Tag Archive | "MarketingSherpa"

Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)

Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
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MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing

Welcome to MarketingSherpa Podcast Episode #1 where we discuss marketing automation, technology, AI and the role the human connection should play in your marketing
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Ask MarketingSherpa: How to get high-paying customers and clients

How can one fast-food restaurant charge three times more than another fast food restaurant? The answer is – Exclusivity. Read more …
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Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]

Is it wise to invest time in creating a funnel for all industries, including offline businesses? Read on to find out.
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Ask MarketingSherpa: Making a career shift (to B2B copywriting)

If you want to break into the field of copywriting, the more writing experience you can get under your belt, the better. Here are 4 tips.
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Ask MarketingSherpa: Should I use geo-targeting for event emails?

I’m trying to find the average decrease in conversion when we send an event email to a 30-mile radius around the event, versus something larger like 70 miles. It’s caused some heated disagreements between field and HQ staff. Do you have any research on something like this?
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Ask MarketingSherpa: How do I write emails that sell?

At MarketingSherpa, we get a lot of questions from readers. When one reader asked about how to write more effective emails, we saw it as a good opportunity to discuss stepping back and considering what really makes an effective marketing email.
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Ask MarketingSherpa: Copywriting for non-native English speakers

We get a lot of questions from MarketingSherpa newsletter subscribers, and we’re always happy to offer some advice to help their marketing career. In this blog post, we answer a reader’s question about developing outstanding copywriting even though he’s a non-native English speaker.
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Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute

Catharine Hays, Executive Director of The Wharton Future of Advertising Program, recently interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, and Daniel Burstein, Senior Director, Content, MarketingSherpa, on Sirius XM Channel 111. Listen to the replay of that conversation or read the transcript to get insights into using customer-first marketing and customer-first science, to build your company’s sustainable, competitive advantage.
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Top MarketingSherpa Blog Posts of 2013: 10 lessons in social media, content and email marketing

In 2013, the MarketingSherpa Blog covered a lot of lessons for marketers learn and apply to their efforts. Marketers found the most value in social media, content marketing and email marketing articles. Read on to learn 10 lessons the most-tweeted posts of the year.
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