Tag Archive | "Globe"

[Video] How The Boston Globe used customer insight to create new strategy

In this MarketingSherpa blog post, watch and video excerpt from last year’s Optimization Summit. Peter Doucette, Executive Director of Circulation Sales & Marketing, The Boston Globe, presented how his company transitioned from a free to paid product. This year, Peter will return to Optimization Summit 2013 with an part two presentation of the transition.
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