Tag Archive | "MarketingSherpa"

Ask MarketingSherpa: How do small businesses find clients?

When I get together with other contractors (web designers, marketers, branding specialists, etc.) the first question is generally ‘So, how do you find new clients?” The answer is generally ‘referral,’ but that only provides so much to the pipeline.
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Ask MarketingSherpa: Internship for international student in the US

How to get noticed when looking for an internship, with special advice for international students.
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MarketingSherpa Podcast Episode #4: What do you lead with?

Daniel and Austin discuss value sequencing: What do you lead with, what do customers need to know, and when do they need to know it during the buyer’s journey? Which customers need to know which things about your product?
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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

Advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product.
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Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)

Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
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MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing

Welcome to MarketingSherpa Podcast Episode #1 where we discuss marketing automation, technology, AI and the role the human connection should play in your marketing
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Ask MarketingSherpa: How to get high-paying customers and clients

How can one fast-food restaurant charge three times more than another fast food restaurant? The answer is – Exclusivity. Read more …
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Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]

Is it wise to invest time in creating a funnel for all industries, including offline businesses? Read on to find out.
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Ask MarketingSherpa: Making a career shift (to B2B copywriting)

If you want to break into the field of copywriting, the more writing experience you can get under your belt, the better. Here are 4 tips.
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Ask MarketingSherpa: Should I use geo-targeting for event emails?

I’m trying to find the average decrease in conversion when we send an event email to a 30-mile radius around the event, versus something larger like 70 miles. It’s caused some heated disagreements between field and HQ staff. Do you have any research on something like this?
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