Tag Archive | "Help"

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.



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Google Assistant in Chrome testing Duplex to help users buy movie tickets

The Assistant’s transaction-handling abilities take a step forward.



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Link Building in 2019: Get by With a Little Help From Your Friends

Posted by kelseyreaves

Editor’s note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! 


The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best.

In 2015, I wrote an article for Moz about how our team switched over to a new email automation tool that drastically improved our overall outreach system — we increased our email reply rates by 187 percent in just one month. Which meant that our number of attainable backlinks also drastically increased.

 I wanted to see what’s changed since I last wrote this post. Because in 2019, you need a lot more than new tools to excel in link building.

But first…

Looking back, it was pretty ingenious: Our link building program had automated almost every step in the outreach process. We were emailing hundreds of people a week, guest posting on numerous websites, and raking in 20–30 links per week. If anyone has been in the game long enough, you’ll know that’s an insane amount of links.

With its success at my first company, I took the concept and applied it to several freelance link building projects I was working on. It proved to work for those sites, too. Later on, I built out a similar system for the second startup I worked for. And again, it proved to be just as successful. Every link building project I took on, my thinking was: How can I scale this thing to get me 10x the number of links? How can I email 5x the number of people? How can I automate this as much as possible so I can create a link building machine that’s completely hands off?

Well…at least for a period of time.

While I had the best of intentions, this thinking is what ultimately got me in trouble and lead to the inevitable: I was hit with a manual action for participating in link schemes.

I remember opening up Search Console and reading that message. At that moment, I felt like a kid caught with their hand in the cookie jar. My stomach was in knots. I had heard of people getting manual actions before but didn’t think it was something that would happen to me.

In hindsight, this was probably one of the most important moments of my SEO/growth career. It sobered me up and pushed me into thinking about outreach in a whole different light, and taught me the most important lesson to date: building links isn’t about using automation to create processes that scale. It’s about building relationships — and value — that scales.

What outreach looked like in 2015

I’m not surprised I got away with what I was doing for so long. From 2015 to 2017, it seemed like everyone and their Mom was guest posting. During that time, this is what I noticed:

1. It was a numbers game

Most of the SEOs I talked to from 2015 to 2017 were using a similar strategy. It was all about finding tools that could help scale your guest posting program and contact as many people as possible. Most companies had some arbitrary link quota for their outreach teams to hit every month, mine included.

2. It promoted somewhat decent content that was templatized

In our outreach program, we were pitching the same three to four topics over and over again and while the content we wrote was always original, there was nothing novel about the articles we were putting out there. They were cute, engaging — but none of it was on the cutting edge or had a solid opinion. It’s what our friend John Collins from Intercom calls Happy Meal content:

“It looks good from a distance, but you’re left feeling hungry not long after you consume it.”

3. It idolized automation and processes

At the time, most outreach programs were about leveraging tools to automate processes and scale every step of the way. We were using several tools to scrape websites and hired virtual assistants off of Upwork to find email addresses of just about anyone associated with a company, whether they were actually the ideal person to contact or not.

This process had worked in 2015. But in 2019, there’s no way it could.

What outreach looks like in 2019

Since joining the team at OG Marketing this last fall, I’ve vastly altered the way I approach outreach and link building. Our strategy now focuses on three main concepts.

1. Helping editors cite good sources

The link building relationships I’ve built this year are almost entirely centered around editors and content managers of notable sites who only want to link to high-quality, relevant content.

And luckily for us, we work with some of the best content creators in the B2B SaaS-verse. We don’t have to go out and beg for links to mediocre (at best) content: We’re building authority to pages that truly deserve it. More importantly, we’re actually fulfilling a need by providing great sources of information for other quality content.

2. Understanding backlinks are only one piece to the puzzle

Link building is only one lever and shouldn’t be your whole SEO strategy. Depending on the site you’re working on, building links may be a good use of your time — or not at all.

In our strategy, we account for the fact that sometimes links aren’t always necessary. They will definitely help, but it’s possible to excel without them.

For example, Hotjar recently published an article on 5 ways to use scroll maps. Looking at the backlink profile for the top three results for “scroll map,” CrazyEgg has more referring domains than Hotjar, but is currently in position three. Omniconvert has zero backlinks and still ranks above CrazyEgg in position two. With only three referring domains, Hotjar has earned the 1st position and a coveted featured snippet.

2015 me would’ve had a knee jerk reaction to kick off an outreach campaign as soon as we hit publish on the new article. But considering the fact that you may not even need a ton of links to rank well, you can actually spend your time more efficiently elsewhere.

3. Creating quality content that earns links naturally

There’s definitely a tipping point when it comes to generating backlinks naturally. When your article appears on page one for the query you’re targeting, your chances of having that article cited by other publications with zero effort on your part just naturally goes up.

Why? Because people looking to add credible citations to their article will turn to Google to find that content.

This prompts our team to always ensure that each piece of content we create for our clients satisfies searcher intent. To do this, we start off by researching if the intent behind the keyword we want to rank for has purchase, consideration or informational intent.

For example, the keyword “best video conferencing camera” has consideration-based intent. We can determine this by looking at the SERPs. In the screenshot below, you can see Google understands users are trying to compare different types of cameras.

By seeing this, we know that our best bet for creating content that will rank well is by writing a listicle-style post comparing the best video cameras on the market. If we had instead created an informational article targeting the same keyword about why you should invest in a video conferencing camera without a list of product comparisons, the article probably wouldn’t perform well in search.

Therefore, if we start off on the right foot by creating the right type of content from the very beginning, we make it easier for ourselves down the road. In other words, we won’t have to build a million links just to get a piece of content to rank that wasn’t the right format, to begin with.

What we’ve found with our outreach strategy

Centering our strategy around creating the right content and then determining whether or not that content needs links, has helped us prioritize what articles actually need to be a part of an outreach campaign.

Once this is determined, we then call on our friends — or our content partners — to help us drive link equity quickly, efficiently, and in a way, that enhances the source content and makes sense for end users (readers).

A few months into building out our homie program, there are several things we noticed.

1. Response rates increased

Probably because it’s not as templatized and, generally, I care more deeply about the email I’m sending and the person I’m reaching out to. On average, I get about a 65–70 percent response rate.

2. Opt-in rates increased

Once I get a response, build the relationship, then ask if they want to become a content partner (“friend”), we typically see a 75 percent opt-in rate.

3. You get the same amount of links, using half the amount of work, in half the amount of time

I’m gonna repeat that: we generate the same, if not more, backlinks month over month with less effort, time and manpower than with the process I built out in 2015.

And the more partners we add, the more links we acquire, with less effort. Visually, it looks like this:

I (somewhat) paid attention during economics class in college, and I remember a chart with this trajectory being a really good thing. So, I think we’re on to something…

How our outreach process works (and how you can create your own)

Our current link building program still leverages some of the tools mentioned in my post from 2015, but we’ve simplified the process. Essentially, it works like this:

1. Identify your friends

Do you have friends or acquaintances that work at sites which touch on topics in your space? Start there!

I got connected to the CEO of Proof, who connected me with their Content Director, Ben. We saw that there was synergy between our content and each needed sources about what the other wrote about. He was able to connect me with other writers and content managers in the space, and now we’re all best of friends.

2. Find new friends

Typically we look for similar sites in the B2B SaaS space that we want to partner with and are relevant to our client sites. Then, we use several tools like Clearbit, Hunter.io, and Viola Norbert to identify the person we want to reach out to (usually SEO Managers, Marketing Directors or Content Managers) and find their email.

This step has been crucial in our process. In the past, we left this to the virtual assistants. But since bringing this in house, we’ve been able to better identify the right person to reach out to, which has increased response rates.

3. Reach out in an authentic way

In our outreach message, we cut to the chase. If you’ve identified the right person in the previous step, then they should know exactly what you’re trying to do and why it’s important. If the person you outreached to doesn’t get the big picture and you have to explain yourself, then you’re talking to the wrong person. Plain and simple.

Compared to 2015, our lists are much smaller (we’re definitely not using the spray and pray method) and we determine on a case by case basis what the best method for outreach is. Whether that be email, Linkedin, or at times, Instagram.

Here’s an example of a simple, straightforward message I send out:

4. Share content priorities

Once someone expresses interest, I’ll find a place on their website using a site search where they can reference one of our client’s content priorities for the month. In return, I’ll ask them what content they’re trying to get more eyes on and see if it aligns with our other client sites or the other partners we work with.

If I think their content is the perfect source for another article, I’ll cite it. If not, I’ll share it with another partner to see if it could be a good resource for them.

5. See if they want to be a “friend”

Once we have that first link nailed down, I’ll explain how we can work together by using each other’s awesome content to enhance new blog articles or article contributions on other sites.

If they’re down to be content friends, I’ll share their priorities for the month with our other partners who will then share it with their wider network of websites and influencers who are contributing articles to reputable sites and are in need of content resources to cite. From there, the writers can quickly scan a list of URLs and cite articles when it makes sense to help beef up new content or improve existing content with further resources. It’s a win-win.

If the site is interested in being friends, I’ll send over a spreadsheet where we can track placements and our priorities for the month.

Here’s the link to a partner template you can download.

Unlike the guest posting programs I was doing over the last few years, with this process, we’re not leaving a digital footprint for Google to follow.

In other words, we don’t have our author bios mentioning our website plastered all over the internet, essential saying “Hey, Google! We guest posted here and inserted these links with rich anchor text to try and help our page rank. Oh, and we did the same thing here, and here, and here.”

With this process, we’re just offering a list of resources to well-known writers and other websites creating badass content. Ultimately, it’s their choice if they want to link to it or not. I’ll definitely make suggestions but in the end, it’s their call.

6. Grow the friend list

Now, if I’m looking to drive link equity to a certain page, I don’t have to build a new list, queue up a campaign, and kick off a whole automation sequence to an ungodly amount of people like I did in the past.

I just hit up one of our partners on our friend’s list and voila! — quality citation in 0.45 seconds.

And on a personal note, waking up to emails in my inbox of new citations added with zero effort on my part feels like the Link Gods have blessed me time and time again.

Results

With our friend network, the numbers speak for themselves. This last month, we were able to generate 74 links. In 2015, I was hitting similar monthly numbers, but link building was my full-time job.

Now, link building is something I do on the side (I’d estimate a few hours every week), giving me time to manage my client accounts and focus on everything else I need to do — like drive forward technical SEO improvements, conduct keyword research, optimize older pages, and use SEO as an overall means to drive a company’s entire marketing strategy forward.

Building out a friend network has also opened up the door to many other opportunities for our clients that I had never dreamed of when I viewed my link building relationships as one and done. With the help of our friends, we’ve had our clients featured on podcasts (shout out to Proof’s Scale or Die podcast!), round-ups, case studies, video content, and many, many more.

Final thoughts

As an instant-gratification junkie, it pains me to share the honest truth about building a friend network: it’s going to take time.

But think of the tradeoffs — everything I mentioned above and that in a way, you’re acting as a sort of matchmaker between high-quality content and sites who are open to referencing it.

I also believe that this type of outreach campaign makes us better marketers. Spamming people gets old. And if we can work together to find a way to promote each other’s high-quality content, then I’m all for it. Because in the end, it’s about making a better user experience for readers and promoting content that deserves to be promoted.

How has your link building program evolved over the years? Have you been able to create a network of friends for your space? Leave a comment below!

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Tactics and Strategies that Help You Look (and Think) Like a Pro

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work…

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What are you seeing? Help us analyze Google’s March 2019 core algorithm update

Tell us if you’re seeing any impact from Google’s latest algorithm update.



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Why It’s So Hard to Make Time for Creativity (and a Creativity Workshop with Sonia that Can Help)

I think most of us are pretty connected to the idea that a full life includes creativity. We’re meant to…

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5 Key Moves to Help You Become Gainfully Self-Employed

In August 2016, I quit my nine-to-five job. I was tired of spending my days staring miserably at mind-numbing spreadsheets…

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Help us understand how digital agencies are evolving: Take our survey

If you work at a digital agency, we want to hear from you.



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My Five Greatest Mistakes as A Leader: 30 years of painful data (that might help you)

For the leader, sometimes the most important data is derived from a source that evades our metrics platforms. Indeed, such data can only be gleaned through brutal self-confrontation.
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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

Posted by jocameron

We’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.

Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bit old and shabby. So we set out to rebuild it from scratch, and we’re already seeing some exciting changes in the search results — which will impact the way people self-serve when they need help using our tools.

I’m going to take you through 5 ways we improved the accessibility and reach of the Help Hub with our redesign. If you write software guides, work in customer experience, or simply write content that answers questions, then this post is worth a look.

If you’re thinking this is just a blatant excuse to inject some Mozzy news into an SEO-style blog post, then you’re right! But if you stick with me, I’ll make sure it’s more fun than switching between the same three apps on your phone with a scrunched-up look of despair etched into your brow. :)

Research and discovery

To understand what features we needed to implement, we decided to ask our customers how they search for help when they get stuck. The results were fascinating, and they helped us build a new Help Hub that serves both our customers and their behavior.

We discovered that 78% of people surveyed search for an answer first before reaching out:

This is a promising sign, and perhaps no surprise that people working in digital marketing and search are very much in the habit of searching for the answers to their questions. However, we also discovered that a staggering 36% couldn’t find a sufficient answer when they searched:

We also researched industry trends and dug into lots of knowledge bases and guides for popular tools like Slack and Squarespace. With this research in our back pockets we felt sure of our goal: to build a Help Hub that reduces the length of the question-search-answer journey and gets answers in front of people with questions.

Let’s not hang about — here are 5 ways we improved organic reach with our beautiful new Help Hub.

#1: Removing features that hide content

Tabbed content used to be a super cool way of organizing a long, wordy guide. Tabs digitally folded the content up like an origami swan. The tabs were all on one page and on one URL, and they worked like jump links to teleport users to that bit of content.

Our old Help Hub design had tabbed content that was hard to find and wasn’t being correctly indexed

The problem: searchers couldn’t easily find this content. There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs. This decimated our organic reach. It was also tricky to link directly to the tabbed content. When our help team members were chatting with our lovely community, it was nearly impossible to quickly send a link to a specific piece of information in a tabbed guide.

Now, instead of having all that tabbed content stacked away like a Filofax, we’ve got beautifully styled and designed content that’s easy to navigate. We pulled previously hidden content on to unique pages that we could link people to directly. And at the top of the page, we added breadcrumbs so folks can orient themselves within the guide and continue self-serving answers to their heart’s content.

Our new design uses breadcrumbs to help folks navigate and keep finding answers

What did we learn?

Don’t hide your content. Features that were originally built in an effort to organize your content can become outdated and get between you and your visitors. Make your content accessible to both search engine crawlers and human visitors; your customer’s journey from question to answer will be more straightforward, making navigation between content more natural and less of a chore. Your customers and your help team will thank you.

#2: Proudly promote your FAQs

This follows on from the point above, and you have had a sneak preview in the screenshot above. I don’t mind repeating myself because our new FAQs more than warrant their own point, and I’ll tell you why. Because, dear reader, people search for their questions. Yup, it’s this new trend and gosh darn it the masses love it.

I mentioned in the point above that tabbed content was proving hard to locate and to navigate, and it wasn’t showing up in the search results. Now we’re displaying common queries where they belong, right at the top of the guides:

FAQ placement, before and after

This change comprises two huge improvements. Firstly, questions our customers are searching, either via our site or in Google, are proudly displayed at the top of our guides, accessible and indexable. Additionally, when our customers search for their queries (as we know they love to do), they now have a good chance of finding the exact answer just a click away.

Address common issues at the top of the page to alleviate frustration

I’ve run a quick search in Keyword Explorer and I can see we’re now in position 4 for this keyword phrase — we weren’t anywhere near that before.

SERP analysis from Keyword Explorer

This is what it looks like in the organic results — the answer is there for all to see.

Our FAQ answer showing up in the search results

And when people reach out? Now we can send links with the answers listed right at the top. No more messing about with jump links to tabbed content.

What did we learn?

In addition to making your content easily accessible, you should address common issues head-on. It can sometimes feel uncomfortable to highlight issues right at the top of the page, but you’ll be alleviating frustration for people encountering errors and reduce the workload for your help team.

You can always create specific troubleshooting pages to store questions and answers to common issues.

#3: Improve article quality and relevance to build trust

This involves using basic on-page optimization techniques when writing or updating your articles. This is bread and butter for seasoned SEOs, although often overlooked by creators of online guides and technical writers.

It’s no secret that we love to inject a bit of Mozzy fun into what we do, and the Help Hub is no exception. It’s a challenge that we relish: to explain the software in clear language that is, hopefully, a treat to explore. However, it turns out we’d become too preoccupied with fun, and our basic on-page optimization sadly lagged behind.

Mirroring customers’ language

Before we started work on our beautiful new Help Hub, we analyzed our most frequently asked questions and commonly searched topics on our site. Next, we audited the corresponding pages on the Help Hub. It was immediately clear that we could do a better job of integrating the language our customers were using to write in to us. By using relevant language in our Help Hub content, we’d be helping searchers find the right guides and videos before they needed to reach out.

Using the MozBar guide as an example, we tried a few different things to improve the CTR over a period of 12 months. We added more content, we updated the meta tags, we added jump links. Around 8 weeks after the guide was made more relevant and specific to searchers’ troubleshooting queries, we saw a massive uptick in traffic for that MozBar page, with pageviews increasing from around ~2.5k per month to ~10k between February 2018 and July 2018. Traffic from organic searches doubled.

Updates to the Help Hub content and the increased traffic over time from Google Analytics

It’s worth noting that traffic to troubleshooting pages can spike if there are outages or bugs, so you’ll want to track this over an 8–12 month period to get the full picture.

What we’re seeing in the chart above is a steady and consistent increase in traffic for a few months. In fact, we started performing too well, ranking for more difficult, higher-volume keywords. This wasn’t exactly what we wanted to achieve, as the content wasn’t relevant to people searching for help for any old plugin. As a result, we’re seeing a drop in August. There’s a sweet spot for traffic to troubleshooting guides. You want to help people searching for answers without ranking for more generic terms that aren’t relevant, which leads us to searcher intent.

Focused on searcher intent

If you had a chance to listen to Dr. Pete’s MozCon talk, you’ll know that while it may be tempting to try to rank well for head vanity keywords, it’s most helpful to rank for keywords where your content matches the needs and intent of the searcher.

While it may be nice to think our guide can rank for “SEO toolbar for chrome” (which we did for a while), we already have a nice landing page for MozBar that was optimized for that search.

When I saw a big jump in our organic traffic, I entered the MozBar URL into Keyword Explorer to hunt down our ranking keywords. I then added these keywords in my Moz Pro campaign to see how we performed over time.

You can see that after our big jump in organic traffic, our MozBar troubleshooting guide dropped 45 places right out of the top 5 pages for this keyword. This is likely because it wasn’t getting very good engagement, as people either didn’t click or swiftly returned to search. We’re happy to concede to the more relevant MozBar landing page.

The troubleshooting guide dropped in the results for this general SEO toolbar query, and rightly so

It’s more useful for our customers and our help team for this page to rank for something like “why wont moz chrome plugin work.” Though this keyword has slightly fewer searches, there we are in the top spot consistently week after week, ready to help.

We want to retain this position for queries that match the nature of the guide

10x content

Anyone who works in customer experience will know that supporting a free tool is a challenge, and I must say our help team does an outstanding job. But we weren’t being kind to ourselves. We found that we were repeating the same responses, day in and day out.

This is where 10x content comes into play. We asked ourselves a very important question: why are we replying individually to one hundred people when we can create content that helps thousands of people?

We tracked common queries and created a video troubleshooting guide. This gave people the hand-holding they required without having to supply it one-to-one, on demand.

The videos for our SEO tools that offer some form of free access attract high views and engagement as folks who are new to them level up.

Monthly video views for tools that offer some free access

To put this into context, if you add up the views every month for these top 4 videos, they outperform all the other 35 videos on our Help hub put together:

Video views for tools with some free access vs all the other 35 videos on the Help Hub

What did we learn?

By mirroring your customers’ language and focusing on searcher intent, you can get your content in front of people searching for answers before they need to reach out. If your team is answering the same queries daily, figure out where your content is lacking and think about what you can do in the way of a video or images to assist searchers when they get stuck.

Most SEO work doesn’t have an immediate impact, so track when you’ve made changes and monitor your traffic to draw correlations between visitors arriving on your guides and the changes you’ve made. Try testing updates on a portion of pages and tracking results. Then rolling out updates to the rest of your pages.

More traffic isn’t always a good thing, it could indicate an outage or issue with your tool. Analyzing traffic data is the start of the journey to understanding the needs of people who use your tools.

#4: Winning SERP features by reformatting article structure

While we ramped up our relevance, we also reviewed our guide structure ready for migration to the new Help Hub CMS. We took paragraphs of content and turned them into clearly labelled step-by-step guides.

Who is this helping? I’m looking at you, 36% of people who couldn’t find what they were looking for! We’re coming at you from two angles here: people who never found the page they were searching for, and people who did, but couldn’t digest the content.

Here is an example from our guide on adding keywords to Moz Pro. We started with blocks of paragraphed content interspersed with images. After reformatting, we have a video right at the top and then a numbered list which outlines the steps.

Before: text and images. After: clearly numbered step-by-step guides.

When researching the results for this blog post, I searched for a few common questions to see how we were looking in the search results. And what did I find? Just a lovely rich snippet with our newly formatted steps! Magic!

Our new rich snippet with the first 4 steps and a screenshot of our video

We’ve got all the things we want in a rich snippet: the first 4 steps with the “more items” link (hello, CTR!), a link to the article, and a screenshot of the video. On one hand, the image of the video looks kind of strange, but it also clearly labels it as a Moz guide, which could prove to be rather tempting for people clicking through from the results. We’ll watch how this performs over time to figure out if we can improve on it in future.

Let’s go briefly back in time and see what the original results were for this query, pre-reformatting. Not quite so helpful, now, is it?

Search results before we reformatted the guide

What did we learn?

By clearly arranging your guide’s content into steps or bullet points, you’re improving the readability for human visitors and for search engines, who may just take it and use it in a rich snippet. The easier it is for people to comprehend and follow the steps of a process, the more likely they are to succeed — and that must feel significantly better than wading through a wall of text.

#5: Helping people at the end of the guide

At some point, someone will be disappointed by the guide they ended up on. Maybe it doesn’t answer their question to their satisfaction. Maybe they ended up in the wrong place.

That’s why we have two new features at the end of our guides: Related Articles and Feedback buttons.

The end of the guides, before and after

Related Articles

Related Articles help people to continue to self-serve, honing in on more specific guides. I’m not saying that you’re going to buckle down and binge-read ALL the Moz help guides — I know it’s not exactly Netflix. But you never know — once you hit a guide on Keyword Lists, you may think to yourself, “Gosh, I also want to know how to port my lists over to my Campaign. Oh, and while I’m here, I’m going to check on my Campaign Settings. And ohh, a guide about setting up Campaigns for subdomains? Don’t mind if I do!” Guide lovers around the world, rejoice!

Feedback buttons

I know that feedback buttons are by no means a new concept in the world of guides. It seems like everywhere you turn there’s a button, a toggle, or a link to let some mysterious entity somewhere know how you felt about this, that, and the other.

Does anyone ever actually use this data? I wondered. The trick is to gather enough information that you can analyze trends and respond to feedback, but not so much that wading through it is a major time-wasting chore.

When designing this feature, our aim was to gather actionable feedback from the folks we’re looking to help. Our awesome design, UX, and engineering teams built us something pretty special that we know will help us keep improving efficiently, without any extra noise.

Our new feedback buttons gather the data we need from the people we want to hear from

To leave feedback on our guides, you have to be logged in to your Moz account, so we are sure we’re helping people who engage with our tools, simple but effective. Clicking “Yes, thank you!” ends the journey there, job done, no need for more information for us to sift through. Clicking “No, not really” opens up a feedback box to let us know how we can improve.

People are already happily sending through suggestions, which we can turn into content and FAQs in a very short space of time:

Comments from visitors on how we can improve our guides

If you find yourself on a guide that helps (or not so much), then please do let us know!

The end of an article isn’t the end of the line for us — we want to keep moving forward and building on our content and features.

What did we learn?

We discovered that we’re still learning! Feedback can be tough to stomach and laborious to analyze, so spend some time figuring out who you want to hear from and how you can process that information.


If you have any other ideas about what you’d like to see on the Help Hub, whether it’s a topic, an FAQ, or snazzy feature to help you find the answers to your questions, please do let us know in the comments below.

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