Tag Archive | "Fresher"

Faster, Fresher, Better: Announcing Link Explorer, Moz’s New Link Building Tool

Posted by SarahBird

More link data. Fresher link data. Faster link data.

Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.

We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! The best way to quickly understand the potential power of our revolutionary new link tech is to play with the beta of our Link Explorer.

Introducing Link Explorer, the newest addition to the Moz toolset!

We’ve heard your frustrations with Open Site Explorer and we know that you want more from Moz and your link building tools. OSE has done more than put in its time. Groundbreaking when it launched in 2008, it’s worked long and hard to bring link data to the masses. It deserves the honor of a graceful retirement.

OSE represents our past; the new Link Explorer is our fast, innovative, ambitious future.

Here are some of my favorite things about the Link Explorer beta:

  • It’s 20x larger and 30x fresher than OSE (RIP)
  • Despite its huge index size, the app is lightning fast! I can’t stand waiting so this might be my number-one fav improvement.
  • We’re introducing Link Tracking Lists to make managing your link building efforts a breeze. Sometimes the simple things make the biggest difference, like when they started making vans with doors on each side. You’ll never go back.
  • Link Explorer includes historic data, a painful gap in OSE. Studying your gained/lost linking domains is fast and easy.
  • The new UX surfaces competitive insights much more quickly
  • Increases the size and freshness of the index improved the quality of Domain Authority and Spam Score. Voilà.

All this, and we’re only in beta.

Dive into your link data now!

Here’s a deeper dive into my favorites:

#1: The sheer size, quality, and speed of it all

We’re committed to data quality. Here are some ways that shows up in the Moz tools:

  • When we collect rankings, we evaluate the natural first page of rankings to ensure that the placement and content of featured snippets and other SERP features are correctly situated (as can happen when ranking are collected in 50- or 100-page batches). This is more expensive, but we think the tradeoff is worth it.
  • We were the first to build a hybrid search volume model using clickstream data. We still believe our model is the most accurate.
  • Our SERP corpus, which powers Keywords by Site, is completely refreshed every two weeks. We actively update up to 15 million of the keywords each month to remove keywords that are no longer being searched and replace them with trending keywords and terms. This helps keep our keyword data set fresh and relevant.

The new Link Explorer index extends this commitment to data quality. OSE wasn’t cutting it and we’re thrilled to unleash this new tech.

Link Explorer is over 20x larger and 30x fresher than our legacy link index. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. This frees up resources to focus on feature delivery. BOOM!

One of my top pet peeves is waiting. I feel physical pain while waiting in lines and for apps to load. I can’t stand growing old waiting for a page to load (amirite?).

The new Link Explorer app is delightfully, impossibly fast. It’s like magic. That’s how link research should be. Magical.

#2: Historical data showing discovered and lost linking domains

If you’re a visual person, this report gives you an immediate idea of how your link building efforts are going. A spike you weren’t expecting could be a sign of spam network monkey business. Deep-dive effortlessly on the links you lost and gained so you can spend your valuable time doing thoughtful, human outreach.

#3: Link Tracking Lists

Folks, this is a big one. Throw out (at least one of… ha. ha.) those unwieldy spreadsheets and get on board with Link Tracking Lists, because these are the future. Have you been chasing a link from a particular site? Wondering if your outreach emails have borne fruit yet? Want to know if you’ve successfully placed a link, and how you’re linking? Link Tracking Lists cut out a huge time-suck when it comes to checking back on which of your target sites have actually linked back to you.

Why announce the beta today?

We’re sharing this now for a few reasons:

  • The new Link Explorer data and app have been available in beta to a limited audience. Even with a quiet, narrow release, the SEO community has been talking about it and asking good questions about our plans. Now that the Link Explorer beta is in broad release throughout all of Moz products and the broader Moz audience can play with it, we’re expecting even more curiosity and excitement.
  • If you’re relying on our legacy link technology, this is further notice to shift your applications and reporting to the new-and-improved tech. OSE will be retired soon! We’re making it easier for API customers to get the new data by providing a translation layer for the legacy API.
  • We want and need your feedback. We are committed to building the very best link building tool on the planet. You can expect us to invest heavily here. We need your help to guide our efforts and help us make the most impactful tradeoffs. This is your invitation to shape our roadmap.

Today’s release of our new Link Explorer technology is a revolution in Moz tools, not an evolution. We’ve made a major leap forward in our link index technology that delivers a ton of immediate value to Moz customers and the broader Moz Community.

Even though there are impactful improvements around the corner, this ambitious beta stands on its own two feet. OSE wasn’t cutting it and we’re proud of this new, fledgling tech.

What’s on the horizon for Link Explorer?

We’ve got even more features coming in the weeks and months ahead. Please let us know if we’re on the right track.

  • Link Building Assistant: a way to quickly identify new link acquisition opportunities
  • A more accurate and useful Link Intersect feature
  • Link Alerts to notify you when you get a link from a URL you were tracking in a list
  • Changes to how we count redirects: Currently we don’t count links to a redirect as links to the target of the redirect (that’s a lot of redirects), but we have this planned for the future.
  • Significantly scaling up our crawling to further improve freshness and size

Go forth, and explore:

Try the new Link Explorer!

Tomorrow Russ Jones will be sharing a post that discusses the importance of quality metrics when it comes to a link index, and don’t miss our pinned Q&A post answering questions about Domain Authority and Page Authority changes or our FAQ in the Help Hub.

We’ll be releasing early and often. Watch this space, and don’t hold back your feedback. Help us shape the future of Links at Moz. We’re listening!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

Next Generation Commerce

How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group

STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector, according to the latest research from Adobe Digital Index. SocialTimes

Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices – A recent analysis by Goldman Sachs estimated that Google collected about $ 11.8 billion on mobile search ads in 2014, with about 75 percent coming from ads on iPhones and iPads. Search Engine Land

Study Says 69% Of Brands Fail to Make The Grade – Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality. Marketing Land

Facebook Now the Number One Source for Political News – Study – A new study by Pew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. Social Media Today

Sites With Most Search Impressions Are Now HTTPS, Google Says – Gary Illyes, Google’s Webmaster Trends Analyst, championed HTTPS as a ranking signal back August 2014 — today he celebrated a milestone for HTTPS and web security. Search Engine Journal

Instagram Opens Search Capabilities on Desktop – The company announced Monday that users can search for people, hashtags and places on Instagram.com. SocialTimes

67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming – Nine out of ten brand advertisers increased investment in digital video over the past two years, new study released by the IAB shows. Marketing Land

Google Explains How It Handles The New Top Level Domains (TLDs) – Google has published the latest on how it handles TLDs — the new ones, the old ones and the geo-specific ones. Google

Introducing the new Twitter Safety Center – In the last few months, you may have noticed some changes on Twitter designed to make your experience safer. For example, we introduced changes to our reporting mechanisms, overhauled how we review user reports and improved our block feature. In our ongoing commitment to your safety, today we’re unveiling a new Safety Center. Twitter

Facebook Launches Video Ads Creative Spotlight – Video ads are red-hot on Facebook, and the social network will showcase the best of them every month, in nine verticals, in its new Video Ads Creative Spotlight. SocialTimes

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months – Google says a Panda refresh began this weekend but will take months to fully roll out. Search Engine Land

Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos – Secret videos, expiration dates, custom thumbnails and a new Video Library for organizing everything are among today’s announced upgrades. Facebook

From our Online Marketing Community:

In reply to Find the Right Content Marketing Agency for a Happily Ever After, JoAnne Funch said, “Great article Brooke, love the match analogy and the importance of you choosing a good fit for yourself as a content writer!”

And Tiffany Youngren praised, “This is so true. I’m been researching good writers – this is great advice. Thanks!”

And in response to 5 Ways to Exercise & Develop Your Digital Marketing Muscles, Connor Rickett shared, “Great list of resources, and I like the way you relate it all to a fitness regimen. I often find myself swinging in and out of marketing things. I’ll get deep into it, but then it’s the first thing to go when the workload ramps up. I’ve found it’s easier if I actually force myself not to spend as much time on it when I’m in the mood, to avoid burn out. Balance, balance, balance.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Acquity Group


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