Tag Archive | "Solution"

Google’s solution to search results dominated by FAQ Schema

When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.



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What you should look for in a SEO solution

With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software platform can increase efficiency and productivity while reducing the time and errors involved in…



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Introducing Rainmaker: The Complete Solution for Content Marketers and Internet Entrepreneurs

Four years ago this month, Copyblogger Media was born.

Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they?

The five of us convened in a Denver conference room – the first time the group had ever met in person. In just three hours, we worked through the seemingly impossible task of merging five companies into one new entity, with everyone’s equity interest and responsibilities in place.

How was that even possible? In short: shared vision.

We all agreed to come together to build something bigger than we could build separately. And just like that, we were a new venture of 15 people who had to quickly learn to work together if we were going to accomplish our goals.

Today – as a growing group of 42 – we’re revealing the result of our combined efforts. While four years may seem like forever in Internet time, it seems to have all worked out perfectly.

During those four years, we built the parts of our ultimate vision while we grew revenue. Because we’ve never taken venture capital, we had to operate like a real company – one that provides value to paying customers while patiently executing on a larger goal.

  • First we worked to make StudioPress the go-to source for WordPress design.
  • Then we launched a premium WordPress hosting division called Synthesis to make sure we had the infrastructure aspect down cold.
  • Scribe has rapidly evolved from simple SEO copywriting software into the patent-pending suite of audience optimization tools it is today.
  • We created sophisticated “no-code” development tools that power our own membership areas, lead generation, and digital sales engines.
  • And then we did the hardest thing – created a website deployment system that allowed for amazing ease-of-use combined with maximum security and performance.

Everything we built was for our own use first, with WordPress at the core. We are, after all, doing the same work to build our business that our audience and customer base does – so it makes sense that we built tools good enough for our own use.

Since inception, our goal as a company was to take those parts and fuse them into a complete solution for content marketers and online entrepreneurs.

A solution that our own editorial team of poets and misfits could use to build anything they want … without worrying about technology.

Not because we needed something to sell. Instead, a solution we’ve used ourselves to build a $ 10 million-a-year company out of a simple blog, and by practicing what we preach.

Today, we’d like to invite you to check it out, free of charge.

Okay, great. So what’s the Rainmaker Platform anyway?

Great question. Let me give you the bullet points first.

With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content to WordPress at any time you choose.

It’s been battle-tested by over 1,000 tough customers over the last five months, and now it’s ready for you to test drive – at absolutely no charge.

What can I build with Rainmaker?

Another great question. Let me give you some concrete examples of sites you can build.

Copyblogger.com alone gets over 500,000 unique visitors a month without advertising. It’s essentially a static home page, a blog, a collection of landing pages, and a combination free/paid membership area, which includes a forum in addition to all sorts of scheduled and archived content.

You can build a site just like Copyblogger with Rainmaker.

Or, let’s look at StudioPress, which sells hundreds-of-thousands-of-dollars in digital products every month. It’s essentially a collection of sales pages with a blog, a checkout process, and a protected area for delivery of the purchased products.

You can build a site just like StudioPress with Rainmaker.

Want to build an online training course, powered initially by a podcast, like at New Rainmaker? Whether for lead generation or as the product itself?

You guessed it … New Rainmaker is built on Rainmaker.

And if you want a custom design like any of those sites, you can do that as well on Rainmaker. But the $ 10,000 to $ 30,000 (or more) in development work some would charge you just to build the bones of the site is off the table, which is nice.

Plus, a full suite of podcasting features. Research, outreach, and optimization tools. 27 cutting-edge, future-proof HTML5 responsive designs. And much more.

In fact, Rainmaker does way more than I’ve mentioned here. But you need to experience that for yourself with the free 30-day trial.

So what’s the deal?

You’re on absolute fire with these questions.

The essence of the deal is simple – try Rainmaker for 30 days at no charge and see if it works for you. Cancel with the click of a big, easy-to-find button if you decide to move on.

But the deal is actually much sweeter than that.

As I mentioned, for the last five months we’ve been running a pilot program for Rainmaker. We offered the best deal you’ll ever see in exchange for feedback from real, paying customers.

For the next two weeks, we’re offering you the same special deal that the people in our Pilot Program got. Rainmaker is already at version 2.0 thanks to the feedback from these brave souls, which means you get the same incredible deal, but with a vastly improved initial experience. And even that will continue to get better.

What do you get, specifically?

  • All current Rainmaker features
  • Monthly billing option
  • Professional and prompt support
  • Customer-only affiliate program
  • Our best price, locked in for the life of your account

Plus, at no extra charge as they are released:

  • Additional reporting and analytics
  • Additional themes and landing pages
  • Social media posting and scheduling
  • Improved learning management system
  • Integrated RSS reader
  • Curation-to-content tools
  • Marketing automation

One catch – you’ve got to start your free trial before October 3rd to get this deal. After that, the advanced features will become part of a more expensive plan, and other benefits such as the length of the trial and the monthly billing option will go away.

I’ll write more about these upcoming features in the next week or so, because they’re really exciting. But go ahead and check out everything Rainmaker does right now at no charge.

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, and uncompromising evangelist for the Rainmaker Platform. Get more from Brian on .

The post Introducing Rainmaker: The Complete Solution for Content Marketers and Internet Entrepreneurs appeared first on Copyblogger.


Copyblogger

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Introducing Rainmaker: The Complete Solution for Content Marketers and Online Entrepreneurs

Four years ago this month, Copyblogger Media was born.

Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they?

The five of us convened in a Denver conference room – the first time the group had ever met in person. In just three hours, we worked through the seemingly impossible task of merging five companies into one new entity, with everyone’s equity interest and responsibilities in place.

How was that even possible? In short: shared vision.

We all agreed to come together to build something bigger than we could build separately. And just like that, we were a new venture of 15 people who had to quickly learn to work together if we were going to accomplish our goals.

Today – as a growing group of 42 – we’re revealing the result of our combined efforts. While four years may seem like forever in Internet time, it seems to have all worked out perfectly.

During those four years, we built the parts of our ultimate vision while we grew revenue. Because we’ve never taken venture capital, we had to operate like a real company – one that provides value to paying customers while patiently executing on a larger goal.

  • First we worked to make StudioPress the go-to source for WordPress design.
  • Then we launched a premium WordPress hosting division called Synthesis to make sure we had the infrastructure aspect down cold.
  • Scribe has rapidly evolved from simple SEO copywriting software into the patent-pending suite of audience optimization tools it is today.
  • We created sophisticated “no-code” development tools that power our own membership areas, lead generation, and digital sales engines.
  • And then we did the hardest thing – created a website deployment system that allowed for amazing ease-of-use combined with maximum security and performance.

Everything we built was for our own use first, with WordPress at the core. We are, after all, doing the same work to build our business that our audience and customer base does – so it makes sense that we built tools good enough for our own use.

Since inception, our goal as a company was to take those parts and fuse them into a complete solution for content marketers and online entrepreneurs.

A solution that our own editorial team of poets and misfits could use to build anything they want … without worrying about technology.

Not because we needed something to sell. Instead, a solution we’ve used ourselves to build a $ 10 million-a-year company out of a simple blog, and by practicing what we preach.

Today, we’d like to invite you to check it out, free of charge.

Okay, great. So what’s the Rainmaker Platform anyway?

Great question. Let me give you the bullet points first.

With Rainmaker, you can:

  • Create powerful content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Absorb cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your site and content elsewhere at any time if you so choose.

It’s been battle-tested by over 1,000 tough customers over the last five months, and now it’s ready for you to test drive – at absolutely no charge.

What can I build with Rainmaker?

Another great question. Let me give you some concrete examples of sites you can build.

Copyblogger.com alone gets over 500,000 unique visitors a month without advertising. It’s essentially a static home page, a blog, a collection of landing pages, and a combination free/paid membership area, which includes a forum in addition to all sorts of scheduled and archived content.

You can build a site just like Copyblogger with Rainmaker.

Or, let’s look at StudioPress, which sells hundreds-of-thousands-of-dollars in digital products every month. It’s essentially a collection of sales pages with a blog, a checkout process, and a protected area for delivery of the purchased products.

You can build a site just like StudioPress with Rainmaker.

Want to build an online training course, powered initially by a podcast, like at New Rainmaker? Whether for lead generation or as the product itself?

You guessed it … New Rainmaker is built on Rainmaker.

And if you want a custom design like any of those sites, you can do that as well on Rainmaker. But the $ 10,000 to $ 30,000 (or more) in development work some would charge you just to build the bones of the site is off the table, which is nice.

Plus, a full suite of podcasting features. Research, outreach, and optimization tools. 27 cutting-edge, future-proof HTML5 responsive designs. And much more.

In fact, Rainmaker does way more than I’ve mentioned here. But you need to experience that for yourself with the free 30-day trial.

So what’s the deal?

You’re on absolute fire with these questions.

The essence of the deal is simple – try Rainmaker for 30 days at no charge and see if it works for you. Cancel with the click of a big, easy-to-find button if you decide to move on.

But the deal is actually much sweeter than that.

As I mentioned, for the last five months we’ve been running a pilot program for Rainmaker. We offered the best deal you’ll ever see in exchange for feedback from real, paying customers.

For the next two weeks, we’re offering you the same special deal that the people in our Pilot Program got. Rainmaker is already at version 2.0 thanks to the feedback from these brave souls, which means you get the same incredible deal, but with a vastly improved initial experience. And even that will continue to get better.

What do you get, specifically?

  • All current Rainmaker features
  • Monthly billing option
  • Professional and prompt support
  • Customer-only affiliate program
  • Our best price, locked in for the life of your account

Plus, at no extra charge as they are released:

  • Additional reporting and analytics
  • Additional themes and landing pages
  • Social media posting and scheduling
  • Improved learning management system
  • Integrated RSS reader
  • Curation-to-content tools
  • Marketing automation

One catch – you’ve got to start your free trial before October 3rd to get this deal. After that, the advanced features will become part of a more expensive plan, and other benefits such as the length of the trial and the monthly billing option will go away.

I’ll write more about these upcoming features in the next week or so, because they’re really exciting. But go ahead and check out everything Rainmaker does right now at no charge.

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, and uncompromising evangelist for the Rainmaker Platform. Get more from Brian on .

The post Introducing Rainmaker: The Complete Solution for Content Marketers and Online Entrepreneurs appeared first on Copyblogger.


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A Real Simple Solution to the Death of Google Reader

Image of Google Reader Headstone

The white plume of smoke that rose above The Vatican on March 13, 2013 signaled the dawning of a new Pope in Rome.

Meanwhile, halfway across the world, a plume of black smoke rose over Mountain View, CA as last rites were read to a content distribution legend.

Google Reader is dead, put down by the hands of its maker.

The beloved RSS reader will be laid to rest officially on July 1, making the next 3+ months a requiem … for a stream.

There is undeniable frustration, even sadness, at the impending loss of Google Reader. People depended on it. People loved it.

And that’s why its removal from the online content landscape provides such a great opportunity for you, the content creator.

Two problems from the grave

Google’s discontinuation of Reader presents two major problems:

  1. Its users are now RSS orphans. Some of these people may have counted on Reader to be their daily online reading hub since all the way back in 2005. They must find an alternative.
  2. Online content creators now risk losing a significant percentage of their daily audience.

Any Reader user who does not migrate to another RSS platform, or who does so ineffectively, with data loss — namely, your feed — is a lost reader.

You work hard for subscribers. You cannot sit idly by and let a decision you had no control over adversely affect your bottom line.

Fortunately for you, RSS stands for something a little different at Copyblogger today.

‘Real Simple Solution’

Here’s the simple formula for turning Google’s decision into a positive for you and your readers.

Move your Google Reader audience to email

You don’t need to be sold on the effectiveness of email marketing and you already know how to master the platform for maximum impact.

What you need to do is — by being awesome — sell your readers on why now is the best time to subscribe to your email list. Not for you, for them. And it’s precisely because of Google’s decision to drop Reader.

All Google Reader users are feeling an immense lack of control right now. I know this, because I am (was) a user of Google Reader.

As soon as I saw the announcement, I (along with many others) became terrified that we’d lose track of all the sites we’ve taken so much time to find and organize.

In that moment of confusion, one thought provided me with comfort: At least I won’t have to worry about the sites I’ve also subscribed to via email.

Bingo.

When you subscribe to a website via a third-party RSS reader, you’re at the mercy of that third party. But when you subscribe via email, you’ve created a direct relationship with the publisher.

So no matter what happens with the third-party reader, you’ll still get your content. You don’t risk losing it on a whim or having to migrate to another platform.

That’s why — if you love Copyblogger — you should subscribe via email.

And this is why you should go right now and subscribe via email to your other trusted and high-priority daily reads.

Email will never go away. Neither will email subscriptions. Unless you want them to. Control is a wonderful thing.

And yes, I’m someone who has always gotten my daily Copyblogger fix via Google Reader, so I’m eating my own dog food here.

Or … offer RSS alternatives

But this isn’t about giving people the hard sell on email.

As I learned while interacting on Twitter last night, some people have zero interest in becoming an email subscriber.

Great!

You have a tremendous opportunity to positively impact these folks as well.

Do so by providing them with the solutions they want, not just the solutions you’d ideally have them adopt.

There are a number of terrific Google Reader alternatives out there for people who want to continue using RSS.

First, let your audience know about Google Takeout. It will be their RSS migration friend over the next three months.

Then, show them a number of possible RSS options they can choose from.

Feedly was the most oft-cited alternative I saw being tweeted, and they have Google Reader migration instructions posted already.

You can also point folks to useful resources like Marketing Land’s post on 12 Alternatives to Google Reader.

Provide value in a time of need

What’s important here, as always, is to listen to your audience and offer the solutions that they want.

A wise man once said — yesterday, in fact — “choose your customers first.”

You can’t go wrong listening to your customers’ or readers’ wants and needs, then fulfilling them.

Right now, those of your readers who relied on Google Reader are faced with two immediate needs:

  1. A trusted way to control consumption of their favorite content in perpetuity.
  2. An alternative for RSS.

Email subscriptions fulfill the first. Any number of alternatives can fulfill the second.

As you write your eugoogly for Google Reader today, offer these real simple solutions to your readers. You’ll give value and get it back in return.

Now go do this…

Don’t miss out on your daily Copyblogger content! Drop your email address here to make sure Copyblogger posts are delivered hot and fresh to your inbox daily. Of course, we will never share, rent, or sell your email address to anyone, period.

And remember — tough as this transition is, every time your readers face a problem, you have an opportunity to help them out with a solution.

About the Author: Jerod Morris is a founding member of the Synthesis Managed WordPress Hosting team. He is a copywriter and professional blogger responsible for creating Midwest Sports Fans and Primility. Get more from Jerod on Twitter and .

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