Tag Archive | "Preferences"

Here’s how Google Ads’ new keyword selection preferences work

A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.



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Google Unveils Ad Preferences Center For Search And Gmail Ads

Sensitive to privacy issues surrounding ad targeting, Google is opening the kimono to consumers about why certain search and Gmail ads are targeted to certain people. The company is launching an additional section to its ad preference center — where users can already manage targeting criteria…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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