Tag Archive | "Coming"

Venture Capitalist Kyle Lui: Next Generation of E-Scooters are Coming

Venture capitalist Kyle Lui says that there are a lot of exciting innovations coming to the world of e-scooters. Lui says that there will be larger batteries that will be swappable and where there will be ride-sharing style incentives for people to charge and relocate the scooters.

Companies like Lime and SPIN, which was recently acquired by Ford Motor Company, are actively working on innovations that will improve the customer experience and e-scooter ecosystem.

Kyle Lui, early-stage VC at DCM Ventures, recently discussed the evolution of e-scooters in an interview with Investor’s Business Daily:

Exciting E-Scooter Innovations

I think there are a lot of exciting things happening, both innovations that the scooter companies are creating themselves and then working with third-party manufacturers. On the battery side, it’s a combination of larger batteries, we know that in the most popular markets they don’t last through the day, so we’ll see batteries that have longer charges. I think you’ll start to see things like swappable batteries. You’ll start to see things where the charging of the battery is embedded into the scooters themselves that allow anyone to be able to charge them and not have special parts.

I also think you’re going to see a lot of innovations beyond the battery to really improve the user experience. As people are riding this on a daily basis, there’s been a lot of feedback that’s been given on how to improve the consumer experience, how to make it safer, how to start to add autonomous features, how to have places for a helmet, and places to put a phone dock as you’re navigating. I think all of those will be coming in the next generation.

Taking a Playbook Out of Traditional Ride-Share

I think at the end of the day the business model is actually quite simple because the companies are very focused on driving revenue, driving number of rides, revenue per ride, and then the other side, the operational cost. So instead of having a large on the ground operations team, to be able to leverage third party, potentially even the riders themselves, to be able to charge them, make sure that they’re in the right place, and really take a playbook out of the traditional ride-sharing guys to make this an opportunity for people to make additional money.

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SearchCap: Google News update coming, local features & Search Console stats

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

Posted by Dr-Pete

On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”:

These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here’s another one, converting yesterday’s MozCast temperature (“108 degrees in celsius”):

At first glance, this is a startling development, but it shouldn’t be entirely surprising. So, let’s get to the hard questions — is this a sign of things to come, and how quickly do we need to adapt?

For today, don’t panic

First off, preliminary data suggests that these really are isolated cases. Across the 10,000 searches that MozCast tracks daily, one search (0.01%) currently displays zero results: “1 gigabit to gigabyte.” This change is not impacting most high-volume, competitive queries or even the vast majority of results with Knowledge Cards.

Second, we have to face the reality that Knowledge Cards, even paired with organic results, already dramatically impact search user behavior. Thanks to Russ Jones, we’ve pulled some data from an internal CTR study we’re currently working on at Moz. In that study, SERPs with 10 blue links have a roughly 79% organic click-through rate (overall). Add just a Knowledge Card, with no other features, and that drops to 25%. That’s a 68% drop-off, a loss of over two-thirds of organic clicks. Google has tested this change and likely found that showing organic links on these particular searches provided very little additional value.

This isn’t new (part 1)

I’m going to argue that this change is one that we in the industry should’ve seen coming, and I’m going to do it in two parts. First, we know that Knowledge Cards and other answers (including Featured Snippets) power SERPs on devices where screen size is at a minimum or non-existent.

Take for example, a search for “Where was Stephen Hawking born?” Even though the answer is definitive (there is one factual answer to this question), Google displays a rich Knowledge Card plus a full set of organic SERPs. On mobile, though, that Knowledge Card dominates results. Here’s a full-screen image:

The Knowledge Card extends below the fold and dominates the mobile screen. This assumes I see the SERP at all. Even as I was typing the question, Google tried to give me the answer…

If the basic information is all I need, and if I trust Google as a source for that information, why would I need to even click at this point?

On mobile, I at least have the option to peruse organic results. On Google Home, if I ask the same question (“Where was Stephen Hawking born?”), I get no SERP at all, just the answer:

“Stephen Hawking was born in Oxford, United Kingdom.”

Obviously, this is born of necessity on a voice-only device like Google Home, but we get a similarly truncated result with voice searches through Google Assistant. This is the same answer on my phone (the same phone as the previous screenshots), but using voice search instead of text search…

Google’s push toward voice UI and mobile-first design means that these considerations sometimes move back up the chain of devices. If the answer is enough for voice and mobile, maybe it’s enough for desktop.

This isn’t new (part 2)

Over the past couple of years, I’ve talked a lot about how SERPs have expanded well beyond 10 blue links. What we talk about less is the flip-side, that SERPs are also shrinking. Adding SERP features is, in some cases, a zero-sum game, at the cost of organic results.

Each of the following features take up one organic position:

  • Full site-links (each row)
  • Image results
  • Top Stories
  • In-depth articles (3 articles = 1 organic)
  • Tweets (carousel)
  • Tweets (single)

Across the 10,000 SERPs in our data set, over half (51%) had less than 10 traditional organic results. While very-low counts are rare, over one-fourth of page-one SERPs fell into the range of 5–8 organic results.

While the zero-result SERP is certainly a new and extreme case, the removal of organic results in favor of other features has been happening (and expanding) for quite some time now. SERPs with as few as 3–4 page-one organic results have been appearing in the wild for well over a year.

In some cases, you might not even realize that a result isn’t organic. Consider, for example, the following set of results on desktop. Can you spot the In-depth Articles?

On desktop results, there are no visual markers separating In-depth Articles from organic results, even though these results are powered by two different aspects of the algorithm. From the source code markers, we can see that the answer is #2–#5, three results which displace one organic result:

Another example is Twitter results. You’ve probably seen the Twitter carousel, which is a visually distinct format with three tweets, but have you seen a result like this one (on a search for “cranberry”)?

At first glance, it looks organic (except for the Twitter icon), but this result is a vertical result pulled directly from the Twitter data feed. It is not subject to traditional organic optimization and ranking factors.

All of this is to say that organic real estate has been shrinking for quite a while, giving way to vertical results, Knowledge Graph results, and other rich features. Google will continue to experiment, and we can expect that some SERPs will continue to shrink. Where the data suggests that one answer is enough, we may only see one answer, at the cost of organic results.

Search intent vs. opportunity

It’s easy to let our imaginations run wild, but we have to consider intent. The vast majority of searches are never going to have one definitive answer, and some queries aren’t even questions, in the traditional sense.

From an SEO and content standpoint, I think we have to expand our idea of informational search intent (vs. transactional or navigational, using the classic model). Some questions are factual, and can be answered by the ever-expanding Knowledge Graph. As of today, a search like “When is Pi Day?” still shows organic results, but the Knowledge Card gives us a definitive answer…

Here, organic opportunity is very limited. Think of this as a “closed informational” search.

On the other hand, open-ended questions still rely very much on a variety of answers, even when Google tries to choose one of those answers. Consider the search “What is the best pie?”, which returns the following Featured Snippet (a hybrid of organic result and answer box)…

No one answer will ever suffice for this question. Even the author of this post had the decency to say “Go ahead and let me have it in the comments,” knowing the disagreement would soon flow like cherry filling.

Think of these searches as “open informational” searches. Even if we have to compete for the Featured Snippet (especially on voice results), there will be organic/SEO opportunity here for the foreseeable future.

Ultimately, we have to adapt, and we have to get smarter about the searchers we target. Where Google can answer a question, they will try to answer that question, and if organic results add no measurable value (regardless of whether you agree with how Google measures value), they will continue to shrink.

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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance
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Apple says HomePod is finally coming on February 9, but can it compete?

Apple also said that Siri is now used on more than 500 million devices.

The post Apple says HomePod is finally coming on February 9, but can it compete? appeared first on Search Engine Land.



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Google to roll out new Search Console features in coming weeks

After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.

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Coming to terms with fake reviews

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…



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Google’s mobile-first index likely not coming until 2018 at earliest

At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.

The post Google’s mobile-first index likely not coming until 2018 at earliest appeared first on Search Engine Land.



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New features may be coming to AdWords Responsive Ads

Some accounts are now requiring a square image.

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New Moz Local Product Packages Are Coming in November

Posted by dudleycarr

We’ve been working behind the scenes to make Moz Local serve your needs better than ever. It’s not quite ready yet, but we just can’t hold it in any longer — we had to give you a teaser of what we’re planning.

Moz Local has grown tremendously over the past 2.5 years. Our initial $ 84 Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches.

The changes we’re making now will help all of our customers — local businesses, enterprise brands, and our agency partners — get the most out of Moz Local by delivering greater business value.

We’ll provide that value by making Moz Local available in 3 different packages:

Moz Local Essential

For the majority of our local business customers who have a single to dozens of locations, Moz Local Essential is our base-level Active Location Data Management and Reputation Monitoring solution. At $ 99 per year, this new entry-level offering adds Reputation Monitoring, the ability to monitor the latest reviews of your business locations on the most popular review sites, all from one place — while remaining priced at less than 50% of the leading competition.

Moz Local Professional

For Enterprise brands and agencies that need an enterprise-class solution to manage at scale (hundreds to thousands of business locations), Moz Local Professional includes everything in the Essential package — plus Local SEO Analytics to analyze results and make informed decisions that improve local marketing performance, and SEO expertise and support from the Moz Local customer success team.

Moz Local Premium

For Enterprise brands and agencies that have a higher level of business need, Moz Local Premium includes everything in the Professional package — plus all of the advantages that Moz Local has to offer made available via the Moz Local API, and augmented with the full suite of organic SEO tools from Moz.

At all levels, we continue to ensure that Moz Local is the industry’s most effective location data management solution. And as the global leader in SEO software, we’re committed to bringing the power of SEO and location analytics to your increasingly complex local marketing challenges, whether you’re a brand or an agency.

We’re busy putting the finishing touches on these new offerings, but we just couldn’t wait to tell you. On November 17th, we’ll share full details about each of our packages, features, and pricing.

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