Tag Archive | "Instagram"

How to Use Instagram Like a Beauty Brand

Posted by zeehj

Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?

I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon.

Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points:

  • What coffee shop do you like to go to?
  • Which mascara is that?
  • What are you reading right now?
  • Where’d you get that tie?
  • What neighborhoods are you looking to move to?
  • What schools are you looking to send Anna to?

Yes, those same searches occur online. They also frequently occur in tandem with testimonials from the people in our lives (depending on how thorough we want or need to be).

So if you have a thing that you want to sell to a group of people and you’re still not pursuing a social strategy, I don’t understand what you’re doing. Yes, it’s 2018 and I still find myself trying to persuade clients to proactively use (the right) social networks to promote their brand.

For the sake of this piece, we’re going to focus on organic usage (read: free, not paid advertising) of Instagram. Why just Instagram? 35% of US adults say they use Instagram as of 2018, up from 28% in 2016. This was the greatest growth across top social networking sites reported by Pew Research Center. Additionally, its 35% usage puts it at the third most popular social networking platform, behind only Facebook and YouTube.

Other good news? It may be easier for brands’ posts to appear in users’ Instagram feeds than on their Facebook feeds: Facebook still wants to prioritize your family, friends and groups, while The New York Times reports that Instagram is updating its algorithm to favor newer posts rather than limit the accounts in your feed.

So should every brand have an Instagram? Maybe? But notice I’ve been primarily using the word “brand,” not “company” or “business.” That’s deliberate. Companies (only) provide customers with a service or sell a product. Brands provide customers (followers) with an identity. (If you want to dive further into this, I highly recommend this presentation by former Distiller Hannah Smith.)

The best companies are brands: they’ve got identities with which consumers align themselves. We become loyal to them. We may even use the brands we purchase from and follow as self identifiers to other people (“I’m a Joe & the Juice kind of guy, but not Starbucks,” “I never use MAC, only NARS,” “Me, shop at Banana Republic?! I only go to Everlane!”). Not every company should be on Instagram — it doesn’t make much sense for B2Bs to invest time and energy into building their company’s presence on Instagram.

Instagram is not for your consulting firm. And probably not for your SaaS company, either (but prove me wrong)!

It’s for celebrities. It’s to show off your enviable trip. It’s for fashion blogs. Sneakerheads. Memes. Art. Beauty brands. It’s really great for beauty brands. Why? Instagram is obviously great for sharing pretty photos — and if you’re a beauty company, well, it’s a no-brainer that you should have an active account. And it also has incredible built-in features to organically promote your posts, engage customers, and sell products with actual links to those products on your photos.

So, if you’re going to use Instagram, do it right. If you want to do it right, do it like a beauty brand.

First things first: Why do beauty companies’ IG posts look better?

Glossier

Onomie

Milk

Let’s get the obvious out of the way: each account features beautiful models, pretty sceneries, and cosmetics in clean packaging. That said, it’s not just the subject of the IG photos that matters: each of these IG accounts’ photos have been curated and edited together, so that their photos look cohesive when you view them in IG’s grid format. How do they do that? Let’s look at three posts from these accounts.

Glossier

Onomie

Milk

It’s hard (for me) to pick apart precisely why these photos are aesthetically pleasing — and it doesn’t help that I’m neither a photographer, nor a designer. That said, here is my rudimentary, non-designer take on why these photos look great together:

#1: Their subjects are beautiful (duh)

#2: There are limited primary focal points, and tons of negative space (though the medicine cabinet and floral arrangement photos are arguably “busy”)

#3: Their hues are complementary (pinky-pearlescent-pastels, anyone?)

There’s a lot of pink. And white. And pastels. And more pink. And then, occasionally, pops of color (think: a new violet lipstick shade).

Color schemes remain consistent across Onomie’s, Milk’s, and Glossier’s photos — these beauty brands don’t suddenly change their color palettes from one photo to the next. In fact, they are most likely implementing the same Instagram filters for each photo, or at least editing the color balances so that the photos complement each other. They are deliberately catering to Instagram’s 3×3 grid photo format (or 3×4, or 3×5, depending on your screen size). While many users do see IG posts in their “feeds” when they open the app, users are still motivated to look at IG accounts’ for a number of reasons: IG profiles are the only place where you can add hyperlinks on Instagram, and is also where accounts can pin stories for users to revisit.

But how on earth do they do it? They may have professional photographers, or graphic designers they can beg to normalize their color balances across photos. However, I don’t think that most companies necessarily need this mastery in-house in order to have an Instagram profile that looks good to mere mortals.

What I can assure you is that they plan, plan, plan out their posts in advance. In order to do this effectively, of course, you need the right tools. Here’s your starter pack of IG apps:

  • VSCO
    • Freemium phone app
    • Enables you to edit photos like a master — VSCO goes way beyond a small set of filters
    • Has its own community and image feed within the app, separate from IG
    • VSCO can’t post directly to IG (yet), but you can easily download any edited photo
  • Planoly
    • Freemium desktop tool and phone app
    • Can visualize your photos in a grid format with your other IG photos
    • Built-in analytics
    • Can schedule and post directly to IG, with captions and hashtags
  • Unum
    • Free
    • Offers some photo editing tools
    • Can drag and drop photos to plan out how they will appear alongside your other uploads, in grid format
    • Can post to IG, but no scheduling features

This may sound like a lot of work, and for non-designers in particular it’s pretty challenging. That said, the fruits of your labor can be used again and again. In fact, that’s precisely what these beauty brands do on IG: if they’re featuring a product (again, hello lipstick shades), they show off that product’s different colors, on different skintones. Basically, rinse and repeat with your IG photos: this repetition is great for those with sparse content calendars, and still looks great.

Okay, but they’re not popular just because of their looks, right? Why are beauty brands on IG so damn popular?

Yes, looks matter. IG is a visual platform. Sorry not sorry. And yes, we’re talking about beauty brands that have budgets to advertise their accounts and products on IG, which also contributes to their popularity. However, that’s not the whole story.

They use hashtags and photo tags.

Hashtags

Just like on Twitter (and Facebook, to a degree), hashtags are a natural way to boost exposure and get “discovered.” That’s largely because IG users can also follow hashtags, in the same manner as following a handle. And, just like on Twitter, it matters which hashtags you use. IG also allows users to add up to 30 hashtags per post — and yes, this can look spammy, but if you’re using IG like a beauty brand, you’ll separate your caption from your hashtags with periods-used-as-line-breaks or as a separate comment after you post.

So, where should you begin hunting for hashtags? Unfortunately, the Cambridge Analytica debacle has extended to Facebook’s other properties, including Instagram. It seems like one direct response to this is to limit the number of API calls we can make of IG. This means awesome services like websta.me can’t serve up the same amount of information around hashtags as they once did.

That said, Tagboard is one option for content and social media marketers to use. I like to use it to suss out hashtag intent (in answering whether this the right hashtag to use for this post). *Readers: if you’ve got tools you love to find hashtags on IG, add them in the comments below for us, please!

Otherwise, your best bet (as far as I know) is to search for hashtags directly in Instagram’s Discover area, under Tags. There, you can see how many times those hashtags have been used (what’s popular?) and then click through to see what photos have been tagged.

Photo tags

Beauty brands also take advantage of photo tagging on their posts when they can: if they are featuring a celebrity (like the magnificent Tracee Ellis Ross), they can tag her IG directly onto this post. Not only does this let Tracee (or, more likely, her social media manager) know, but depending on her settings this photo now shows up under her tagged photos on her profile — for her fans to discover.

Similarly, if you’re a business selling products and you’ve been approved for shopping on IG, you can also tag your products in your photos so that users can click through directly to their product pages. This is a no-brainer. Just do it.

They talk to their followers.

We already know that it’s best practice to engage and respond to followers on social media (within reason), and IG is no different. Onomie, Milk and Glossier all have downright spirited conversations in their photos’ comments sections by prompt fellow ‘grammers to participate in a few ways. They:

They add stories.

IG’s “Stories” feature is another great tool that Onomie, Milk, and Glossier all use. They’re like IG posts, but ephemeral (they only last 24 hours) and do not live in your main feed: users can access these stories from the top of their IG feeds, and from the account’s main icon. In some cases — especially brands selling products — these accounts may choose to “pin” evergreen stories to their IG profiles, so that users can access them beyond the 24-hour lifespan.

Stories are an excellent way to gather additional insights from followers (outside of comments) because you can run polls (with clickable elements) to collect simple data (“Should our next product help alleviate dry or oily skin?”). What’s more is that, depending on users’ notification preferences, stories automatically push notifications to followers’ phone screens. This means that even if a user is not using the app, they will be notified of new, temporary content.

If your brand (or your client) isn’t taking advantage of IG’s great marketing tools, it’s time to stop waiting and get ‘gramming. Especially if your target audiences are using the platform, there is no reason not to test out all the ways it allows you to engage its community.

Share your favorite IG tools, tips, and accounts below, so that other Moz readers can get inspired. And if you’re passionate about marketing, come join our team, and help me convince more awesome brands to take over Instagram. (JK. Kinda.)

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Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr

The new ad extension is in beta in the US.

The post Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr appeared first on Search Engine Land.



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Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay

Email Marketing and Social Media Marketing Work Better Together

Why Email Marketing and Social Media Marketing Work Better Together [Infographic] – A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren’t fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together. Social Media Today

Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities – Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. ClickZ

Twitter Is Now Surfacing Analytics In The Notifications Tab – If you rank among the Twitter elite—that is, your profile is branded with a blue checkmark—you may notice some changes to your notifications tab. The social networking platform is toying with flagging analytics details in the notifications tab for verified users. Fast Company

Facebook Estimated to Capture One-Fifth of US Mobile Ad Spending – Facebook will grow to account for 20.3% of all US mobile ad spending in 2017, up slightly from an estimated 19.4% share this year and 18.5% last year, per eMarketer’s latest estimates. (That would be in line with the 19% of mobile internet time spent with Facebook.) While Facebook’s share of mobile ad revenues is expected to grow slightly, the opposite is true for Google, which is projected to see a sizable decrease in revenue share this year (from 36.9% to 32.9%). MarketingCharts

Snapchat Offers Extra Replays at 3 for $ 1 – Now Snapchatters can replay as many moments as they wish — if they’re willing to pay. The picturing sharing-app announced Tuesday that U.S. users can now purchase extra “Replays” at three for $ 0.99. CNN Money

Brands Shifting From YouTube To Native Video On Twitter – Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Marketing Land

Twitter Sued For Scanning Private Messages – A lawsuit filed this week in San Francisco federal court alleges Twitter is “surreptitiously eavesdropping” on people who send private messages on the social media service in violation of federal and state privacy laws. USA Today

Consumers Can’t Tell The Difference Between Sponsored Content And Editorial – In a new study, consumers identified native advertisements as articles a large percentage of the time. Marketing Land

AdWords Changes The Definition Of Conversions For Reporting & Columns – In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. Search Engine Land

Native Videos the Best Option for Both Facebook and Twitter [Report] – Native videos uploaded to Twitter – are they also performing better than posted YouTube links? The answer, according to a new report from social analytics firm Socialbakers, is yes. Socialbakers analyzed the video links posted by the top 500 largest brand profiles on Twitter, from January to July, and found that natively posted Twitter videos are closing in, and set to overtake YouTube links on the network very soon. Social Media Today

New: Facebook Mentions and Live for Verified Profiles – People love reading articles from and connecting with their favorite journalists and public figures on Facebook. Today, we’re making Facebook Mentions and Live available to public figures with verified profiles to help them engage their followers and interact with their peers. Facebook

Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers – The companies are developing an open source version of “instant articles” to solve the problem of slow loading mobile sites, Recode reports. Marketing Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Reachmail


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Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay | http://www.toprankblog.com

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Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay

Email Marketing and Social Media Marketing Work Better Together

Why Email Marketing and Social Media Marketing Work Better Together [Infographic] – A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2015. Many businesses employ either email marketing, social media marketing or a combination of both, however many aren’t fully integrating the two together. Email marketing company Reachmail has put together a useful infographic that covers the benefits of integrating your social and email strategies together. Social Media Today

Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities – Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. ClickZ

Twitter Is Now Surfacing Analytics In The Notifications Tab – If you rank among the Twitter elite—that is, your profile is branded with a blue checkmark—you may notice some changes to your notifications tab. The social networking platform is toying with flagging analytics details in the notifications tab for verified users. Fast Company

Facebook Estimated to Capture One-Fifth of US Mobile Ad Spending – Facebook will grow to account for 20.3% of all US mobile ad spending in 2017, up slightly from an estimated 19.4% share this year and 18.5% last year, per eMarketer’s latest estimates. (That would be in line with the 19% of mobile internet time spent with Facebook.) While Facebook’s share of mobile ad revenues is expected to grow slightly, the opposite is true for Google, which is projected to see a sizable decrease in revenue share this year (from 36.9% to 32.9%). MarketingCharts

Snapchat Offers Extra Replays at 3 for $ 1 – Now Snapchatters can replay as many moments as they wish — if they’re willing to pay. The picturing sharing-app announced Tuesday that U.S. users can now purchase extra “Replays” at three for $ 0.99. CNN Money

Brands Shifting From YouTube To Native Video On Twitter – Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Marketing Land

Twitter Sued For Scanning Private Messages – A lawsuit filed this week in San Francisco federal court alleges Twitter is “surreptitiously eavesdropping” on people who send private messages on the social media service in violation of federal and state privacy laws. USA Today

Consumers Can’t Tell The Difference Between Sponsored Content And Editorial – In a new study, consumers identified native advertisements as articles a large percentage of the time. Marketing Land

AdWords Changes The Definition Of Conversions For Reporting & Columns – In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. Search Engine Land

Native Videos the Best Option for Both Facebook and Twitter [Report] – Native videos uploaded to Twitter – are they also performing better than posted YouTube links? The answer, according to a new report from social analytics firm Socialbakers, is yes. Socialbakers analyzed the video links posted by the top 500 largest brand profiles on Twitter, from January to July, and found that natively posted Twitter videos are closing in, and set to overtake YouTube links on the network very soon. Social Media Today

New: Facebook Mentions and Live for Verified Profiles – People love reading articles from and connecting with their favorite journalists and public figures on Facebook. Today, we’re making Facebook Mentions and Live available to public figures with verified profiles to help them engage their followers and interact with their peers. Facebook

Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers – The companies are developing an open source version of “instant articles” to solve the problem of slow loading mobile sites, Recode reports. Marketing Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Reachmail


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Online Marketing News: Instagram Ads Get Instagranular, Facebook Takes A Fifth, Snapchat Pay-To-Replay | http://www.toprankblog.com

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Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

Emojis By State

United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey

Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes

Top 100 B-to-B Advertisers Spent $ 4.8 Billion on B-to-B Ads – The 100 largest business-to-business advertisers spent an estimated $ 4.8 billion on U.S. b-to-b ads last year, up 0.9% from 2013, according to Ad Age Datacenter’s analysis of measured-media spending from Kantar Media. Ad Age

Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time – Now, with the new 3-pack local results box, you are way more likely to see them in the number one position. Search Engine Land

New Study: The Average Worker Spends 30 Hours a Week Checking Email – For most workers, simply checking to see whether they’ve got a new email consumes as much time as they spend doing productive work. Inc.

Twitter Faced SEC Questions on Changing User-Engagement Metrics – Twitter has regularly changed its own metrics for success, and the U.S. Securities and Exchange Commission is noticing. Ad Age

Facebook Hits One Billion Users in a Single Day – For the first time ever Facebook recorded one billion daily active users this past Monday, August 24th. Facebook

CMOs to Invest More in Brand Experience with Content Marketing – New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. ClickZ

LinkedIn Launches New Messaging – The wait is over. We know people love to message each other, and now it’s easier than ever to do so on LinkedIn. If you’re like me, you’re probably having more and more short-form and casual conversations with your professional peers every day. See what has changed when messaging on the social site. LinkedIn

Google to Penalize Sites That Prompt You to Download Their App – Google has come out fighting against app download interstitials — those prompts you get from some websites that want you to download their mobile app. Search Engine Journal

Report: Ad Spending on the Mobile Web Doubled Last Year – Smaato, a global advertising platform for mobile publishers and app developers, has released its Global Trends in Mobile Programmatic Report, which analyzed data from billions of mobile ad impressions served on its exchange in the first half of 2015. The report found while apps still account for the most overall ad spending on mobile devices, spending on the mobile Web increased by 100 percent over last year. SocialTimes

Only 14% of Marketers Integrate Campaigns Across All Channels – A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing. Econsultancy

From our Online Marketing Community:

On How to Improve Influencer Engagement? Avoid These 50 Fails, Muba Mi said, “Wonderful list of fails on influencer marketing. A few of them even make one never be in connect with a targeted influencer. They are the people who don’t have time to review their decision and once they de-friend someone never add him again. Thanks a lot for sharing this epic post. Have a great day mate.”

heidicohen commented, “Lee–Thank you for including me. I love how fun you make this piece to read. Every PR professional should print it out and post it in front of their computer before they call or email. Happy marketing, Heidi Cohen”

And tompick responded, “As outstanding as this list is Lee, I think you missed a big one (or am I the only person this happens to?) – completely off-topic pitches! (Which show the PR flack really has no idea who you are.) I blog about b2b technology marketing and related topics – yet I’ve received pitches about fast food restaurant videos, new menswear brands, Hollywood movies tie-ins to food brands, and pet care products (just in the last few days). Ugh.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Express Writers


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Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups | http://www.toprankblog.com

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Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest Pins Partners

Social For Customer Acquisition

How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce Canada gives some insight into the process of acquiring customers via social media. Salesforce Canada

Facebook Makes Ads Manager, Power Editor Easier to Use – Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. SocialTimes

Google Launches YouTube Newswire To Verify Eyewitness Videos – YouTube has started a video news service to showcase the most interesting clips recorded and posted by eyewitnesses at events unfolding around the world. In partnership with the social news group Storyful, YouTube Newswire will be “a curated feed of the most newsworthy eyewitness videos of the day, which have been verified by Storyful’s team of editors,” a blog post said. cnet

Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info – A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer can keep in contact with them and try to make them a customer. Now Facebook’s going to make it easier for marketers to collect that contact information. Ad Age

Introducing Instagram’s All-New Search and Explore – This week Instagram announced two major updates to Instagram: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. Get more details on the Instagram blog. Instagram

Facebook Rolls Out Author Tags: A New Way to Grow Your Following – Facebook has introduced a way for publishers to grow their audience with a new feature called Author Tags. When implemented on a website, Author Tags allow people to easily follow the author of a piece of content they found on Facebook. Facebook

Twitter To Let Users Follow Live Events, Not Just People – Twitter Inc (TWTR.N) will start curating tweets on live events, the microblogging service said, as it plans major changes to make its real-time news feed more user friendly. Reuters

Facebook Unveils Vision For Immersive Mobile Ads – The social network is showing mockups of interactive mobile ad formats at Cannes Lion advertising festival in France. Marketing Land

Pinterest Streamlines & Simplifies Its Search Interface – New search enhancements from Pinterest make finding the right type of information quicker and more accurate thanks to the first ever inclusion of spellcheck. Marketing Land

Twitter Testing New Ways To Make It Easier To Discover Products and Places – Last week Twitter is beginning to test two ways to make it easier for you to discover rich and relevant content about products and places on Twitter. Twitter

DuckDuckGo Surpasses 10 Million Daily Queries – DuckDuckGo, the privacy focused search engine, hits a major milestone – reaching 10 million daily queries. Search Engine Journal

Instagram Ads to Get More Focused with Facebook Targeting Options – Get ready, your Instagram advertising options are about to get a lot more specific. Ahead of the Cannes Lions Festival this week, Facebook’s Vice President of Global Marketing Solutions Carolyn Everson has said that Facebook’s targeting data will soon be available for use on Instagram.  Social Media Today

Pinterest Announces Marketing Developer Partners for Ads – Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Salesforce Canada


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Social Media: Leveraging visual marketing on Instagram and Pinterest

Creating your social media marketing take a dedicated effort where success is built one customer at a time. Watch this video from the MarketingSherpa Media Center at IRCE to learn more from Jason Miles, Co-founder, Liberty Jane Clothing, and Aime Schwartz, Digital Marketing Manager, King Arthur Flour, about where to start your social media efforts with Instagram and Pinterest.
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Search In Pics: Google+ Keychains, Instagram Printer & Google Wear Retail Store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Print Your Instagram Selfies: Source: Google+ Google Developer Group Chefs:…



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