Tag Archive | "Isn’t"

Why isn’t my fabulous content attracting quality links?

Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.



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Why ‘You’re Not Your Audience’ Isn’t Always Great Advice

If there were such a thing as the Ten Commandments of Marketing, “You are not your audience” would likely make…

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Why Great Content Alone Isn’t Enough to Build an Audience

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told
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How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a
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3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason

"Want to know how I find and correct errors in my own writing as well as every article we publish on Copyblogger?" – Stefanie Flaxman

Whenever someone questions the importance of proofreading, my go-to response is:

“Pubic relations is quite different from public relations.”

We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week, I wrote “head lice” instead of “headline.” Again, two completely different things.

But I have an effective proofreading process that helps me find and correct errors before they are published. (Except, of course, when the error is a joke.)

Do you want to know techniques I use on my own writing as well as every article we publish on Copyblogger?

Walk the line

I’ve witnessed two different attitudes when it comes to how people feel about typos.

Some find them unacceptable and a reason to stop reading a publication. Others aren’t bothered by them at all and don’t understand why anyone would make an effort to prevent them.

I’m sure you’re not surprised that my outlook falls in the middle between those two extremes. I walk the line.

It’s a bit excessive to call a website “untrustworthy” if there is a typo in a piece of content or if an author doesn’t strictly follow grammar rules, but publishing your writing with a number of mistakes isn’t wise either. It can even lead to customer service headaches.

Established publications might be able to “get away with” occasional typos. Their audiences (for the most part) will be forgiving.

But if your website isn’t well-known and trusted yet, you want to demonstrate that you treat your content with care and aim to create the best possible experience for your readers.

Try one of the three methods below when you’re ready to polish your writing before you publish it.

1. Peek-a-boo proofreading

For this first method, you’ll need an opaque object that you don’t mind holding while you proofread.

It could be a note card, your phone, a slab of smoky quartz … whatever is handy and near your desk. Speaking of “handy,” your hand also works as this “object,” if nothing else feels right.

Start at the beginning of your text and cover the second word with the object so that you only concentrate on the first word in the document. Once you make sure it’s the correct word, surrounded by the correct punctuation if any is needed, shift your focus to the second word and cover the third word with the object.

When you’re satisfied with the second word, cover the fourth word with the object, review the third word, and repeat until you reach the end of your draft.

Blocking out the next word in your text forces you to slow down and examine your writing with a critical eye.

Names of companies, products, and people will stand out so that you can fact-check them. You’ll also be able to quickly see if you’ve accidentally left out a word, repeated a word, or chosen the wrong word.

2. Deep-tissue “word” massage

The tool I use for this method is a Rainmaker Platform pen I got at one of our company meetings. (You can buy the Platform, but I don’t think we sell the pen.)

I like proofreading with this retractable pen because when the ink cartridge is inside the external frame, a spongy material becomes the tip of the pen. The spongy part can make contact with my computer screen without scratching it.

You can use an eraser on the end of a pencil, a cotton swab, or another pointed object that is soft.

Start at the beginning of your text and physically underline each word with your soft, pointed object as you proofread. My pen actually touches my screen and presses into it as I observe each letter and word.

You don’t need to spend more than a few seconds on each word — just enough time to give it your full attention.

You’ll be able to easily spot “you’re/your/you” and “their/they’re/there” mistakes. Focusing on each letter of a word also helps you notice if you’ve accidentally made a word plural when it is supposed to be singular, or vice versa.

3. My all-time favorite proofreading technique, using one of the tips above

After I edit and proofread an article, the review process still feels a little incomplete — mistakes could be hiding in the content.

So, the technique I use as a final step before publishing is reading from the last sentence to the first sentence.

No matter how many times you’ve already reviewed an article, proofreading in this way helps you, at the very least, identify weaknesses you may have overlooked while editing.

During this stage, I sometimes notice a word has been overused or a lot of sentences begin with the same word. I’ll then vary the language so the text is more interesting.

You’ll also often find legitimate mistakes, such as:

  • The incorrect use of an apostrophe
  • The misinterpretation of a phrase, such as “beckon call” rather than “beck and call”
  • Subtle typos, such as “top” instead of “stop” or “in” instead of “it”

Read from the end to the beginning with either of the methods above to give every detail of your content extra special attention. Your job is to verify the accuracy of the words and phrases you present to your audience.

The luxury of digital content

When I discovered content marketing, I loved the concept but didn’t think it was something I could do.

Writing on a regular basis seemed like an impossible goal. Since I’m an editor, I thought an accidental writing mistake would tarnish my reputation. I couldn’t risk it.

Do you see what was really going on?

I was lacking confidence at the time. A confident person feels good about the work they’ve carefully produced and realizes mistakes still sometimes happen anyway.

With digital content on your own site, it’s especially easy to make corrections and move on.

So now that you’re equipped with smart ways to proofread, what are you going to publish today?

Image source: Joshua Ness via Unsplash.

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“Content” Isn’t a Buzzword, It’s the Future of Your Business

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Content Marketing is a hot topic, no doubt.

What you may not know, however, is that it’s been around for a long time, and that it’s finding itself in the midst of yet another “Golden Age” with the rise of the Internet.

This is very good news if you’re a content creator. It’s even better news if you’re building authority online.

But, are you actually getting the job done?

Whether you have no idea what I’m talking about, or you do, and you’d like to take your content marketing skills much further online, we’ve got your back.

We’ve built an incredible training resource called MyCopyblogger, and when you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course) …

  • Copywriting 101: How to Craft Compelling Copy
  • How to Write Magnetic Headlines
  • How to Create Compelling Content that Ranks Well in Search Engines
  • Content Marketing: How to Build an Audience that Builds Your Business
  • The Business Case for Agile Content Marketing
  • A Content Marketing Strategy that Works
  • How to Create Content that Converts
  • How to Effectively Promote Your Content
  • Content Marketing Research: The Crucial First Step
  • How to Build Authority through Content and Google Authorship
  • Email Marketing: How to Push Send and Grow Your Business
  • Keyword Research for Web Writers and Content Producers
  • Landing Pages: How to Turn Traffic into Money

Inside these ebooks you’ll find the very same tactics, strategies, and processes that allowed us to build Copyblogger Media from a simple blog into a content-fueled software and training company with 100,000+ customers.

Don’t ignore one of the most powerful forms of marketing of the last 100 years, sign up for MyCopyblogger today, and take advantage of months of valuable free marketing education.

Free Registration

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on .

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Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google

I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search…



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How To Get Links When Your Goal Isn’t To Get Links

Do really need me to tell you that link building has changed? I said it back in April; Danny Sullivan ranted about it in July; heck, Rand was even clamoring for it 2009. Link building is, and will continue to become, a vastly different industry, but I can’t imagine SEO where links don’t matter. I…



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How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It

In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to…



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