Tag Archive | "creates"

Huge Volume of IoT Data Managed via AI Creates Real Value, Says Oracle VP

“What’s interesting is that IoT has been around for a long time but as companies start to enable it and start to leverage it more and more there’s just huge volumes of data that have to be managed and be able to analyze and be able to execute from,” says John Barcus, Vice President Manufacturing Industries at Oracle. “One of the technologies that is really exciting is this whole concept of AI. It really allows you to use that information and correlate it with a lot of different pieces of information.”

John Barcus, Vice President Manufacturing Industries at Oracle, discusses how technologies such as AI and blockchain are now helping companies manage huge volumes of IoT data in an interview with technology influencer Ronald van Loon:

Companies Are Moving Toward Selling Products as a Service

I think that (manufacturers connecting all the processes digitally) is the way that will differentiate them. It’s really the only way the companies will be able to survive into the future. There are all these business models and it has become significantly more competitive than it has been in the past. Companies have to work faster and they have to be more responsive to what their customer needs are. The only way really of doing that is to connect the various aspects of the business. They can’t work in silos anymore. That really will give you the whole value of the business.

One area that companies are moving away from is selling products. They’re going into selling more services which we’ve actually seen for some time. But what they’re now getting into is these new models where they might be selling products as a service. If you think about how do you sell a product as a service and the ability to support that it is a lot different than it was before. Connecting to that product and being able to anticipate activities, anticipate needs, anticipate failures, and to be able to monitor how it’s performing, how the customers use it and are able to expand on that to be able to provide a better outcome for the customer are important components.

Huge Volume of IoT Data Managed via AI Creates Real Value

What’s interesting is that IoT has been around for a long time but as companies start to enable it and start to leverage it more and more there’s just huge volumes of data that have to be managed and be able to analyze and be able to execute from. One of the technologies that is really exciting is this whole concept of AI. It really allows you to use that information and correlate it with a lot of different pieces of information. You can correlate with the data that might be in your ERP and your MES and other sources of information and actually provide some real value and provide the real outcomes. It can now do some predictions where it would be actually physically impossible for people to do the same type of calculations that they’ve been doing in the past with this huge volume today.

The second area where there seems to be a little hesitation at the moment is around blockchain. But the technology is there and people have been trying to identify how best to use it. Some of the use cases that are coming out now are going to be quite impressive. I think the little bit of a lull was deserved. People who looked at it anticipate a little bit more than what was possible and now they’re really starting to develop some good use cases. I think there’s a lot of opportunities in that area.

Huge Volume of IoT Data Managed via AI Creates Real Value, Says Oracle VP John Barcus

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Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever. This enables manufacturers and retailers to engage and incentivize influencers to create even more organic content marketing on social media, apps, websites, and in video media.

Susan Akbarpour, Mavatar CEO talks about how her company’s blockchain powered mCart platform is helping retailers track influencer driven sales forever in an interview on Fox Business:

Walmart is Using Blockchain to Automate Inventory Management

Walmart is using blockchain in different capacities, for inventory management systems and tracking many things. There are many parties involved when we are talking inventory management from point A to B to C to D. If you are using Excel sheets or a traditional inventory management system it’s not efficient and it’s not cheap. Every one of these movements needs to be tracked and need to be recorded.

Blockchain is helping to make everything automatic and very efficient and fast without back-office services that cost retailers. There are barcodes and many parties involved so you really need to track all of these systems together and blockchain makes it fast and very cheap.

Blockchain Technology Enabling Amazon-Like Marketplaces

We’re helping Walmart to partner with traditional media companies and actually power their product sales with the power of content. This is helping two traditional industries that are affected today. They are bringing content and Walmart and other brick and mortars are bringing products and we are creating Amazon-like marketplaces fueled by the content of the media. So we are licensing our software to media companies to lend their content to promote the product sales. We’re tracking through blockchain everyone who is influencing those product sales.

Blockchain Powered mCart Tracks Influencer Sales Impact Forever

I will give you a very nice example. Remember the JLo dress in Grammy’s 2000. It broke the internet. Eric Schmidt, the then CEO of Google, said that search inquiry is what made us think of doing image search. But no one, including JLo, CBS, Grammy’s, and the designer Versace, didn’t gain a penny out of that influence.

Even today, if you search that keyword in Google, you see that Google still shows an advertisement for the counterfeit and similar dresses online. Blockchain through our mCart technology is tracking that influence to every single influencer and distribute the value that they create and the commission that they could get from Versace between all of them forever.

And guess what, Fox and CBS and Disney and all of these guys are promoting millions of products every year. You guys don’t have to use push advertisement as a revenue model

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Augmented reality artist creates sculptures using Bing search

Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time.



Please visit Search Engine Land for the full article.


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