Tag Archive | "Here’s"

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount

The crowds. The lines. The noise. The endless circling to find parking. Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar. But over the last handful of years, something has come
Read More…

The post Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Making a Living Writing Ebooks: Here’s How It Works Today

"An excellent ebook can provide both revenue and a doorway to greater things." – Sonia Simone

Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work:

Write an ebook!

Having something of your own to offer, even a simple $ 7 ebook, virtually always beats trying to monetize your traffic with advertising.

And that’s still true. (In fact, sales of ebooks hit $ 9 billion in 2015.)

But as more and more people have taken that advice, we need to get a little more strategic to build strong businesses around ebooks.

It can still be done, and I’ll be talking about folks who are doing it. But you can also let ebooks become part of a bigger game, within a larger digital business strategy.

The straight ebooks-for-sale play

We all know that some fiction authors are making a killing selling digital-only books on Amazon.

In fact, a few of those authors are dear friends of ours.

But that’s not what we’ll be talking about today. The world of fiction is a fascinating one in its own right, but the other type of ebook — the somewhat traditional “information product” designed to teach something valuable — is one we have a lot of experience with.

Two powerhouse ebook publishers

It’s getting trickier to build a business around ebooks alone, but if you look at Darren Rowse’s Digital Photography School, that site grew to an ecommerce powerhouse on the strength of ebooks.

(In recent years, DPS has expanded to offer courses as well — a natural evolution that can be remarkably profitable.)

The DPS ebooks each focus on a topic the audience wants to know more about — with titles like Life in Natural Light and Captivating Color.

There are a few keys to the success of their library:

  • The books are gorgeous. Darren’s team does an exceptional job with the design of their ebooks, creating digital equivalents of “coffee table books,” featuring, of course, lots of superb photography.
  • The books are also ultra useful, walking the customer through a specific photography technique so she can get better results in her own work.
  • And the ebooks offer impressive value at just $ 10 each. That’s a small transaction, but because there are lots of them, and because DPS enjoys a large and passionate audience, the revenue adds up.

Another person who knows a thing or two about ultra-successful ebooks is Brett Kelly, author of Evernote Essentials.

Brett wrote the definitive guide to the popular app Evernote. Despite the fact that there were dozens of $ 1 and $ 2 guides available, his (at $ 29) won the war — because it was, quite simply, massively more useful than the cheaper guides.

Brett has done lots of projects since then. He even worked for Evernote for a while — the company loved his book so much, they brought him on, while allowing him to keep his lucrative digital business.

Both Darren and Brett showcase three features that any successful ebook needs:

  1. Great design
  2. Incredible usefulness
  3. Excellent value for the investment (of time or money)

The low-cost introductory product

With the explosive rise of Amazon’s Kindle, readers have become accustomed to paying just a few dollars for ebooks.

(Note that isn’t always the case — Brett’s pricing, mentioned above, survived because of that book’s excellent reputation and quality.)

If you’re trying to make your entire living with ebooks, a low price point can be tricky. But you can also use the lower price point to your advantage by using ebooks as ultra low-risk entry points to your business.

For example, on Big Brand System, Pamela Wilson uses low-cost ebook guides as launching points to an ongoing relationship with her business.

Titles like Business Name and Tagline Guide and Quick-Start Guide to Branding your Business showcase Pamela’s expertise and give potential clients a taste of how she can help grow their businesses.

Her library of low-cost ebooks creates a list of buyers for Pamela’s pricier offerings, including private coaching slots.

Why is that cool? Because a list of buyers (even if they’ve just picked up an inexpensive item) is always much more responsive than a simple interest list.

Buyers have already made a micro-commitment with your organization, which research has shown often leads to a greater willingness to take similar actions.

For many of your lower-priced buyers, going on to a more intensive offering will be a natural next step. And if you put the work in to make your low-cost ebook exceptional, there’s no better “ad” for how you will handle a larger project or product.

A list of buyers, of course, also weeds out the “looky-loos” who subscribe to lists but don’t read them or are only on the list to get free resources.

The thought leader

For a long time now, writing a book has been a way to open many more doors beyond the revenue you get from the book itself.

Josh Kaufman, author of The Personal MBA and The First 20 Hours, puts it this way:

“Writing a book still tends to have a positive effect on your reputation: if you invest the effort to write a good/useful book, you’ve spent more time thinking about the topic than other people, which makes you rare and valuable to people who are interested in the topic.”

– Josh Kaufman

Given enough time and exposure, an excellent ebook (or series of books) can provide both revenue and a doorway to greater things.

“When we launched Copy Hackers on Hacker News in 2011, we sold $ 20K worth of ebooks in a few days’ time. That money was everything to me then. It was a signal that our little ebook experiment could turn into a business, that there was a market for what we had, and that the market would pay us for what we knew. Without our ebooks, I would have had to find a job (ugh) at someone else’s business (ugh); with the ebooks, I could afford to try my hand at blogging.

“Years after our launch, our ebooks have become far less about generating revenue. Promoting them on sites like AppSumo and Freelancer has helped us grow our list. And getting them in the hands of makers and influencers has brought us consulting projects, interviews, and speaking engagements.”

– Joanna Wiebe, Copy Hackers

The relationship builder

Many have written about using an ebook as an opt-in reward. In other words, you can use an ebook as an “ethical bribe” to get people to sign up for your email list.

And it works really well for that — but it’s smart to understand the deeper business reasoning.

Offering something valuable, like an ebook, is a reward for taking action. But it also needs to become the cornerstone of an ongoing business relationship.

As any competent sales professional can tell you, before they make a purchase, buyers need to:

  • Know you,
  • like you, and
  • trust you.

An ebook that only gets the prospect to sign up for your email list isn’t living up to its potential.

Those “ethical bribes” need to entice the prospect to take action, and they also need to further the professional relationship to build the case for an eventual purchase.

For example, My Copyblogger is a completely free membership site with an extensive library of free content marketing ebooks.

When we created the free membership library, we took the traditional “trade an ebook for an email opt-in” to a completely new level (and increased our email sign-ups by about 400 percent).

Could we have offered them for sale and made a few dollars? Definitely.

But by using them as the cornerstone of a valuable free membership experience, we’re nurturing relationships for more advanced products like Digital Commerce Academy. (Digital Commerce Academy will reopen to new students on August 21, 2017, so if you’re interested in joining, add your email address to the waitlist below.)

A rose is a rose is a rose

As you’re deciding the role an ebook might play in your business strategy, remember that you don’t actually have to call it an ebook.

In fact, ebooks in other guises can be powerful business-boosters.

So, a values-based, inspirational digital entrepreneur like Chris Guillebeau might (and did) call his ebook a manifesto.

If you offer B2B products or services, at least some of your ebooks will probably be white papers.

At Rainmaker Digital, we’re fans of the special report, but we also like other downloadables like checklists, worksheets, and infographics.

And one of my favorites to play with recently has been the workbook, with the pragmatic, hands-on associations that label brings.

The more flexible you are about how you think about and package your ebooks, the more powerful a tool they can become in your digital business strategy.

Would you like some help with that?

Digital Commerce Academy (DCA) helps you build the business of your dreams by teaching you how to create and sell profitable digital services and goods (like ebooks) without squandering time and money, stumbling to find the right path, or making unnecessary mistakes.

DCA features full-length courses (including Brian Clark’s Build Your Online Training Business the Smarter Way), 20+ webinars featuring in-depth case studies and education on cutting edge tools, as well as Q&As with the Rainmaker Digital team.

The doors to DCA are currently closed, but we are reopening them on August 21, 2017. Join the waitlist below today to get an exclusive offer when DCA reopens.

Enter your Email:


The post Making a Living Writing Ebooks: Here’s How It Works Today appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Writers: Here’s Why You Aren’t Getting More Great Clients

"It’s a particularly good time to join our list of recommended writers." – Sonia Simone

We’ve been saying it for years — writers run the web.

The internet depends on a wealth of content that’s worth reading, watching, and listening to.

And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it interesting and engaging.

It’s difficult work, and it’s necessary work if we want to attract and persuade the people who will become our customers.

So why do so many writers have a hard time making a living?

There are two ugly problems that keep writers from making what they’re worth, and I’m going to talk about both of them today.

Ugly Problem #1

The first ugly problem of freelancing is finding enough clients.

It turns out that getting really good at putting words together doesn’t always translate to marketing our own businesses.

Word-of-mouth can be a great way to find clients — but it’s not necessarily how you’re going to find the right number of clients to fill your schedule, or to find them when you actually need them.

We talk about freelancing as though it’s different from other forms of business … but it isn’t. Every business needs to have marketing systems in place, so you’re putting a compelling message in front of enough people, and converting a sufficient number to customers or clients.

“My clients love me” is not a marketing system.

Some day, if you’re very good, your marketing might be able to rest on your reputation alone.

You don’t have to starve before you get there.

Make sure you have a reliable way to get in front of people looking to hire a good writer. That might be spending time on LinkedIn, it might be cold-calling, or you could do the work to get onto our list of recommended writers.

The important thing is to make yourself visible to the kind of people who hire writers.

There’s another reason professional writers struggle, and it’s even uglier than the first one.

Ugly Problem #2

What’s even worse than not having enough clients?

Not having enough good clients.

Crummy clients burn all of your time, energy, and enthusiasm getting you to do ineffective work for lousy rates.

You won’t have the time, much less the emotional energy, to work on your own marketing. You’ll be too busy writing dreadful listicles for pennies — for people who don’t respect you or what you do.

What causes a lack of good clients?

Bad positioning.

Your marketing can’t just communicate, “Hey, I’m available.”

It has to communicate, “Hey, I’m different.”

Well-paid writers work hard to become true experts. Many of them specialize in desirable formats (sales letters, email sequences) or lucrative niches (healthcare, law). And they understand the structures that make marketing effective.

Well-paid writers don’t write dreadful listicles, because dreadful listicles don’t create great results for clients.

And knowing what kind of content creates results — and what kind of content should be kicked to the curb — is an important part of why well-paid writers deserve those great rates.

How to fix your positioning

Writers need to do two things to improve their positioning:

  1. Get very good at things that clients care about.
  2. Communicate that they’re very good at things that clients care about.

One of those, “sounds simple, is actually really hard” things, I know.

So how do you do it?

Well, getting very good is a matter of becoming a bit obsessed with your craft, and doing a whole bunch of it. Learn everything you can about persuasive copy. Read this blog, listen to podcasts, connect with writers whose voices you enjoy.

Study content strategy, then try it out. Write. A lot. Publish — on your own blog, on someone else’s blog, on any copywriting project you can. Pay close attention to what works and what doesn’t.

Once you’ve got the “being really good” part down, if you’re having trouble getting that across, you may just need a supportive community to get you over the confidence hurdle. In my experience, nothing quiets impostor syndrome better than finding a community of professionals who have your back when you’re feeling low.

So is Content Certification the answer to everything?

Right about now, you probably think I’m going to tell you that our Certified Content Marketer program is going to solve all your problems for you.

Well, it might … depending on what problems you’re having.

  • It will get you in front of people who are looking for writers.
  • It will teach you the strategies that allow you to get better client results.
  • It will give you the opportunity to ask questions about specific hurdles you’re encountering.
  • It will open a door to a supportive community that can help you find your professional confidence.
  • It will show you models for marketing systems to find an abundance of really good clients.

Here’s what it definitely won’t do for you:

It won’t teach you the art and magic of stringing the words together. You have to bring that magic with you. This program is intended for folks who are already solid writers.

This is a particularly good time …

At this point, I’ve seen a lot of writers get fantastic benefits from the program. Which has been a lot of fun to watch, to tell you the truth.

But I have reason to believe that we were just getting started … because once Copyblogger starts offering done-for-you services for the Rainmaker Platform, we think the demand for “our kind of writers” is going to spike pretty dramatically.

Now I don’t have a crystal ball, and I’m not going to make any guesses about precisely what the demand will look like.

But I do know that if I was still freelancing and I had a chance to be on the list of recommended writers right as Copyblogger was ramping up their ability to offer writing services … I’d be all over that.

Here’s how to take the next step

We’re going to be reopening the Certification program in the next few days. Just add your email address below to get all the details, and you’ll be the first to know when we open the doors to our new group of students.

Find out when our Certified Content Marketer training program reopens:

The post Writers: Here’s Why You Aren’t Getting More Great Clients appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Want to speak at SMX Advanced? Here’s how

The agenda for our upcoming SMX Advanced 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13–14, 2017, at the Bell Harbor International Conference Center in Seattle. To increase your odds of being selected, be sure to read the…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More Articles

Posted in Latest NewsComments Off

Here’s How to Find the Right Mix and Fine-Tune Your Offer

lauren-pawell

Have you ever wondered if your strange collection of skills and interests could be woven together to build a profitable business?

If you have, you’ll love today’s Hero’s Journey article.

Lauren Pawell is a rare breed: she has a background in development and marketing. That’s a combination you don’t see every day!

Some people might have encouraged Lauren to choose one field or the other. But she persisted and has built a business that artfully combines her many passions.

Lauren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. See all the Hero’s Journey posts here.

Read on as Lauren shares what she’s learned over the years and how you can use her hard-earned wisdom in your own business.

Building a one-stop revenue-building shop

Lauren Pawell: What sets Bixa Media apart is my background in both development and marketing. This allows me to sit at the intersection of business, technology and design.

We help entrepreneurs turn their WordPress and Shopify websites into revenue-generating powerhouses. We do that through a mixture of website design and development, content marketing, search engine optimization, paid advertising, and online reputation management.

Not only can we write killer copy, but we can also evaluate your technology options, decide which is best for your needs, and build everything for you, while keeping your business objectives at the forefront of the process.

I find our clients really value having a partner who can help them from A to Z.

Perhaps more importantly, we’re able to tell our clients where not to waste their dollars and effort, and where to focus their resources.

Even if this doesn’t always match what a client had in mind, our honest feedback resonates with business owners.

We offer two types of services:

  • 1:1 online marketing services: For medium-sized businesses who are looking to outsource their online marketing, we offer a variety of services designed to amplify their online exposure and generate more customers.
  • DIY programs: For small businesses or solopreneurs who don’t yet have the resources to outsource their marketing, we offer educational marketing programs through Websites That Generate.

My business is primarily online, although I do plenty of networking offline — I find they go hand-in-hand. The offline contact tends to tip the scale in our favor, especially when it comes to securing large contracts.

Putting the brakes on spinning wheels

Lauren Pawell: I started my business for two reasons.

First and foremost, after working in marketing overseas for a few years, I saw so many small-to-medium-sized businesses with a wealth of online opportunity at their fingertips. But they just didn’t have the right guidance.

As a result, they were spinning their wheels in so many different directions with little-to-no impact.

I wanted to help them pick that low-hanging digital fruit, so that they could continue to grow their businesses and entrepreneurial dreams.

So, in 2011, I moved back to the United States, booked my first client at a friend’s birthday party (notice that offline touchpoint!), and haven’t looked back since.

The best part of that story? Our first client still works with us today and has gone from a one-man business to a 20+ person company. Now that is why I started Bixa!

I don’t share the second reason with many people, but I feel it will resonate with the Copyblogger audience.

In 2011, I had been through one-too-many bad bosses and was tired of not being in charge of my own destiny, from both a personal and career standpoint. That freedom I craved drove me to start my own company.

My driving motivation is to help other entrepreneurial spirits achieve the same freedom I have.

Conversion experiments that paid off

Lauren Pawell: Converting cold traffic into qualified leads is a finicky beast, especially when it comes to selling online education.

It’s not hard to understand why — cold traffic doesn’t immediately pull out their wallets. It took quite a bit of trial and error to dial in our lead-nurturing process, but we did it.

A few highlights:

We use Facebook ads as our hook

A new email subscriber generated from a Facebook ad was not likely to immediately jump up and buy our program. However, when we started to establish trust and demonstrate our authority through a few different mediums, we were far more successful.

Here’s what we do:

First, we run the new subscriber through a long welcome series over email. We send them 7 emails over 20 days, all of which include a lot of copy. It helps us weed out unqualified leads.

While in many approaches we did not want a lot of unsubscribes, in this case, we welcome them. It allows us to filter out anyone who doesn’t immediately love us.

After this, we direct the subscriber to our private Facebook community

There we share weekly educational content over video and give 1:1 feedback, similar to what they would experience in our course. This also helps establish us as a trusted and authoritative figure.

Then, we deliver free educational webinars on specific topics

This helps the subscriber better understand their problem and the solution they need to transform their situation.

Finally, we open our doors periodically

Last, but not least, we sell our program through email during specific times of the year, and are available on live chat to answer any questions the prospects have. (This, again, is similar to our course experience).

Some may say we give away too much for free, but I find this really helps us find great students. Plus, it allows our Facebook ad spend to generate far more ROI.

When we didn’t follow this solution and jumped straight from Facebook ads to a webinar to a sales email, our conversion rates weren’t great. Now, they are stellar.

So, if you feel like you are wasting dollars on Facebook ad spend, consider the rest of your funnel. Now that we know what works, it’s far easier to justify scaling up our marketing spend.

Venturing into online education (one validated step at a time)

Lauren Pawell: In Q2 of this year, I decided to test the idea of online education programs.

I wanted to be less reliant on 1:1 client work, which can be unpredictable. And I wanted to help all the entrepreneurs we were turning away due to a full calendar on our end, and limited resources on their end.

To validate the idea, we began being incredibly transparent about our marketing tactics.

We educated our audience through a number of mediums, notably: email, online webinars, and a private Facebook community.

I believed that through great educational content, we could:

  • Empower solopreneurs, allowing them to achieve quick wins in their businesses
  • Determine whether there was a demand for our DIY programs

This effort has been quite successful. We recently presold an educational course (before it was created) that our audience was begging for.

By validating an idea through free content first, we were then able to dedicate the resources to creating paid educational programs. A course takes a lot of front-loaded work, especially content creation. The last thing I wanted to do was create a program no one wanted.

As an added benefit of this education-first approach, when 1:1 prospects come through the door, they are already sold on working with us. Because they already understand the “why” behind our recommendations, the selling is 90 percent done by the time we write a proposal.

The Rainmaker Digital products Lauren uses

Lauren Pawell: We use quite a few Rainmaker Digital products, including:

I also happen to be a new Copyblogger Certified Content Marketer. And I’m attending the upcoming Digital Commerce Summit in Denver.

So, needless to say, I’m a Rainmaker Digital diehard!

Refining and scaling up for the future

Lauren Pawell: In the final quarter of 2016, we’ll focus on refining our sales funnels and scaling up our DIY programs.

Our educational courses at Websites That Generate haven’t been marketed on our website, or really even promoted outside of email. That’s because I wanted to run a few groups of people through our programs to ensure we really dialed them in.

Now that we’ve gotten the process down, we’re ready to scale up. The first step in that process requires some adjustments to our sales funnel. Then, we can scale up our lead generation through Facebook ads.

An unsolicited piece of advice

Lauren Pawell: If, like me, you’re considering creating an educational program to complement your 1:1 services, I highly recommend the Rainmaker Platform.

All of the technology was so easy to set up, allowing us to focus most of our effort on the course creation and marketing.

When it comes to selling a course and serving your students, the less you have to worry about the technology, the better.

Find Lauren Pawell online …

Thanks to Lauren for appearing in our Hero’s Journey series.

Do you have questions for her? Ask them in the comments.

We’ll be back next month with another story to teach, inspire, and encourage you along your journey.

The post Here’s How to Find the Right Mix and Fine-Tune Your Offer appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know

Rainmaker FM rewind

This week on Rainmaker Rewind, Sean Jackson, Jabez LeBret, and Mica Gadhia have a conversation about the recent acquisition of LinkedIn by Microsoft for $ 26.2 billion.

In this up-to-the-minute episode, you’ll hear The Missing Link team share their thoughts about this announcement and what it means for you.

And as always, don’t miss out on other great episodes that were featured on Rainmaker FM.

  1. The Missing Link. The Missing Link team explores Microsoft’s acquisition of LinkedIn and how it affects each of us: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know …
  2. The Digital Entrepreneur. Pamela Wilson joins Jerod Morris to discuss what she’s learned through her extensive experience creating and running successful membership communities: Practical Advice on Turning the Challenges of Building Membership Communities Into Opportunities
  3. Confessions of a Pink-haired Marketer. Sonia Simone answers the age-old question: Is it okay to swear in our content marketing? Should You Swear on Your Blog?
  4. Hack the Entrepreneur Jon Nastor interviews leader, speaker, “Marxist-capitalist,” and smart entrepreneur Simon Biltcliffe: Money is the Outcome of Success (Not the Cause)
  5. The Showrunner. Jerod Morris and Jon Nastor discuss a few simple ways to capture inspiration before it escapes: How to Never (Ever) Forget an Important Idea Again
  6. The Writer Files. Kelton Reid rounds out the second part of last week’s interview with Cynthia D’Aprix Sweeney: How Bestselling Debut Novelist Cynthia D’Aprix Sweeney Writes: Part Two
  7. Youpreneur. Tune in to this episode to hear Chris Ducker’s batching strategy and his tips on how to be more productive: How ‘Batching’ Your Tasks Can Put Your Productivity on Steroids
  8. Copyblogger FM. Sonia Simone explains the importance of treating your freelance gig as a business … if you really want to make a good living: How to Make a (Really Good) Living as a Freelance Writer
  9. Hack the Entrepreneur. Jon Nastor interviews SEO specialist, marketing consultant, connector, and digital entrepreneur Brandon Lewin: Why You Need to Do Work That Matters
  10. Unemployable. In case you missed it, Brian Clark finished out Season One with a fascinating interview with Henry Rollins: Henry Rollins on Entrepreneurial Art

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

The post Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know appeared first on Copyblogger.


Copyblogger

Related Articles

Posted in Latest NewsComments Off

Here’s the Key to Turning Your Failures into Opportunities

he-nellie-akalp

Today’s guest on Hack the Entrepreneur has a passion for assisting small business owners and entrepreneurs start and protect their businesses.

Alongside her husband, she pioneered the business filings industry with MyCorporation.com in 1997, while they were both in law school. A Fortune 500 company acquired MyCorporation.com in 2005, which allowed her to retire at the young age of 30.

She hated being retired and soon grew restless, so she and Phil founded Corpnet.com. Corpnet prepares and files the documents necessary to start a new business in any state or county in the U.S., and sends alerts to up-and-running businesses when annual reports and other business filings are due.

Her companies combined have helped more than 100,000 corporations and LLCs get started.

Now, let’s hack …

Nellie Akalp.

In this 33-minute episode of Hack the Entrepreneur, host Jon Nastor and Nellie Akalp discuss:

  • How and why being nice goes a long way in life and business
  • Why you can’t fake authenticity
  • Going after your dreams and making your mark in the world
  • How being an entrepreneur can allow you to be a better parent
  • Learning to politely decline offers (and stay focused)

Click Here to Listen to

Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Here’s the Key to Turning Your Failures into Opportunities appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Here’s How Master Brand Storyteller Bernadette Jiwa Writes

Bernadette Jiwa, Authority Rainmaker 2015 speaker

Not many people can claim they single-handedly created the new marketing model for the 21st century. And did it simply with a five-column graph called The Difference Map.

Well, Bernadette Jiwa can.

Which is one reason why we are so excited that she will be a featured speaker at Authority Rainmaker.

But her list of achievements doesn’t stop there. She has created brands and unique innovation strategies. The products and ideas she has touched range from football boots to a medical journal, businesses to blogs, books to Kickstarter projects, non-profits, and more.

And she does it with stories.

Mrs. Jiwa grew up in Dublin, Ireland, the capital of storytelling, and carried that gift with her from a grocery warehouse inventory counter all the way to her current life as a branding consultant living in secluded Perth, Australia, where she has managed to write — not one, but four — Amazon bestsellers in the categories of marketing and branding.

In 2012, she was named one of the top 100 branding experts to follow on Twitter. She has also shared her secrets on spreading ideas at TEDxPerth.

Seth Godin calls her “the master of making organizational change around marketing.” And she makes it a matter of principle to help professionals and businesses tap into the essence of their ideas, uncover their unique abilities, and tell the story of how that translates into value for people in a marketplace.

She’s an amazing writer who said the best business lesson she has learned in more than three decades is to look people in the eye and see them for who they really are.

That’s not surprising coming from such a generous person.

It’s certainly a gift that we now get the chance to look into her life and see who she really is. Thank you for sharing with The Writer Files, Mrs. Jiwa!

About the writer …

Who are you, and what do you do?

I am a business author, who leads organizational change around marketing and brand story. I consult with and speak to global brands, business leaders, and entrepreneurs from Sydney to New York, helping them intentionally craft marketing strategies and design their difference so that they can matter to their customers and build meaningful brands.

What is your area of expertise as a writer?

I am the author of four number-one Amazon bestsellers on marketing and brand storytelling: Make Your Idea Matter, The Fortune Cookie Principle, Difference, and my latest book, Marketing: A Love Story.

My blog The Story of Telling was voted the Best Australian Business Blog in 2012 and chosen by SmartCompany as one of Australia’s Top 20 Business Blogs in 2013 and 2014.

Where can we find your writing?

On my blog and in my books.

The writer’s productivity …

How much time, per day, do you read or do research?

I’m researching wherever I go — while standing in line waiting to go into a class at the gym, or shopping, or ordering a coffee.

Before you begin to write, do you have any pre-game rituals or practices?

Sit in the chair, open the laptop, shut down email, and start.

Do you prefer any particular music (or silence) while you write?

Silence and a completely empty place, or, alternatively, a café in the middle of a shopping center where there is a lot going on. There is no middle ground.

How many hours per day do you spend writing (excluding email, social media, etc.)? What is your most productive time of day?

Two hours. Mornings are best, the earlier the better.

Do you write every day or adhere to any particular system?

Yes, I write something every day. My system is not to think in terms of “how to” but to think about “who for” and why the writing will matter to them. Their story always comes first.

Do you believe in “writer’s block?” If so, how do you avoid it?

I don’t. I think it’s possible to write something even on a bad day. It might not be your best work but it doesn’t have to be. You’ll get another chance tomorrow to say what you wanted to say.

Mostly, I think we are scared of putting our ideas out there and not being good enough.

How do I avoid it? Watch what people do. Notice as much as possible and think about how what I notice and write about might impact or change just one person.

The writer’s creativity …

Define creativity.

Tapping into your soul and your intuition and allowing them to guide what you make.

Who are your favorite authors, online or off?

Seth Godin, Allan Ahlberg, Dr. Seuss, James Victore, Dan Ariely, Aaron Dignan, Malcolm Gladwell, Paul Arden, Kevin Roberts, Roddy Doyle, and Jane Austen.

Can you share a best-loved quote?

You don’t need more time, you just need to decide. ~ Seth Godin

How would you like to grow creatively as a writer?

To speak with the same clarity and brevity as I write.

Who or what is your Muse at the moment (i.e., specific creative inspirations)?

My readers, without them there is no reason to write.

What makes a writer great?

The ability to notice things other people forget to notice.

The writer’s workflow …

What hardware or typewriter model do you presently use?

MacBook Air.

What software do you use most for writing and general workflow?

WordPress and Microsoft Word.

Do you have any tricks for beating procrastination? Do you adhere to deadlines?

Start the next book or project before the one you’re working on ships. I start working with my designer on the book cover as soon as the idea is fully formed and I have an outline. Then, I know I am committed and that it will be a real thing that exists in the world.

I post to a blog three times a week — rain, hail, shine, or holidays.

How do you stay organized (methods, systems, or “mad science”)?

Google calendar. I draft every post idea as a headline in WordPress. I can also hold mountains of stuff in my head.

How do you relax at the end of a hard day?

Cooking dinner. Catching up with my boys. Going for walks along the coast with my husband.

A few questions, just for the fun of it …

Who (or what) has been your greatest teacher?

Not being picked.

What do you see as your greatest success in life?

My boys.

What’s your biggest aggravation at the moment (writing related or otherwise)?

Not a single thing.

Choose one author, living or dead, that you would like to have dinner with.

Only one? That’s tough. Allan Ahlberg.

If you could take a vacation tomorrow to anywhere in the world, where would you go (cost or responsibilities are no object)?

New York.

Can you offer any advice to fellow writers that you might offer yourself, if you could go back in time and “do it all over?”

Don’t wait for permission to start.

Is there anything else you’d like our readers to know?

You don’t need to know how others do it to be able to do it.

Please tell our readers where they can connect with you online.

The Story of Telling.

And, finally, the writer’s desk …

Every serious writer builds a shrine of some sort with hope to entertain the Muse, whether she carefully selects the perfect table at a coffee shop or carves out a quiet nook in her home.

Bernadette Jiwa is no different. This is where she parks it to write those award-winning books and blog posts. Of course with the obligatory mug of black coffee and pad of paper.

And rumor has it when it’s time for a break, she can slip down to the beach and slide her toes into the Indian Ocean. Nothing like crashing waves to clear the mind.

Bernadette-Jiwa-Desk



Ready to take your content marketing to the next level?

Bernadette Jiwa is among the powerhouse lineup of speakers who will be presenting at Authority Rainmaker May 13–15, 2015 in Denver, Colorado. It’s integrated content, search, and social media marketing for real-world results.

Click here for all the details and to register before we go to full price.

About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media’s Chief Copywriter. Follow him on Twitter or Google+.

The post Here’s How Master Brand Storyteller Bernadette Jiwa Writes appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day

Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.

The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Advert