Tag Archive | "Engaged"

Get Engaged to Your Audience and Customers

Get Engaged to Your Audience and Customers

Roses are Red

Violets are Blue

Valentine’s Day is Tuesday

Why is content marketing so hard?

Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

On Monday we had a fun day, because we got to finally let you know about something cool we’ve been working on behind the scenes — StudioPress Sites. This new product was conceived and shaped based on our in-depth conversations with customers, and we’re super proud of it. If you’re looking to launch a new site with all the flexibility of WordPress — and without the irritating parts — check it out.

On Tuesday, Brian gave us an in-depth post about how to create content that deeply engages your audience. This is a meaty post, so plan on giving it your full attention and spending some time with it (and your caffeinated beverage of choice, if you choose).

And on Wednesday, Jerod talked about cognitive biases — how your brain is wired to work, whether or not you’re aware of it. He explained ethical ways we can use these biases to shape content to work with our natural tendencies, instead of against them.

Finally, a little earlier today we announced our Content Excellence Challenge prompts for February. These are community challenges we do together every month. This month, I’m giving away five copies of Jonah Sachs’s fascinating book Winning the Story Wars, which is stuffed with ideas about how to connect more closely with your audience … and persuade them to take action.

You can learn more about Winning the Story Wars on the Copyblogger FM podcast this week.

Hope your weekend is an excellent one, and I’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


not just another wordpress siteIntroducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility

by Brian Clark


What you say is crucial. But how you say it can make all the difference.How to Create Content that Deeply Engages Your Audience

by Brian Clark


we tend to search for and interpret information in a way that confirms our preconceptions.5 Cognitive Biases You Need to Put to Work … Without Being Evil

by Jerod Morris


2017 Content Excellence Challenge: The February Prompts2017 Content Excellence Challenge: The February Prompts

by Sonia Simone


Copyblogger Book Club: Winning the Story WarsCopyblogger Book Club: Winning the Story Wars

by Sonia Simone


Creating a Productized Service, with Dan NorrisCreating a Productized Service, with Dan Norris

by Brian Clark


How Screenwriter and 'All Our Wrong Todays' Author Elan Mastai Writes: Part TwoHow Screenwriter and ‘All Our Wrong Todays’ Author Elan Mastai Writes: Part Two

by Kelton Reid


[Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd[Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd

by Jerod Morris & Jon Nastor


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Keeping Your Audience (and Yourself) Engaged

copyblogger weekly

Hey there — welcome back to the Copyblogger Weekly!

This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.

Because if you’re bored … you’re boring. And that’s no fun for anyone.

On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.

And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)

Over on The Digital Entrepreneur podcast, Jerod Morris chatted with Sarah Morgan about how she keeps the excitement going in her business. But the real question is:

Is her business more entertaining than her previous career as a circus aerialist?

She digs into some of the funny things about the life of a digital entrepreneur, like how angry some commenters get when she talks about taking a nap during the day.

Jealousy is a terrible thing.

At the same time, she doesn’t sugarcoat the hard work involved in running a business … or the failures that teach us along the way.

Hope you enjoy this week’s content, and I’ll catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


Fun ways to gamify your content creationWant to Sharpen Your Writing Skills? Try This Fun Challenge

by Sonia Simone


Grab attention from the start3 Eye-Opening Techniques to Wake Up Your Readers with Your First Sentence

by Sean D’Souza


Easy ideas for high-impact contentHow to Write 16 Knockout Articles When You Only Have One Wimpy Idea

by Stefanie Flaxman


How to Enhance Your Membership Site With Live EventsHow to Enhance Your Membership Site With Live Events

by Sean Jackson


How to Be a Great Community Leader, with Chris LemaHow to Be a Great Community Leader, with Chris Lema

by Brian Gardner & Lauren Mancke


The Brilliant Strategy and Backstory Behind Zero to BookThe Brilliant Strategy and Backstory Behind Zero to Book

by Jerod Morris & Jon Nastor


How One Successful Digital Entrepreneur Stays Entertained by Her BusinessHow One Successful Digital Entrepreneur Stays Entertained by Her Business

by Brian Clark & Jerod Morris


5 Quick Wins for Content Marketers5 Quick Wins for Content Marketers

by Sonia Simone


How Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part TwoHow Bestselling Sci-fi Thriller Author Blake Crouch Writes: Part Two

by Kelton Reid


Host Your First Virtual Conference, with Bailey RichertHost Your First Virtual Conference, with Bailey Richert

by Brian Clark


Brian Clark on the Getting Goosebumps PodcastBrian Clark on the Getting Goosebumps Podcast

by Caroline Early


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Master Class: Pricing Your Products and Services to Maximize Profits

with Sonia Simone and Pamela Wilson

Friday, November 4

Join Sonia Simone and Pamela Wilson for an in-depth session on the smart way to price your products and services online! Discover how the combination of mindset and research will help you find the ideal pricing strategy to maximize your profits.

Join Authority to attend this session

The post Keeping Your Audience (and Yourself) Engaged appeared first on Copyblogger.


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3 Articles that Will Help You Use Email to Build an Engaged Audience of Superfans

build an audience who wants to hear from you

This week’s Copyblogger Collection is a series of three handpicked articles that will help you build an email list full of subscribers who are eager to hear from you.

You’ll learn:

  • How to turn website traffic into business
  • How to encourage visitors to sign up for your email list
  • How to use landing pages to speak directly to readers

That’s right — these articles will help you connect with excited fans who love what you do and want to hear more about the products and services you offer.

And if you want more information about smart email marketing strategies, don’t forget to sign up for Brian Clark and Jerod Morris’s free webinar on Thursday, July 23, 2015.

Space is limited, so grab your spot right now!

Register for Free: Build a Responsive Email List with Rainmaker

As you work your way through the material below, think of these lessons as a mini email marketing course.


Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business)

harness-power-of-email

What are the most effective ways to get readers hooked on your voice and the content you provide?

In Henneke’s article, Focus on These 4 Steps to Harness the Addictive Power of Email (And Turn Your Traffic Into Business), she walks you through methods that turn casual readers into repeat visitors.

You’ll also discover little-known ways email can be a dynamite tool for your digital business.


5 Subtle Writing Strategies That Drive Email Signups

boost-email

Ramsay Taplin says:

Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

In 5 Subtle Writing Strategies That Drive Email Signups, he reveals the writing techniques he uses that always inspire readers to become email subscribers.


Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

guest-post-landing-pages

When you produce content on sites other than your own digital media platform, you need to smoothly guide readers back to your site (and to your email sign-up form).

In Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy, Henneke explains how to seduce your readers — with your author bio, sign-up incentive, and landing page copy.

Accelerate your email marketing education

Use this post (and save it for future reference!) to accelerate your email marketing education in a step-by-step, manageable way that will help you build your digital business.

This is doable. These articles are for you.

We’ll see you back here on Monday with a fresh topic to kick off the week!

About the author

Stefanie Flaxman

Stefanie Flaxman is Copyblogger Media’s Editor-in-Chief. Don’t follow her on Twitter.

The post 3 Articles that Will Help You Use Email to Build an Engaged Audience of Superfans appeared first on Copyblogger.


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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

woman taking iPhone photo

If you have kids — or if you’ve ever been around kids — you’ve heard the sound before.

It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear.

It’s the ear-piercing cry of a child who has been over-stimulated.

The angelic child becomes a hot mess of whiny, clingy neediness.

If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.”

And sometimes it works. It stops children long enough to engage their brains rather than just their emotions, and they are able to communicate what they need.

As consumers of information online, we’re a little like that over-stimulated child.

But as producers of online content, one of the worst things we can do is throw more words at our readers. Because the best way to reach an over-stimulated population is to offer something different. How do we do that?

I propose you offer an image.

We are visual people

More than half the surface of the brain is reserved for processing visual information.

With that much brain power behind understanding visuals, it makes sense to harness the power of images to communicate our messages.

Besides, we all know we’re drowning in words.

So. Much. Content.

Not. Enough. Time.

Fortunately, images are processed in a different part of our brains than words. Using them gives the over-stimulated, word-crunching parts of our brains a break. And images will help your carefully crafted words attract and hold attention and have more impact.

Harness the power of images

We’re living in an amazing time for people with the courage to learn new skills online. There are tools and resources available to all of us — many of them free — that would have been unimaginable 10 years ago.

Let’s review some of our options when it comes to image creation, starting with the pure DIY track.

Make your own images

Most of us are walking around with powerful cameras right on our phones.

You may feel like you’re not a competent photographer, but consistently using a service like Instagram can increase your confidence.

Instagram’s square format forces you to focus on the most important elements in your viewfinder, and the easy-to-apply effects make even ordinary photos more interesting.

A content marketing bonus? You can set up your account so it posts to Instagram, Twitter, and Facebook all at once. That’s what I call social media efficiency.

When looking for images to use in your blog posts and email marketing, think beyond images with people. Focus on showing the telling details instead.

For example, zoom in on the tools you use to do your work, whether they’re machines, computers, paintbrushes, or a big stack of books. Let viewers into your world by sharing close-ups from your environment.

Enlist stock photos

Stock photo sites are pretty amazing. I still remember the days when stock photo catalogs would arrive at the design studio where I worked in the early days of my career. They were bulky, unwieldy, and printed on paper. (Can you imagine?)

Plus, those stock photos each cost several hundred dollars, and the exact prices depended on how you would use the images. Once you received an image, which came in slide form, you had to pay to have it scanned and converted so you could use it in print.

Now, we have access to thousands of searchable, inexpensive stock images on sites such as:

And there are plenty of free stock image sites, too. Here are a few of my favorites:

To use photos from these sites for business purposes, be sure to review and respect any licenses associated with the images. And steer clear of the obvious, overused images and lame visual clichés.

Modify images with easy-to-use online tools

Unless you purchase exclusive rights to a stock image, you won’t be the only person using it.

The solution? Modify the image — add a filter, crop it creatively, or add text to it. My favorite sites for editing images are:

Remember, you want your image to be easy to “read” visually. Use filters that enhance, not obliterate, the original image.

If you decide to add text, use a clear, high-contrast font so the message can be read and understood in a single glance.

Dig into Flickr’s Creative Commons

Flickr has a deep well of images by photographers who’ve agreed to share their photos on a Creative Commons license. You’ll notice you see many Flickr images on Copyblogger. They take longer to find, but if you take the time they often bring a creativity that can be hard to find on the stock sites.

Searching Flickr by “Creative Commons” allows you to look through photos with a variety of licenses that allow you to share, adapt, or even use for commercial purposes. Be sure you understand what rights you have — and don’t have — for a given image. The broadest license is “Attribution Only,” which needs only credit and a link to the creator.

Keep in mind that it it takes time to find the great photos in the sea of amateur images. Copyblogger likes to build relationships with exceptional photographers on Flickr, in some cases even those who retain copyright of their work. The photographer gets a wider audience, and Copyblogger gets fantastic images. It’s a win-win.

Lead with an image

Our brains also process images faster than words.

Way faster.

Visual information is processed 60,000 times faster than text.

Images at the top of blog posts work so well because they make an immediate impact and open the door to the rest of the information you present.

When you choose your image carefully, it can add shades of meaning to your content.

Look for images beyond typical stock photo fare. Avoid overly posed and polished images that feature professional models. Aim to find images that feature everyday people.

Avoid the obvious, and go for subtlety.

Get radical: consider only using images

Sometimes, an image can stand alone– whether it’s on your blog or social media.

Take, for example, this popular infographic here on Copyblogger: 11 Essential Ingredients Every Blog Post Needs.

It’s strongly visual content (paired, of course, with some well-chosen words), and as of this writing it has been shared more than 3,000 times on Twitter.

If you want to stretch this idea a bit, video is another format for sharing compelling content.

Think outside the word box

The next time you need a direct line to the inside of your prospects’ brains, consider an image.

If you’d like to chat more about how to use images to communicate your message, click over to Google+, and we’ll compare notes there.

Editor’s Note: If you are excited to learn more about how incorporating images increases the impact of your blog posts, we recommend you read this post by Alex Turnbull next: The 8 Types of Images That Increase the Psychological Impact of Your Content.

Image via Death to the Stock Photo.

About the Author: Pamela Wilson founded Big Brand System to empower small business owners with marketing and design information that gives their businesses an edge. Want to learn more about using images to communicate? Sign up for the free 12 Days of Visual Buzz series here.

The post Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers appeared first on Copyblogger.

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How to Build an Engaged Audience with Content Marketing

image of danny iny's engagement book

Most bloggers are after the same things.

They want traffic to their blogs, comments on their posts, and sales of their products or services.

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch?

That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions …

Many paths up the mountain

I reached out to the most successful audience-builders that I could think of; people like Guy Kawasaki, Mitch Joel, and Copyblogger’s own Brian Clark.

I asked them how they would go about building an engaged audience if they had to start from scratch. Something interesting happened: their answers were all different from each other.

Sure, there were some consistent threads (know your audience, provide value, etc.), but the differences were often bigger than the similarities, and the focus of each answer was distinct and unique.

So I broadened the net, and asked more successful audience-builders to weigh in:

  • I approached internet marketing experts like Derek Halpern from Social Triggers, Ana Hoffman from Traffic Generation Café, and Corbett Barr from Think Traffic.
  • I approached social media pundits like Mark Schaefer from {grow}, Danny Brown from Bonsai Interactive, and Gini Dietrich from Arment Dietrich and Spin Sucks.
  • I approached bloggers like Kristi Hines (Kikolani), Marcus Sheridan (The Sales Lion), and Linda Bustos, who blogs at Get Elastic.
  • I approached entrepreneurs like Anita Campbell (founder of SmallBizTrends and BizSugar), Dino Dogan (co-founder of Triberr), and Adam Toren (founder of YoungEntrepreneur, and many other businesses).
  • And I approached authors, like Alexander Osterwalder (Business Model Generation), Randy Komisar (The Monk and the Riddle and Getting to Plan B), and Sean Platt (Writing Online, Yesterday’s Gone, and many other titles).

Of course, these categories (blogger vs. entrepreneur vs. author, etc.) blur into each other. Mark Schaefer and Adam Toren are both published authors, Dino Dogan and Marcus Sheridan are experts on social media, Linda Bustos is a sharp internet marketer, and most of the people on the list are entrepreneurs.

But you get the point, which is that these people have a great diversity of knowledge and expertise!

Their answers, and those of a dozen others that I approached, started rolling in, and I started noticed the answers grouping around a few common themes:

  • Start with the Fundamentals
  • Know and Love Your Audience
  • You Have to Get Content Right
  • Add Social Media to the Mix
  • Be Your Passionate Self
  • Learn from Experience

The first group of answers was all about the fundamentals …

Start with the fundamentals

The very first step to building an engaged audience is be super-clear about what type of audience you need, and why you need it. For example:

  • Do you want an audience to feed an existing business?
  • Do you want an audience to drive a new business?
  • Do you want to be a celebrity?
  • Are you just trying to get the word out about a product or service?
  • Will success be measured in followers, in conversations, or in conversions?

You might not need a detailed strategy, and integrity are always going to be important — but if you don’t know why you’re doing what you’re doing, how will you even know where to start, and whether you’re moving in the right direction?

Once you know where you’re going and why, it’s time to start thinking about the audience …

It’s all about your audience

You have to know your audience — that much is a given.

If you don’t know your audience — their wants, their needs, their hopes and their fears — then you won’t be able to write stuff that they want to read, raise issues that they want to discuss, or create products that they want to buy.

So you have to know your audience, but just knowing them isn’t enough. If you really want to build an engaged audience, you have to love your audience, too, for a couple of reasons.

First of all, if you don’t love your audience, you probably won’t end up knowing them as well as you need to, and your audience-building efforts will be doomed from the get-go.

More importantly, though, building an audience is a slog — it’s a long, hard process, and you need to be committed enough to stay the course for the long haul. If you love your audience, then every email and tweet that you receive will give you a small boost of motivation to keep on going.

If you don’t love them, though, the tweets and emails will turn into an annoying distraction, your resentment will rise, and you’ll find yourself in a descending spiral of negative emotions directed at your blog — hardly a foundation for success!

Assuming you’re targeting an audience that you know and love, or love enough to get to know, you’re ready to start working on content.

It’s also all about content

Strategic, high-quality content, as Copyblogger readers already know, is the cornerstone of your audience-building strategy, for several reasons:

  • Without publicly available content, it’s hard to get people to come check you out. (What are you going to tell them about?)
  • Without content, it’s hard to get them to discuss or engage. (As Cory Doctorow put it, “Conversation is king. Content is just something to talk about.”)
  • Without content, it’s hard to get people to tell other people about you or your stuff. (What will they point their friends to, if not content?)
  • Without content, it’s hard to get people to come back. (Even if they liked you, they won’t return, and eventually they’ll forget.)

Which is all fine and dandy — I already knew that content was important, just like you do. But the experts said a lot more about content than just to say that it is important. They shared what content to create, how to create it, and where to put it to get maximum effect.

In a nutshell:

What content to create: Content that is relevant to the needs and wants of your audience — content that is useful, and entertaining. Extra points if you can get people talking about your stuff by creating content that is in some way taboo, unusual, outrageous, hilarious, or remarkable.

How to create it: By buckling down, and doing the work. All of the experts were very consistent on this point — there is absolutely no substitute for hard work; so spend the time that you need to research your audience’s needs, find solutions to their problems, and give it to them. Extra points if you can do it in a way that is different from your competition (for example, by using a different format, like short vs. long content, or text vs. audio vs. video).

Where to put it: Where people are going to see it. If you’re just starting out, that means on other people’s blogs (yup, I’m talking about guest posting). Alternatively, put it on your blog, but have a plan for how you’re going to get people to actually read it!

Once content is covered, it’s time to start reaching out with social media…

The trick is social media

It turns out that social media is a lot more about being social, and a lot less about the actual media.

That’s good news, because it means that while it’s easy to get confused by all the different social media platforms (Twitter, Facebook, LinkedIn, Google+) and tools (Triberr, Klout, etc.) that are available, as long as you focus on the “people” part of it all, you’ll do just fine.

So how do you focus on the “people” part? In the words of Gini Dietrich, you just need to “stroke people’s egos.”

Marcus Sheridan expanded on this in a discussion of the “Five Levels of Networking Like a Superstar”:

  • Level I: Comments/RT 101 — These are the very basics of leaving a “great post”-type of comment, and RTing when you notice a tweet that you’d like to share.
  • Level II: Advanced Commenting and RT — Your comments become more thoughtful and insightful, and your RTs include a personal touch and recommendation.
  • Level III: Learning to Give Love — This is all about mentioning others. When you see people do good work, mention it to your friends. Share the links, and share the love.
  • Level IV: A Complete Focus on Promoting Others as Much as Yourself — At this stage, your attention shifts; you aren’t just promoting people because you want them to return the favor. At this stage, you’re promoting them because you genuinely want them to succeed.
  • Level V: Above and Beyond — This is when you go above and beyond, and there’s no script you can follow, because it arises from genuine caring. When you see that someone needs some help, or that you have an opportunity to be thoughtful and nice, you do it.

As you work your way up the ladder, you’ll notice that your social media relationships are getting stronger, and your sphere influence is getting wider — all because you’re actually being helpful!

While you’re working on content and social media, it’s important not to lose sight of yourself.

Be yourself, and be passionate

The fact of the matter is that building an engaged audience can be a scary proposition.

  • It can take forever …
  • Rewards, if they come at all, can come very slowly …
  • You may have to share more of yourself than you’re comfortable sharing …
  • People will judge you …
  • There’s a ridiculous amount of competition …
  • And worst of all, failure is a very real possibility …

For all of these reasons, it’s easy to fall into the trap of emotionally distancing yourself from your audience — both to be whoever you think your audience wants you to be, and to shield yourself from criticism and judgment.

Don’t fall into that trap. Be yourself, be passionate, and eventually, the audience will respond.

And to avoid some bumps in the road, you can learn from the mistakes of others.

Learn from the mistakes of others

It’s great to have a list of things to do (know your goals, love your audience, create great content, network like a superstar, etc.), but it’s even more useful to know what not to do.

Some of the pitfalls that I was warned away from include:

  • Brand your name, too. Sure, you can go ahead and create a brand around a business or blog name (like Copyblogger), but make sure that your audience knows who you are, too. (Who doesn’t know Brian Clark or Sonia Simone?)
  • Don’t wait to start your list. This was the most commonly reported newbie mistake — even if your traffic is in the single digits, you’ve got to give your burgeoning audience a way of raising their hands and following you.
  • Stick with the good crowd. As you go about making friends and forming alliances with other audience-builders, pay attention to how they treat their other friends. If they’re too quick to turn on them at the first perceived transgression, then you might want to look elsewhere.
  • Don’t skip the preparation. You may have been able to skip your homework and just wing it in school, but when it comes to audience-building, that isn’t a good strategy. Take the time to research what they really need, and how their needs are currently being met — it’s the only way you’ll be able to offer a better solution.
  • Don’t genericize yourself. Don’t try to blend in, and adopt the same practices that everyone else is adopting. Be different, and be unique. Sure, some people will judge you, and some people will complain — but others will remember you, and want to follow.

Do any of these mistakes sound familiar?

They did to me, but hopefully you haven’t made them yet, and now you can avoid them! ;)

Is this enough information to make your head spin? Then I’ve got just the thing.

Get 239 pages of audience-building insight … free!

I compiled the answers that I got from 30 audience-builders into a book called Engagement from Scratch! How Super-Community Builders Create a Loyal Audience, and How You Can Do the Same!

Today, the book is launching, and I’m very excited to be able to share it with you — for free!

Yep, that’s right — the book is free. You can download the entire book without paying a cent. Just visit the book’s website, click on the download link, and tell me what email address to send it to, and moments later you’ll the full-length PDF waiting for you in your inbox.

You see, I wanted to be sure that anybody who wants access to the book could have it. Which is why the digital version is free.

But I do want you to buy the book, and I think you want to buy it, too. That’s why there are tons of launch bonuses that you can get when you buy a paperback copy of the book.

And let’s be honest here… 239 pages is an awful lot of content to read on a digital screen. These aren’t 239 pages that you’re going to be skimming and skipping through, either — every single one of the book’s contributors put their heart and soul into giving you the best advice that they possibly could — so you’re going to want to read it.

Isn’t it worth spending a bit of money to get the paperback version, so that you can read on the couch or in bed, and write notes in the margins?

About the Author: Danny Iny (@DannyIny) is an author, strategist, serial entrepreneur, expert marketer, and the Freddy Krueger of Blogging. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on how to build an engaged audience from scratch.

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