Tag Archive | "Search"

Leaning into SEO as Google shifts from search engine to portal

How to prepare your company for Google’s new customer journey for search.



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Google launches new search menu with icons

After a few months of testing, Google is finally rolling out the new Google search bar interface.



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3 key tenets of successful full funnel search

Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach.



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Campaign-level conversion actions now live for Google search, display campaigns

Campaign action sets are also available to optimize campaigns for multiple conversion actions.



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Google search update aims to show more diverse results from different domain names

Another Google search update has rolled out this week, this one deals with domain diversity in the search results.



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Google updates Search Quality Evaluator Guidelines

The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”



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Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.



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3 ad copy mistakes keeping you from paid search success

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.



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Google to add support for higher quality images in search, swipe up images & 3D images

Google Images is often overlooked, but it can be a great source of traffic. Here are some new features coming to image search you should pay attention to.



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Google announced updates to news in search, adds 3D support to search results and more

Breaking news from Google I/O on search related topics including Google top stories, AR and 3D objects, Google Lens, Google Assistant and Lens.



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