Tag Archive | "Episode"

MarketingSherpa Podcast Episode #4: What do you lead with?

Daniel and Austin discuss value sequencing: What do you lead with, what do customers need to know, and when do they need to know it during the buyer’s journey? Which customers need to know which things about your product?
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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

Advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product.
MarketingSherpa Blog

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Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)

Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
MarketingSherpa Blog

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MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing

Welcome to MarketingSherpa Podcast Episode #1 where we discuss marketing automation, technology, AI and the role the human connection should play in your marketing
MarketingSherpa Blog

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