Tag Archive | "sales"

Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide. Starbucks COO Rosalind Brewer says they are still looking at the total cost of delivery very “carefully” but they are emboldened by the higher average sale with delivery orders.

Rosalind Brewer, Starbucks COO, recently discussed the new Uber Eats partnership on CNBC:

Starbucks Delivery via Uber Eats Expanding Nationwide

We’ve had a great trial in Miami and we chose Miami because we know what the temperatures are in Miami. We’ve seen great drink consistency. We’ve seen really good leverage on the ticket, so we’re seeing both food and beverages being ordered. We’re seeing a much larger ticket when we see a delivery from Starbucks.

We’re really pleased that we’re doing this partnership with Uber. We’re learning a lot about technology integration and that’s the real result here, just really making sure that the technology comes together and then we deliver the best product for the customer.

The question around is this a profitable opportunity for us is one of the things that we’re evaluating because it does cost more to deliver coffee. But we are seeing an expanded ticket and that average ticket is really what we need to see happen as we approach delivery. We’re encouraged right now but we’re actually monitoring that very carefully.

Learned From the Alibaba Partnership in China

We’re using a lot of the learnings from China in terms of things like packaging. Not only is it an automobile delivery, we’re seeing that it’s bicycle delivery as well. So we’re understanding that very well. We’re also understanding what is the offering? Should it be the full menu and what dreams do best when they have to be delivered?

State of the Starbucks Economy

What we’re seeing right now is that something like a Starbucks cup of coffee which some assume is an affordable luxury, we’re really comfortable right now. I will tell you one thing about our holiday season that we’re in right now. We learned a lot from what we did last year and we’re really encouraged by the reusable red cup that we entered this year.

We’re doing marketing campaigns and every time we see the Starbucks name mentioned in media we get a pop in our performance. So we’re really pleased with what we’re seeing and we’re a little bit less concerned with the turndown that everyone’s talking about.

When you look at what Starbucks is doing particularly in China and in the US is that we’re still opening new stores. In China, there is still a lot of addressable market for us to participate in. You’ll see us be pretty bullish on the work that we’re doing with new stores and we’re adding delivery which is all incremental business. At this time there’s opportunity for us to continue to grow but we’re watching carefully some other things that are happening globally.

Beverage Innovation is Our Biggest Driver of Growth

The biggest driver of growth for us going forward will be our beverage innovation. You saw us earlier this year introduce a new espresso. You’ll see us bring more of our learnings from our roasteries in terms of what can happen with our beverage innovation. You’ll see us talk more about our Cold Platform, things like our Nitro Cold Brew, and then some of our other beverages that are really doing well for us right now.

The post Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales appeared first on WebProNews.

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Findera search engine helps recruiters find talent, sales find leads

The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.



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NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-Pete

In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re analyzing a prospect site before a sales call or trying to assess the competition.

For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I’m happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis.

While you don’t need a Campaign to run a crawl, you do need to be logged into your Moz Pro subscription. If you don’t have a subscription, you can sign-up for a free trial and give it a whirl.

How can you put On-Demand Crawl to work? Let’s walk through a short example together.


All you need is a domain

Getting started is easy. From the “Moz Pro” menu, find “On-Demand Crawl” under “Research Tools”:

Just enter a root domain or subdomain in the box at the top and click the blue button to kick off a crawl. While I don’t want to pick on anyone, I’ve decided to use a real site. Our recent analysis of the August 1st Google update identified some sites that were hit hard, and I’ve picked one (lilluna.com) from that list.

Please note that Moz is not affiliated with Lil’ Luna in any way. For the most part, it seems to be a decent site with reasonably good content. Let’s pretend, just for this post, that you’re looking to help this site out and determine if they’d be a good fit for your SEO services. You’ve got a call scheduled and need to spot-check for any major problems so that you can go into that call as informed as possible.

On-Demand Crawls aren’t instantaneous (crawling is a big job), but they’ll generally finish between a few minutes and an hour. We know these are time-sensitive situations. You’ll soon receive an email that looks like this:

The email includes the number of URLs crawled (On-Demand will currently crawl up to 3,000 URLs), the total issues found, and a summary table of crawl issues by category. Click on the [View Report] link to dive into the full crawl data.


Assess critical issues quickly

We’ve designed On-Demand Crawl to assist your own human intelligence. You’ll see some basic stats at the top, but then immediately move into a graph of your top issues by count. The graph only displays issues that occur at least once on your site – you can click “See More” to show all of the issues that On-Demand Crawl tracks (the top two bars have been truncated)…

Issues are also color-coded by category. Some items are warnings, and whether they matter depends a lot on context. Other issues, like “Critcal Errors” (in red) almost always demand attention. So, let’s check out those 404 errors. Scroll down and you’ll see a list of “Pages Crawled” with filters. You’re going to select “4xx” in the “Status Codes” dropdown…

You can then pretty easily spot-check these URLs and find out that they do, in fact, seem to be returning 404 errors. Some appear to be legitimate content that has either internal or external links (or both). So, within a few minutes, you’ve already found something useful.

Let’s look at those yellow “Meta Noindex” errors next. This is a tricky one, because you can’t easily determine intent. An intentional Meta Noindex may be fine. An unintentional one (or hundreds of unintentional ones) could be blocking crawlers and causing serious harm. Here, you’ll filter by issue type…

Like the top graph, issues appear in order of prevalence. You can also filter by all pages that have issues (any issues) or pages that have no issues. Here’s a sample of what you get back (the full table also includes status code, issue count, and an option to view all issues)…

Notice the “?s=” common to all of these URLs. Clicking on a few, you can see that these are internal search pages. These URLs have no particular SEO value, and the Meta Noindex is likely intentional. Good technical SEO is also about avoiding false alarms because you lack internal knowledge of a site. On-Demand Crawl helps you semi-automate and summarize insights to put your human intelligence to work quickly.


Dive deeper with exports

Let’s go back to those 404s. Ideally, you’d like to know where those URLs are showing up. We can’t fit everything into one screen, but if you scroll up to the “All Issues” graph you’ll see an “Export CSV” option…

The export will honor any filters set in the page list, so let’s re-apply that “4xx” filter and pull the data. Your export should download almost immediately. The full export contains a wealth of information, but I’ve zeroed in on just what’s critical for this particular case…

Now, you know not only what pages are missing, but exactly where they link from internally, and can easily pass along suggested fixes to the customer or prospect. Some of these turn out to be link-heavy pages that could probably benefit from some clean-up or updating (if newer recipes are a good fit).

Let’s try another one. You’ve got 8 duplicate content errors. Potentially thin content could fit theories about the August 1st update, so this is worth digging into. If you filter by “Duplicate Content” issues, you’ll see the following message…

The 8 duplicate issues actually represent 18 pages, and the table returns all 18 affected pages. In some cases, the duplicates will be obvious from the title and/or URL, but in this case there’s a bit of mystery, so let’s pull that export file. In this case, there’s a column called “Duplicate Content Group,” and sorting by it reveals something like the following (there’s a lot more data in the original export file)…

I’ve renamed “Duplicate Content Group” to just “Group” and included the word count (“Words”), which could be useful for verifying true duplicates. Look at group #7 – it turns out that these “Weekly Menu Plan” pages are very image heavy and have a common block of text before any unique text. While not 100% duplicated, these otherwise valuable pages could easily look like thin content to Google and represent a broader problem.


Real insights in real-time

Not counting the time spent writing the blog post, running this crawl and diving in took less than an hour, and even that small amount of time spent uncovered more potential issues than what I could cover in this post. In less than an hour, you can walk into a client meeting or sales call with in-depth knowledge of any domain.

Keep in mind that many of these features also exist in our Site Crawl tool. If you’re looking for long-term, campaign insights, use Site Crawl (if you just need to update your data, use our “Recrawl” feature). If you’re looking for quick, one-time insights, check out On-Demand Crawl. Standard Pro users currently get 5 On-Demand Crawls per month (with limits increasing at higher tiers).

Your On-Demand Crawls are currently stored for 90 days. When you re-enter the feature, you’ll see a table of all of your recent crawls (the image below has been truncated):

Click on any row to go back to see the crawl data for that domain. If you get the sale and decide to move forward, congratulations! You can port that domain directly into a Moz campaign.

We hope you’ll try On-Demand Crawl out and let us know what you think. We’d love to hear your case studies, whether it’s sales, competitive analysis, or just trying to solve the mysteries of a Google update.

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How to Defeat the Tyranny of Bad Grammar and Worse Sales

Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off.

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Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said
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Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the
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SearchCap: Google AdWords ticket sales, flight search, AMP changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords ticket sales, flight search, AMP changes & more appeared first on Search Engine Land.



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The ‘Old School’ Factors that Lead to 21st-Century Sales

When I first started out as a business owner, marketing my freelance copywriting services, I was very aware of my biggest constraint: I was a lousy salesperson. When I was a kid, I had a hard time selling raffle tickets to my own grandmother. And all the books I was reading said that I had
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Ecommerce: Northwestern University study on how online reviews affect sales

Northwestern University’s Spiegel Research Center recently conducted research into how online reviews influence sales. The Spiegel Center’s Executive Director and Research Center share some of their discoveries to help ecommerce marketers improve conversion in the extensive interview in this MarketingSherpa blog post.
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SearchCap: Sales funnels, search pics & editorial changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Sales funnels, search pics & editorial changes appeared first on Search Engine Land.



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