Tag Archive | "Solutions"

3 Content Marketing Myths and Their Reality-Based Solutions

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back
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On Making Choices and Finding New Solutions: Let It Be Easy

the solution is right before your eyes

I’ve been rinsing my mouth with salt water after every meal for the past two weeks. It’s part of the healing process after a wisdom tooth extraction.

Oral surgery: the gift that keeps on giving.

During the first week, I spilled salt all over my bathroom counter. My container of salt has a perforated opening similar to a salt shaker, and sometimes the salt got stuck in the holes. When I measured half a teaspoon, I had to shake the container a bit and the salt didn’t land seamlessly on my spoon or in my warm glass of water.

Now, I consider myself a reasonably capable human being, but after that first week, I realized that the container of salt also has a “full-pour” setting — without any holes — making it easier to pour without shaking the container and spilling the salt.

There was a much easier solution than what I had been doing right in front of me; I just didn’t take advantage of it right away.

No matter how far you’ve come, there’s always more to learn

Reflecting on that experience, I felt silly that I didn’t immediately notice the “full-pour” setting — but I did eventually discover it because I was open to a better, easier way.

When you repeat the same thing over and over again and get the same results, it’s beneficial to question your actions and explore new possibilities.

There are so many situations in life and business that aren’t easy. Accomplishments take hard work, dedication, and other words you’d find on cliché motivational posters that decorate taupe-colored office walls.

But sometimes we all get the sense that there could be something better out there, something more we could be doing.

And sometimes there are even easy opportunities to discover new methods that enrich your life and business.

“Easy” does exist

It’s often said that “simple” does not equal “easy,” but there are also purely easy solutions that lead to progress.

I would say:

“Easy” is not the same as a “quick fix.” I associate a quick fix with something unsustainable — something that may seem satisfying at first but has no long-term benefit. And what I’m talking about is easy action that leads to you optimizing your circumstances.

For example, when you’re stressed out and confused, overwhelmed or directionless, it’s often difficult to think straight.

If your head is spinning while you’re on top of Mount Freakout, consider easy options that can help you move forward.

  • Call a friend who will make you feel better
  • Watch a movie that will make you laugh and help you calm down
  • Listen and sing along to a song that helps you express your own emotions

You could ignore those easy options and stay upset. It’s your choice.

And you have similar choices to make whenever you’re ready for a change but you’re not quite sure which direction to go in or how to get started on a new path.

A two-step process for finding a new direction

Ready to set yourself in a new direction?

Here’s the two-step process:

  1. Choose to become open to a new option
  2. Don’t overcomplicate the solution — let it lead you forward

In regard to that wisdom tooth I mentioned earlier, I had been meaning to get it pulled for about 10 years. What can I say? Time goes by quickly and I kept putting it on the back burner.

But when it started causing problems I could no longer ignore, I followed that process above:

  1. I was open to a new option: schedule an appointment to get the tooth pulled.
  2. Instead of further postponing the surgery or fearing it, I let it simply be the solution to the pain in my mouth.

I decided that the way out of my discomfort was through the extraction and healing process.

What’s your next step?

Your writing skills play many different important roles in your business, and you might be looking for new ways to use them to expand your offerings.

You’re a communicator. You know how to get people to pay attention. You know how to synthesize ideas.

So, if creating an online training business has crossed your mind but it seems like a daunting task, there is an easy step you can take today.

On Monday, December 12, 2016, Rainmaker Digital founder and CEO Brian Clark is hosting a free webinar that will help you become well-positioned to start a profitable online training business.

See, we don’t want you to invest time creating the wrong type of product for the wrong market, so Brian starts at the beginning and will show you how to discover exactly what traits a market must possess in order for it to qualify as a “good opportunity.”

Brian will cover:

  • The business of e-learning design
  • How to create an effective learner profile
  • How to identify the benefits of knowledge your learner seeks
  • Three steps to writing learning objectives that work

Checking out Brian’s webinar is an unbelievably productive next step, and you can register for free right now by clicking the blue button below.

Free Webinar:

How to Develop an Irresistible Online Course People Will Line Up to Buy (and Then Actually Use)

Relief within reach

There are plenty of difficult choices to make in life and business. And plenty of hard work goes into accomplishing your goals.

But don’t overlook easy choices within reach that can help turn things around. Don’t disregard the power of something easy. Let it be easy — and take advantage of it.

The solution could be right in front of you, like turning the salt container to the “full-pour” position.

Join us Monday, December 12, 2016 at 3:00 p.m. Eastern Time:


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The Different Types of Renewable Energy Solutions


Renewable energy is generated from natural sources and sustainable replenished constantly. Different technologies are used to create energy and help a lot in improving efficiency in homes and ensure that family health is given the best. The energy reduces reliance on fossil fuels common, slows global warming, which has become a very serious problem and also improves air quality. The fact is that the use of renewable energies, it is possible for people to enjoy the incentives and government grants and you can be among those who get to enjoy incentives.

A sustainable future can be built when the parties involved, including investors, companies, communities, politicians and even farmers to work together to protect environmental values ​​such as water quality and habitat quality. The market has many renewable energy products that can be used to find energy solutions that are better for the world in general. The energy is obtained from various natural sources and include the following.

Solar Energy – Solar energy has become very reliable and some portable radios available today rely on power to operate. It is also widely used to light homes and power devices and machines. The best thing about this energy is that it’s cheap and inexhaustible.

Wind energy – Another great form of renewable energy, and in addition to being reliable, which is free of contamination. Windy areas can enjoy an incredible energy solution that can be used in a variety of ways.

Biogas energy – is very popular among farmers because it uses animal manure generated and therefore reduces pollution. Many households depend on this energy for electricity and heating through conversion of animal waste in the cleaning of flue gases can actually be used for cooking as well.

Geothermal energy – this energy is based on reservoirs of hot water and steam that naturally occur on the surface of the earth. It has great potential as an energy source that is renewable. Energy is widely used for the production of electricity providing reliable solutions easily to any environment.

hydro – energy is obtained from the water in motion and becomes the largest source when it comes to renewable electricity in a number of countries. However, it is important to remember that even if the water is still a renewable resource, the rivers do not fall into this category of renewable resources.

Offshore energy – This is the energy from tides, waves and winds that are common around the edges. All of them have great potential and can be developed to improve the quality of life while protecting the natural source of ocean resources were.

The use of different forms of renewable energy, you can improve your life. There are so many green products, you can choose and installed to change the way you enjoy your life. There are so many companies now offer these products, but you should ensure that you simply professionals who provide high quality products and installation services.

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Effective Solutions In Heating and Cooling Systems in Australia

Normally, through Australia, 40 percent of the energy we use at home is for heating and cooling. This does not include the heating of hot water. The amount of energy used by your home vary according to their needs and the environment where you live and the type of heating and cooling depends on you. Most households have to be heated or cooled to a certain time of year, but with an efficient home, which could avoid dependence on heating and cooling additional devices in total.

Besides the type of heating and cooling solutions you choose, how to work and take care of your system may also have a significant impact. Once you have used all the options of passive heating involved, the next step is to select a suitable to your situation heating. There are many types of heating with different reasons of energy and environmental quantities efficiency.Your, type water heater, how to use it and to its position in the room can make a positive change in their leisure and heating costs. When sizing and adequate system of your home, you can avoid investing in the energy required. Central heating often can heat an entire home, while the space (room) heat warms everyone in the room (or more in the American zone) is used. Whether you opt for the central heating or space, there are many technologies and different heating options to consider, the best type of heating for you is determined by your circumstances, including the size of the rooms to become heated, the number of people in your home and your local climate.

Efficient gas heaters and reverse cycle air conditioning (heat pumps) are cheaper to acquire than standard electric heaters and create about a third of the amount of greenhouse gases. Note that it is important to work with unflued gas heaters with adequate ventilation when they cause indoor air pollution probably at home that may affect their welfare. See the requirements of your state or place.

Central heating systems are often critical to the gas, but could use a water heater in the fire, or heat pump solar system. Most of these systems circulating hot water radiators through solar panels, fan coils or in some cases indirectly through a concrete slab.

Air conditioning (or heat pumps) reverse cycle represent the type of electrical energy efficiency heater.Heat more levers have a fan and led the parties directly unheated heat your home.

They can be a profitable, low cost of operation. Portable electric heaters can be cheap to buy but expensive to maintain. Many are not as useful as other strategies slab floor heating heating.Electric often stronger fuel emissions of greenhouse gases whole house heating and perform.As rules would be the highest you should clean the filters in your heating system regularly to make sure it works effectively, follow the actual manufacturer. Use thermostats and timers to ensure that you are only heated room with everything you need to make when you need to save energy and money. Research on the best type of heating and cooling for your circumstances, our information could help you get started.

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Site Search Solutions: 3 methods for implementing search on your site

As your site grows in size, choosing the right site search method will become an important factor in keeping your content available for visitors. Learn about three site search implementation methods that you can use to help keep your site running smoothly.
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Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems

marketing challengesintroductory3

Summertime, and the livin’s easy. Unless you’re a marketer. Actually, the summer months are some of the hardest months for marketers. Leads and prospects are all on vacation, and you’re stuck at your desk freaking out about hitting those monthly metrics. What are we to do? 

Turn on an episode of Top Chef, that’s what.

Okay, Top Chef alone won’t cure what ails you, but we can take a cue from the Quickfire Challenges the chefs embark upon at the beginning of every episode. If you’ve never watched the show, the Quickfire Challenges are very difficult scenarios the chefs find themselves in, usually with limited or otherwise “weird” resources with which they must solve the particular challenge at hand. For example, you have to make breakfast in bed … but all you can use is a microwave and you have to tie your dominant hand behind your back. Now that’s a lesson in resourcefulness.

So what can we as marketers do with limited or impaired resources to solve some of our common marketing problems? That’s what this post will set out to answer. We’ve set up three theoretical marketing challenges — quickfire challenges, if you will — and are going to walk through how you could utilize a random assortment of resources to solve the marketing problem! Because let’s be honest … there’s no such thing as a perfect world in marketing.

Quickfire Marketing Challenge #1: Your boss says you have to kick up the blog post volume, but you can’t hire anyone new.

Uh oh. There’s nothing worse than an already strapped marketer being asked to produce even more work. But there’s no excuses in marketing! Let’s see what resources you have at your disposal:

  • PPC landing pages
  • Partner organizations
  • A graphic designer

You were hoping one of your resources was going to be a freelance writer, didn’t you? We’re not letting you off that easy. At first glance, none of these resources seem directly related to blogging, but there’s something to be done with each of them to help you solve your content shortage problem.

The quickest solution of all is to repurpose the offers that live behind your PPC landing pages into blog posts. I’m willing to bet you’ve been isolating your PPC content up until this point, but content is content, and content that you paid to direct people towards is probably pretty good.

If you want to create some blog posts that are both super quick to write and super effective at getting massive amounts of traffic and leads, get ready to dig through some data — data from your partner organizations! Data posts, especially ones containing original data, are sure to captivate your blog’s audience. If you have access to a partner organization’s data, craft blog posts around some of the surprising statistics gleaned from their numbers (giving them credit, of course). If your partners don’t have data repositories, you can still lean on them for guest contributions. Offer them inbound links back to their website so their content creation for your blog reaps them benefits in return.

Finally, let’s visit your graphic designer — sidle up, smile your most winning smile, and ask them to make you some infographics, data visualizations, cartoons, or other types of visual content. Visual content resonates well with readers because, well, there’s very little actual reading involved! They’re also super-shareable, helping you grow your reach and hit those lofty traffic and leads goals. For more visual content ideas, visit this blog post that highlights unique content you can post to your blog.

Quickfire Marketing Challenge #2: Social media engagement took a nose dive with everyone on vacation, and you need to increase it … stat!

Can’t I just tweet more? No, not really. Let’s see what resources you have at your disposal to solve this social media engagement problem, and then we’ll figure out a solution:

  • Smartphone
  • Live event
  • Leftover advertising budget

Surely you or someone in your marketing department has a smartphone, right? Well smartphones are hotbeds of marketing hacks due to one little thing: apps. Whether you’ve got an iPhone and have the App Store at your disposal, or run on Android and have the Google Play store to, well, play around with, there are lots of apps that make marketers’ lives easier and will help you solve a social engagement problem. Are you a fan of memes, for example? Lots of people are. And you can make them easily with the MemeGenerator app for Android. If you’ve got an iPhone, you have another tool at the ready called Over. Over allows for the quick and easy insertion of text onto your pretty iPhone pictures, taking your visual content creation one step further. Take a look:

Over - Content Creation app

Of course, Instagram is probably the easiest and most frequently recommended visual content creation tool for social media. Available for both iPhone and Android, Instagram is one of the best free social tools your company can use. Incorporating more of this visual content into your social media will help you engage an audience that’s more inclined towards easily digestible content of this nature.

Now let’s talk about that live event. When we talk about live events, we mean both in-person gatherings like our upcoming INBOUND 2012 conference, and online events like webinars. These events can help your social media engagement with a little assist from gameification — get a hashtag going for the event, and encourage participants to make use of it in order to win something. For example, on our latest webinars we’ve been giving away tickets to our upcoming inbound marketing conference to those who meet some end, like tweeting the most with our hashtag.

Finally, that extra paid ad budget you’re sitting on can give you the quick engagement boost you need. Did you know about Facebook Promoted Posts, for example? They’re Facebook updates whose overall reach you can pay to increase. In an effort to monetize, social networks are making use of paid ads more and more frequently in order to let brands get more out of their social media presence; don’t be afraid to experiment with it!

Quickfire Marketing Challenge #3: Sales is projected to miss quota, so they need extra marketing support to help meet their goal.

When sales is in trouble, we’re all in trouble. What can marketers do to help? Let’s visit your resource kit:

  • Closed-loop analytics
  • Social media monitoring tool
  • Blog content

First things first, it’s time to do some serious data diving. Break out your closed-loop marketing analytics tool and figure out which types of leads close at the fastest rate, with the highest average sale price. Knowing this will let your sales organization prioritize the leads that are most likely to close before the end of the month, and drive the most amount of revenue for your business. Think about it — if a salesperson knew there was someone in the pipeline worth $ 500 that would close in a week, they’d probably like to prioritize them over the lead that will close at $ 100 in 3 weeks. And if you’re the one to tell them that, boy will you be a hero.

Additionally, you can use your social media monitoring tools to locate promising leads who aren’t even on your radar yet — often when they’re at the bottom of the funnel, too. Monitor for updates explicitly mentioning your company’s product or service so you get tipped off to people who are sales-ready, but somehow haven’t landed in your company’s funnel yet. Then you can identify and connect those new leads directly to sales reps right at their point of need!


prospecting on social media


Now that your sales organization is swimming in bottom-of-the-funnel leads, you can help them accelerate the process with some collateral that addresses their leads’ problems. Instead of starting from scratch, visit your business blog to find content you’ve already written that directly addresses the questions that come up on sales calls. What better way to let your sales organization assert themselves and your business as the foremost authority on a subject matter than having a huge bank of collateral to send along to answer absolutely any question that’s asked?

How have you gotten creative with the resources you have on hand to solve some tough marketing problems?

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