Tag Archive | "shows"

New research shows strong link between Google My Business photo quantity and search performance

Here’s what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Early data around the Google June 2019 core update shows some winners, losers

This Google update that began rolling out on Monday seems like it was pretty big and the scary part, it isn’t done rolling out yet.



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Google is expanding when it shows ads to ‘people in targeted locations’

The advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road.



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Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time

With the new 3-pack local results box, you are way more likely to see them in the number one position than before.

The post Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time appeared first on Search Engine Land.



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Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

Influencer Marketing Golden Ticket

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf

Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land

Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views. Marketing Land

Tweets Now Appear In Google Search – Twitter and Google announced that tweets now appear in mobile searches. They will make their way to desktop searches in the future. Find out more about how they’ll be appearing. Twitter

Google to Add ‘Buy’ Button to Search Results Within Next Few Weeks – Within the next few weeks Google will be rolling out a “buy” button that will allow people to purchase certain items directly from its search results pages. Search Engine Journal

YouTube Adds Click-to-Shop Button to TrueView Ads – YouTube is tweaking its commercials to be more like interactive infomercials. Ad Age

Google Launches Shopping Ads For YouTube, Integration With Merchant Center – Thursday, YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Search Engine Land

Google Upgrades AdWords Editor to Support Labels – Google has made a worldwide update of AdWords Editor that will offer labels, support for upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. Search Engine Watch

Pinterest to Enhance Promoted Pin Ad Capabilities – The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Pinterest is going to make promoted pins more appealing to advertisers by adding a new suite of ad solutions. ClickZ

Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube – According to a study conducted by Google this year, nearly one in ten of its Google Preferred desktop viewers do not watch traditional TV. Marketing Land

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results – Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic. Search Engine Land

Facebook Now Lets People Call Businesses From News Feed Ads – The social network adds “Call Now” button, enhancing the local awareness ad program for local businesses. Marketing Land

 

 

From our Online Marketing Community:

In response to Content Marketing: 6 Steps for Building a Massive AudienceJason Quey said, “Great insight Evan, just buffered this! I believe many should focus on the right strategy to a good content foundation.”

On Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage, Sebastian Mealer shared, “I love the advice and framework. I took the test and arrived at the two advantages I expected. What I think is great about this is communicating and displaying your strengths, and remembering to focus on them in messages as well as time. Very helpful in distilling unique strengths and value into a concise statement.”

And Daniel Dessinger commented, “Some great tips here. I missed this session at the conference. Thanks so much for sharing with us. I definitely think #4 is our greatest opportunity. It’s easy to focus on competitors and peers and to make sure one is doing what they do. It’s not a creative stance, but it’s more of a CYA approach. Realizing that the REAL success lies in differentiation is a GREAT way to break out of the mold and begin paving a better path for one’s business.”

Then in response to Dr. Evil’s Guide to Landing Page Design and Optimization, Monica Michaela said, “Hi! I totally agree that “confusion is the enemy of action”. Being very clear helps you build trust between your company and your potential customer.
I also believe that having security badges or/and money-back guarantees on your landing page definitely increases the numbers of conversions because everybody wants to feel safe and trust the company they are buying from. Who wouldn’t? =)”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: The Shelf


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Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search | http://www.toprankblog.com

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Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+

Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites…



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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]

mindset divide linkedin imageintroductory3

As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS’s new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users’ different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.

Marketing to the Mindset

The new research emphasizes the concept of “The Mindset Divide,” that social networkers have different needs, interests, and emotional drivers that put them in a particular frame of mind depending on which type of social networking — personal or professional — they’re engaging in. And as a result, marketers must make an effort to understand what these different mindsets are so they can better align their social media marketing strategies and tactics with their audience’s frame of mind on different social networks. In other words, we must learn to “market to the mindset.”

To us, this makes perfect sense. It’s pretty easy to understand how someone logging in to Facebook to connect with their friends from high school would be in a different frame of mind than if they were logging in to LinkedIn, where their goal might be to gather information and insights to help them in their career.

Key Research Findings

Curious about what the study revealed? Check out LinkedIn’s infographic below, which highlights some of the most interesting tidbits.

(Click infographic to enlarge.)

Mindset Divide Infographic

Applying Mindsets to Your Social Media Marketing Strategy

So how should this research apply to your own social media marketing strategy? In essence, the key is to adapt your marketing to the way people use different types of social networks, in terms of variables like messaging, positioning, the types of content and information you share, and the tone of voice you use.

According to the report, “professional” and “personal” social networks were classified in the following way, based on how survey respondents identified the majority of their connections:

  • Professional Networks: Linkedin, BranchOut, BeKnown, Viadeo, Xing
  • Personal Networks: Facebook, Twitter, Pinterest, Orkut

One of the most useful nuggets of information from the study is the following, which highlights the type of content people expect from personal social networks (left) vs. the content they expect from professional social networks (right):

 

content expected resized 600

 

Knowing this information, you might tailor your messaging on personal social networks to be more entertaining, casual, and focused on the interests of your audience rather than being heavily brand-focused. On the other hand, for a professional social network like LinkedIn, you’d probably want your updates to be more industry-focused and brand-centric.

That being said, it’s important to recognize that while the report classifies individual social networks as “personal” or “professional,” that’s not to say that all users are using a particular social network exclusively in one particular way. Sure, you could assume that a site like LinkedIn is being used more exclusively as a professional social network, and besides marketers, users of a site like Pinterest probably aren’t users for any reason other than for personal use, but the lines are certainly a bit blurrier for other social networks like Twitter and Facebook. From a personal perspective, I mainly use Twitter for professional networking, and I use Facebook for a combination of the two.

So while it’s definitely beneficial to understand the general mindsets and emotional drivers for usage of a particular social network, keep in mind that the specific mindsets of your own particular audience should be the ultimate foundation of your strategic social media marketing decisions on a given social network. Experiment with different types of updates, track your analytics, and let the data about what works and what doesn’t drive your social media marketing decision-making.

What do you think of LinkedIn’s new research? How will you use it to adapt your social media marketing strategy?




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B2B Marketing Research: 68% of B2B marketers haven’t identified their Marketing-Sales funnel … and it shows

B2B marketing has always been complicated, and has only become more complex over the last few years. Jen Doyle, Senior Research Manager, MECLABS, shared some of her recent discoveries from her 2012 B2B Marketing Benchmark Report to see what marketers are telling us about their challenges.
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