Tag Archive | "Personalization"

Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the
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What You Can Learn about Automated Personalization from Google’s Hilarious Mistake

Personalization can be an effective but challenging tactic. If you’ve ever struggled with personalization, take heart with Google’s hilarious mistake in a recent direct mail piece to our organization. And then learn a few lessons from that mistake to improve the accuracy of your own personalization efforts.
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What You Can Learn about Automated Personalization from Google’s Hilarious Mistake

Personalization can be an effective but challenging tactic. If you’ve ever struggled with personalization, take heart with Google’s hilarious mistake in a recent direct mail piece to our organization. And then learn a few lessons from that mistake to improve the accuracy of your own personalization efforts.
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Email Personalization: Craft forms with purpose

In this brief video from MarketingSherpa Email Summit 2014, see how to implement effective email sign-up forms to tailor personalized email content for your subscribers.
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Social Media: Mass personalization starts with Catsies

In this MarketingSherpa Blog post, see how Virgin Mobile USA leveraged “Catsies” to generate buzz and foster mass personalization. You’ll also hear some top takeaways from the effort to tackle mass personalization in your own campaigns.
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Email Marketing: Your questions about personalization and length

In this MarketingSherpa blog post, hear feedback on email marketing questions submitted by your peers and answered by Rich Fleck, Vice President of Strategy, Responsys. Learn about personalization in emails and how long email copy should be.
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Email Personalization: 137% increase in open rate from personal note approach

Sending different versions of an email to different segments of your list can give you insight into the performance of your email marketing strategy. Read further to learn about how we discovered a 137% increase in open rates by using a personal approach
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