Tag Archive | "Signs"

More signs that Amazon is attracting bigger search ad budgets

CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.

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7 Unusual Signs on the Path to a Breakthrough

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop
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Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good?

Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source.

The post Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good? appeared first on Search Engine Land.

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4 Signs That You Belong at a Digital Marketing Agency

digital marketing agency career

Think back to when you were a child, teenager or young adult. When someone asked you “What do you want to be?”, how did you respond? Scientist, superhero, actor or rockstar may come to mind for many of you.

When I was younger, I always knew that I wanted to do something creative. As a child I drove my parents crazy coming up with new ways to create art, often out of things that weren’t art supplies. It didn’t matter if I was sewing clothes for my dolls or painting a “masterpiece”, I loved art.

Fortunately, I have been able to find a career that has allowed me to hone and develop my creative side, in a way that can be measured. I’ve worked many “jobs” but have never found any position as satisfying as my career at a digital marketing agency.

Working at a digital marketing agency isn’t a fit for everyone. However, once you’ve been bitten by the agency bug, you’re hooked. If any of the signs below resonate with you, chances are you might be a fit for agency life.

#1 – You Like a Fast-Paced Environment

Working at a digital agency offers the opportunity to work with many types of clients, all at different stages in their digital marketing journey.

A good digital agency (and the employees that work there) are agile and can adapt to client needs. When clients determine that their priorities shift, that often means that yours shift as well.

If you embrace the challenge, you will be able to show significant value to your clients and colleagues by adapting to their needs while still following a set of digital marketing best practices.

#2 – You Crave Collaboration

Have you ever been stuck on a project or had an idea on the tip of your tongue but just couldn’t communicate it effectively?

One of the benefits of working at a digital agency is that you’re surrounded by other marketing minds that can help you through the process. You are fortunate to have a team of people that have been through similar experiences and can come together to help you brainstorm content ideas or help determine why client programs aren’t performing as well as you would like them to.

At the end of the day, you have a group of people that you can rely on to help you come up with the best solution to help your clients be successful.

#3 – You Are Creative Person

What do Account Managers, Copywriters, Social Media Strategists and SEO Specialists all have in common? They are all creative problem solvers.

At a digital marketing agency, all members of the team are enabled to take a creative approach to solving problems for clients, and internal team members. There are also opportunities to take a creative approach to any service area, no matter your position.

Always remember that adhering to best practices doesn’t mean that you’re limited in how you approach content marketing topics, tactics and ideas.

#4 – You’re Obsessed With Learning

If you think you know everything there is to know, chances are that working at an agency might not be right for you.

Successful digital marketers are always on the hunt for new ideas that can improve how they deliver results. No matter how much you know, there are always opportunities to learn from other intelligent marketers.

You can self-educate by keeping a pulse on relevant resources, meeting with internal team members and attending industry events to keep up with the quickly evolving digital landscape.

Currently On the Hunt for the RIGHT Agency?

If you think that the signs above describe you, you are likely a fit for agency life. Now comes the daunting task of finding an agency with the the right culture, pace and offering for you.

TopRank Marketing is currently searching for some new marketing mavericks to join our smart, creative and results driven digital marketing agency. Look below to see if any of our open positions might be right for you:

Content Marketing Lead: Do you love the idea of taking a concept from research all the way through social amplification to reach a wider audience? Are you a stickler for grammar, spelling, and attention to detail? If so, explore the details of this position.

SEO Copywriter: Like being the ultimate seeker in a game of hide-and-seek, this person would help our clients’ content get found by paying attention to the details that make a difference. Does that sound like you?

Account Manager: For this position, leadership, digital marketing creativity, organization and problem solving skills are second nature right along with the ability to provide both strategic direction and development of tactical marketing plans for clients. Success in this position means being comfortable providing guidance and consulting to the Fortune 500 companies we serve as well as TopRank Marketing team members.

Associate Account Manager: The perfect person for this position is looking to make a difference for our clients. In working side-by-side with our Account Managers, you will help shape our clients’ programs by developing communications strategies and managing tactical plans for an integrated and measurable mix of tactics.

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Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs

Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the U.S.

The post Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs appeared first on Search Engine Land.

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3 Signs Your Content is Too Sexy to Be Taken Seriously

image of a dog dressed in a green doggie bikini and sunglasses

When you’re deciding what content to create for your business, the lure of sexy is tempting.

A new “Top 10″ post goes viral. Or maybe a controversial blog post gets featured on a top site and catapults you (and your business) into the spotlight.

A sudden influx of views, shares, and attention is appealing …

But sometimes showing peacock feathers can have a fleeting appeal if you want your reader to take you seriously in the long term.

Here are three signs that your content might be too sexy for its own good.

1. It comes out of nowhere

Superheroes are sexy.

They keep you guessing. You never know when they’re going to show up.

They can disappear for months or years and then burst back onto the scene with a climactic display of their impressive powers.

Okay for superheroes, not okay for your content.

It might feel boring and constraining, but publishing consistently brings results.

I can directly correlate my leads, clients, and income to my publishing schedule: The more consistent I am, the better the results I get, and the more growth I see in readers, traffic, and customers.

While you wouldn’t expect Spiderman to be available at a desk from 9-5, you showing up regularly makes your reader feel secure. It builds trust by proving that you’re around for the long term, and trust is one of the key factors you need when turning readers into customers.

You don’t have to publish every day, or update your social media accounts every 15 minutes. Just pick a timetable and do your best to stick to it. Make it something that you can do if your ideal isn’t plausible.

Alternatively, work out how you can show up more without putting in all of the hours yourself. Maybe you ask for guest posts or, if you’re better at holding calls and webinars, hire someone to turn those spoken materials into written posts or newsletters.

2. It tells you how sexy it is

And so there I was when the conference director said to me: ‘That was the most brilliant talk I’ve ever heard.’ I was so embarrassed.

The above quote was overheard at this event one time, somewhere …

There is a fine line between building credibility and bragging your butt off.

Yes, you want people to know why they should love what you do. Yes, you need to share proof of your results. And yes, you should share testimonials to show your reader that you’re the real deal, to persuade your reader that you are qualified and experienced to help them.

But too much of this and suddenly there is no room in your content for your customer.

If you’re using your blog only to update readers on your company’s latest contracts, acquisitions, awards, and successes, your content might be too sexy for its own good.

There is definitely a place for your achievements, as long as you’re also paying attention to the content that you might find less riveting but that is infinitely more useful to your reader:

And the third sign that your content is too sexy to be taken seriously by your readers …

3. It’s a fashion victim

There are trends, and there are fads.

Standing out from the crowd is a trend that will be around forever. Fortunately, neon legwarmers were just a fad.

I remember listening to an early interview with Brian Clark and Mark McGuinness, discussing trends and fads — and how it was key to understand the trend, but to be wary of the fad.

For example, there will always be an underlying trend for people wanting to connect socially with each other. However, the different platforms that enable us to do so may come and go as people’s tastes change.

Look at the content you produce. Does it address the issues that never go away for your customers? Or does it leap from the latest big thing to the next?

There’s nothing wrong with relating your content to current issues as long as it ties consistently into the themes you want to be known for.

For example, if you are a social media consultant, a good choice of topical content might be:

  • Is Google+ Dead? What This Means to Your Social Media Strategy
  • How to Increase Social Shares Using the Celebrity Selfie Technique
  • How to Avoid the Social Media Mistakes of these Fortune 500 Companies

Although they are based on news stories that may not be relevant in a few months or years, the underlying themes will remain:

  • Strategy
  • Increasing results
  • Avoiding mistakes

Think about monthly magazines.

They write about the same themes each and every issue, but in a way that is fresh and relevant to new readers and regular subscribers. (You might think there are only so many times you can write about achieving the best bikini body and bedroom tips, but Cosmopolitan has managed to do so successfully for decades.)

How sexy is your content?

Have you ever been tempted to publish content just to turn heads?

Do you find it hard to focus on the content you know needs writing but doesn’t feel “hot” enough?

Have you ever had content envy about a site that has rocked the internet with a head-turning piece of content?

I’d love to know. Send me a tweet or join the discussion over on Google+.

Flickr Creative Commons Image via Nathan Rupert

If you enjoyed this article …

Then consider giving this recent post a read: Should Your Site’s Design Be Sexy or Smart?

About the Author: Amy Harrison is a copywriter and content trainer. She provides workshops for businesses that need to write captivating content. She’s the host of AmyTV, an irreverent look at writing better content. As a Copyblogger reader, click here to get your free sales page and content writing gifts.

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Marketing Concepts: 3 telltale signs your homepage is not customer-focused

A homepage design might make perfect sense to company executives, but what about the customer? Read on for three signs your homepage design is company-focused rather than customer-focused, and examples on how to fix this problem.
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Lead Generation Strategy: 5 signs you’re selling like it’s 1992

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7 signs that you’re overvaluing search engine optimization

With so much focus on SEO from every marketing blog on the Google-powered Web, we thought it might be worth your while to question if you’re overvaluing SEO. See if any of these seven reasons that you’re a little too obsessed with search engine optimization resonate with you …
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Search In Pics: Life-Size Google+ Circles, Google Tinfoil Office & Church Signs

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Tinfoil Aviation Desk: Source: Google+ Geeky Sign At Google: Source:…

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