Tag Archive | "Microsoft"

Microsoft Advertising will also deprecate accelerated delivery

The option to have ads delivered as early and often as possible will go away next month.



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Microsoft search, LinkedIn revenue growth slow for third straight quarter

Higher revenue per search couldn’t offset lower volume in the fourth quarter of its fiscal year 2019.



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Ad customizers are now available in all Microsoft Advertising accounts

Create ad customizer feeds in the UI or import them from your Google account.



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Microsoft Advertising says it’s keeping average position reporting

Position-based impression share metrics are now available.



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Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Parallel tracking, currently in beta, will be rolling out soon.



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Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk.



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Microsoft goes open source with one of its Bing algorithms

Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries.



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Microsoft Rolls Out New AI Feature for Bing

Microsoft rolled out a number of intelligent search features for Bing at a press event recently held in San Francisco. Since it will be powered by artificial intelligence (AI), the search updates are expected to lead to enhanced utilization of object recognition, provide more detailed answers and allow for more general or conversational search queries.

The improved features will have Bing substantiating its answers by sourcing numerous websites, instead of just one. And in situations where there’s more than one credible perspective, Bing will compile the answers and show both sides at the top of the search page. The search engine will also supply a conveyor of answers if there are several ways of answering a search query.

Microsoft’s team has also incorporated pertinent comparisons or analogies to search answers so that it will be easier to understand the supplied information. For instance, when searching for Syria’s land area, Bing would not only give how many square miles the country is, it would also show that the area is estimated to be as big as Florida.

Jake Hofman, a senior researcher at Microsoft, explained that the team wanted to provide some context or perspective when it comes to reading numerical data. Most of the time, people who read numbers don’t really understand them. By adding an analogy, the numbers are placed on familiar ground that’s often connected to people’s daily experience. What’s more, Microsoft has also expanded Bing’s comparison replies, which used to be limited to product comparisons.

Another new feature incorporated in Bing is its clarifying questions. These clarifiers are expected to help people searching for answers to conversational questions or broad topics by narrowing down and refining their search. Microsoft also rolled out advanced image search proficiency, which will allow users to search for objects or images within images. For example, the user can track down a specific accessory they are interested in buying that a model or celebrity is wearing.

Microsoft has also decided to have Bing and Reddit join forces. This means that information contained in Reddit’s threads will now find its way to Bing’s search page. Users will now be able to search Bing for particular Reddit topics or subreddits, like “Reddit Aww” and the search engine will provide a snippet of the conversation. General searches that could be answered via Reddit conversations will also be shown in Bing search results. Users who also want to view specific Reddit “Ask Me Anything” (AMA) or read the popular ones will find that Bing will also pull those up to the top of the results page. Upcoming AMAs will be featured as well.

The partnership of Bing and Reddit is already in effect, along with Bing’s improved image search. Meanwhile, the search engine’s conversational search and intelligent answers features will slowly be rolled out by next month.

Microsoft also introduced new AI-enhanced features for both Cortana and Office 365 at the press event. Specifically, intelligent search will be incorporated into Office 365 products, including SharePoint and OneDrive. This will allow users to search for text within presentation and image slides. The new Office features will rollout before the month ends.

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Microsoft adds Reddit data to Bing search results, Power BI analytics tool

Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.

The post Microsoft adds Reddit data to Bing search results, Power BI analytics tool appeared first on Search Engine Land.



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Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know

Rainmaker FM rewind

This week on Rainmaker Rewind, Sean Jackson, Jabez LeBret, and Mica Gadhia have a conversation about the recent acquisition of LinkedIn by Microsoft for $ 26.2 billion.

In this up-to-the-minute episode, you’ll hear The Missing Link team share their thoughts about this announcement and what it means for you.

And as always, don’t miss out on other great episodes that were featured on Rainmaker FM.

  1. The Missing Link. The Missing Link team explores Microsoft’s acquisition of LinkedIn and how it affects each of us: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know …
  2. The Digital Entrepreneur. Pamela Wilson joins Jerod Morris to discuss what she’s learned through her extensive experience creating and running successful membership communities: Practical Advice on Turning the Challenges of Building Membership Communities Into Opportunities
  3. Confessions of a Pink-haired Marketer. Sonia Simone answers the age-old question: Is it okay to swear in our content marketing? Should You Swear on Your Blog?
  4. Hack the Entrepreneur Jon Nastor interviews leader, speaker, “Marxist-capitalist,” and smart entrepreneur Simon Biltcliffe: Money is the Outcome of Success (Not the Cause)
  5. The Showrunner. Jerod Morris and Jon Nastor discuss a few simple ways to capture inspiration before it escapes: How to Never (Ever) Forget an Important Idea Again
  6. The Writer Files. Kelton Reid rounds out the second part of last week’s interview with Cynthia D’Aprix Sweeney: How Bestselling Debut Novelist Cynthia D’Aprix Sweeney Writes: Part Two
  7. Youpreneur. Tune in to this episode to hear Chris Ducker’s batching strategy and his tips on how to be more productive: How ‘Batching’ Your Tasks Can Put Your Productivity on Steroids
  8. Copyblogger FM. Sonia Simone explains the importance of treating your freelance gig as a business … if you really want to make a good living: How to Make a (Really Good) Living as a Freelance Writer
  9. Hack the Entrepreneur. Jon Nastor interviews SEO specialist, marketing consultant, connector, and digital entrepreneur Brandon Lewin: Why You Need to Do Work That Matters
  10. Unemployable. In case you missed it, Brian Clark finished out Season One with a fascinating interview with Henry Rollins: Henry Rollins on Entrepreneurial Art

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

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