Tag Archive | "Daily"

Carbon Black Uses AI to Analyze 500 Billion Daily Security Events, Says CEO

“Carbon Black is analyzing 500 billion security events across the globe every single day,” says Carbon Black CEO Patrick Morley. “Of course, you can’t do that with people. You have to do that with a number of techniques. We certainly leverage the compute capability of the cloud. Then we apply AI and machine learning models to that. It allows us to see patterns across the globe that help many many companies stop the bad guys.”

Patrick Morley, CEO of Carbon Black, discusses how their company uses AI and machine learning to analyze in real-time 500 billion security events daily in an interview on Bloomberg Technology:

China is the Number One Nation Driving Cyber Attacks

As a cybersecurity company, we have an interesting relationship with certain nations around the world. This is particularly true with those that are very active from a cyber standpoint. China, in particular, has statistically been shown to be the number one nation across the globe that is driving cyber attacks. So our relationship with China is a different relationship than many other public companies across the globe. We don’t actively sell into the market because we are helping many companies actually protect themselves from attacks that are generated out of China.

As I tell all of our employees we are building a company for the long term. Our stock is going to be impacted by things we control and many things we don’t control. When I look at my app and I see red everywhere it’s certainly disturbing. Obviously, that will impact companies that are going to buy my product eventually. If that has an impact on other public companies and private companies, it will impact us eventually.

Cyber is One of the Most Interesting Spaces in Tech

We gave (investors) a consistent outlook in Q2. Analysts reacted positively which is good. Again, we are building for the long term a company that matters in cyber. I think cyber is one of the most interesting spaces in tech right now because of everything around us. We come back to cyber again and again.

If you look at all the news about Facebook cyber is in it. If you look at some of the geopolitical issues in Europe and in the U.S., cyber comes in. It’s an important area and we are a new guard of companies helping to change it and make it better and more effective for companies. We are building value around the company.

Uses AI to Analyze 500 Billion Security Events Per Day

Some of those (competing) providers (such as Cisco and Fortinet) work in a different part of the market than we do. It’s a big market. It’s a $ 100 billion market that’s going through fundamental change. We do provide a platform that does compete (directly) with some of the traditional players such as Semantic and others. The way we compete is we are based on one core principle. If you look at where the long term trend of where the world is going you need to leverage the power of data in order to figure out what’s happening. We leverage data in a way that allows us to see and to stop the adversary in ways that traditional products can’t.

Carbon Black is analyzing 500 billion security events across the globe every single day. Of course, you can’t do that with people. You have to do that with a number of techniques. We certainly leverage the compute capability of the cloud. Then we apply AI and machine learning models to that. It allows us to see patterns across the globe that help many many companies stop the bad guys.

Carbon Black Uses AI to Analyze 500 Billion Daily Security Events

The post Carbon Black Uses AI to Analyze 500 Billion Daily Security Events, Says CEO appeared first on WebProNews.

WebProNews

Find More Articles

Posted in Latest NewsComments Off

How Palo Alto Networks Blocks 30,000 New Pieces of Malware Daily Via AI, Machine Learning, and Big Data

“The platform we have uses big data analytics and machine learning in the cloud to process and find all of the unknown malware, make it known and be able to block it,” says Scott Stevens, SVP, Global  Systems Engineering at Palo Alto Networks. “We find 20-30 thousand brand new pieces of malware every day. We’re analyzing millions and millions of files every day to figure out which ones are malicious. Once we know, within five minutes we’re updating the security posture for all of our connected security devices globally.”

Scott Stevens, SVP, Global  Systems Engineering at Palo Alto Networks, discusses how the company uses AI, machine learning, and big data to find and block malware for its customers in an interview with Jeff Frick of theCUBE which is covering RSA Conference 2019 in San Francisco:

We Find 20-30 Thousand New Pieces of Malware Every Day

There are two ways to think about artificial intelligence, machine learning, and big data analytics. The first is if we’re looking at how are we dealing with malware and finding unknown malware and blocking it, we’ve been doing that for years. The platform we have uses big data analytics and machine learning in the cloud to process and find all of the unknown malware, make it known and be able to block it.

We find 20-30 thousand brand new pieces of malware every day. We’re analyzing millions and millions of files every day to figure out which ones are malicious. Once we know, within five minutes we’re updating the security posture for all of our connected security devices globally.

Whether it’s endpoint software or it’s our inline next gen firewalls we’re updating all of our signatures so that the unknown is now known and the known can be blocked. That’s whether we’re watching to block the malware coming in or the command-and-control that’s using via DNS and URL to communicate and start whatever it’s going to do. You mentioned crypto lockers and there are all kinds of things that can happen. That’s one vector of using AI NML to prevent the ability for these attacks to succeed.

Machine Learning Uses Data Lake to Discover Malware

The other side of it is how do we then take some of the knowledge and the lessons we’ve learned for what we’ve been doing now for many years in discovering malware and apply that same AI NML locally to that customer so that they can detect very creative attacks very and evasive attacks or that insider threat that employee who’s behaving inappropriately but quietly.

We’ve announced over the last week what we call the cortex XDR set of offerings. That involves allowing the customer to build an aggregated data lake which uses the Zero Trust framework which tells us how to segment and also puts sensors in all the places of the network. This includes both network sensors an endpoint as we look at security the endpoint as well as the network links. Using those together we’re able to stitch those logs together in a data lake that machine learning can now be applied to on a customer by customer basis.

Maybe somebody was able to evade because they’re very creative or that insider threat again who isn’t breaking security rules but they’re being evasive. We can now find them through machine learning. The cool thing about Zero Trust is the prevention architecture that we needed for Zero Trust becomes the sensor architecture for this machine learning engine. You get dual purpose use out of the architecture of Zero Trust to solve both the in-line prevention and the response architecture that you need.

How Palo Alto Networks Blocks 30,000 New Pieces of Malware Daily

>> Read a companion piece to this article here:

Zero Trust Focuses On the Data That’s Key to Your Business

The post How Palo Alto Networks Blocks 30,000 New Pieces of Malware Daily Via AI, Machine Learning, and Big Data appeared first on WebProNews.

WebProNews

Posted in Latest NewsComments Off

How 6 Months of a Daily Journaling Habit Changed My Writing

I’ve been a sporadic journaler all my life. About once every three months, when inspiration struck, I’d seize my journal and dash out several pages. But most of the time, it sat on my shelf, collecting dust. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard
Read More…

The post How 6 Months of a Daily Journaling Habit Changed My Writing appeared first on Copyblogger.


Copyblogger

Posted in Latest NewsComments Off

Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs

Posted by FeliciaCrawford

Howdy, readers! We’re back with our last round of videos for this go of the Daily SEO Fix series. To recap, here are the other topics we’ve covered previously:

Today we’ll be delving into more keyword and concept research, quick wins for on-page optimization, and a neat way to stay abreast of duplicates and inaccuracies in your local listings. We use Moz Pro, the MozBar, and Moz Local in this week’s fixes.


Fix #1: Grouping and analyzing keywords by label to judge how well you’re targeting a concept


The idea of “concepts over keywords” has been around for a little while now, but tracking rankings for a concept isn’t quite as straightforward as it is for keywords. In this fix, Kristina shows you how to label groups of keywords to track and sort their rankings in Moz Pro so you can easily see how you’re ranking for grouped terms, chopping and analyzing the data as you see fit.


Fix #2: Adding alternate NAP details to uncover and clean up duplicate or inaccurate listings


If you work in local SEO, you know how important it is for listings to have an accurate NAP (name, address, phone number). When those details change for a business, it can wreak absolute havoc and confuse potential searchers. Jordan walks you through adding alternate NAP details in Moz Local to make sure you uncover and clean up old and/or duplicate listings, making closure requests a breeze. (This Whiteboard Friday is an excellent explanation of why that’s really important; I like it so much that I link to it in the resources below, too. ;)

Remember, you can always use the free Check Listing tool to see how your local listings and NAP are popping up on search engines:

Is my NAP accurate?


Fix #3: Research keywords and concepts to fuel content suggestions — on the fly

You’re already spying on your competitors’ sites; you might as well do some keyword research at the same time, right? Chiaryn walks you through how to use MozBar to get keyword and content suggestions and discover how highly ranking competitor sites are using those terms. (Plus a cameo from Lettie Pickles, star of our 2015 Happy Holidays post!)


Fix #4: Discover whether your pages are well-optimized as you browse — then fix them with these suggestions


A fine accompaniment to your on-the-go keyword research is on-the-go on-page optimization. (Try saying that five times fast.) Janisha gives you the low-down on how to check whether a page is well-optimized for a keyword and identify which fixes you should make (and how to prioritize them) using the SEO tool bar.


Further reading & fond farewells

I’ve got a whole passel of links if you’re interested in reading more educational content around these topics. And by “reading,” I mean “watching,” because I really stacked the deck with Whiteboard Fridays this time. Here you are:

And of course, if you need a better handle on all this SEO stuff and reading blog posts just doesn’t cut the mustard, we now offer classes that cover all the essentials.

My sincere thanks to all of you tuning in to check out our Daily SEO Fix video series over the past couple of weeks — it’s been fun writing to you and hearing from you in the comments! Be sure to keep those ideas and questions comin’ — we’re listening.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Posted in Latest NewsComments Off

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

Posted by Lesley_Vos

I write every day for my blog as well as other publications. I’m a big fan of guest posting, and every day I do everything I can to reinforce better writing.

The problem: Content creation is time-consuming.

  • Content marketers deal with multiple tasks: social media content (93%), newsletters (81%), articles for websites (79%), blogs (81%), in-person events (81%), and more.
  • Lack of time is one of top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content.

As a result, we have to find and apply different tactics to become more productive and efficient, as well as optimize our work to achieve better results.

Yes, creating content is hard work. Every time I read works of Neil Patel, Rand Fishkin, or Jon Morrow, I wonder, “How do they write so many articles every week, together with dozens of other tasks to complete?”

Do they “work 80-hour weeks?” Do they have an “army of assistants?”

It seems Neil Patel somehow heard my silent moanings when he wrote How to Write 5 or More Articles a Week and Not Burn Out, explaining the best tactics available for content marketers anytime and anywhere.

His article made me think of using alternative habits for writing more content in less time.

Famous writers didn’t hesitate to use their weird habits for more efficient work. So, maybe it makes sense to follow their lead and find benefits in our love for coffee and music for better content writing?

So, I’ve taken my daily habits and decided to learn how to develop them for writing better content in less time.

1.jpg

#1 — Read the news

I can’t help but read the news online. Turns out, this daily habit holds benefits for content writers:

  • It improves writing skills, encouraging better cognitive skills and brain functioning. Plus, it enriches vocabulary.
  • It provides ideas for new content.
  • It lets them learn from professionals and follow their methods.

To make this work, avoid reading everyone and everything. Make a list of channels and resources that inspire you, as well as educate you.

Learning from experience, I can say Moz, Copyblogger, QuickSprout, and Smart Blogger are the best helpers in my niche. Rand Fishkin and Neil Patel teach me all the aspects of and latest trends in content and Internet marketing, while Brian Clark and Jon Morrow demonstrate the art of writing and encourage me to polish up my writing skills.

And applications such as Digg or Newsbeat have helped me organize my newsfeed in a way that gleans the most from my reading habit.

#2 — Free writing

If your daily habit is getting up early, your free writing is ripe for development.

It’s a writing technique described by Julia Cameron and Mark Levy as a way to free the subconsciousness by telling all your worries to a piece of paper. All you need to do is start every day with writing three pages of text.

The topic doesn’t matter. Just sit and write.

When developed, the habit of free writing can be a big help, including providing topics for new content and allowing you to create drafts quickly.

To develop this habit and use it for content creation, you should do nothing but write three pages of text every morning. Don’t try too hard. Simply allow your thoughts to flow, write quickly, and set some time limits.

I dared to try it after I had read Julia Cameron’s The Artist’s Way. While I’m a night owl, and it’s an act of bravery for me to wake up early, I was faithful in writing three pages of text every morning and even discovered the site 750 Words. Working and spending 8–10 hours at a computer regardless the day of a week, I supposed it would be easier for me to free write online.

The most helpful thing about this website was its analytics and charts about every piece I wrote:

750words_screenshot.png

It let me analyze my writing and see what I needed to change for faster and more accurate work: I decreased the number of distractions and the level of wateriness in my writing (the tool showed which words I used the most).

My final attempt to fall in love with free writing was a master class by one local artist. Armed with a pen, a notebook, and cappuccino, I was in a good mind to give free writing a chance…

She gave us three tasks:

  • “You have 5 minutes. Write about the latest problem that worried you and how you solved it.” It helped me realize what a slow writer I was. Five minutes wasn’t enough time for me to describe the problem, much less speak of the solution.
  • “You have 10 minutes and three topics. Choose one and write about it.” Mine was to take a phrase and begin a story with it. It taught me to start my writing with a hook, as it saved time and made me write faster.
  • “You have 15 minutes. Make a to-do list for 2016.” The trick was to write 100 items and avoid mentioning the same deed twice. It taught me to concentrate on my train of thought to avoid wateriness and save time for editing my writing afterward.

Now I use free writing when I need to come up with writing ideas. It saves time for brainstorming, and every free writing session gives me 2–3 ideas for future articles. Plus, I write faster now. (Yes, time frames matter.)

The moral of this story: free writing is a daily habit worth developing. Don’t give up. Just write.

This technique is a big hit today, and many tools have been developed to use it with comfort. Try 750 Words, Write or Die, or Written? Kitten!

2.gif

#3 — Drinking coffee

A daily habit of drinking coffee has its scientifically proven benefits, too:

  • Coffee stimulates productivity.
  • Coffee helps to stay more alert.
  • Coffee increases creativity and mood.

I’m a coffee addict, so I can say with full confidence that it helps with my content marketing endeavors. The trick is to know when and how much coffee to drink for better writing.

I drink two cups per day.

Although the perfect time is between 10 a.m. and noon, and between 2 p.m. and 5 p.m., I take my first americano with milk on early mornings. It stimulates my workflow and gets me into the swing of writing.

My second cup comes between 3 p.m. and 4 p.m. It works like a charging system to revive spirits and, therefore, support a sufficient level of productivity in the afternoon. After my second cup of coffee, I have the energy to research and write outlines for my content.

#4 — Plan everything in advance

Does your organized nature make your friends smile? Mine still don’t understand why I want to be ahead of the game and plan everything two or three months before deadlines.

This habit is my savior:

  • It leads to better and more organized research.
  • It sets time limits, stimulating you to write faster.
  • It lets you create content plans and schedule like a boss.

With that in mind, I’ve chosen Trello to make this habit of planning flourish. My favorite thing about this tool is its keyboard shortcuts that allow me to manage tasks with one click. Plus, I use its Google Drive integration and desktop notifications to share and edit content quickly, as well as remember deadlines for planning my time properly.

Besides Trello, Asana, Evernote, or Wunderlist are worth exploring as well.

#5 — Listening to music

This one is my favorite.

Working in an open-plan office with 14 people, half of whom regularly practice idle chitchat, I’ve found the perfect escape from frustration and, therefore, procrastination: music.

Music helps me concentrate on work, lowers my frustration, helps me write letter-perfect text, and speeds up my writing.

Listening to music in the office has also helped my writing accuracy.

3.png

Image via Music Works For You infographic

Following the advice from Neil Patel on “youifying” content (I love that word), I use music to cheer up, gain inspiration, awaken creativity, and put me back on a productive track while writing my articles.

Listening to music also helps me save writing time:

  • It signals to others that they shouldn’t interrupt you. (Headphones work perfect for me!)
  • It stimulates thinking.
  • It makes writing more enjoyable. (Thank you, Karl Frierson!)
  • It raises efficiency. (Jazz is my #1 choice here.)

Numerous studies confirm music’s positive influence on productivity and efficiency at work. University of Birmingham, England shares that music makes repetitive work more enjoyable. And according to researchers from Rensselaer Polytechnic Institute, music boosts moods and helps us focus.

(HubSpot shared six science-based playlists to choose from for listening at work.)

But when it comes to tasks requiring more brainpower, sounds of nature, songs without lyrics, or classical music seem to have the best impact on our productivity.

Are there any daily habits you use for writing content and organizing your time for better productivity? How do they work for you?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

More Articles

Posted in Latest NewsComments Off

Your Daily SEO Fix: Week 5

Posted by Trevor-Klein

We’ve arrived, folks! This is the last installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. If you haven’t been following along, these are each designed to solve a use case that we regularly hear about from Moz community members.

Here’s a quick recap of the previous round-ups in case you missed them:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.
  • Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.
  • Week 4: Use Fresh Web Explorer to build links, analyze rank progress for a given keyword, use the MozBar to analyze your competitors’ site markup, use the Top Pages report to find content ideas, and find on-site errors with Crawl Test.

We’ve got five new fixes for you in this edition:

  • How to Use the Full SERP Report
  • How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer
  • How to Build Your Link Profile with Link Intersect
  • How to Find Local Citations Using the MozBar
  • Bloopers: How to Screw Up While Filming a Daily SEO Fix

Hope you enjoy them!


Fix 1: How to Use the Full SERP Report

Moz’s Full SERP Report is a detailed report that shows the top ten ranking URLs for a specific keyword and presents the potential ranking signals in an easy-to-view format. In this Daily SEO Fix, Meredith breaks down the report so you can see all the sections and how each are used.


Fix 2: How to Find Fresh Links and Manage Your Brand Online Using Open Site Explorer

The Just-Discovered Links report in Open Site Explorer helps you discover recently created links within an hour of them being published. In this fix, Nick shows you how to use the report to view who is linking to you, how they’re doing it, and what they are saying, so you can capitalize on link opportunities while they’re still fresh and join the conversation about your brand.


Fix 3: How to Build Your Link Profile with Link Intersect

The quantity and (more importantly) quality of backlinks to your website make up your link profile, one of the most important elements in SEO and an incredibly important factor in search engine rankings. In this Daily SEO Fix, Tori shows you how to use Moz’s Link Intersect tool to analyze the competitions’ backlinks. Plus, learn how to find opportunities to build links and strengthen your own link profile.


Fix 4: How to Find Local Citations Using the MozBar

Citations are mentions of your business and address on webpages other than your own such as an online yellow pages directory or a local business association page. They are a key component in search engine ranking algorithms so building consistent and accurate citations for your local business(s) is a key Local SEO tactic. In today’s Daily SEO Fix, Tori shows you how to use MozBar to find local citations around the web


Bloopers: How to Screw Up While Filming a Daily SEO Fix

We had a lot of fun filming this series, and there were plenty of laughs along the way. Like these ones. =)


Looking for more?

We’ve got more videos in the previous four weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Your Daily SEO Fix: Week 3

Your Daily SEO Fix: Week 4


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Posted in Latest NewsComments Off

Your Daily SEO Fix: Week 4

Posted by Trevor-Klein

This week, we’ve got the fourth (and second-to-last) installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. They’re each designed to solve a use case that we regularly hear about from Moz community members.

Here’s a quick recap of the previous round-ups in case you missed them:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.
  • Week 3: Compare link metrics in Open Site Explorer, find tweet topics with Followerwonk, create custom reports in Moz Analytics, use Spam Score to identify high-risk links, and get link building opportunities delivered to your inbox.

In this installment, we’ve got five brand new tutorials:

  • How to Use Fresh Web Explorer to Build Links
  • How to Analyze Rank Progress for a Given Keyword
  • How to Use the MozBar to Analyze Your Competitors’ Site Markup
  • How to Use the Top Pages Report to Find Content Ideas
  • How to Find On-Site Errors with Crawl Test

Hope you enjoy them!

Fix 1: How to Use Fresh Web Explorer to Build Links

If you have unique data or a particularly excellent resource on your site, that content can be a great link magnet. In this Daily SEO Fix, Felicia shows you how to set up alerts in Fresh Web Explorer to track mentions of relevant keyword phrases, find link opportunities, and build links to your content.


Fix 2: How to Analyze Rank Progress for a Given Keyword

Moz’s Rank Tracker tool retrieves search engine rankings for pages and keywords, storing them for easy comparison later. In this fix, James shows you how to use this helpful tool to track keywords, save time, and improve your rankings.


Fix 3: How to Use the MozBar to Analyze Your Competitors’ Site Markup

Schema markup helps search engines better identify what your (and your competitors’) website pages are all about and as a result can lead to a boost to rankings. In this Daily SEO Fix, Jordan shows you how to use the MozBar to analyze the schema markup of the competition and optimize your own site and pages for rich snippets.


Fix 4: How to Use the Top Pages Report to Find Content Ideas

With Moz’s Top Pages report in Open Site Explorer, you can see the pages on your site (and the competitions’ sites!) that are top performers. In this fix, Nick shows you how to use the report to analyze your competitors’ content marketing efforts and to inform your own.


Fix 5: How to Find On-Site Errors with Crawl Test

Identifying and understanding any potential errors on your site is crucial to the life of any SEO. In this Daily SEO Fix Sean shows you how to use the Crawl Test tool in Moz Analytics to pull reports and identify any errors on your site.


Looking for more?

We’ve got more videos in the previous three weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Your Daily SEO Fix: Week 3


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Posted in Latest NewsComments Off

Your Daily SEO Fix: Week 3

Posted by Trevor-Klein

Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

If you missed the previous roundups, you can find ‘em here:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.

Today, we’ve got a brand-new roundup of the most recent videos:

  • How to Compare Link Metrics in Open Site Explorer
  • How to Find Tweet Topics with Followerwonk
  • How to Create Custom Reports in Moz Analytics
  • How to Use Spam Score to Identify High-Risk Links
  • How to Get Link Building Opportunities Delivered to Your Inbox

Hope you enjoy them!

Fix 1: How to Compare Link Metrics in Open Site Explorer

Not all links are created equal. In this Daily SEO Fix, Chiaryn shows you how to use Open Site Explorer to analyze and compare link metrics for up to five URLs to see which are strongest.


Fix 2: How to Find Tweet Topics with Followerwonk

Understanding what works best for your competitors on Twitter is a great place to start when forming your own Twitter strategy. In this fix, Ellie explains how to identify strong-performing tweets from your competitors and how to use those tweets to shape your own voice and plan.


Fix 3: How to Create Custom Reports in Moz Analytics

In this Daily SEO Fix, Kevin shows you how to create a custom report in Moz Analytics and schedule it to be delivered to your inbox on a daily, weekly, or monthly basis.


Fix 4: How to Use Spam Score to Identify High-Risk Links

Almost every site has a few bad links pointing to it, but lots of highly risky links can have a negative impact on your search engine rankings. In this fix, Tori shows you how to use Moz’s Spam Score metric to identify spammy links.


Fix 5: How to Get Link Building Opportunities Delivered to Your Inbox

Building high-quality links is one of the most important aspects of SEO. In this Daily SEO Fix, Erin shows you how to use Moz Analytics to set up a weekly custom report that will notify you of pages on the web that mention your site but do not include a link, so you can use this info to build more links.


Looking for more?

We’ve got more videos in the previous two weeks’ round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Posted in Latest NewsComments Off

Your Daily SEO Fix: Week 2

Posted by Trevor-Klein

Last week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

Today, we’ve got a brand-new roundup of the most recent videos:

  • How to Examine and Analyze SERPs Using New MozBar Features
  • How to Boost Your Rankings through On-Page Optimization
  • How to Check Your Anchor Text Using Open Site Explorer
  • How to Do Keyword Research with OSE and the Keyword Difficulty Tool
  • How to Discover Keyword Opportunities in Moz Analytics

Let’s get right down to business!

Fix 1: How to Examine and Analyze SERPs Using New MozBar Features

The MozBar is a handy tool that helps you access important SEO metrics while you surf the web. In this Daily SEO Fix, Abe shows you how to use this toolbar to examine and analyze SERPs and access keyword difficulty scores for a given page—in a single click.


Fix 2: How to Boost Your Rankings through On-Page Optimization

There are several on-page factors that influence your search engine rankings. In this Daily SEO Fix, Holly shows you how to use Moz’s On-Page Optimization tool to identify pages on your website that could use some love and what you can do to improve them.


Fix 3: How to Check Your Anchor Text Using Open Site Explorer

Dive into OSE with Tori in this Daily SEO Fix to check out the anchor text opportunities for Moz.com. By highlighting all your anchor text you can discover other potential keyword ranking opportunities you might not have thought of before.


Fix 4: How to Do Keyword Research with OSE and the Keyword Difficulty Tool

Studying your competitors can help identify keyword opportunities for your own site. In this Daily SEO Fix, Jacki walks through how to use OSE to research the anchor text for competitors websites and how to use the Keyword Difficulty Tool to identify potential expansion opportunities for your site.


Fix 5: How to Discover Keyword Opportunities in Moz Analytics

Digesting organic traffic that is coming to your site is an easy way to surface potential keyword opportunities. In this Daily SEO Fix, Chiaryn walks through the keyword opportunity tab in Moz Analytics and highlights a quick tip for leveraging that tool.


Looking for more?

We’ve got more videos in last week’s round-up! Check it out here.


Don’t have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


Moz Blog

Posted in Latest NewsComments Off

82% of Businesses Are Unsatisfied With Daily Deal Sites [INFOGRAPHIC]

With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it’s doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.

Consider the facts, compiled into this helpful infographic from BuySellAds.

daily deal divide resized 600

Have you experimented with daily deal site promotions? Where do you stand in the daily deal debate?

marketing-charts

Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 

 


HubSpot’s Inbound Internet Marketing Blog

Posted in Latest NewsComments Off


Advert