Tag Archive | "Happen"

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine…



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Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Posted by MichaelC-15022

When Penguin 4.0 launched in September 2016, the story from Gary Illyes of Google was that Penguin now just devalued spammy links, rather than penalizing a site by adjusting the site’s ranking downward, AKA a penalty.

Apparently for Penguin there is now “less need” for a disavow, according to a Facebook discussion between Gary Illyes and Barry Schwartz of Search Engine Land back in September. He suggested that webmasters can help Google find spammy sites by disavowing links they know are bad. He also mentioned that manual actions still happen — and so I think we can safely infer that the disavow file is still useful in manual penalty recovery.

But algorithmic penalties DO still exist. A client of mine, who’d in the past built a lot of really spammy links to one of their sites, had me take a look at their backlinks about 10 days ago and build a disavow file. There was no manual penalty indicated in Search Console, but they didn’t rank at all for terms they were targeting — and they had a plenty strong backlink profile even after ignoring the spammy links.

I submitted the disavow file on March 2nd, 2017. Here’s the picture of what happened to their traffic:

4 days after the disavow file submission, their traffic went from just a couple hundred visits/day from Google search to nearly 3,000.

Penguin might no longer be handing out penalties, but clearly there are still algorithmic penalties handed out by Google. And clearly, the disavow file still works on these algorithmic penalties.

Perhaps we just need to give them another animal name. (Personally, I like the Okapi… goes along with the black-and-white animal theme, and, like Google algorithmic penalties, hardly anyone knows they still exist.)

Image courtesy Chester Zoo on Flickr.

I look forward to animated comments from other SEOs and webmasters who might have been suspecting the same thing!

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Focus on What Needs to Happen

he-vincent-dignan

My guest today is a speaker, guerrilla marketer, and an entrepreneur.

He founded PlanetIvy.com and ScreenRobot. These two sites combined have received nearly 20 million page views without any paid marketing.

He is currently the founder of Magnific, a company that helps grow early-stage companies through a combination of rapid social media growth, guerrilla community management tactics, and growth hacks.

Magnific also beat out more than 1,500 other startups to be accepted into the prestigious accelerator TechStars London.

Now, let’s hack …

Vincent Dignan.

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The post Focus on What Needs to Happen appeared first on Copyblogger.


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What Could Happen if You Launch a Podcast in the Next 30 Days?

imagine your future in podcasting

Let’s start with a question you know the answer to:

What do you need to build a successful online business today?

Well, you start with a growing, loyal audience who views you as an authority. Content Marketing 101.

Now another question you probably can answer:

How do you stand out from the crowd, cut through the noise, and build an authentic connection with an audience when there is already so much content out there and more coming every day?

Isn’t it too … late?

No, it’s not too late.

But the reality of the content abundance all around us does mean that we cannot blend in and expect to stand out.

We must attract attention, be useful, and build trust.

In other words, we need to be remarkable.

And there is no better way to create an authentic connection with an audience than through a remarkable podcast.

Now I’ve got a question I bet you don’t know the answer to … yet.

If you launched a podcast today about your favorite topic in the entire world, where could you be five years from now?

Think about it for a minute. Let your mind wander.

While you’re thinking, I’ll quickly share my story.

Five years ago, I did launch a podcast about my favorite topic in the entire world: Indiana Hoosiers basketball.

I didn’t really know what I was doing — I was nervous and a little afraid — but I launched it anyway. And somehow I convinced a couple of guys I’d never met to co-host with me.

Five years later, The Assembly Call gets hundreds of live viewers, thousands more on the podcast, and is simulcast live on terrestrial radio.

Yeah, I host a radio show now. Who’da thunk? (That was fun to type.)

We also have an official internship program with the IU Sports Media school, and we are entirely listener supported.

Imagine if I hadn’t made that choice to launch the show five years ago, well before I was ready.

Actually, I’d rather not. I’m quite fond of what has transpired since.

So … did you come up with an answer?

Where could you be in five years if you launched your podcast in the next 30 days?

You know, come to think of it, five years is a long time to wait.

Let me rephrase that question.

If you launched a podcast today, about a topic strategically chosen to help you build an audience that could build a business, where could you be 18 months from now?

Think about it for a minute. Let your mind wander.

While you’re thinking, I’ll quickly share my friend Jonny Nastor’s story.

Eighteen months ago, he did launch a podcast about a topic strategically chosen to help him build an audience that would build his business: the entrepreneurial mindset.

He didn’t really know what he was doing — he was nervous and a little afraid — but he launched it anyway. And somehow he convinced a sponsor to support him before he’d even published an episode.

Eighteen months later, Hack the Entrepreneur is one of the top business podcasts in the world, gets tens of thousands of downloads every episode, and Jonny was able to repurpose material from the podcast into a book that became an Amazon bestseller.

Yeah, he went from unknown podcaster to bestselling author in 18 months. (I bet that was fun for him to read.)

Jonny also recently launched a paid membership community and has now interviewed more of his business heroes than he can probably count.

Imagine if he hadn’t made that choice to launch the show 18 months ago, well before he was ready.

Actually, I bet he’d rather not, as I know he’s quite fond of what has transpired since.

So … did you come up with an answer?

Where could you be in 18 months if you launched your podcast in the next 30 days?

You know, 18 months is a lot less than five years, but it’s still a while to wait.

Let me rephrase that question.

If you launched a podcast today, about a topic you are passionate about and that was chosen strategically to build an audience that could build an online training business, where could you be six weeks from now?

Think about it for a minute. Let your mind wander.

While you’re thinking, I’ll quickly share my story of working with Jonny.

On April 1, 2015, we launched a podcast about a topic that we are passionate about, and that was chosen strategically to build an audience that could build an online training business: podcasting.

At this point, after our individual podcasting successes on our own, we had a much better idea of what we were doing, but neither of us had ever built a course before. So, we were still nervous and a little afraid. But we launched anyway.

Less than six weeks later, on May 8, 2015, The Showrunner was one of the most popular Management & Marketing podcasts in the world, and our course, The Showrunner Podcasting Course, had grossed more than $ 75,000.

Yes, we had gone from nervous, sweaty-palmed novices to respected podcast instructors. (It wasn’t easy, but it was incredibly rewarding.)

And both the podcast and course kept growing. The Showrunner Podcasting Course would gross nearly $ 175,000 by August 20, when we closed new registrations for 2015.

Imagine if we hadn’t made that choice to launch the podcast on April 1 and launch the course just a few weeks later.

Actually, we’d rather not. We’re both quite fond of what has transpired since. ”</p

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The first fully solar-powered school district should happen this summer




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Students in a small region of southern Iowa again see the great technological changes in the fall. The more workers were to transform school buildings in the first district of Iowa completely powered by the sun.

In January, the district WACO farm installed a large solar collector behind the building of the primary school in Crawfordsville. In July, work should begin in another solar farm next to the main building of the school in Wayland. When all is done, solar energy should provide more than 90 percent of the electricity needs of the district.

From the street, WACO elementary as little primary school building in the city. But Superintendent Darrell Smith said that when he heard the buzz of the orders of the collector panel behind the school, it’s the sound of money in the bank.

“The first conversation we had was, ‘How can we reduce General Fund spending and save money for the district wanted to help the general fund and has evolved”? We were the first to go full sun in Iowa, “Smith said.

The director said that the initial configuration of the solar panel has already had an impact, saving about $ 20,000 in energy costs, while from the beginning of the year. After that, Smith began looking for ways to expand the use of solar energy throughout the district.

Another large solar park is expected to land next to the main building of the school in Wayland. Smith believes will bring the percentage of the area supplied by the sun to more than 90 percent. Given cloudy days in Iowa, he said here that almost 100 percent of solar energy as expected.

On sunny days, the solar panels should provide the district as much as 110 percent of the energy used. With net metering, the surplus is returned to the system of Alliant Energy and brought credit to the district.

WACO solar Conversation became a teaching moment this spring as 5 and 6 students took daily measurements ahead and calculates the output power. Professor Chad McClanahan said students began rooting for sunny days for the system to produce more energy.

“That gives you a sense when you can see what is happening and it makes a difference when it comes to science and green energy, and then say” Come look, “he said.

Superintendent Smith said WACO struggled trying to reach the final push spring sun. The original solar park was financed by a tax of one cent local option. But this money might not cover an additional system. The district wanted to take advantage of solar tax credits and private investment needed to buy the system with a lease-back and eventual sale of the district. Iowa law has no rules to cover this type of financial agreement.

Smith said the Iowa Department of Education has worked with the neighborhood and eventually found a way to make the project a reality. So when the sun shines at the end of August, this means more savings for the district of about 500 students.

It is expected that members of the Board of Directors of the WACO school for open tenders and approve the solar expansion in mid-June At least a dozen school districts in Iowa contact the responsible WACO ask how they did it.

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Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

In this 30-minute episode Seth Godin and I discuss:

  • How he sold 40,000 copies of his self-published book (so far)
  • Seth’s early failure, and what he learned from it
  • His training for the post-industrial “connection economy”
  • The kind of business that we’re all in now
  • Why it’s worthwhile to embrace the impresario concept
  • How to waste your life, one simple step at a time
  • If Seth’s decision to stop publishing traditionally was worth it
  • Why every bestseller is a surprise bestseller
  • The biggest challenge in producing his latest book
  • The future direction of education

Click Here to Listen to Rainmaker.FM Episode No. 22

Or, grab it in iTunes.

Image by Amanda Sandlin

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

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Simple Tips To Make Miracles Happen In Your PPC Campaigns

Last week, millions of Americans flocked to buy a Mega Millions lottery ticket or ten, each hoping for their own personal miracle. This strategy worked for all of three people. Yesterday, in their annual homage to the April 1st prankster’s holiday, Google announced the miracle of a new ad…



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