, Velocity Partners

Classic Content Tip: It’s really hard to fail at simply interviewing really smart people who know about the topic. Do your homework, ask good questions and stand back. @dougkessler #CMWorld
Click To Tweet


Joe Pulizzi
Founder, Content Marketing Institute

Classic Content Tip: Email, email, email. Getting and keeping opt-in email subscribers continues to be the key to content marketing success. @joepulizzi #CMWorld
Click To Tweet


Justin Levy
Public Speaker

Classic Content Tip: The one tried and true tactic that I will always go back to even as marketing evolves is the need for a blog. @justinlevy #CMWorld
Click To Tweet


Heidi Cohen
Chief Content Officer, Actionable Marketing Guide

Classic Content Tip: Like other forms of marketing, content marketing requires a documented strategy that ties your business goals to measurable results. @HeidiCohen #CMWorld
Click To Tweet


Christopher Penn
Founder & Chief Innovator, Brain+Trust Insights

Classic Content Tip: Essential for any form of content is audience centricity. Do it in a way that provides value, educates, entertains and engages your audience. @cspenn #CMWorld
Click To Tweet


Mathew Sweezey
Principal of Marketing Insights, Salesforce

Classic Content Tip: Ask! Ask what they want, don't assume. Once you make it Ask if they liked it, and how to make it better. @msweezey #CMWorld
Click To Tweet


Michael Brenner
Founder, Marketing Insider Group

Classic Content Tip: Create content using the keywords buyers use, the content they read and share and the offers that convert. @brennermichael #CMWorld
Click To Tweet


Michael Pratt
CEO, Panamplify

Classic Content Tip: Try and discover what solutions to problems your clients are searching for and write content that becomes that solution. @mikepratt #CMWorld
Click To Tweet


Ron Tite
Founder & CEO, Church+State

Classic Content Tip: Massive wins come from doing something that has never been used before. @rontite #CMWorld
Click To Tweet


Matt Heinz
President, Heinz Marketing

Classic Content Tip: Finish content with a question. Actively engage your audience. @heinzmarketing #CMWorld
Click To Tweet

Want More Game-Winning Content Marketing Advice?

For more from our Content Marketing World speakers, check out the full guide below:

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The post Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos appeared first on Online Marketing Blog – TopRank®.

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Ask MarketingSherpa: Copywriting for non-native English speakers

We get a lot of questions from MarketingSherpa newsletter subscribers, and we’re always happy to offer some advice to help their marketing career. In this blog post, we answer a reader’s question about developing outstanding copywriting even though he’s a non-native English speaker.
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Let’s Give It Up for the Community Speakers of MozCon 2017!

Posted by ronell-smith


That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.

Let’s just say, the entire group brought it.

There were more than 120 people vying for six speaking slots.

We’ve written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 people can be unnerving, even for the most accomplished speaker.)

After all, we want everyone to walk away from MozCon feeling as though the event was a benefit.

In general, during the final stages of the process, we’re looking for/at three elements with regards to the submission alone:

  • Strength of the pitch (e.g., value, relevance to the audience, etc.),
  • Whether or not the info can reasonably be delivered in the time allotted, and
  • Does it fit with overall programming (i.e., assuming it clears the two other hurdles, does it address a need for the event?)

The winning pitches nailed each of the elements above; we’re confident the talks will be well-received by the audience.

Without further adieu, let’s take a closer look at this spectacular group.

[Eds. note: Pitches were were edited for length and to help speakers retain an element of surprise.]

Daniel Russell


Daniel Russell is a director at Go Fish Digital.

Part of the winning pitch:

“It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I’ll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.”

Jayna Grassel


Jayna is the SEO manager at Dick’s Sporting Goods and is the unofficial world’s second-fastest crocheter.

Part of the winning pitch:

“Site. Migration. No two words elicit more fear, joy or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements and compromises forged through hallway chats. … The result was a stable transition with minimal dips in traffic. What we didn’t know, however, was the amount of cross-functional coordination that was required to pull it off.”

Joel Klettke


Joel is freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.

Part of the winning pitch:

“If you want to write copy that converts, you need to get into your customers’ heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing ‘it depends.’ I’ll give the audience a practical framework for writing customer-driven copy that any business can apply.”

Kane Jamison


Kane is the founder of Content Harmony, a content marketing agency based in Seattle.

Part of the winning pitch:

“The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic: Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $ 500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in *highly-targeted* paid social.”

Kathryn Cunningham


Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the “Excel nerd.”

Part of the winning pitch:

“How to build an SEO-intent based framework for any business: Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn’t quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.”

Matthew Edgar


Matthew is a web analytics and technical marketing consultant at Elementive.

Part of the winning pitch:

“3 Event Tracking Tricks and Tips For Monitoring UX Details: Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website’s user experience.”

Curiosity piqued? You could be in one of those seats yourself, watching them live:

Grab your ticket now!

Feel free to drop me a note in the comments below. I’m starting to get excited about MozCon 2017. I hope to see you there.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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​The MozCon 2016 Community Speakers Have Landed!

Posted by EricaMcGillivray

[Estimated read time: 6 minutes]

That’s right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle.

This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we’ve been able to eliminate ~100 submissions for not meeting the minimum bar, but this year, it was more like ~20. Which only means competition for these four slots was harder than ever before.

For those wondering more about what makes a great MozCon pitch, I’ve included the pitches, plus a comment from a committee member. (With a bit of the information redacted, because surprises on stage are good.)

Please congratulate…clapping hands

Alex SteinAlex Stein

SEO Manager at Wayfair

Alex Stein is currently SEO Manager at Wayfair.com, an online home goods store. Follow him on Twitter @sonofadiplomat for all things SEO, and he is, in fact, the son of a diplomat.

Alex’s pitch:

Boost Rankings by Removing Internal Links

A majority of SEO advice covers gaining high volumes of external links, but many site owners fail to pursue the low-hanging fruit by reducing the number of internal links to drive organic rankings. Listeners will learn easy ways to massively optimize internal authority flow to boost rankings, with case studies to demonstrate these wins in action.

Business cases that will be covered:

  1. Slimming down your header navigation: Using [X] data and [X] to remove links from header navigation, while increasing conversion.
  2. Slimming down your footer navigation: I’ll cover how we used A/B testing to prove footer links weren’t driving qualified visits, just “tourist visits.”
  3. For smaller sites, I’ll cover common mistakes with [X] that increase the total number of links on every single page.
  4. Reducing links on your most valuable pages: I’ll cover two concrete examples of how Wayfair reduced the number of links on product browse pages and drove additional visits.
  5. I’ll share a “Link Value Calculator”
  6. Lastly, I’ll also cover our formula for evaluating the dollar value of an internal link.

Felicia’s notes: Sounds very actionable. I like the straightforward, traditional simplicity of the topic, and am intrigued by the “link value calculator”/”evaluating the dollar value of an internal link” ideas. If not a finalist, this would make a great blog post.

Emma StillEmma Still

Marketing Lead at Seer Interactive

Emma Still leads all marketing efforts for Seer Interactive. Prior to that, she led a team of SEO professionals at Seer, where she leveraged her digital marketing skills to recruit team members to build stronger, more successful digital teams.

Emma’s pitch:

What if digital marketers thought about recruiting in the exact same way they thought about [smart] link building?

The highest commodity in our industry is human capital: the people on the teams, doing the work, getting. shit. done. Yet so many companies are desperate to find and recruit the talent they need.

The ironic thing is that the answer to their recruiting woes has been under their noses the whole time.

Using tools like [X] to find people who share content that aligns with your company’s mission or philosophy? Boom — list of candidate prospects.

All of those advanced search queries you’ve refined for identifying link prospects? You can easily use those for prospecting potential candidates. For example, [X query string]

Know someone who would be an ideal candidate but isn’t ready to make the leap to a new role? Use [X's] feature to find people they’re closely connected to and you’ve got a whole new set of prospects.

Digital marketers have all the tools and resources they need to find and recruit other talented digital marketers; all it requires is a change in perspective.

Christy’s notes: Really interesting topic that tackles a pervasive problem in the marketing industry. Pitch is solid.

Robyn WinnerRobyn Winner

SEO Manager at Hornblower Cruises and Events

Robyn Winner is a passionate SEOer with a deep love for data analytics, user experience optimization, content strategy development, and her two adorable cats who fill her life with joy and fur…on everything.

Robyn’s pitch:

I’d love to present on Navigation Optimization. It’s a pretty meaty topic, and I could honestly talk for two hours on it, but in the 15 minutes I’d like to cover the key components that go into improving a site’s navigation structure. These components include: Understanding the buying funnel for both B2B and B2C, utilizing [X] to provide a guideline to the navigation structure, stepping away from narcissistic menuing (i.e. [X]), incorporating calls to action, the basic elements all b2b and b2c navigations should have, and ensuring each page is its own unique URL! No more of this one-page website with anchor text.

I’ve worked with a lot of clients just on this, and each time we’ve seen massive success because what we inevitably do is improve UX by bringing relevant pages higher in the funnel. We then see improved ranks for those pages because they’re naturally accessed more via the nav. Most importantly, we’re able to identify gaps in content once we whiteboard the new navigation structure based on [X, X, and X] (which inevitably leads to more ranks!).

Ronell’s notes: Highly relevant to EVERYONE.

Samuel ScottSamuel Scott

Director of Marketing and Communications at Logz.io

Samuel Scott is a global marketing speaker and Director of Marketing and Communications for log analysis platform Logz.io, as well as a contributor to TechCrunch and Moz.

Samuel’s pitch:

The 8 Things You Need to Check in Server Log Files in Technical SEO Audits

Server log files contain the only data that is 100% accurate in terms of how search engines crawl your website. Here’s what to check and how to fix any related problems.

Crawl budget and volume. If the number of times that a search engine is visiting your site suddenly drops, check your [X], [X], and [X].

Response code errors. Every single server log entry contains a response code. Group URLs by response code to look into those problems easily and in bulk.

Temporary redirects. Every log entry with a 302 response code is a temporary redirect. Those should be changed to 301 (permanent) redirects.

Crawl priority. Which parts of your website get the most attention from search engines? Does that match [X]?

Last crawl date. If an update page is not appearing in the SERPs, check when Google last visited the page. Try submitting that URL directly in Google Search Console.

Crawl budget waste. [X]

Matt’s notes: I like it. It’s a source of data that I think intimidates a lot of folks, and I’d love to see it made accessible. If he can make it short and simple, I think it’d be good.

Thanks to everyone who tossed in their hat this year! It’s a brave thing to even try.

Treat yo self!

Finally, I’d like to thank this year’s community speaker selection committee – Chiaryn Miranda, Christy Correll, Felicia Crawford, James Daugherty, Matt Roney, Ronell Smith, and Sam Weber.

Cheer on community speakers and buy your MozCon ticket today!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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MarTech Conference Is March 21–22. See the Sessions & Speakers.

MarTech returns to the San Francisco Hilton in March. Check out the infographic below for what’s in store, who’s speaking and who should attend. Then register before January 10 and save $ 500 on your ticket to the only MarTech in North America this year.

The post MarTech Conference Is March 21–22….

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Event Marketing: 3 tips to set your speakers up for success

Planning content for your events can seem a little daunting given all the factors involved. However, the show must go on. Read this MarketingSherpa Blog post to learn three tips to help you set up speakers for success at live events.
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100% Search Topics, Speakers & Community: Search Marketing Expo ­ SMX East in NYC, October 2-4

Search Marketing Expo – SMX East provides expert insight and real-world-proven tactics on paid search, SEO, local search, mobile and more. Immerse yourself in exceptional content and networking, October 2-4 in New York City. Six intensive workshops also available October 1. Register by July…

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