Tag Archive | "Pinterest"

SearchCap: Pinterest Lens, SEO budgets & reviews user behavior

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Pinterest hires head of Google senior image search engineer Randy Keller

Hire comes at a time when Pinterest is ramping up “visual discovery” tools.

The post Pinterest hires head of Google senior image search engineer Randy Keller appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

Social For Customer Acquisition

How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce Canada gives some insight into the process of acquiring customers via social media. Salesforce Canada

Facebook Makes Ads Manager, Power Editor Easier to Use – Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. SocialTimes

Google Launches YouTube Newswire To Verify Eyewitness Videos – YouTube has started a video news service to showcase the most interesting clips recorded and posted by eyewitnesses at events unfolding around the world. In partnership with the social news group Storyful, YouTube Newswire will be “a curated feed of the most newsworthy eyewitness videos of the day, which have been verified by Storyful’s team of editors,” a blog post said. cnet

Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info – A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer can keep in contact with them and try to make them a customer. Now Facebook’s going to make it easier for marketers to collect that contact information. Ad Age

Introducing Instagram’s All-New Search and Explore – This week Instagram announced two major updates to Instagram: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. Get more details on the Instagram blog. Instagram

Facebook Rolls Out Author Tags: A New Way to Grow Your Following – Facebook has introduced a way for publishers to grow their audience with a new feature called Author Tags. When implemented on a website, Author Tags allow people to easily follow the author of a piece of content they found on Facebook. Facebook

Twitter To Let Users Follow Live Events, Not Just People – Twitter Inc (TWTR.N) will start curating tweets on live events, the microblogging service said, as it plans major changes to make its real-time news feed more user friendly. Reuters

Facebook Unveils Vision For Immersive Mobile Ads – The social network is showing mockups of interactive mobile ad formats at Cannes Lion advertising festival in France. Marketing Land

Pinterest Streamlines & Simplifies Its Search Interface – New search enhancements from Pinterest make finding the right type of information quicker and more accurate thanks to the first ever inclusion of spellcheck. Marketing Land

Twitter Testing New Ways To Make It Easier To Discover Products and Places – Last week Twitter is beginning to test two ways to make it easier for you to discover rich and relevant content about products and places on Twitter. Twitter

DuckDuckGo Surpasses 10 Million Daily Queries – DuckDuckGo, the privacy focused search engine, hits a major milestone – reaching 10 million daily queries. Search Engine Journal

Instagram Ads to Get More Focused with Facebook Targeting Options – Get ready, your Instagram advertising options are about to get a lot more specific. Ahead of the Cannes Lions Festival this week, Facebook’s Vice President of Global Marketing Solutions Carolyn Everson has said that Facebook’s targeting data will soon be available for use on Instagram.  Social Media Today

Pinterest Announces Marketing Developer Partners for Ads – Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Salesforce Canada


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Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners | http://www.toprankblog.com

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Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform

Evolution Of Lifecycle Marketing

Turn Leads Into Brand Advocates in 4 Steps [Infographic] – Social media marketing provides many opportunities for lead generation, sale conversion, and creating engaged brand advocates. An new infographic from Bluenose, a customer success platform provider, demystifies lifecycle marketing and shows marketers each step in the journey. SocialTimes

Study: Accurate Location Can Boost Mobile Conversions By More Than 2X – Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Marketing Land

YouTube’s Mobile Growth Reaches 80 Percent – YouTube’s CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. ClickZ

Bing Now Showing Mobile Friendly Label In Mobile Results – If you search using Bing on your mobile device, Bing may now start labeling mobile-ready web pages as mobile-friendly, similar to Google. Search Engine Roundtable

Mobile-Only Internet Users Surpass Desktop-Only Users For First Time Ever – ComScore reports that, for the first time ever, the amount users who use the internet exclusively on mobile devices has exceeded the amount of users who exclusively use desktop devices. Search Engine Journal

Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls – A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s “voice search” network and mobile display ads. Marketing Land

Pinterest Launches Developers Platform – A few days after launching its Marketing Developer Partners program, Pinterest announced its Developers Platform, a suite of application programming interfaces for developers to build apps and integrations. SocialTimes

Google to Discontinue PageSpeed Services as of August 2015 – Google has announced that, after 4.5 years, the PageSpeed Service team will be “refocusing their efforts” and PageSpeed services will be turned down as a result. Search Engine Journal

It’s Official: Google Says More Searches Now On Mobile Than On Desktop – Company officially confirms what many have been anticipating for years. Search Engine Land

Facebook Releases Tools for Audience Network Native Ads – Facebook released a host of tools to ease the creation of native ads for its Facebook Audience Network and allow developers and publishers to reach users outside of the social network. SocialTimes

Google Enhances Its Social Capabilities With Google+ Collections – The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. ClickZ

Google Launches New Mobile Ad Units, Reveals Mobile Search Has Overtaken Desktop – Two bits of news came out of the Google camp this week, both of which are related to mobile search. Find out what they had to say. Search Engine Journal

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Bluenose


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Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform | http://www.toprankblog.com

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Social Media: Leveraging visual marketing on Instagram and Pinterest

Creating your social media marketing take a dedicated effort where success is built one customer at a time. Watch this video from the MarketingSherpa Media Center at IRCE to learn more from Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur Flour, about where to start your social media efforts with Instagram and Pinterest.
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SearchCap: Google Rolls Out PayDay Loan, World Cup Logos & Pinterest Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Payday Loan Algorithm 3.0 Rolling Out Now Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is…



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Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google

I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search…



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The State of Pinterest: What Content Marketers Need to Know Now

Image of Pinterest Logo

The buzz about Pinterest seems to have calmed down a bit in the last few months, but it’s still a very powerful tool for content marketers.

According to a study by the social media analytics firm Simply Measured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.

For right now, Pinterest doesn’t seem to be going anywhere, and the stats for marketers are still very encouraging. One in five Pinterest users have purchased something they’ve seen on the site, and when they do buy, they spend around $ 80 per purchase — twice that of Facebook buyers.

And now, Pinterest is shaking things up — there have been some very interesting changes to the service in the last few months.

Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers.

Pinterest launches new tools for businesses

Pinterest has added new business accounts for brands who want to use pinning to market their companies. You can convert your current personal account to a business one, or you can start a brand new account as a business.

It’s easy to convert your account – just go to Pinterest’s new business center and click on “Convert My Account.” Or to create a new business account, click on “New to Pinterest? Join as a business.”

As a business account, your profile won’t look different than a regular Pinterest profile, and your boards and pins will still look the same.

Pinterest gives business account owners some new buttons, badges and widgets for their websites and blogs, as well as giving them access to some visual marketing best practices and case studies.

If you’re thinking about starting a business account, make sure to read over the new business Terms of Service before you commit — they are different than the regular Pinterest TOS.

What this means for content marketers …

While there isn’t a huge motivation to switch to a business account right now — it doesn’t really get you anything particularly earth-shattering — I do anticipate Pinterest releasing more tools for brands and business owners in the near future. I’m encouraging bloggers and business owners to go ahead and get (or switch to) a Pinterest business account.

Pinterest gets a new look

Pinterest is in the process of rolling out a brand new interface for users, and you can switch to the new look whenever you’re ready to dive in. But a word of warning — once you switch to the new look, it’s a permanent change — you can’t switch back to the old one.

Rumor has it the new interface is a little buggy (I’ve heard reports of problems pinning to boards after users make the switch), so consider this carefully before committing.

If you want to change to the new look, just hover your cursor over your name (or business name) in the upper left corner on any Pinterest window. Then scroll down to “Switch to the New Look.”

Pinterest will ask you to confirm your choice – click on “Get It Now” to confirm.



The new look gets you several new things:

  1. Larger pins.Once you make the switch, you’ll see that all of your pins are visibly larger. The bigger images are featured on your Pinterest home page, and when you click on a pin to enlarge it. Each enlarged pin is now 735 pixels wide (up from 600 in the previous version). Pinterest made this change to give you a cleaner, easier-to-view interface, but I’ve see some users complaining that the images are now TOO large — especially if you’re viewing Pinterest on a small laptop screen.
  2. Better discovery. When you click on the pin to enlarge it, you’ll see lots of new things, including related content in the area to the right of the original pin. You’ll see things like:
    • Pins from the same board — images grouped on the same board, by this user
    • Pins from the same source — stuff pinned from the same website)
    • Also pinned — images pinned by the same users who pinned this image)

    With these new discovery features, Pinterest is helping you find content that’s similar to the pin you’re currently viewing. Some users love this feature, and say it helps them discover new content on Pinterest they wouldn’t have found otherwise — other users say it clutters up their user experience.

  3. No more “repin” button. In the old Pinterest interface, a “repin” button appeared in the upper left corner of each pin when you hovered over it. Pinterest has now replaced the “Repin” button with one that just says “Pin It.”
  4. Settings are separated. Now you need to edit your Pinterest settings in two different places — account settings (like email notifications) are still in the upper right corner dropdown menu, and profile settings like your website and photo are in a separate place. To edit your profile settings, just click on the pencil icon in the lower left corner of your profile.



What this means for content marketers …

The new look is getting mixed reviews. I’ve seen reports of some minor and major bugs (everything from interface weirdness to not being able to pin to all of your boards) and unfortunately, the Pinterest help desk isn’t super responsive — so may not be able to get immediate answers if you have problems.

Pinterest’s new look makes discovery easier for users — this means the images you pin need to be compelling and interesting, so they’ll stand out and entice people to click on them.

Make sure to embed interesting and compelling photos and badges in your blog posts, so your readers will pin them to Pinterest (and you’ll get more traffic back to your site).

It’s also really important for you to pin original content to Pinterest (not just repin other people’s pins). Statistics say that up to 80% of content on Pinterest is just repinned from other Pinterest users — which means that when you pin interesting content from outside sources, it will really stand out and help you get followers.

Website verification and Pinterest analytics

You can now verify ownership of your website within your Pinterest account. When your website is verified, other Pinterest users see a checkmark next to your domain in your Pinterest profile.

Yes, verifying your website is a good thing to do — but it’s not absolutely critical (unless you are Oprah or Matt Damon). But verifying your website allows you access to other important Pinterest features, so it’s a good idea to do it.

If you have an HTML website, follow these directions from Pinterest to verify your site. If you have a WordPress website, use this plugin to add metadata to your site and verify it.

Don’t get tripped up with this plugin — you only need to enter a small part of the tag Pinterest gives you (the alphanumeric string in the content attribute).



Once you’ve verified your site and switched to the new look, you get access to a really great new Pinterest feature — their new Analytics module. Just scroll over your business name on the top right corner of any Pinterest screen, and select “Analytics” in the drop down menu.

This will take you to the analytics data page. From this screen, you’ll be able to view (and download) these stats:

  • The number of pins and pinners from your website
  • The number of repins and repinners from within Pinterest
  • The number of website visitors that were sent from Pinterest
  • Recent images that have been pinned from your site
  • The most repinned and the most-clicked pins
  • The total number of times your pins have appeared on the site and the number of times they were seen (impressions)

For a great video tutorial that teaches you more about using the new Analytics tool, check out the Pinterest Web Analytics page.

What this means for content marketers …

With the new Pinterest analytics tool, we can quickly and easily see data on our Pinterest activity, and we can tell if what we’re pinning is making a difference in traffic to our websites.

You’ll can tell what pins are doing well on Pinterest (and what’s not doing well). You’ll be able to tell what type of content gets the most repins, and be able to figure out the best time of day for you to pin.

It’s easier than ever to test different things on Pinterest and then measure whether or not they’re successful — so this Analytics module is definitely worth getting!

Pinterest is still a great tool for marketers

Last year, we published a post featuring a long list of ways to use Pinterest to market your business. You can still use all of those methods, and now with the newest changes to the Pinterest platform, you have improved ways of tracking your progress and charting your strategy.

Content curation is still the name of the game with Pinterest. People who do well on Pinterest (and develop a huge following) are good curators, which means they select the best content in their field, and share it on well-organized, attractive boards.

Pinterest can be an amazing source of traffic and engagement for bloggers and content creators. So take this visual marketing tool out for a spin, and track your progress to see how it works for you.

Want to know how to use Pinterest to drive more traffic to your site? Join me for my upcoming webinar, 10 Ways to Drive Massive Traffic to Your Website by Leveraging the Power of Pinterest on Tuesday, April 16th, 2013 at 1 PM Eastern time.

About the Author: Beth Hayden is a Senior Staff Writer for Copyblogger Media. Get more from Beth on Twitter and Pinterest.

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Social Media Marketing: Michaels Stores increases Pinterest board followers by 86% with contest

With a new upscale product line, Michaels Stores turned to Pinterest to reach out to customers. By holding a contest where users pinned images of new products for a chance to win a $ 500 Michaels gift card, it saw a 86% rise in followers of its Pinterest board by 86%.
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