Tag Archive | "Become"

Tinder Co-Founder: Siri Might Become a Matchmaker Soon

Tinder Co-Founder Sean Rad, in an interview on stage at the Web Summit in Lisbon, Portugal, said that he thinks that as the technology of AI advances that Siri might become a matchmaker soon:

I think the future looks nothing like what you see right now. A lot of people talk about AI and its ability to create new insights and new data, but I actually like to think about AI and its ability to create better user experiences. I’ll give you a simple picture of what I where I think not just Tinder is headed but a lot of different applications are headed. I think Siri might become a matchmaker soon.

Tinder has made it being exceptionally simpler and easier to connect with people. This is partially because it introduces a new way to double opt-in and partially because behind the scenes there’s a lot that we’re doing with AI in ensuring that we show you the best possible matches, but you could see how it could get even easier.

One day because the system is so smart in knowing the users and knowing what you want, one day Siri might say… hey Sean, there’s someone a mile away who you find attractive and we were pretty sure she finds you attractive and you both happen to like Coldplay and they’re playing in town next week. Do you want to get a coffee and if you like each other go? Siri might then create that transaction or might actually make that introduction like a traditional matchmaker.

You sort of see that as technology gets better, technology starts to disappear in our lives and starts to become a little more fluid with our daily behaviors and that creates exciting new possibilities.

What About AI-Powered Bots Making Matches? I hope not, I think that’s a scary existence. You don’t want to take the humanity out of technology.

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Become Ruthlessly Productive by Tightening Up These 3 Systems

Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re
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Become a Writing Champion by Turning the Hard Stuff into a Game

Over in our Killers and Poets Facebook group, we’ve been talking about a quote from my friend Susan Garrett. Susan is a multiple worldwide champion in the sport of dog agility. She’s also a brilliant animal trainer and runs an incredibly successful business. Different versions of this quote have inspired many of her friends and
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Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin)

Learning what target customers aren’t telling you directly can be extremely valuable to your marketing efforts, providing critical insights. Your social knowledge base will evolve over time, but here are some good starting points.
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30 Tips that Help You Become an In-Demand Freelance Writer

You may or may not know that I haven’t always been Copyblogger’s editor. For many years, I was a Copyblogger reader. I didn’t know Brian. I didn’t know Sonia. But I pretended that I did. Of course I didn’t tell anyone that … I just received so much guidance from Copyblogger that helped me position
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A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of
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How to Become a Truly Great Copywriter

"Shut up and listen." – Robert Bruce

Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.

Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels.

The assembly of these parts is key.

Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use …

Shut up and listen.

  • Listen to the creator of the product you’re selling. Let her talk (for hours if necessary) about what makes it work, why she built it, what she hopes it will do for her customers. This practice alone can give you the bulk of your copy.
  • Listen to your audience. What are they telling you — directly or indirectly — about what they really want and need? If social media has given us anything, it’s an unprecedented ability to hear the demands and desires of real people, in real time.
  • Listen to your competitors. It’s wise to have a view of the entire field. What’s working in your market? What’s not working? What can you learn from others’ success and failure (and from the language that got them there)?

If you’ve built a useful and/or captivating product or service, you don’t need to sweat and agonize over dreaming up some dumb marketing campaign.

Real people will tell you precisely how to assemble the various parts of your copy … many times they’ll even give you the actual bullet points and headlines that you’ll end up using, word for word.

This is not laziness; it’s wisdom in practice. Talk less, listen more.

Humble yourself and serve your audience, listen to their needs and desires, listen to the language they use.

If you listen carefully, your audience can eventually give you everything you need, including much of your copy. Oh, and remember …

Shut up and listen.

Image source: Eugenio Mazzone via Unsplash.

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How to Become a Great Copywriter

"Shut up and listen." – Robert Bruce

Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience.

Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that travels.

The assembly of these parts is key.

Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use …

Shut up and listen.

  • Listen to the creator of the product you’re selling. Let her talk (for hours if necessary) about what makes it work, why she built it, what she hopes it will do for her customers. This practice alone can give you the bulk of your copy.
  • Listen to your audience. What are they telling you — directly or indirectly — about what they really want and need? If social media has given us anything, it’s an unprecedented ability to hear the demands and desires of real people, in real time.
  • Listen to your competitors. It’s wise to have a view of the entire field. What’s working in your market? What’s not working? What can you learn from others’ success and failure (and from the language that got them there)?

If you’ve built a useful and/or captivating product or service, you don’t need to sweat and agonize over dreaming up some dumb marketing campaign.

Real people will tell you precisely how to assemble the various parts of your copy … many times they’ll even give you the actual bullet points and headlines that you’ll end up using, word for word.

This is not laziness; it’s wisdom in practice. Talk less, listen more.

Humble yourself and serve your audience, listen to their needs and desires, listen to the language they use.

If you listen carefully, your audience can eventually give you everything you need, including much of your copy. Oh, and remember …

Shut up and listen.

Image source: Eugenio Mazzone via Unsplash.

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3 Ways to Become More Generous and Grow Your Audience

“What could you give your ideal prospect that would really improve her life?" – Beth Hayden

Giving to your audience is one of the foundations of any smart content marketing strategy.

To grow your audience and get better results for your business, it might be time to expand your content beyond blog posts, podcast episodes, or newsletters and find more ways to be truly generous.

The idea is:

Don’t hold back, don’t be stingy, and don’t cut corners. Just give, and give freely.

Looking to become a “giver,” rather than a “taker?” Let’s talk about why generosity works and how you can give your audience more value.

Why giving generously works

You might be thinking:

“How in the world does giving generously help my business grow?”

Generosity works when you’re marketing your business because it:

  • Pulls people toward you and your message. Instead of chasing down prospects and begging them to pay attention to you (with advertising or other traditional marketing methods), you attract your perfect customers and clients to what you give away. They come to you.
  • Establishes you as a go-to expert and trusted advisor in your field. When people know you are a giver — and they like what you give away — they recognize you as someone who can be trusted and relied upon.
  • Helps you get more referrals. Giving generously puts you in front of your audience regularly — which means they will remember your company name when they need (or someone they know needs) a product or service like yours.
  • Gives you the opportunity to interact without pitching. This one is big. If you don’t give generously, your options for conversations with your customers are limited to one extremely limited theme: SELL, SELL, SELL. That’s boring and aggravating for your audience members, and uncomfortable for you, too.

What to give away

Wondering what you should give to your audience?

There are the usual content marketing possibilities, like blog posts, videos, podcast episodes, webinars, and ebooks. These are all great choices.

Also consider giving:

  • Live presentations, or hosting group discussions and Q&A sessions
  • Short consultations, if you’re a service provider
  • Introductions to other helpful people in your community (or in your strategic partner network)
  • Advice and support in social media groups, like Facebook or LinkedIn groups
  • Lists of recommended resources, tools, websites, and blogs

Think about your perfect client or customer and ask yourself:

“What could I give her that would really improve her life?”

With some creativity, you’ll be able to create high-value resources that don’t hurt your business model.

The three methods below will help you become extraordinarily generous.

1. Don’t err on the side of caution

Chris Garrett’s article, How to Decide Which Content to Sell and What to Give Away for Free, answers a lot of common questions about this topic.

The entire article is helpful, but what I like best about the post is that Chris advises content marketers to not be concerned about giving away too much:

“People worry about this issue of which content to sell and what to give away for free.

And yes, it involves a lot of subjective judgment.

But the good news is that I have yet to find someone who has given away too much.

I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.”

Don’t be afraid to give generously on a regular basis. No matter how much you give away, there will still be people who need implementation advice or additional products and services.

Before you sell to your prospects, they must see you as an authority — and giving freely helps you achieve that.

2. Try content curation

Your prospects — regardless of what niche or industry you’re in — are most likely swimming in a giant river of content. They need someone to help filter out the noise and gather the best resources, tools, and content on a particular topic.

That’s exactly what smart content curators do. They pick the most useful articles, videos, and podcast episodes on the web and compile them together into an easy-to-consume format (like a blog post or email newsletter).

When you publish your curated content regularly, people will learn to count on you as a reliable source of up-to-date, useful information, and you’ll become their go-to person for that topic.

Ryan Hanley’s weekly newsletter is a great example of how to practice smart content curation. Each week, Ryan sends his subscribers seven important articles on content marketing that he’s selected, along with a little insight of his own to help people understand and integrate the information in the articles.

For more advice on curated email newsletters (and a decision tree that helps you assess if curating content is right for you), check out this Copyblogger article and infographic.

3. Adopt a policy of generosity

Adam Grant, author of the extraordinary book Give and Take: Why Helping Others Drives Our Success, said:

“Givers see interdependence as a source of strength.”

The way I look at it, we all want our businesses to grow stronger. If you adopt an attitude of generosity with your prospects, you’ll be positioned to grow stronger and more profitable.

Seek out opportunities to improve your prospects’ lives.

Always ask yourself, “Is this something my community would find useful?”

For example, you can shine the spotlight on a community member who is making great progress or collaborate with a strategic partner on a project that benefits your audience.

Gather your ideas in a computer file or notebook, so you always have a list of content options to pull from.

Become a radically generous content marketer

As content marketers, we already provide value for our audience members. But taking your giving game up a notch could help spark new breakthroughs for your business.

So ask questions. Pay attention. Stay open. And keep giving, over and over and over again.

Your prospects lives will improve dramatically, and so will yours.

Ready to discover what a winning content marketing strategy actually looks like?

Check out our new series that walks you through the Who, What, and How of focused and effective content marketing:

The Simple 3-Step Process for Creating a Winning Content Marketing Strategy

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Could Libya become the world’s solar power leader?




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Another study by Nottingham Trent University recommends Libya may deliver very nearly seven times more power from sun oriented vitality than oil every day.

Libya is situated in North Africa along the Tropic of Cancer. This area gives abundant daylight for the duration of the day. Libya’s atmosphere incorporate couple of shady days, further expanding their potential sunlight based yield if created.

As of now, Libya produces 1.4 million barrels of oil for every day. The study gauges Libya could create what might as well be called 7 million barrels of oil for every day by creating 0.01 percent of the desert scene into a sun based homestead.

On the off chance that appropriately saddled, Libya could turn into a worldwide pioneer in sun oriented force generation, trading power to different countries. Interest in sun based innovation and force plants today could push Libya towards a vitality future no more subject to fossil powers. Such advance could turn into a case to other creating countries.

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