Tag Archive | "Helps"

Findera search engine helps recruiters find talent, sales find leads

The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.



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How Switching to Solar Power Helps the Environment

A lot of people switch to solar energy in an attempt to help their wallet and while it is a cost effective transition to make, it also has a noticeably positive impact on the environment and the owner’s carbon footprint. A properly set up solar panel grid can eliminate over three tonnes of greenhouse emissions every single year per household. Since solar panels are durable enough to last multiple decades, an investment in green electricity isn’t only beneficial to your wallet but also to the environment. For people considering making the change to solar power system as their primary electrical source it is important to ensure that their system is properly set up to get the maximum efficiency out of them.

Most power grids rely on inefficient fossil fuels in order to provide power are responsible for a majority of the current emissions crisis, solar power avoid harming the environment by harvesting all of their electricity from abundant rays of photons from the sun. Since the sun is producing energy regardless if it is being used as an electrical source, this means there is very little pollution being produced in the process.

Smaller startup solar panels still require assistance from the power company’s grid in order to ensure a constant supply of power but larger panels are able to be completely self-sufficient by storing excess electricity in batteries. In fact larger solar panels that produce more electricity than can be stored in reserve are able to sell back the electricity to the power company which means that less of their energy comes from harmful sources helping their pollution output as well.

A common concern with the environmental impact of solar power is that they are produced in a way that negates any potential ecological benefits. Luckily solar panels are made of silicon, which is one of the most abundant resources on the planet and require very few harmful chemicals in order to be processed. While the manufacturing of solar panels does produce a small amount of emissions, these are very insignificant when compared against the alternative of using fossils fuels as a primary energy source. Also most companies who specialize in solar power system have environmental impact in mind, and do their best to produce them in the cleanest way possible. Since a good system will last for a couple of decades, any negative effects of their creation gets negated by the abundant clean electricity they provide for the coming years.

While other forms of green energy are obtainable at an industrial level, for residential and small business use, solar power is the only viable option. For environmentally conscious consumers looking to reduce their carbon footprint, making the switch to solar power system is the best way to do your part in preserving our planet for future generations.

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An Advocate Who Helps People Change the World with Content Marketing

Hero's Journey - helping make change happen with content

There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to.

The common thread?

Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more donations.

Her words help them change the world.

Once a month here on Copyblogger, we tap the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.

For this month’s Hero’s Journey feature, I asked Amy to remove her superhero cape momentarily to tell us more about her business — who she helps, and how she helps them.

Here are her answers in her own words.

The universal theme that ties her clients together

Amy Butcher: I’m a translator, writer, content marketing consultant, and editor. I help organizations use content to get more support.

And I help self-published authors take their memoirs, business books, and novels to the next level to drive book sales.

Overall, I tend to connect with people who are passionate about helping others and changing the world.



Solid content and a dash of spice

Amy Butcher: I offer my clients both structure and style. I help them organize their content in clear ways while adding a dash of ye’ old razzmatazz.

I don’t sit around talking about content problems. I get on with hunting them down and fixing them with my trusty utility belt, courtesy of Copyblogger.

The content I create serves as a vital bridge between my clients’ visions and their audience’s needs. This can be so hard for people to build themselves.

A content marketer who’s a word nerd at heart

Amy Butcher: I’m a translator and editor by trade, and I started my career in communications, so my freelance business started from those contacts and grew by word of mouth.

When I was but a wee lass, I pictured myself becoming a writer who would teach grammar at a university, but my love of French led to a career path in translation and editing. I went that way because I thought that was what any self-respecting language nerd should do.

A few years ago, I had that look-in-the-mirror moment and said, ‘Is this it?’

I had chosen the easier way to make a living, but the writer in me finally woke up from her coma and seal-slapped me across the face.

Then I found Copyblogger and discovered content marketing and content strategy. I was able to shift gears and provide more value than just your average bilingual comma jockey. And this approach is working for me.

How even a superhero sometimes gets in her own way

Amy Butcher: The problem with being a superhero? With great power comes an even greater superhero complex.

My penchant for self-reliance has led to not only burnout but also hair-pulling, jaw-grinding, and a deep despair that they don’t sell parts to my Self-Cloner 3000.

I always felt that I had to go it alone.

But a while back, I listened to an Unemployable with Brian Clark webinar featuring Chris Ducker about this very topic.

I came to the hard realization that the problem isn’t other people: it’s me. I’m the one who hasn’t taken the time to truly explain to assistants or subcontractors what I need them to do.

That’s a bitter pill to swallow but also a wake-up call, and I’ve been thinking about processes to hire people to help my business.

Right now, I have help for a website coding job that I used to try to solve myself, so that is at least a step in the right direction.

As a small business owner, putting on the big-league jersey and claiming your rightful place on the field means understanding the value of a team. I’m still learning that.



The unsexy secret to a superhero’s success

Amy Butcher: My writing work and guest blogging are going well. Although I’m just starting out with guest blogging, I can already see its power in getting the word out about my business.

Also, for all clients, I try to communicate an extreme passion for what I do and figure out how to “wow” them and exceed their expectations.

These basic principles should surprise no one, but it’s amazing how far simple things like a solid work ethic, intense discipline, and respect for others can take you.

Which Rainmaker Digital products do you use, and how do you use them?

Amy Butcher: I’m a Certified Content Marketer, so I’m a member of Authority. With the Teaching Sells course, I built a new site for my nonprofit clients that I’m really proud of and has received a great response, and I’m going to use this as a platform for future educational products.

Some of the greatest value I’ve gotten from Copyblogger are the monthly Content Marketer Certification calls, which have given me a direct line to Sonia Simone and Brian Clark. They solved problems for my business in two minutes that I would agonize over for months!

My advice to anyone in a similar situation is don’t waste time agonizing. Just get over yourself, fork over the cash to talk to an expert, and then just do whatever the heck they say.

Don’t hem and haw. Don’t give excuses about why it won’t work for you. Just get in the damn ring.

Building a media empire, one baby step at a time

Amy Butcher: Even as a one-person operation, I’m bent on developing my own little media empire, even if it’s somewhat dollhouse in size.

And my initial idea of teaching is now something I can easily do, and I don’t have to wait around for a university to hire me or (even better) conform to their ideas of what a curriculum is supposed to be.

Why you should “think like an author”

Amy Butcher: I get really jazzed about helping clients figure out what they want to say or helping them shape a creative vision into something logical and structured.

Sometimes I have to rein people in from going off the deep end, but I mostly have to push them to develop their ideas.

We all have to combat “first draft syndrome” — that’s when you fall in love with your initial ideas, as though every single word or thought from your head is dripping with honey and gold.

Big-time authors rewrite their work dozens — if not hundreds — of times.

Content marketers often say that you have to ‘think like a publisher.’ But I personally don’t give that advice, as many publishers are actually not very successful and don’t make a lot of money!

Instead, my advice to any client — whether they’re a writer, small business, or nonprofit — is to “think like a bestselling author,” which means gaining a deep understanding of your own “genre” so that you understand the obligatory conventions while giving your prospects a new experience within those constraints.

As business owners, we have to understand the genre in which we’ve decided to produce value. And in business, our genre is made of the real needs of real people.


Find Amy Butcher online

Thanks to Amy for appearing in our Hero’s Journey series.

We’ll be back next month with another story to teach, inspire, and encourage you along your journey.

About the author

Pamela Wilson

Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital. Follow her on Twitter, and find more from her at BigBrandSystem.com.

The post An Advocate Who Helps People Change the World with Content Marketing appeared first on Copyblogger.


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