Tag Archive | "peers"

Email Testing: 7 tips from your peers for email conversion optimization

We recently asked the MarketingSherpa audience for tips on running effective email tests. Here are a few of the most helpful responses to consider as you start to develop an email testing program.
MarketingSherpa Blog

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Marketing Wisdom: Your peers share the surprising foundation that shaped their marketing efforts for 2011

You’d think with all the exciting new technologies that have come about, 2.0 would have dominated the marketing landscape in recent years. But it was the basics — the most fundamental of marketing practices — that helped marketers achieve success in a questionable economy. We look back at some of the memorable entries from last year’s report to see if last year’s wisdom still proves valuable as we prepare for 2012.
Marketingsherpa Blog

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