Tag Archive | "bite"

They Won’t Bite: How talking to customers helped Dell EMC turn its content strategy around

Taking the time to pause production and speak with our customers about the kind of content they want to see is one of those “why didn’t we do this sooner?” moments we talk about so much in marketing.
The Dell EMC had just such a moment. It stopped producing content that was seeing absolutely no traction and began not only focusing on content that customers actually wanted but also getting it in front of them.
Watch this Media Center interview with Lindsay Lyons, Director of Global Content Strategy, Dell EMC, to gain insights into how her team was able to transform their internal processes to produce effective, customer-first content.

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Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.

The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land.



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