Tag Archive | "Book"

Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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How to Write a Killer Book Introduction

It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with.
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10 great reasons to book your ticket NOW for SMX West!

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere…



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The Book is Launched! Now What?

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Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next?

Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing.

They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).

In this final episode Jeff Goins and Pamela Wilson discuss:

  • Why “Done is better than perfect” is a good mantra for self-publishers
  • How working ahead impacted Pamela’s book launch
  • Jeff’s theory of what resistance means to any work
  • Exciting news about Pamela’s plans going forward — A new book! Courses! And more …

Listen to this Episode Now

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Cool-Headed Advice for Keeping It Together Just Before Your Book Launch

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Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.”

Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and keep on banging it for a long time post-launch.

The trait that separates authors who succeed at getting their books in front of their intended audiences, and those who do not, comes down to perseverance.

In this episode Jeff Goins and Pamela Wilson discuss:

  • Jeff’s last-minute, pre-launch mindset tips
  • Compelling arguments for why the long game matters more than the launch
  • Why you should never underestimate the power of people’s awareness of your book
  • The reason it’s imperative to keep talking about your book long after the launch is done

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Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

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In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!

Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book that has been traditionally published a while back.

Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it — which worked very well for her. This time you will hear a different approach — a mix of old and new techniques, with some long-term brand building as the backbone.

In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.

This is some very useful stuff, so get your notepads ready!

In this 50-minute episode, Jay and I discuss:

  • Why using unorthodox book marketing techniques can work in your favor
  • How you can build awareness long before your book is released
  • The criteria for hitting the NYT bestseller list
  • How to utilize your community to make your book go viral
  • Why hiring a publicist is still a good idea in the new business economy
  • How to use re-targeting to your advantage

Listen to this Episode Now

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Give Your Book the Best Chance with a Well-Executed Launch

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The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book.

In the words of Jeff Goins, “It’s really hard to launch too late and it’s really easy to launch too early.”

A good launch can make a book, while a bad launch can damage your credibility as an author, as well as have a negative effect on sales.

Pamela Wilson and Jeff Goins discuss best practices for a successful launch — and Jeff shares insight and experiences he learned the hard way from his past book launches.

In this episode Jeff Goins and Pamela Wilson discuss:

  • The ideal day of the week to launch your book
  • How the way you’re publishing should influence your launch date
  • Best launch practices for the self-published author
  • Pamela’s super-cool bonus for people who purchase her book

Listen to this Episode Now

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Rainmaker Rewind: How to Add Images to Your Book with a Professional Illustrator

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This week on Rainmaker Rewind, D.J. Billings, a.k.a. Sparky Firepants, joins Pamela Wilson and Jeff Goins on Zero to Book to explore the world of book illustration.

Billings is an illustrator who’s worked with big names like Nickelodeon and MTV. He’s currently creating illustrations for Pamela’s book.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Zero to Book. Pamela Wilson and Jeff Goins welcome illustrator D.J. Billings to the show to discuss the art of illustration for print and digital, and the practical considerations of using images in an ebook: How to Add Images to Your Book with a Professional Illustrator
  2. Copyblogger FM. Sonia Simone and guest Chris Marlow review the rules of content marketing for nonprofits: Content Marketing for Nonprofits
  3. The Writer Files. Kelton Reid chats with Kevin Kelly, New York Times bestselling author and co-founder of Wired magazine: How Wired Magazine’s Senior Maverick Kevin Kelly Writes: Part Two
  4. Youpreneur. Brand expert Philip VanDusen chats with Chris Ducker about the importance of visual elements when it comes to personal branding: Understanding the Importance of Building Brand Visuals, with Philip VanDusen
  5. The Missing Link. Jabez LeBret and LinkedIn expert Viveka Von Rosen teach you what you need to know about paid versus free LinkedIn accounts: LinkedIn Premium vs. LinkedIn Free, Part One

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

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Rainmaker Rewind: How to Write a Book Without ‘Writing’ a Word

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Jim Kukral, host of Authorpreneur, has a fantastic guest on this week’s show to discuss how to write a book without “writing” a single word.

Tucker Max, best-selling author and film producer, joins Jim to chat about what it takes to write a best-selling novel, and how sharing the ideas in your head with someone who can get them down on paper may be the best way to write a book.

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Tucker Max’s first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has more than two million copies in print.

He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best-Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009.

Listen and learn.

Here are two more episodes you shouldn’t miss this week:

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This week, Patrick McGinnis joins Hack the Entrepreneur host Jon Nastor to discuss the importance of aligning a business idea with the passions and strengths of its founder.

Hack the Entrepreneur:

How to Become a ‘10% Entrepreneur’

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In this episode of The Showrunner, Jerod Morris and Jon Nastor discuss the many benefits of mini courses and why your podcast is the perfect place to start prepping.

The Showrunner:

How (and Why) to Teach a Mini Course via Your Podcast

And one more thing …

If you want to get my Rainmaker Rewind pick of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

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