Tag Archive | "Income"

Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.

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A Simple Way Out of Your Precarious Freelance Income Problem

freelance-retainer

Freelancing. That’s the life, isn’t it? Total control. Total freedom. Abject terror.

Don’t get me wrong. There’s a lot to be said for the freelance life. You’re in charge of your own time. You pick and choose the projects you’ll take on. You select your clients.

When it’s all working the way it’s supposed to, that is.

When you’re not breaking into a sweat as you open your checking account statement. When you’re not wondering how you’ll pay next month’s rent. When you’re not thinking, “Maybe a job with a salary wouldn’t be so bad …”

There’s a simple solution, though. One that will restore a feeling of stability to your freelance life.

It’s nothing you haven’t heard before. But you may not realize how important this solution can be for your freelance business. You may not be taking full advantage of the peace of mind and regular income it can provide.

Let’s get it working for you.

How to build an income foundation for your business

The solution to a freelancer’s unstable income problem is to take on a handful of retainer clients. Retainer clients pay you a set amount every month, and they provide a steady income you can count on. There are several ways to negotiate a retainer agreement, and we’ll cover them in this article.

For a freelancer, retainer clients are the closest thing to the stable income a salary provides.

The reliable income retainer clients provide is great, but if you don’t specify exactly what their retainer payments cover, you may find yourself selling your time for cheaper than you should.

Here’s what to aim for and what to avoid.

Why retainers rock (and why they sometimes suck)

Retainer clients have massive advantages:

  • They provide a set income you can count on.
  • You don’t have to spend as much time in the networking-prospecting-qualifying-selling cycle.
  • Admin tasks are reduced because they’re predictable.

And there are some important retainer client minefields you should be aware of:

  • You are “stuck” with your retainer clients: they’ve bought your time and you have to deliver on whatever they ask you to do (like it or not).
  • Your projects may suffer from scope creep: clients feel a sense of ownership toward your time and may try to sneak in a few extra tasks here and there.

One way to minimize the risk associated with beginning a retainer relationship with a new client is to do a few “test projects” to see how you like working with them. These test projects would be one-off jobs you bid on, complete, and invoice individually.

As you work with the client, ask yourself:

  • Is this client clear about her expectations?
  • Does she understand the value my work contributes to her project?
  • Is she easy to communicate with? Does she return my calls or emails?
  • Does she pay on time?

Treat these one-off projects as a vetting process you’re putting the client through. When you find those client “gems” who are easy to work with, appreciate your contributions, and have ongoing projects, think about moving them to a retainer relationship.

How to protect your time, energy, and income with retainer clients

There are two primary ways to structure a retainer relationship.

The “Reserve Your Time” Retainer

  • You’re paid a set amount for a specified number of hours that you reserve for that client every month.
  • To make this attractive, you can offer your hours at a savings (but you don’t have to).
  • Hours aren’t carried over to a new month: the client starts with a fresh chunk of your time each month.

Clients with ongoing needs like content creation, website maintenance, or social media management can be ideal for this type of retainer arrangement. You — the freelancer — need to find a way to carefully track the time you spend on the client’s work.

A note of caution: Be careful not to overbook your time. If you have several retainer clients who reserve your time and don’t use it fully, you may be tempted to book an extra client since you “always have time left over.” But if all your clients show up with heavy loads of work at the same time, you may find you don’t have the bandwidth to meet your commitments to them.

Solve this issue by either not overbooking your time or having a stable of reliable freelancer colleagues you can outsource the extra work to.

The “Handle These Ongoing Projects” Retainer

  • Writers or professional content strategists can provide a set amount of content each month: for example, four blog posts, two email newsletters, two emails added to an autoresponder series.
  • Designers may commit to handling specific ongoing design needs: website graphics, print material design, social media graphics.

Some freelancers prefer to handle specific projects and take their clients “off the clock.” This can be freeing: if you are able to get their project done in less time, all the time you save is your own.

This type of retainer relationship works best when you really know the client, their working style, and the projects they give you. When you can predict how much time it will take you to do their work consistently, you can take them off the clock and focus on delivering a result for a set fee.

2 easy ways to make retainer proposals irresistible

One easy way to make a retainer proposal extra attractive is to guarantee a set amount of time for a lower-than-usual hourly rate. The lower rate is only available if the client purchases the full block of your time for the month. And remember, hours don’t carry over from one month to the next.

For example:

Your normal hourly rate is $ 125/hour. Your retainer client asks for 20 hours/month of your time. Twenty hours of your time would normally be $ 2,500. For clients who pay you on a retainer basis, you can sell this time for $ 2,000, effectively reducing your hourly rate to $ 100/hour.

To protect yourself, ask the client to commit to a set period of time for the retainer relationship — perhaps six months. That will help you avoid clients who view your offer as a way to get one month’s worth of work for less.

Another way to make retainer agreements attractive is to bill on a quarterly — or even annual — basis.

I once had a client who had to jump through all sorts of administrative hoops when a vendor’s invoice was submitted. I suggested billing my retainer once per quarter so he’d only have to request four checks a year rather than twelve. He was thrilled, and it saved me administrative time, too.

Freelance writers: we have something just for you

Inside our Content Marketer Certification program, we’ve got a lot more for writers.

We designed this program to help writers make the most of their careers — to help them position themselves and their offerings, so that they can build profitable freelance writing businesses.

And we’re opening the program soon. Drop your email address below and you’ll be the first to hear about it.

Find out when our Certified Content Marketer training program reopens:

Share your retainer tips in the comments

If you have structured your freelance business to use retainers, please visit the comments below. I want to hear about:

  • How you first proposed a retainer
  • Both the positive and negative aspects of retainer clients
  • Whether you still use retainers today

Let’s talk! Scroll down and share your thoughts.

The post A Simple Way Out of Your Precarious Freelance Income Problem appeared first on Copyblogger.


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Passive Online Income vs Sustainable Online Income

Is there such a thing as “passive” income? Generally no. A person can cash out existing brand equity and exposure, but if they cash out too aggressively and/or do not reinvest enough then they are ultimately cashing out their market position and will eventually fade.

Does Google Make “Passive” Income?

Online there are some network effects that are hard to beat. MySpace had them over Facebook & only lost due to years of systematic incompetence & mismanagement. And even Google has to claw and fight for every percent of search marketshare.

A person could say “well Google makes passive income” and I would counter that with “not really.”

So far this month Google has made about a dozen search interface changes or tests & the underlying relevancy algorithms have likely had at least 3x or 4x as much change.

Keeping Google’s Marketshare Costs Big Money

The propaganda Google spreads include statements like: “users keep coming back to Google even though they have a choice of a search engine every time they open a browser”

While Google maintains that their monopolist marketshare is due to user appreciation of superior technology, a ton of their exposure is paid for. I was helping a friend set up a new laptop and the amount of Google added to the machine made me feel like Google is the new Norton or Symantec.

If you use the Internet Explorer browser to access the web it comes with a Google Toolbar.

That toolbar defaults to enhanced features enabled.

Google also pays for Chrome to be installed in the laptop.

If you are curious enough to click on the pinned Chrome logo then when it opens they try to set it as your default browser.

If you do use Chrome regularly you see Chrome store ads bundled right int he browser.

Even if you don’t use Chrome or the Google Toolbar in Internet Explorer then whenever you use Google they suggest setting it to your home page.

And even if you don’t change your homepage, Google paid to be the default search box on Toshiba’s default start page!

If your default search provider isn’t Google when you install Chrome they use an option screen to help you change it, with Google being the first choice

Either Google is fibbing when they state how much of their existing marketshare is due to superior quality service, or they are hedging a risk of losing marketshare to Bing by buying placement everywhere they can. And to me this really highlights one of the big issues with truly “passive” online income. In spite of Google’s success (& the great network effects they enjoy), even Google feels the need to spend hundreds of millions of Dollars a year buying exposure for their own browser, buying default search provider exposure in 3rd party browsers, and ensuring new computers are filled with promotional Google crapware.

This sort of cross promotion is everywhere, from ads on Youtube promoting Chrome

to Gmail ads highlighting featured Youtube videos

and Google+ games having Chrome ads integrated as special items in the game

right on through to Google buying display ads promoting display ads.

Facebook realizes how powerful this cross-integration is & thus buys ads on Youtube as well.

But if you want to leave Google’s ecosystem it takes a lot of effort, as Google is willing to advertise the Google alternative aggressively wherever they can.

Google recently extended their ecosystem of cross-referencing further by automatically adding Google Related to Google Chrome & the Google Toolbar, which recommends Google content within the browser no matter where you are on the web.

Google’s bundling not only follows users around the web & personalizes ads, but it also bakes right into the core of their relevancy algorithms. Eric Schmidt stated “the internet would be better if we knew you were a real person rather than a dog or a fake person. Some people are just evil and we should be able to ID them and rank them downward.”

Either you sign up for a Google Profile or you suffer the consequences! Forbes published (then quickly pulled) an alarming article titled “Stick Google Plus Buttons On Your Pages, Or Your Search Traffic Dies.” Wired followed up spreading a similar message & a new Google trusted stores rating system for merchants was also spotted.

With so many attempts at lock-in there is no surprise that some other browsers which have partnered with Google are considering moving on.

This is not to say that Bing doesn’t do marketing as well. They just are not as slick about it.

Policing Advertisers Costs Billions

In addition to evolving their core relevancy algorithm, Google has to police advertisers who are willing to be deceptive, market counterfeit goods & use the lowest common denominator. When Google is too loose that can cost them a pretty penny: they just paid a $ 500 million fine to the US government for ads from Canadian pharmacies. The DOJ claimed Mr. Page knew what was going on:

Mr. Neronha said those efforts amounted to “window-dressing,” allowing Google to continue earning revenues from the allegedly illicit ad sales even as it professed to be taking action against them. Google employees helped undercover Justice Department agents in the sting operation evade controls designed to stop companies from advertising illegally, he said.

“Suffice it to say that this is not two or three rogue employees at the customer service level doing this on their own,” Mr. Neronha said in an interview. “This was a corporate decision to engage in this conduct.”

Likewise, it costs Google a lot of money to deal with lawsuits that arise due to their business practices & lack of respect for copyright with photos, books & videos. They eventually had to develop an expensive video footprinting technology to adopt DRM features on Youtube.

And building the partnerships Google has to run Youtube isn’t easy. They pay something like a half-cent per video view & if you create a site with a “no soup for you” message (like the above Google page) for markets where the finances do not work out then you are violating their search guidelines by cloaking, whereas Google overly-promotes YouTube in the search results and is free to count ad views as video views (once again, against Google’s guidelines).

New Niche? New Lawsuits

Eric Schmidt highlighted how the lobbyists write the laws & then Google went out and hired over a dozen lobbyist firms. Anything that disintermediates search costs Google a cut of revenues.

While Groupon is still unproven as a business model, Google was willing to spend $ 6 billion to buy it in order to avoid the risk of missing out on a new form of local ads.

Mobile search now represents 12% of the search market. To look in their dominant search position onto the new devices Google:

  • build a new operating system to give away for free
  • paid carriers a revenue share (in addition to giving it away)
  • likely violated Oracle patents (that will likely cost them in the B’s)
  • had other patent issues which required Google to spend $ 12.5 billion buying Motorola (that is nearly 1/3 of the cash Google has built up through their IPO & saved profits in the 10-year history of the company)

Sneaky ISPs Redirecting Search Traffic

What is worse for Google, is in spite their default status, their huge ad budget, and being large enough to be sued regularly, even all that isn’t enough to keep all the traffic they pay for, as there is widespread hijacking of search traffic by ISP providers.

Google Isn’t Passive, but ___ Is

Google may have bit off more than they could chew & are certainly doing anything but being passive. But maybe some other companies that make great money are doing so passively. Offline that is certainly true in many instances, but online passive companies tend to disappear.

Look at all the work Yahoo! has done with their news box & their sports vertical, yet when you back out the cash on the books & the foreign investments the company isn’t valued at much above $ 0. AOL has also cratered. In spite of their huge traffic streams they are not growing with the market due to search bypassing them & niche players picking them apart one vertical at a time. Running a portal profitably & sustainably is anything but passive.

Even deep into the long tail at the other end of the equation the profits may be every bit as scarce. Demand Media’s accounting techniques show that they were far better at growing revenues than growing profits & the company may never be profitable.

The Limits of “Search”

Google & Bing keep eating more of the value chain through content scraping & a more interactive search experience that include new ad formats, like coupons & product ads with pictures.

In addition, search companies are challenging the boundaries of search by creating vertical media & ad networks that compete against a wide array of publisher websites.

The Huffington Post

Autonomy / Fast Search

Groupon

BankRate

MapQuest + TomTom

The Yellow Pages

Dell / HP

That “Shady” Competitor

When Google talks about “protecting users” one of the case studies / angles they push is the health angle:

The paid post at the top happens to be about brain tumors, which is a really serious subject. If you are searching for information about brain cancer or radiosurgery, you probably don’t want a company buying links in an attempt to show up higher in search engines. Other paid posts might not be as starkly life-or-death, but they can still pollute the ecology of the web.

While Google was using the life-or-death approach to policing link buying outside of their AdWords ad network, Google was knowingly selling search ads to Canadian “pharmacies” providing illicit drugs in the US. The official settlement document lists how Google insiders knew work-arounds to the automated systems & were working directly on managing the ad accounts associated with the illegal activities. Google had done so for over a half-decade & only changed their approach *after* they knew a sting operation was underway.

For those scoring at home, this has been Google’s approach to the health vertical:

  • 3rd parties buying links that *could* influence search results for important health topics = morally reprehensible
  • Google selling links *within* the search results for important health topics to criminal organizations = totally reasonable

Given the above investigation, it is not surprising that they shut down their health records initiative. They had already spent all their credibility.

Google may protect you from some third parties, but Google can not protect you from Google. :D

Not only can Google hardcode the algorithms toward promoting certain websites (while editorially discriminating against other webmasters for doing the exact same thing), but Google also actively invests in the publishing ecosystem, which pits them directly against anyone who doesn’t receive their largesse.

Webmasters are told that having networks of similar websites is spammy. And yet, Google invests is a company that owns about 7 copies of the exact same business model in the exact same niche as a roll up.

As we saw with BeatThatQuote, Google owned-and-operated websites get penalized for a shorter duration of time for the same offense that other websites get penalized for longer periods of time for. It was only through *repeated* exposure of the absurdity on SEO blogs that Google decided to treat their own property like they treat a typical webmaster.

You can also do nothing wrong, but have your model undermined by looking too similar to a company that is exploiting Google’s relevancy weaknesses & forces Google to apply retribution. A lot of small ecommerce sites were purged in the content farm update. What is so sad about that is that if not for accounting games & selling stock as a business model a lot of the biggest “success” stories in the content farm might not even exist.

While the above section focuses on Google, it could be about any competing business that touches the web…a bank which uses bogus accounting driving smaller banks out of business, a company that receives no bid government contracts associated with bribes & uses those “profits” to price dump in related fields, an ISP redirecting your traffic, etc. No matter how clean a business model looks at a glace, there is some gray area where businesses meet & exceed the numbers quarter after quarter.

Look, for example, at the sorts of links NetZero puts in some of their customer emails

And those links point at the illegal “fake news” styled $ 1 trials (with endless unstoppable recurring billing).

Look closely at any mainstream media site & you will run into those ads.

Are Passive Revenues Impossible?

It really comes down to how you define passive.

If your site doesn’t evolve & isn’t aggressively marketed then eventually a search engine or another competitor will pick away at your advantages until you are soon found ranking #2 then #3 then #7 then #20 then invisible. Or you might get clipped by an algorithm all at once in a sudden stop torch job that makes your site essentially invisible, or it may be a slow & painful debt by a thousand cuts.

This is one of the reasons I generally prefer to have a site with a 30% or 50% profit margin over one with a 90% or 95% profit margin. Sure high margins are great while they last, but if you don’t reinvest enough over time an algorithm or a competitor will eventually torch some of those high margin projects.

When it comes to online income, passive and reliable are not synonyms.

If you saved the margins you made while they were there then you are lucky, whereas if you adjust your lifestyle to that level of income & don’t save anything then dark times have appeared.

It turns out having passive frugal spending habits & active savings habits are crucial if your lifestyle relies on “passive” income. ;)

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