Tag Archive | "revenue"

The line between subdomain leasing and alternative revenue strategy

How search engines handle subdomain leasing may carry implications for all businesses.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More Articles

Posted in Latest NewsComments Off

Google ad revenue growth popped back in Q2





Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Microsoft search, LinkedIn revenue growth slow for third straight quarter

Higher revenue per search couldn’t offset lower volume in the fourth quarter of its fiscal year 2019.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More Articles

Posted in Latest NewsComments Off

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

The post How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.

The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More Articles

Posted in Latest NewsComments Off

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter.

The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast

Learn how reviews can help drive SEO traffic and revenue.

The post Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

How to Use Content Curation to Create a Recurring Revenue Business

a close-up image of a man looking through binoculars

It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation.

You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that are created by others.

Sound strange?

Listen in and check out the three-part process I’m following, so you can start building your own profitable content curation strategy:

In this 49-minute episode Robert and I discuss:

  • Why my new project is based on simple content curation
  • The critical centerpiece of your content curation strategy
  • Three ways to get traffic to your curation-based website
  • The counterintuitive power of guest posting
  • What you can learn from the initial failure of the TED Conference
  • The impresario approach to building an online business
  • A simple way to generate word-of-mouth growth
  • How I plan to monetize my curation-focused platform

Click Here to Listen to Rainmaker FM Episode No. 17

Or, grab it in iTunes.

Flickr Creative Commons Image via Edith Soto.

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, and uncompromising evangelist for the Rainmaker Platform. Get more from Brian on .

The post How to Use Content Curation to Create a Recurring Revenue Business appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $ 200 million in revenue. eBay also said it plans to improve its efforts in…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

How to use the Free Keyword Tool to unlock long-tail keyword revenue

Author (displayed on the page): 

Professional marketers will often advise that you should optimize your web pages with long-tail keywords and there’s a very good reason why. Let’s consider how a customer, let’s call her Randa, goes about researching a product and making a purchase.

  • Buying cycle
  • Awareness of a problem/need
  • Information gathering
  • Evaluation of alternatives (features, quality, price)
  • Purchase decision
  • Purchase
  • Post-sale product re-evaluation

In other words, Randa starts off her research with the basic keyword “head” term “jeans.” It’s the most obvious and generic search for the product she’s interested in. Also, remember for Randa it’s not a “product,” it’s an item of clothing that will form an important part of her wardrobe!

As Randa does more research, she gets more of an idea about the jeans she is looking for, and closer to the purchase-decision. Her searches will become more specific. She is likely to search using long-tail keywords. So how do we figure out what those keywords could be, so we can optimize?

The Free Keyword Tool is a great way to identify long-tail keywords that are specific to Randa’s needs.

Let’s say I’m selling jeans, and I’m launching a website to reach more customers. I’m looking for the right keywords to attract people to my website, but I don’t want to invest too much money right now, so I sign-up for Wordtracker’s free tool.

I start by entering the primary/head keyword “jeans” into the free tool. When I signed up for the free tool, I verified my email, so instead of 50 results I get 100 results for the US, UK and global markets. Here are the top results:

I can see that “jeans” received easily the most searches, but it also has the most competition. That means that there are many many other marketers out there who are optimizing their websites for the word “jeans.”

When Randa types in the word “jeans” she is probably doing basic early research. She is likely to be a long way from knowing exactly the product she wants to purchase. What I need to do is optimize my site to attract potential customers when they are close to the purchase decision.

Looking at my results for “jeans” I can see that “skinny jeans” also had a high volume of searches, but has less competition. So I use the free Keyword Tool and select “skinny jeans” to see if I can discover longer, more specific keywords.

Right away, I’m looking at a list of long-tail keywords that are much more specific. The long-tail keyword “black skinny jeans” looks promising, and so does “men skinny jeans.”

Now I can think about optimizing my category or product pages for these long-tail keywords. Randa’s been searching for a while now, comparing types of jeans, and she has a clearer idea of the jeans she wants. Now she’s searching for “black skinny jeans” and because I optimized my web site for that term, it’s now showing-up higher on Search Engine results. Randa’s found my site by searching for skinny black jeans. If I’ve got my conversion funnel sorted out, I could have new customer.

The Free Keyword Tool will give you 50 – 100 results, but if you want to take your marketing up to the next level, I suggest you try out our regular Keyword Tool, which provides up to 2000 results and includes a “Related Keywords” feature. It also saves you time with features that help you save multiple lists and drill down into keyword niches. This means that you can build details lists of keywords around specific niches like ‘skinny jeans’ ‘boyfriend jeans’ ‘black skinny jeans’ and so on – and being able to get right into the long tail keywords can reveal amazing insight into your customers’ needs.

Get started today with the Free Keyword Tool and find what your site’s visitors are *really* looking for.

Wordtracker Blog

Posted in Latest NewsComments Off

Advert