Tag Archive | "Billion"

New Funding Round Values Reddit at an Astounding $3 Billion

Reddit announced a new $ 300 funding round valuing the company at an astounding $ 3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase. Reddit was founded in 2005, a year after Facebook and a year before Twitter.

Half of that investment is coming from China video game producer Tencent, raising concerns from some about censorship possibilities. Reddit is currently banned in China.

Steve Huffman, CEO of Reddit, discusses the new funding round in an interview on CNBC:

We are reinventing the ads business both on the technology side and our ability to sell it and to create a friendly home for users and brands alike. We’ve made steady progress on all of these fronts over the last year. We feel pretty proud of where we are. As a result, we’re seeing a lot of attention from both brands and investors.

When we’re talking about competing for ad dollars, of course, we’re talking about Facebook and Google who take up the vast majority of ad spend. But when we think about our competitors, I half-jokingly but truthfully say, we’re competing with anywhere people spend their free time.

They (Tencent) are investing in lots of videogame companies and video games are one of many categories that are really popular on Reddit. But the fact of the matter is we are the only company at our scale that’s still a private company. We’ve had a lot of investor intention in the last year. So we find ourselves in a good position to kind of get something done right now.

The post New Funding Round Values Reddit at an Astounding $ 3 Billion appeared first on WebProNews.

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Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016

Amazon’s CFO said that advertising revenue is growing “very quickly.”

The post Amazon Q3 ad revenues surpass $ 1 billion, up roughly 2X from early 2016 appeared first on Search Engine Land.



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Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google paid clicks were up 55 percent, but CPCs were off 18 percent.

The post Alphabet (GOOG) third quarter beats estimates: $ 27.8 billion, revenues up 24% appeared first on Search Engine Land.



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Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up

December desktop search rankings from comScore came out yesterday. Bing gained slightly versus November; most others are off a fraction of a point. Google has lost market share and volume versus a year ago, when it had a share of 65.4 percent. A year ago, Bing was at 19.7 percent; today it’s…



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Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement

In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $ 1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit…



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PhantomALERT: Waze Stole Our Database And Sold It To Google For $1 Billion

Traffic violation-avoidance app maker PhantomALERT has sued Waze/Google for copyright violations and related claims. The company contends that Waze stole its points of interest (POI) database after partnership negotiations broke down between the two companies. Google is named in the suit only as…



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Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

Emojis By State

United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey

Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes

Top 100 B-to-B Advertisers Spent $ 4.8 Billion on B-to-B Ads – The 100 largest business-to-business advertisers spent an estimated $ 4.8 billion on U.S. b-to-b ads last year, up 0.9% from 2013, according to Ad Age Datacenter’s analysis of measured-media spending from Kantar Media. Ad Age

Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time – Now, with the new 3-pack local results box, you are way more likely to see them in the number one position. Search Engine Land

New Study: The Average Worker Spends 30 Hours a Week Checking Email – For most workers, simply checking to see whether they’ve got a new email consumes as much time as they spend doing productive work. Inc.

Twitter Faced SEC Questions on Changing User-Engagement Metrics – Twitter has regularly changed its own metrics for success, and the U.S. Securities and Exchange Commission is noticing. Ad Age

Facebook Hits One Billion Users in a Single Day – For the first time ever Facebook recorded one billion daily active users this past Monday, August 24th. Facebook

CMOs to Invest More in Brand Experience with Content Marketing – New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. ClickZ

LinkedIn Launches New Messaging – The wait is over. We know people love to message each other, and now it’s easier than ever to do so on LinkedIn. If you’re like me, you’re probably having more and more short-form and casual conversations with your professional peers every day. See what has changed when messaging on the social site. LinkedIn

Google to Penalize Sites That Prompt You to Download Their App – Google has come out fighting against app download interstitials — those prompts you get from some websites that want you to download their mobile app. Search Engine Journal

Report: Ad Spending on the Mobile Web Doubled Last Year – Smaato, a global advertising platform for mobile publishers and app developers, has released its Global Trends in Mobile Programmatic Report, which analyzed data from billions of mobile ad impressions served on its exchange in the first half of 2015. The report found while apps still account for the most overall ad spending on mobile devices, spending on the mobile Web increased by 100 percent over last year. SocialTimes

Only 14% of Marketers Integrate Campaigns Across All Channels – A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing. Econsultancy

From our Online Marketing Community:

On How to Improve Influencer Engagement? Avoid These 50 Fails, Muba Mi said, “Wonderful list of fails on influencer marketing. A few of them even make one never be in connect with a targeted influencer. They are the people who don’t have time to review their decision and once they de-friend someone never add him again. Thanks a lot for sharing this epic post. Have a great day mate.”

heidicohen commented, “Lee–Thank you for including me. I love how fun you make this piece to read. Every PR professional should print it out and post it in front of their computer before they call or email. Happy marketing, Heidi Cohen”

And tompick responded, “As outstanding as this list is Lee, I think you missed a big one (or am I the only person this happens to?) – completely off-topic pitches! (Which show the PR flack really has no idea who you are.) I blog about b2b technology marketing and related topics – yet I’ve received pitches about fast food restaurant videos, new menswear brands, Hollywood movies tie-ins to food brands, and pet care products (just in the last few days). Ugh.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Express Writers


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Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

Content Marketing InefficiencyHow Efficient is Your Content Marketing? That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best to answer. The article was inspired by a new study that finds content marketing waste and redundancy cost business to business companies nearly a billion dollars a year.

Not only are companies challenged to create a variety of engaging content on a consistent basis with clear ROI, but the making of the content is wasteful as well.

Whether you’ve made progress towards increasing the effectiveness of your content for marketing or not, I think there are some important choices to be made when it comes to marketing organization, leadership and strategy. Here’s the full article:

A study sponsored by Kapost and conducted by the research firm Gleanster found that inefficiencies in companies’ content marketing efforts are costing U.S. B-to-B companies big bucks – to the tune of nearly $ 1 billion annually. The majority of marketers blamed coordination issues – related to everything from people and channels to versions and schedule – for content inefficiencies.

Content marketing has been embraced by the vast majority of B-to-B marketers in recent years. Eighty-six percent, in fact, now use content marketing as a tactic and create a variety of content types as part of their overall marketing strategy, according to the Content Marketing Institute.

90% of marketers say meeting task deadlines and redundant content creation are their biggest inefficiencies.

Nine out of 10 marketers said the most inefficient areas of their content marketing efforts are meeting task deadlines and redundant content creation. A majority of marketers also blamed coordination issues — related to everything from people and channels to versions and schedule — for content inefficiencies. What’s more, most respondents said they use various and disparate technologies to support their content marketing creation and distribution efforts, such as email marketing platforms, spreadsheets, project management tools, and content management systems.

“It makes sense that these inefficiencies exist, with such a myriad of solutions and perspectives on how to get content marketing done,” admits Lee Odden, chief executive officer at TopRank Online Marketing, a Minneapolis, Minn. based digital marketing agency. “Companies have so many different approaches and resources allocated that fragmented efforts result, creating duplicity and inefficiencies.”

A Lack of Structure

Robert Rose, chief strategy officer at the Content Marketing Institute, points out that in most businesses, the content created by marketing is typically a byproduct of what sales or other parts of the organization need at the moment, diminishing its impact. “Unfortunately, most marketing organizations have become nothing other than on-demand content vending machines for other parts of the business,” he explains. “This argues for a stronger and more structured content marketing function to exist, in order to create more efficient and effective results.”

Getting serious about content as a strategic asset and a corporate priority is of paramount importance. The problem, Odden says, is the lack of confidence from marketing leadership that investments in content will deliver on the business objective. “There is often a gap in the time frame that it takes to implement content marketing programs and see revenue growth,” he says. That time frame can differ markedly between companies: A well-known brand with a strong customer base, for example, will likely enjoy a shorter path to revenue than a startup.

Large businesses that want to get off the hamster wheel of content production must not only reduce the amount of content they create, but optimize their technology stack, Rose says. In other words, while technology can help B-to-B marketers streamline their efforts, jumping on every tech fad can be detrimental to a business.

“Marketing has gone on a shopping spree of technology without utilizing it to great effect.” @Robert_Rose

“Marketing has gone on a shopping spree of technology without utilizing it to great effect,” Rose says. “It’s shocking to me to understand that the amount of penetration of marketing automation systems is still in the single digits.”

Whether companies choose a centralized marketing automation system or separate technologies (e.g., editorial calendar, tools for collaboration or social curation) to power their content marketing programs, they must keep efficiency top of mind, Rose says. “It’s not about fashion, it’s about creating higher impact content marketing,” he adds.

Becoming More Strategic

The good news, Odden says, is that B-to-B companies are becoming more strategic and sophisticated about how they use content to support the marketing function and the overall business strategy. They’re also adding increasingly sophisticated technologies to the mix, such as predictive analytics.

Perhaps most importantly, Rose adds, companies clearly recognize the need to become more efficient — even if the majority is still struggling to make that happen. “If two years ago 80 or 90 percent of companies advertising were trying to build a business case for content to exist, that has flipped,” he says. “Eighty percent now recognize that content is important, but they don’t know how to scale it.”

Ultimately, Rose says, the issue is one about people: “It’s a question of who should own content as a function, who is the right keeper of that function.”
The answer to that question? “Making a decision — and not avoiding doing so — is the right answer,” Rose says.

Robert Rose and Lee Odden are among the featured speakers for BMA-Minnesota’s half-day skill-builder workshop on content marketing, September 22 in Minneapolis, Minnesota.

This article by Sharon Goldman originally appeared in the August issue of BMA Buzz – republished with permission from the Business Marketing Association.

Image: Shutterstock


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Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore]

Google dropped a few percentage points while Bing and Yahoo each gained a couple … but the bigger statistic from comScore’s monthly U.S. search rankings for March is that desktop search activity reached an all-time high. The company’s latest report estimates that there were just…



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58 billion URLs in the Latest, Largest Linkscape Index Update Yet

Posted by randfish

I've got good news. Today marks a new Linkscape index (only 14 days after our previous index rollout) which means new data in Open Site Explorer, the Mozbar, the Web App and the Moz API. It's also more than 60% larger than our previous update in early January and shows better correlations with rankings in Google.com; I'm pretty excited.

For the past couple years, SEOmoz has focused on surfacing quality links and high quality, well-correlated-with-rankings metrics to help provide a link graph that shows off a large sample of the web's link graph. However, we've heard feedback that this isn't enough and may not be exactly what many who research links are seeking (or at least, it's not fulfilling all the functions you need). We're responding by moving, starting with today's launch, to a new, consistently larger link index.

Today's data is different from how we've done Linkscape index updates in the past. Rather than take only those pages we've crawled in the past 3-4 weeks, we're using all of the pages we've found since October 2011, replacing anything that's been more recently updated/crawled with a newer version and producing an index more like what you'd see from Google or Bing (where "fresh" content gets recrawled more frequently and static content is crawled/updated less often). This new index format is something that will let us expose a much larger section of the web ongoing, and reduces the redundancies of crawling web pages that haven't been updated in months or years.

Below are two graphs showing the last year of Linkscape updates and their respective sizes in terms of individual URLs (at top) and root domains (at bottom):

Linkscape Index Size Over Time

As you can see, this latest index is considerably larger than anything we've produced recently. We had some success growing URL counts over the summer, but this actually lowered our domain diversity (and hurt some correlation numbers of metrics) so we rolled back to a previous index format until now.

This means you'll see more links pointing to your sites (on average, at least) and to those of your competitors. Our metrics' correlations are slightly increased (I hope to show off more detailed data on that in a future post with help from our data scientist, Matt), which was something we worried about with a much larger index, but we believe we've managed to retain mostly quality stuff (though I would expect there'll be more "junk" in this index than usual). The oldest crawled URLs included here were seen 82 days ago, and the newest stuff is as fresh as the New Year.

Despite this mix of old + new, the percent of "fresh" material is actually quite high. You can see a histogram below (ignore the green line) showing the distribution of URLs from various timeframes going into this new index. The most recent portion, crawled in the last 2/3rds of December, represents a solid majority.

Histogram of crawl for Index 49

Let's take a look at the raw stats for index 49:

  • 58,316,673,893 (58 billion) URLs
  • 639,806,598 (639 million) Subdomains
  • 135,392,083 (135 million) Root Domains
  • 617,554,278,005 (617 billion) Links
  • Followed vs. Nofollowed

    • 2.10% of all links found were nofollowed
    • 56.50% of nofollowed links are internal
    • 43.50% are external
  • Rel Canonical – 11.79% of all pages now employ a rel=canonical tag
  • The average page has 87.36 links on it

    • 73.06 internal links on average
    • 14.29 external links on average  

In addition to this good news, I have some potentially more hilarious and/or tragic stuff to share. I've made a deal with our Linkscape engineering group that if they release an index with 100+ billion URLs by March 30th (just 72 days away), I will shave/grow my facial hair to whatever style they collectively approve*. Thus, you may be seeing a Whiteboard Friday with a beardless or otherwise peculiar-looking presenter in the early Spring. :-)

As always, feedback is welcome and appreciated on this new index. If some of the pages or links are looking funny, please let us know.

* 20th century European dictator mustaches excluded

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