Tag Archive | "Email"

Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and…

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7 inspiring email templates

Email is the most important tool marketers have for communicating with their clients and prospects.



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Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them

Phishing emails are just plain thievery. While phishing emails don’t ultimately deliver value, they do communicate value. Not to everyone, but to a specific audience. And that is why some people act on them.
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Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)

When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like
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Email Testing: 7 tips from your peers for email conversion optimization

We recently asked the MarketingSherpa audience for tips on running effective email tests. Here are a few of the most helpful responses to consider as you start to develop an email testing program.
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How to Turn Leads Into Clients with Modern Email Marketing

When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t
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Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for
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Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost

A walk through our Email Click Cost Force Checklist, step-by-step
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Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost

Every decision you ask prospective customers to make has a perceived value to the customer as well as a perceived cost. This checklist will help you minimize the perceived cost of an email open to help you increase your brand’s email open rate.
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Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

Only 17% of marketers say their email list is rapidly growing. One inhibitor may be your email opt-in form and landing page. Read now and download the free PDF checklist (no form fill required, instant download) to get your email marketing database growing more rapidly.

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