Tag Archive | "Redesign"

SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Site Redesign & Migration Tips To Avoid SEO & UX Disasters

Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.

The post Site Redesign & Migration Tips To Avoid SEO & UX Disasters appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google Maps Redesign, US Election Searching & AdWords Reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates Google continues to evolve its Maps for mobile. It has gone well beyond the rudimentary local…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign)

Posted by randfish

Why hello there! You’re looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called “Link Opportunities” to help make some link prospecting tasks easier and more automated. Come with me and I’ll show you; it’ll be fun :-)

The new look

We know a lot of folks liked the old tab structure but we ran out of space. With this redesign we now have the flexibility to add new features and functionality simply by popping in new sections on the left sidebar menu. It’s a little bit more like Moz Analytics, too, and we figure some cohesion between our products is probably wise.

  • New side navigation with plenty of room to grow and add new features (spam scoring and analysis, for example, will be coming in Q4—but shhh… I didn’t actually ask for permission to talk about that yet. I figure begging forgiveness will work.)
  • Improved filtering that lets you slice and dice your link data more easily.
  • Notice How Fast the New OSE Is? Oh yeah, that’s the stuff :-)

You can still access the old Open Site Explorer’s design for a few more weeks, but the new features will exist only in the new version.

Introducing the new link opportunities section

Need help finding outreach targets for your link building campaign? We’re introducing three new reports that will help you build a curated list of potential targets. The new reports are available to all Moz Pro subscribers. If you’re a community member, sign up for a
Moz Pro Free Trial and you, too, can kick it with the new functionality.


Reclaim links

A filtered view of Top Pages that lets you easily export a ranked list of URLs to fix.


Unlinked mentions

Powered by FreshScape, you can use
Fresh Web Explorer queries to find mentions of a brand or site without links. Ping sources that may have talked about your brand, website, people, or products without giving you a link and you can often encourage/nudge that link into existence (along with the great SEO benefits they bring)


Link intersect

Find pages that are linking to your competitors but not you. By entering two competitive domains (they don’t have to be directly competitive; anyone you think you should be on lists with, or mentioned by the press alongside, is a good candidate), you can see pages that link to those sites but not yours. Getting creative with your targets here can reveal loads of awesome link opportunities.


This, however, is just the beginning. Be on the lookout for additional insights and opportunities as we improve our link index—we’ve just recently grown the size of Freshscape, which powers Fresh Web Explorer and two of the sections in link opportunities, so you should find lots of good stuff in there, but it can be a challenge. If you’re struggling with query formatting or getting creative around potential opportunities, let us know (in the comments or via Q&A) and we can give you some pointers or maybe find some searches that do the trick.

What about the old OSE?

We changed the workflow a bit and want to make sure you’ve got time to adjust. If you’re cranking through monthly reports or audits and want a more familiar OSE experience, you can switch to OSE Classic for a limited time. Just click on the “View in OSE Classic” link in the top right, and we’ll default to the old version.

But keep in mind new features and enhancements, like improved performance and Link Opportunities, will only be available in the new release. We’ll keep OSE Classic active until December 3rd in case you’re feeling nostalgic.

We’d love your feedback

If you’re using the new OSE and find problems, wish we’d change something, or have a particularly awesome experience, we’d love to hear from you in the comments below, in Q&A, or (especially if your issue is urgent/something broken) via our help team.

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Moz Blog

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Testing and Optimization: Radical homepage redesign program improves lead capture 55%

Testing persistently is key to making valuable new discoveries about your prospects. So read on to learn how Jacob Baldwin, Search Engine Marketing Manager, One Call Now developed a testing program that increased lead capture 55%.
MarketingSherpa Blog

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The Strategy Behind the Copyblogger Redesign

Internet Marketing for Smart People Radio Logo

Applying web design to business goals is a serious business.

A few weeks ago — through the hard work and formidable talent of Rafal Tomal (our Lead Designer) — we launched a redesign of copyblogger.com.

There’s been a good bit of discussion around it, and a lot of good questions.

What’s changed? Why did we change it? And the big one — how is it all working out for the business?

Let’s answer those questions, and a lot more about the business end of design, right now …

In this episode Brian, Sonia, and I discuss:

  • Why redesign the site now? Why do it at all?
  • The 3 major goals of the Copyblogger redesign
  • Specific conversion stats, including one that hit 92%
  • How to think about design as it relates to business
  • The specific thinking behind each element of the design
  • The evolution of Copyblogger from blog to multi-million dollar business

Hit the flash player below to listen now:

Other listening options:

The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. Get him on Twitter or Google+.

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Copyblogger

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The Science Behind Website Redesign

website redesign

 

2/3 of marketers were happy with their last website redesign!

The problem?

Roughly 1/3 of website redesigns do not go well.

 

HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign, based on his research. Once you learn it, you’ll very well be good to go. But not sure what website redesign consists of? Check out this condensed sum-up of when, who, why, what, and how FYIs; then, access the materials you won’t find anywhere else.

WHEN to redesign

Webinar: How often should you do a website redesign? When is the right time to redesign your website?

Quick FYI: It’s not about what people think. When you redesign depends on the data changes in your business. Whether you’re redesigning or not, make sure the content on your site is constantly evolving.

WHO does the redesign

Webinar: Who does the work on website redesign projects? Who initiates website redesign projects?

Quick FYI: You can either go through the process internally, or hire somebody else to do it. If you’re unsure you can do it, leverage an expert to improve your website. (If you are a small business, be careful going into the redesign process, or else you may fall into the portion of unsatisfied results.)

WHY redesign

Webinar: Why does your website exist? Why should you redesign it?

Quick FYI: It’s essential to establish a purpose. Can website  viewers access the details? Have a clear purpose for your website; have a clear goal for your redesign model.

 

simple web

WHAT to take into account

Webinar: How much should a website redesign cost? How long should a website redesign take? What should be focused on? What should my homepage look like? 

Quick FYI:

1. Cost- The amount of money spent is not the drive of success.

2. Time- Expect about four to five months. However, there is a 50/50 shot your anticipated launch will be late. (Only 49% of website redesign projects finish and launch on time.)

3. Users- Make sure your website can be simply navigated. Easy to use > flash, design, artwork. Invite users in and watch them use your site. (76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.”)

4. Successes- Look at the better designed sites and take cue from them.

5. Tracking- Measure stats to track your website’s effectiveness. Pay close attention to visitors, leads, sales, and conversion.

USE metrics

Webinar: What are the best metrics to use for my website? Are metrics important for a website redesign project?

Quick FYI: Just doing the redesign process does not guarantee results. You need to audit and read analytics. Use page graders to figure out which pages are more or less effective and look at the customer conversion rate. Work with such analytics to drive more conversions.

HOW to do a website redesign driven by science

Webinar: Preparation, process, pitfalls, proceeding, how to use HubSpot.

webredesigncheatsheet resized 600

New Webinar: The Science of Website Redesign

New Webinar: The Science of Website Redesign

Learn everything you need to know before you embark on the path of redesigning your site.

Register for this free webinar so you can construct your website in the context of a greater Internet marketing strategy.

Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 

 


HubSpot’s Inbound Internet Marketing Blog

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