Tag Archive | "Last"

8 Elements that Make Your Next Piece of Content Even Better than Your Last

Moving on to your next piece of content — regardless of how your last one performed — is the mark…

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Last Day to Join Persuasive Copywriting, and a Punch in the Mouth for Facebook

Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific…

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Last call! Secure your seat at SMX East now

34+ tactic-rich SEO & SEM sessions, keynotes, and a one-of-a-kind experience.



Please visit Search Engine Land for the full article.


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Last call: Secure your seat at SMX Advanced now

Join us for 30+ advanced SEO and SEM sessions, search marketing solutions and demos, and a one-of-a-kind search marketing community experience.



Please visit Search Engine Land for the full article.


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Improve Your Writing and Last Chance for Rainmaker Platform

Improve Your Writing and Last Chance for Rainmaker Platform

Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We’re transitioning to a bundled hybrid of technology with client services … and that will come with a significantly higher price tag.

If you’ve been thinking about Rainmaker, this would be a great time to jump in. To get the advantageous pricing we have today, you’ll need to start your free trial before Friday, June 16, 2017 (that’s tomorrow) at 5:00 p.m. Pacific Time.

On Tuesday, Stefanie asked if your blog necessarily needs a robust editing and proofreading process. And no, the answer isn’t automatically “of course it does.” Answer her three Socratic questions to see for yourself.

And on Wednesday, I shared ways to make your writing more colorful and lively … without getting into Dora the Explorer territory.

On the Copyblogger FM podcast, I talked about how to go from being a “training addict” to being the kind of person who actually implements great advice. And on The Writer Files, Robert Bruce interviewed the always-interesting Ryan Holiday about “why the long game is the only game,” as well as other intriguing topics.

That’s it for this week — have a great weekend, and we’ll see you Monday. :)

(And don’t procrastinate on the Rainmaker thing — get your free trial going with the current pricing before it goes off the market tomorrow.)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


last chance to get the rainmaker platform at the current pricingThe Rainmaker Platform Goes Off the Market this Friday

by Brian Clark


these tools help you evaluate your current publishing processDoes Your Blog Need Editing and Proofreading?

by Stefanie Flaxman


don’t tell me it’s awesome, epic or amazing. Show me why.How to Add Color and Richness to Your Writing … Without Making Us Want to Barf

by Sonia Simone


How to Turn All that Marketing Advice into ActionHow to Turn All that Marketing Advice into Action

by Sonia Simone


How Bestselling Author Ryan Holiday WritesHow Bestselling Author Ryan Holiday Writes

by Kelton Reid


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How to Build SEO Strategies Effectively (and Make Them Last)

Posted by Bill.Sebald

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you’ll realize tactics and strategy are not interchangeable terms.

strat·e·gyˈ
stradəjē/

- A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
- A plan of action or policy designed to achieve an overall aim.
- The art and science of planning and marshaling resources for their most efficient and effective use.
Source

These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. Let’s be honest, the word “strategy” is a term that isn’t always used the same way in the English lexicon (or our industry).

On the other hand, tactics can be isolated or serve as components in your strategy. They are actions you would impart as a step in the plan, or used as a stand-alone, typically with limited resources.

For some this is straightforward, but for others new to marketing or traditionally focused on tactical work, a strategy can be a difficult concept that requires practice. Perhaps understanding the purpose is key to dividing these terms. Let’s try this:

“The purpose of a strategy is to identify goals and build a plan of attack towards achieving those goals. The purpose of tactics are for smaller goals that could feed something bigger.”

Before you read on, please note: this is not an article devaluing tactics over strategy (despite the Sun Tzu quote). My goal is to inspire thought that can help you be more effective as a modern SEO, and possibly consider a strategy where you haven’t before.

A military analogy

I find analogies go a long way in describing lofty concepts. I could easily go with a football or legal example, but a military example might be the most comparable to what we do in marketing. And because I know my audience, I decided to go with Star Wars.

The Galactic Empire thought they could take over the galaxy with fear and brute force. They developed plans for a space station with firepower strong enough to destroy a planet. Under the command of Governor Tarkin, the Death Star was created. They tested the completed Death Star on Princess Leia’s home planet of Alderaan, which gave Obi Wan Kenobi shivers.

However, the Rebels put together a counter-strategy. Piecing together intelligence about a deliberate design flaw, and developing a plan featuring waves of small battalions, the Rebel ships would take passes at the target. They would work together in designed waves to equally defend and attack during this campaign.

As basic as that scene was at the end of Star Wars, it’s a strategy nonetheless (albeit a small one).

Confusion of strategies versus tactics — a real-world example

To make this a bit more relevant to SEO, here’s an email shared with me by a prospective client. They were looking for a new agency after they received this from their current agency:

I object to several things written here. Guest posting is a tactic, not a strategy. There is no plan here, just an action. A measurable or attainable goal is never made clear.

We need to do better. *desk flip*

Selling the SEO strategy

Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging. SEOs tend to rely on the support of several different departments (e.g. developers, copywriters, business managers, etc.), usually with their own predetermined goals. Enter the SEO to add more complexity.

There’s often a top-down marketing strategy already baked before you get to pitch your SEO work, to which you may find opportunity on a battlefield where access is not granted. It’s reckless to assume you can go into any established company and lob a strategy onto their laps, expecting them to follow it with disregard to their existing plans, politics, and red tape. Candidly, this may be the quickest way to get fired and show you’re not aligned with the existing business goals.

Instead, you need to find your areas of opportunity that work with the company’s business goals, not against them. Effective marketers don’t try to be a square peg in a round hole. Get to know the players, the existing playbooks, the silos, and the available gaps.

It’s not about being a yes-man; it’s about best playing the hand you’re dealt. You simply can’t successfully sell a strategy until you know where your strategy will fit and support the current business goals.

Before you begin mapping out the strategy

If I’ve done my job, you’re eager to put pen to paper, but you still have digging to do. Get your shovel.

Some people are better suited to design plans in a non-linear fashion. If I’m writing anything, be it an article or a piece of music, I’m bouncing back and forth throughout the piece as inspiration strikes. But for others who are more straight-minded and less frenetic, a reference of considerations and characteristics might be helpful.

Enter the mind map. Simply stated, a mind map is a visual representation of concepts and connections. As defined here, it is a visual thinking tool that helps to structure information, helping you to better analyze, comprehend, synthesize, recall, and generate new ideas.

It’s your sketch pad. Jot down all the ideas, concepts, and relationships you can possibly think of.

(Developed using a trial of https://www.mindmeister.com.)

Think of this document as a living communication between you and your client or boss. It is a document you should refer to often. It keeps all parties on the same page and aligned. I recommend sharing it in a collaborative platform so updates are shared between all viewers without having to constantly send out new copies (nothing sucks the life out of efficiency faster than “versioning” issues).

There’s no shortage of things to consider in your mind map. Here are a few common items from my experience:

  • Timeline details
  • Details about the industry or different channels
  • Other marketing learnings
  • Customer/visitor details
    • Demographics and psychographics
    • Details about the customer journey
  • Competitive details
  • Product demand details
  • Current search visibility

My fellow marketers, this is not an exhaustive list by any means. Gather all the information that is meaningful to you.

Drafting the strategy

At this stage, your initial gathering is complete, so now you’re on to development. Hopefully you’ve had some visibility and buy-in by your clients or boss to date, so it’s crucial to keep that momentum going. Don’t build a strategy in a silo.

Remember, a strategy is a plan. A plan has steps, dependencies, and future considerations throughout. I think it’s very important for your team and the client to “see” the strategy in a visual format, and not just conceptually. Use a spreadsheet, slides, or Word document — whichever tickles your fancy. At Greenlane, we’ve been using Google Sheets:

For demonstration purposes, flesh yours out as you see fit. Click for larger image.

If you work in an agile framework, the strategy is going to change. Everyone should be able to see revisions to the strategy with an indication of what’s been changed and why. That’s a benefit to documenting every important detail.

Earlier you put together a mind map to put preliminary ideas on the table. You considered things that you’ll now need to thoroughly scrutinize. Here is a list of considerations to hold your SEO strategy against. Make sure your final draft of the SEO strategy can clearly speak to each of these.

And since we’re on a Star Wars kick already, I present my dusty childhood toys (recently found in my mother’s basement).

Consideration 1 – Understand the client

Each business is an entity. Each entity has characteristics. You need to know these characteristics if you’re going to build anything for the company. So, make sure you know the answers to these questions:

  • What’s your company vision? A great vision statement can inspire great things, including an SEO strategy. And why not? If properly developed and executed, the company has already set you up for a better chance of success.
  • What are the company’s core values? Every company can only be so many things to so many people. A well-branded company knows exactly what they are and what they aren’t. Use these core values in your campaign, as they should serve as your campaign perimeter.
  • What is the leadership like? What kind of culture do they cultivate? In smaller companies, the leaders tend to influence the culture. In larger companies, unfortunately, this can get lost. But if you have access to the leadership, spend some time learning about their vision. It should match up to the company’s core values, but sometimes there are more gems locked in their minds.
  • What are the pain points? What things drive the members of this organization to drink? From the customer support to the higher-ups, there are things that knock the company down. How do they get back up? Why are the pains they’re looking to work around? It may not be realistic to interview the whole company, but ideally you can get a representative to answer these.

Let’s pause for a moment.

If you’re at this part of the article, and you’re thinking, “Whoa — why the hell would I do all this to get a few rankings?” then you’re not thinking strategic yet. True, it’s possible these bullets aren’t all relevant to what you’re building, but the bigger your strategy needs to go, the more you need to know your client.

Consideration 2 – Understand the goals

If we’re going to be creating goal-oriented plans, it make sense to start with a smart goal or two. And by smart, I mean SMART. For those who aren’t familiar with SMART goals, it stands for the following:

Specific: This is for the “why” and “how” of your goal. What exactly are you trying to do, and why? If you were a retailer who sells a little of everything, you might have a statement like this:

“At the end of February, we noticed our customers begin researching lawn and patio furniture. Customers are favoring items that look more elegant and can resist weather.”

Measurable: Be very detailed. Are we trying to make money, or are we trying to make five hundred dollars? Are we trying to draw traffic, or are we trying to bring 500 new visits that engage with our website?

A retailer might have a statement like:

“Our goal is to increase organic conversions of the Lawn and Patio section by 15% YOY in Q2 and Q3, with lawn chairs driving 75% of those sales. Target revenue $ 500,000 in Q2, and $ 300,000 in Q3.”

Achievable: Make sure you’re grounding your goal in reality. Sure, you can’t control a massive Google update, but using the history of your sales and competitive data, you can make some inferences. You also need to make sure you have agreed-upon goals. Get buy-in before you set the goal in stone, leveraging the thoughts from the leaders, merchandisers, analysts, and anyone who might be able to provide insight into the likelihood of hitting your goal.

Realistic: (There is some blend between realistic and achievable.) Do you have the appropriate resources in place? Does your client have the flexibility to make the necessary changes within the proposed timeline?

A statement to help framing could be:

“We are going to rely on resources including copywriters, researchers, merchandisers, and developers to make on-page changes within the time frame of this plan. We expect to need 40 hours of time from copywriters, 50 hours from web development.”

Time-bound: We will need deadlines for dependencies. Assign due dates to each step of the plan, and keep the players accountable. Make sure you have an appropriate start-to-finish date.

Consideration 3 – Understand the audience

This is critical. If you don’t know what your searchers are looking for, you’re guessing. That’s a bad idea. Especially today, where we have troves of data.

But it’s important to find the stories in-between the numbers. With that said, your audience can’t be measured solely by the 0s and 1s that comes into analytics platforms. I’ve written about this in The Down Side of Analytics in Marketing.

But I’ve recently heard some chatter voicing the polar opposite. I’ve heard the sentiment to wholly ignore certain data points because they don’t represent the real person. To me, that’s bad advice — directional data is better than the romantic notion of success based on your “gut” feel. Estimated search volume, clicks, and even impressions give credence not only to a keyword, but a bigger theme. This starts to create direction and an understanding of need, which leads to your next few rounds of audience recognition.

Using the available data helps a marketer understand which dollars are more effective than others, and how to identify different audience groups within the buying cycle.

With the demographics and site usage details from GA, different types of users (researchers, comparers, buyers, customers) can be grouped and classified, and the marketing dollars and messaging appropriately tailored.

AdWords and Facebook are further vehicles for reaching the appropriate audiences with more refined messaging. I think it’s important to create personas for your current visitors and the type of visitors you want to attract. It might be valuable to create personas of those you don’t want to attract, to keep in the back of your mind as your content and advertising calendar is being built following the delivery of your overall strategy.

Consideration 4 – Understand the competitive landscape

Without knowing the landscape, you really don’t know what opportunity lies ahead. Understanding your competition’s success allows you to learn from their wins (and mistakes). Reinventing the wheel burns unnecessary minutes.

There are a few competitive tools we tend to gravitate towards in our industry. SEMrush is a fantastic tool allowing anyone to look up a website and get an estimated search visibility and traffic share. Drilling in shows how well pages perform independently. Gleaning through exports can quickly reveal what topics are driving traffic, to which you might replicate or improve your own version.

Backlinks can actually serve as a proxy for interest. In Google’s vision of a democratic web, they considered links to function like votes. Google wants editorial votes to influence their algorithm. So, if we assume all links are potentially editorial, then looking up backlink data can illustrate content that’s truly beloved. Grab your favorite backlink data provider (hey — Moz has one!) and pull a report on a competitor’s domain. Take a look at the linked pages, and with a little filtering, you’ll see top linked pages emerge. Dive into those pages and develop some theories on why they’re popular link targets.

Social media — it’s more than cat memes. Generally, non-marketing folks share content that resonates with them. Buzzsumo offers an easy interface for digging through the depths of social media. Have a general topic you’d like to pursue? Enter it into Buzzsumo and see what you get.

Let the creative juices flow. Look for topics you can improve under your own roof. Even the nichiest of niches can have representation in Buzzsumo.

Maybe this feels a bit too scattershot for you. Buzzsumo also allows you to find and observe influencers. What are they sharing? By clicking the “view links shared” button, you’ll get a display of all the unique pages shared. Sometimes “influencers” share all types of varying content crossing many topics. But sometimes, they’re pretty specfic in the themes they share. Look for the latter in this competitive research stage.

Consideration 5 – Understand the roadblocks

Every company has obstacles. Each one has built its own labyrinth. Don’t try to blanket an existing labyrinth with your ill-prepared strategy; instead, work within the existing inroads.

Reality bites. You could draft up an amazing strategy, bright-eyed and bushy-tailed, to which you’re rebuilding an entire category structure of one of the website’s most lucrative lines… only to find out there’s a ticket queue for the necessary resources that’s more than 6 months long. Despite your brilliant idea, you’re going to look bad when the client calls you out on not understanding their business.

The best way to avoid this is proactively asking the right questions. Ask about resource support. Ask about historic roadblocks. Ask to be introduced to other players who otherwise hide behind an email here and there. Ask about the company’s temperature regarding a bigger SEO strategy vs. short, quick-hit campaigns. Don’t be your own biggest obstacle — I’ve never heard of anyone getting angry about over-communication unless it paralyzes progress.

A few final thoughts (from my experience)

It’s time for my Jerry Springer moment.

Not all strategies have to be big. Sometimes your window is small, and you’re forced to build for a distinct — or tiny — opportunity. Maybe you don’t have time for a proper large-scale strategy at all; a tactic or two might be all you can do to carry in a win. Just make that very clear with your boss or client. Don’t misrepresent what you’re trying to build as an SEO campaign.

I understand that some SEO agencies and departments are not built for the big SEO campaigns. Strategic work takes time, and speeding (or scaling) through the development stage will likely do more harm than good. It’s like cramming for a test — you’re going to miss information that’s necessary for a good grade. It would be my pleasure if this post inspired some change in your departments.

Lastly, it’s important to remember that paralysis by over-thinking is a real issue some struggle with. There’s no pill for it (yet). Predicting perfection is a fool’s errand. Get as close as you can within a reasonable timeframe, and prepare for future iteration. If you’re traveling through your plan and determine a soft spot at any time, simply pivot. It’s many hours of upfront work to get your strategy built, but it’s not too hard to tweak as you go.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Last Chance to Get the Rainmaker Platform at the Current Pricing

Last Chance to Get the Rainmaker Platform at the Current Pricing

TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now.

_________________________

When we rebranded from Copyblogger Media to Rainmaker Digital in September of 2015, it was a firm statement that put the Rainmaker Platform at the forefront. But it was also a foreshadowing of where we saw things going.

We knew we were headed from software-as-a-service (SaaS), to software and service to create complete solutions. People need sophisticated marketing technology, yes — but they also need done-for-them services such as design, content, and lead generation strategy.

The technology is only getting more sophisticated, and we plan to remain at the forefront of that with Rainmaker. But sophisticated technology calls for equally sophisticated strategy and execution — and not everyone has that kind of expertise in-house.

Our original goal was to create marketing technology for entrepreneurs and small businesses that are doing content marketing themselves or via freelancers. In the meantime, we’ve been turning away businesses happily willing to pay for a more complete solution.

Our go-forward strategy is to follow what the market is telling us. We’re going to offer you the services that we’ve been teaching and doing for ourselves over the last decade.

A complete Rainmaker solution provider

We’ve been doing service work for our Rainmaker Platform customers for over a year, but it’s been very cautious. There are many ways to develop a client services department, but given that we’ve been product-focused for so long, we weren’t arrogant enough to think we could just pull it off effortlessly.

In that last year, we’ve explored several viable ways to do more for our customers and prospects as a hybrid technology and digital marketing service provider. After careful deliberation, we’ve come up with a path that allows us to expertly provide anything that a Rainmaker user needs.

Rainmaker Digital has entered into a letter of intent to partner with an existing digital agency, Nimble Worldwide. We’ve had a long relationship with Nimble, as they were our email marketing provider for years before we developed our own solution, RainMail.

Effectively, the Rainmaker assets of the company (excluding StudioPress, Synthesis, Copyblogger, Authority, and DCI, which are not affected by this move at all) will be combined with Nimble assets into a new entity, with us as the majority owner.

First of all, that means you can rest assured that the company you know today remains the company you’ll be doing business with going forward. Plus, the Rainmaker side of things will be where I’ll be putting much of my personal attention and effort.

That said, this deal provides instant access to an experienced team of digital marketing professionals and a network of talented contractors that ensures our service solutions are expertly crafted and delivered. This grows the Rainmaker team significantly, without the pain and uncertainty of building an agency from scratch.

The change in business model unfortunately left four of our existing employees without positions, along with the loss of some of our own contractors. That was certainly no fun, and our operations leadership preserved every job possible despite the significant reorganization.

On the brighter side, this will open up a lot of work for our Certified Writers and members of the Genesis design community as we get rolling. We’re very excited to provide additional freelance and employment opportunities to the large ecosystem we’ve cultivated over the years.

To sum up, I’m 100 percent certain that this is the smarter move compared with trying to build an internal agency from scratch. And ultimately, the clear winners in the deal are our customers and prospects.

What can we help you with?

The first meaningful impact of this will be that we’ll be able to do just about anything you need related to your digital marketing efforts. That includes:

  • Design
  • Development
  • Strategy
  • Content creation
  • SEO and social
  • Adaptive funnel sequences
  • Digital advertising and media planning
  • Turn-key digital marketing packages

On that last point, we’ll be able to provide clearly defined service bundles that allow you to quit thinking about marketing and focus on the rest of your business. If the ROI is there, why would you say no?

We informed the thousands of existing Rainmaker customers about these new services last week, and the response has been enthusiastic. That means if you decide to get on board with the Platform before the switch, you’ll have the benefit (but not the obligation) of access to these services as well.

We’ll be rolling out access to both project-based and retainer-based solutions in the coming months. Once things are live, we’ll let you know here.

The end of “off the shelf” Rainmaker

All of this restructuring is aimed at offering you more options from a trusted source. Of course, with any major escalation in value, there are changes to the way things have been.

The biggest change is that going forward, we will no longer sell the Rainmaker Platform “a la carte.” In other words, the sales process will become more hands on, and less like a “pull out your credit card and sign up online” SaaS.

All future sales of the Platform will be bundled with services, and at a significantly higher price. We’re anticipating that this change will happen before the end of June, 2017.

So, if you’ve been contemplating the Platform, but don’t feel like you need additional service components, you should start your free trial before the switch happens. We’ll naturally send out reminders before the point of no return.

Exciting stuff to come … stay tuned! Feel free to ask questions in the comments, and I’ll get back to you as soon as I can.

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Today’s the Last Day to Get a Great Deal on Your New StudioPress Site

WordPress Made Fast and Easy

Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site.

You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Simply click this link and the incentives will be applied at checkout.

I’ve included the original post below for more information if you missed it. See you on the other side!

_____________________________

It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress.

The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades.

In an independent speed test performed this month by WebMatros, StudioPress Sites was declared the undisputed winner. We’re thrilled, because we were up against formidable competition from WP Engine, Flywheel, Media Temple, Pressable, and Bluehost.

As you know, speed is important. If a page takes more than a couple of seconds to load, users will instantly hit the back button and move on.

But that’s only part of the story. Because unlike those other hosts, with StudioPress Sites you just sign up and quickly set up, without the usual hassles of self-hosted WordPress.

WordPress made fast and easy

The primary difference between a website builder and self-hosted WordPress is that with the former, you’re dealing with software as a service (SaaS), while the latter is … well, hosting. Not only is self-hosted WordPress a pain to deal with, it can also lead to unexpected surprises if you actually succeed (like your site crashing).

In this sense, StudioPress Sites is more like SaaS than hosting. You can set up your new site in just minutes on our server infrastructure that’s specifically optimized (and now independently tested) for peak WordPress performance.

From there, you simply select from 20 mobile-optimized HTML5 designs. Then, you choose from a library of trusted plugins for the functionality you need — and install them with one click.

Next, you put the included SEO tools to work, like our patented content analysis and optimization software, keyword research, advanced schema control, XML sitemap generation, robots.txt generation, asynchronous JavaScript loading, enhanced Open Graph output, breadcrumb title control, and AMP support.

There’s even more to StudioPress Sites than what I’ve highlighted here, but you can check out all the features at StudioPress.com. Let’s talk about the deal.

First month free, plus free migration

It’s really that simple. When you sign up for StudioPress Sites before 5:00 p.m. Pacific Time on April 28, 2017, you pay nothing for your first month.

On top of that, we’ll move you from your current WordPress site to your brand-new, easy-to-use, and blazingly fast StudioPress Site at no charge.

Why?

Because we know that moving your website can be a pain, even if you’re not happy with your current host. And just as importantly, because we want you to try StudioPress Sites risk free.

Fair enough?

Cool — head over to StudioPress to check it all out and sign up today.

NOTE: You must use that ^^^^ special link to get the deal!

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[Last Day] Get in Digital Commerce Academy Before Doors Close

[Last Day] Get in Digital Commerce Academy Before Doors Close

One final note to let you know that the doors close to Digital Commerce Academy later today at 5:00 p.m. Pacific Time.

We’ll reopen to new members in 2017, and when we do, the annual price will be $ 400 higher than it is right now.

So start your Academy membership today — because the low price you lock in now will be the price you pay for the lifetime of your account, no matter how much we raise it in the future.

Find out what your DCA membership will include and get started today.

Then our proven practitioners of digital commerce can help you build the digital business of your dreams without squandering time and money, stumbling to find the right path, or making unnecessary mistakes.

Sound good?

Join us today.

P.S. And yes, you get our standard 30-day money-back guarantee.

So lock in the current price today, and then spend the next month exploring the Academy to make your final decision on whether it’s right for you.

We think you’ll decide it is. Find out for yourself:

http://digitalcommerce.com/academy/

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Last Chance to Save $150 Instantly: Get Pro Plus Before It Becomes Recurring

lock in the pro plus all-theme pack today (and save big)

This is it …

Time is running out to get our Pro Plus All-Theme Pack for WordPress before the new recurring element is added at the end of January 2016. (Here’s what that means.)

It’s also your last chance to get $ 150 off.

And it’s your last chance to book the expense on your 2015 taxes.

If you’ve waited until the last minute, wait no more.

Click here to claim your $ 150 Pro Plus discount, lock in your account before recurring payments are added, and book it on this year’s taxes

This offer expires today, December 31, 2015, at 5:00 p.m. Pacific Time.

And if you’re feeling at all rushed because it’s New Year’s Eve and your head is already in the clouds getting ready for tonight … don’t. :-)

We offer a no-questions-asked, 30-day, money-back guarantee. We do this to make your decision as easy as possible.

Get started with Pro Plus today and take all of January to decide if you want to keep it. If you decide you don’t, just email our Support team and we’ll issue you a full refund.

You don’t even need to give a reason.

We just want you to have the StudioPress design you need for your WordPress website when you need it … for as long as you choose to maintain an account. Pro Plus gives you that, and so much more (and you don’t pay another dime after today).

Click here to find out about everything Pro Plus has to offer and get started risk-free today

Remember: This offer expires today (12/31/15) at 5:00 p.m. Pacific Time.

Then after you get started with Pro Plus, go be safe and have fun tonight. :-)

Tomorrow it’s time to start working on our goals for 2016.

About the author

Brian Gardner

Starbucks addict. Sarah McLachlan fan. Maker of Rain.

Founder of StudioPress. CPO and Partner at Rainmaker Digital.

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