Tag Archive | "MarketingSherpa"

Ask MarketingSherpa: Maturity of conversion rate optimization (CRO) industry

Marketers and experts weigh in on where CRO is in the adoption lifecycle.
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Ask MarketingSherpa: Finding and hiring content marketing writers

Read on for factors to consider when hiring a content marketing writer.
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Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely

MarketingSherpa answers these questions: Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition be presented? Is it typically done on the homepage? Do you have examples …
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Landing Page Optimization: Original MarketingSherpa Landing Page Handbook now available for free download

The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing, and we are now offering this handbook free to you, the MarketingSherpa reader.
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MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

Tips for avoiding some serious potholes on your journey while taking on a website redesign
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Ask MarketingSherpa: How do small businesses find clients?

When I get together with other contractors (web designers, marketers, branding specialists, etc.) the first question is generally ‘So, how do you find new clients?” The answer is generally ‘referral,’ but that only provides so much to the pipeline.
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Ask MarketingSherpa: Internship for international student in the US

How to get noticed when looking for an internship, with special advice for international students.
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MarketingSherpa Podcast Episode #4: What do you lead with?

Daniel and Austin discuss value sequencing: What do you lead with, what do customers need to know, and when do they need to know it during the buyer’s journey? Which customers need to know which things about your product?
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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

Advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product.
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Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)

Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
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