Tag Archive | "Gets"

Google Assistant gets more helpful

The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More Articles

Posted in Latest NewsComments Off

Gottfried Wilhelm Leibniz, German philosopher gets a Google doodle

A special Google logo for an instrumental personality, mathematician and thinker in the future of computers on his 372nd birthday.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel
Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts

LinkedIn Teamed Up With Tenor to Add GIFs to Its Messaging
A feature allowing the use of animated GIF images has begun rolling out to LinkedIn users, the latest in a series of changes to add more fun to the business-oriented social platform. AdWeek

Google, Others Cut Into Facebook Share Of Consumer Time
Google’s properties including YouTube have grown more popular among U.S. adults than Facebook, with both taking up a greater share of consumer time than the properties of Verizon, Amazon, Snapchat, and Twitter, according to recently-released January 2018 Nielsen ratings data. MediaPost

Native Advertising Growth Projected to Slow
Native advertising spending growth among U.S. marketers will continue at a slower rate, less than half of the 64 percent figure seen in 2016, according to new eMarketer report data on the ads, which imitate the look of surrounding content. Wall Street Journal

Only 3% Of Marketers Deem MRC Video ‘Viewability” A Reasonable Standard
Just three percent of brand marketers see the current Media Rating Council’s (MRC) video viewability standard — which determines what is counted as a viewable impression — to be reasonable, according to recently-released survey information. MediaPost

62% of B2B marketers see video as priority format, finds LinkedIn study
62 percent of B2B marketers polled by LinkedIn feel that content creators should favor video among all platforms, ahead of email, infographics, and traditional social media creative material. The Drum

PiperJaffray Spring 2018 Taking Stock With Teens Statistics Image

What marketers need to know about Facebook’s updated Business Tools Terms
Facebook’s decision to apply the European Union’s General Data Protection Regulation (GDPR) standards worldwide means an update to a number of the firm’s business tool definitions and accompanying terminology for marketers. Marketing Land

Google launches Enterprise Dialogflow chatbot platform out of beta
Google has launched its smart chatbot platform for businesses — Dialogflow Enterprise Edition — offering the ability to build artificial intelligence-based processing systems for customer service agents, virtual assistants, and other AI-infused support capabilities. VentureBeat

Ad tech streams into audio
Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant. AdAge

AR Drawings Can Now Be Added to Videos in Facebook Stories
Facebook will roll out augmented reality (AR) drawing features for videos within its Facebook Camera offering, the company announced, a potential new promotional tool for marketers. AdWeek

ON THE LIGHTER SIDE:

The New Yorker Daily Cartoon: Thursday, April 5th, 2018

A lighthearted look at Facebook’s recent travails by Jeremy Nguyen — The New Yorker

Researchers Find New Malware Designed To Make ATMs Spit Out Cash — The Onion

Facebook Adds Ability to Tip Live Streamers to Mobile Apps — Variety

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Pubcon Florida 2018: Chatbots Are Cool, But We Gotta Keep Marketing Human – Search Influence — Search Influence
  • Lee Odden — 6 Keys to a Blissful Marriage between PR & Marketing (including insights from @leeodden & @mattschlossberg ) — Glean.info
  • LinkedIn (client) — Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy — MarTechSeries
  • Lee Odden — 3 Reasons You Need to Attend Content Marketing Conference 2018 — WriterAccess

Stay tuned for next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time | http://www.toprankblog.com

The post Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Posted in Latest NewsComments Off

Google News gets a cleaner look, new features to make it ‘more accessible’

The new design is simpler to use, more visually appealing and offers more content and context.

The post Google News gets a cleaner look, new features to make it ‘more accessible’ appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Bing search app for iOS & Android gets new music, video & map features

Bing’s making it easier to find song titles, as well as add Netflix and Amazon movie titles to your watchlist on mobile.

The post Bing search app for iOS & Android gets new music, video & map features appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

Bing gets smart: adds trivia, quizzes & polls

Replacing the “hotspots” previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.

The post Bing gets smart: adds trivia, quizzes & polls appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in Latest NewsComments Off

The Google My Business App Gets An Update

Check out the updated Google My Business App for Android — iOS version coming soon.

The post The Google My Business App Gets An Update appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Find More Articles

Posted in Latest NewsComments Off

Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup

How To Engage Instagram With The Right Content

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand. Learn how you can engage your Instagram audience from this great infographic. Social Media Explorer

Instagram Tops Snapchat, Vine in Satisfaction, Buzz (Report) – Consumer satisfaction and buzz is trending as follows, according to YouGov BrandIndex: Instagram up, Snapchat steady, Vine down. SocialTimes

Only 21% of Marketers Include SEO in Their Budgets [Study] – Nearly 80 percent of marketing decision-makers fail to include SEO in their budgets, according to new research from global tech public relations agency Hotwire. Search Engine Watch

Instagram Mobile Ad Revenues to Reach $ 2.81 Billion Worldwide in 2017 – Instagram will bring in $ 595 million in mobile ad revenues worldwide this year, according to eMarketer’s first-ever forecast of how much advertisers will spend on the social network. eMarketer

Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results – Remarkably there are many brands and companies that still don’t have mobile-friendly sites. According to a new study from Moovweb there are clear visibility and ranking consequences, in addition to usability consequences. Search Engine Land

Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey] – Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest. Marketing Land

Report: Digital Natives Do Everything From Mobile Devices – A study from Refuel Agency, a marketing agency specializing in teen and niche marketing, examines current trends among millennial teens. SocialTimes

Facebook Study Proves ‘lol’ Is Dying Out Online – Facebook analyzed its users’ posts (private messages were not included in this study) and determined that only 1.9 percent of internet gigglers most commonly used “lol.” Just over half of people preferred the classic “haha,” a third turn to emoji, and the remaining 13 percent is rounded out by “hehe” lovers. The Week

Survey: 71 Percent Browse Retail Apps Before Buying In-Stores – Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date, retail apps have mostly been treated as small-screen versions of e-commerce desktop sites with some “circular” content (e.g., offers) thrown in. Marketing Land

Introducing LinkedIn Lookup: Easily Find, Learn About, and Contact Your Coworkers – A new LinkedIn app that makes professionals more productive and successful by helping them easily find, learn about, and contact their coworkers. LinkedIn [client]

Facebook Pulls Ahead of Google In Referral Traffic – Google may be synonymous with web traffic to many people, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly. Search Engine Watch

Pinterest and Instagram Users on the Rise – LinkedIn and Twitter, not so Much [Report] – New data from Pew Research has found that the proportion of online Americans who use Pinterest and Instagram has doubled since Pew first started tracking social media platform adoption in 2012. Use of Facebook, LinkedIn and Twitter, on the other hand, while it’s also grown steadily over the years, is now starting to slow. Social Media Today

From our Online Marketing Community:

In response to Learn How to Harness the Power of Millennial Employees, Laith Marmash said, “Really interesting article Ashley. Love your view on failure, and how it should be celebrated as it means an attempt was made to try something new.”

On The New Era of SEO: Optimize for People Before Searchbots, Escapevidya commented, “Thanks for sharing. I have always wondered if I can follow the natural instinct of an user.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Spredfast


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup | http://www.toprankblog.com

The post Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Posted in Latest NewsComments Off

Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Why Are B2B Content Strategies Important

Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council

Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate. SocialTimes

Google: Lower CPCs Are Because Of YouTube, Not Mobile Search – For several quarters of declining Google CPCs, financial analysts have speculated and assumed that the migration of usage to mobile and lower bids for mobile clicks were responsible. However on Google’s earnings call today CFO Patrick Pichette sought to dispel that belief. Search Engine Land

Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission – Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But maybe it’s not. Marketing Land

Study: Men and Women Use Hashtags Differently – In a column for The Atlantic this month, “Why Men Are Retweeted More Than Women,” the journalist Jessica Bennett argues that men and women use hashtags differently. Social Media Today

Study: Forget About Average Organic CTRs, They Mean Nothing – Many marketers try to benchmark their organic search performance against industry average click-through rates (CTRs). This turns out to be a mistake. Search Engine Land

Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter – Of Interbrand’s top 100 global brands, only 31 have CMOs or top-level marketing executives actively participating on the social network. Marketing Land

New Report Highlights Significant Benefits and Challenges of Real-Time Marketing – Real-time marketing is one of the most important trends of the connected era, with various reports underlining it’s growing relevance, particularly in regard to meeting rising consumer expectation. Social Media Today

Google+ Isn’t Dead, Will Continue As “Connection” Platform, Says Google – Google VP Bradley Horowitz says ending the requirement to use Google+ to engage with other Google products will allow the company to make a “slew of improvements” to the core social network. Marketing Land

Twitter Launches Event Targeting – When major events like the World Cup take place, millions of people flock to Twitter to check out the buzz and voice their opinions. Twitter

Facebook Announces Secret Videos For Publishers – Facebook is excited to introduce enhancements to our video upload system and a new Video Library. The enhanced video upload flow gives Page owners customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos. Facebook

Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Culprit – A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Marketing Land

From our Online Marketing Community:

In response to Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer, 40deuce said, “Great advice in here Ashley! I completely agree that your current customers are a great insight into how you can help to gain new customers. Keeping your current customers happy by listening to what they have to say and working with them to be better will not only help you to keep them as a customer, but likely also make you more attractive to new customers. As well, I’m always a firm believer that if you can keep current customers happy that they will be the ones who really help you to bring in new ones.”

Gini Dietrich said, “Amen!”, to Why Content Marketing is Imperative for the Future of Public Relations.

And on What You Need to Know About Playing High Stakes Content Marketing, paulnetke shared, “Hey Ashley, thanks for sharing these great content writing ideas with us. These ideas will really help to boost any content on the web. I live in Sweden and so I always take help of a good content marketing agency in when it comes to content marketing strategy. This blog has helped me a lot and is very interesting. Looking for similar stuff from your side in future as well….”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Chief Marketing Officer (CMO) Council


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going | http://www.toprankblog.com

The post Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Posted in Latest NewsComments Off

Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

Next Generation Commerce

How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group

STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector, according to the latest research from Adobe Digital Index. SocialTimes

Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices – A recent analysis by Goldman Sachs estimated that Google collected about $ 11.8 billion on mobile search ads in 2014, with about 75 percent coming from ads on iPhones and iPads. Search Engine Land

Study Says 69% Of Brands Fail to Make The Grade – Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality. Marketing Land

Facebook Now the Number One Source for Political News – Study – A new study by Pew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. Social Media Today

Sites With Most Search Impressions Are Now HTTPS, Google Says – Gary Illyes, Google’s Webmaster Trends Analyst, championed HTTPS as a ranking signal back August 2014 — today he celebrated a milestone for HTTPS and web security. Search Engine Journal

Instagram Opens Search Capabilities on Desktop – The company announced Monday that users can search for people, hashtags and places on Instagram.com. SocialTimes

67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming – Nine out of ten brand advertisers increased investment in digital video over the past two years, new study released by the IAB shows. Marketing Land

Google Explains How It Handles The New Top Level Domains (TLDs) – Google has published the latest on how it handles TLDs — the new ones, the old ones and the geo-specific ones. Google

Introducing the new Twitter Safety Center – In the last few months, you may have noticed some changes on Twitter designed to make your experience safer. For example, we introduced changes to our reporting mechanisms, overhauled how we review user reports and improved our block feature. In our ongoing commitment to your safety, today we’re unveiling a new Safety Center. Twitter

Facebook Launches Video Ads Creative Spotlight – Video ads are red-hot on Facebook, and the social network will showcase the best of them every month, in nine verticals, in its new Video Ads Creative Spotlight. SocialTimes

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months – Google says a Panda refresh began this weekend but will take months to fully roll out. Search Engine Land

Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos – Secret videos, expiration dates, custom thumbnails and a new Video Library for organizing everything are among today’s announced upgrades. Facebook

From our Online Marketing Community:

In reply to Find the Right Content Marketing Agency for a Happily Ever After, JoAnne Funch said, “Great article Brooke, love the match analogy and the importance of you choosing a good fit for yourself as a content writer!”

And Tiffany Youngren praised, “This is so true. I’m been researching good writers – this is great advice. Thanks!”

And in response to 5 Ways to Exercise & Develop Your Digital Marketing Muscles, Connor Rickett shared, “Great list of resources, and I like the way you relate it all to a fitness regimen. I often find myself swinging in and out of marketing things. I’ll get deep into it, but then it’s the first thing to go when the workload ramps up. I’ve found it’s easier if I actually force myself not to spend as much time on it when I’m in the mood, to avoid burn out. Balance, balance, balance.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Acquity Group


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2015. |
Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited | http://www.toprankblog.com

The post Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Find More Articles

Posted in Latest NewsComments Off

Advert