Tag Archive | "Retailers"

How retailers can survive Amazon’s stronghold in Google search

Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser competition in your market.



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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.

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E-commerce: 3 tactics retailers are rolling out for the holidays

This holiday season might be another tough one for retailers as competition heats up sooner than usual to grab every inch of available market share. So read on to learn three tactics retailers some are using to stand out among the crowd.
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How Web Retailers Can Profit With Semantic SEO

Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus on artificial intelligence to understand a user’s intent (i.e., the meaning of the query) in addition to the reliance on text, keywords and links in…



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