Tag Archive | "Book"

Our Book Club Selection for January: ‘Company of One’ by Paul Jarvis

It’s time for our first book club selection of the new year! Over in Copyblogger’s Killers and Poets Facebook Group,…

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Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss…

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Sharpen Your Habits in November with the Copyblogger Book Club

Did you ever have one of those book clubs where you spend most of your time drinking wine and talking…

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Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a
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Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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How to Write a Killer Book Introduction

It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with.
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10 great reasons to book your ticket NOW for SMX West!

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere…



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The Book is Launched! Now What?

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Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next?

Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing.

They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).

In this final episode Jeff Goins and Pamela Wilson discuss:

  • Why “Done is better than perfect” is a good mantra for self-publishers
  • How working ahead impacted Pamela’s book launch
  • Jeff’s theory of what resistance means to any work
  • Exciting news about Pamela’s plans going forward — A new book! Courses! And more …

Listen to this Episode Now

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Cool-Headed Advice for Keeping It Together Just Before Your Book Launch

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Having a powerful launch is important, but it isn’t everything. “The biggest danger to an author,” says Jeff Goins, “is spending all their energy on a launch.”

Publishing your book is the first step in a long game. A published book isn’t urgent, so authors need to get out there, start banging the drum, and keep on banging it for a long time post-launch.

The trait that separates authors who succeed at getting their books in front of their intended audiences, and those who do not, comes down to perseverance.

In this episode Jeff Goins and Pamela Wilson discuss:

  • Jeff’s last-minute, pre-launch mindset tips
  • Compelling arguments for why the long game matters more than the launch
  • Why you should never underestimate the power of people’s awareness of your book
  • The reason it’s imperative to keep talking about your book long after the launch is done

Listen to this Episode Now

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