Tag Archive | "Again"

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.



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Digital Commerce Academy Is Open Again (For a Limited Time)

Editor’s note 9/6/17: Digital Commerce Academy is now closed to new students. If you’re interested in learning the strategies and tactics for building a successful digital business, join the waitlist today. Can I really earn a living with digital products and services? The answer is yes, you can. And you can enjoy the personal and
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Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

"Turn your back on burnout and get excited about your site again." – Sonia Simone

Content marketing is a long game.

In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out.

In another way, it sucks, because we all have days when we’re lazy and undisciplined.

In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, video channel, or podcast.

Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back.

1. Read outside your topic

When you’re mastering a new subject, it’s only natural to immerse yourself in it. You’ll read, watch, and listen to content obsessively while you pick up nuances and new ideas.

It’s a bit of a honeymoon with your topic … you can’t keep your hands off of it.

But honeymoons don’t last forever, and an obsessive focus on only your topic will quickly become boring for you … and for your audience.

Recognize when it’s time to turn your attention outside your topic. In the past year, I got a bit obsessed with urban sketching — and that sparked hundreds of insights about creativity and the artist’s mindset.

We recently decided to add a puppy to our household, and my obsessive immersion in research on puppy training is already giving me ideas about persuasion and shaping audience behavior.

Focusing outside your topic will make you smarter inside your topic.

It will also keep you interested and engaged.

2. Incorporate a new medium

Reading outside your primary topic will give you all kinds of new ideas to create content around.

But you can also create content in a new medium or format. If you’re a terrific writer, have you ever thought about launching a podcast or video channel?

Shaping your ideas to a new format will make you look at your topic with fresh eyes — and that keeps things more interesting for everyone.

3. Keep a “sketchbook”

Remember my urban sketching obsession?

Lots of visual artists keep sketchbooks handy all the time. They can capture a compelling face or gesture, an entrancing cityscape, or just an interesting collection of shapes and lines in a group of coffee pots.

I’d advise any content marketer to keep a journal for capturing ideas on the fly, scraps of dialogue, names or URLs of content you want to check out, and even the occasional doodle.

It’s our job as creative people to “make something out of nothing.” And that, of course, is an illusion. We create content out of our observations and the connections we make between them.

It’s a lot easier to do that when you make a consistent habit of capturing those observations.

4. Get a new outfit

For most of us, our site design should be clean and classic … but that doesn’t mean (at all) that it needs to be boring.

Sometimes, sprucing up your site with a new design can make you see it with completely fresh eyes.

If your site design is looking a little tired, or you just want to spice things up, a new premium WordPress theme can give you the fun of a makeover, without draining your bank account or taking up every minute of your free time to make the switch.

5. Let go of the tedious stuff

Sometimes it’s not your topic you’re tired of … it’s all of the boring work that goes into keeping your site running.

WordPress updates, security patches, theme updates, plugin updates … every one of those offers that wonderful combination of stressful and boring.

Once you’ve been spoiled by the ease of a solution like StudioPress Sites to handle that stuff for you, you won’t want to go back. Fortunately, StudioPress Sites includes a lot of functional power for a super reasonable price, so you won’t have to.

6. Hold a Q&A session

One of my favorite content energizers is a simple Q&A session.

An audience Q&A can make all the difference if you’re:

  • Bored with your topic
  • Struggling with impostor syndrome
  • Not sure what your next (or first) product or service should be
  • Trying to find topics to write about
  • Unsure about a big decision for your business or website

Holding them is easy. Make a broadcast to every channel you can reach — your Twitter following, your email list, your Facebook page, all of them. Let your people know that you’re going to be answering their questions about your topic.

Collect the questions in advance. That gives you time to research the ones you’re not 100 percent sure about and weed out any that just aren’t relevant to most of your audience.

Deliver the answers during a webinar, or a conference call, or a series of podcast episodes, or a series of blog posts, or a video series … you get the idea.

Collecting questions and answering them is an efficient way to get a lot smarter about your topic. It also lets you know exactly what your audience is having problems with.

And it’s a fabulous confidence booster to realize that you actually can help people who are struggling with your subject.

7. Connect

So much creative work is about putting your head down and getting it done. Doing the writing, the scripting, the recording.

Focus is a beautiful thing. But you need to interleave your focused time with a wider view.

How could you spend some social time in your space? Is there a live event you’ve been meaning to go to? A monthly Meetup in your town? A group of content creators or business owners you could join for coffee every couple of weeks?

If face-to-face is impossible, try to put together a small group that gets together over Skype, Google Hangouts, or a group call.

Humans need other humans. Look for ways to connect more meaningfully with folks who do what you do.

8. Highlight your community

Along with making time to connect regularly with your fellow humans, it’s also energizing to make time to celebrate them.

Are there folks in your audience doing amazing things? Write about them! Give them a platform to share their successes.

Who are the key players you admire in your topic? Highlight their work, link to their content, invite them on your podcast.

Telling your community’s stories is a time-honored way to remember why you loved your topic in the first place.

9. Play to your strengths

Maybe you’re gifted with words, but your design sense leaves a lot to be desired. Or the other way around — your design skills are great, but the word-put-togethering isn’t so hot.

We’re all good at some things and lousy at others. Getting good isn’t usually a matter of innate talent — it’s a question of putting the time in to go far beyond the ordinary.

But we don’t have enough time to be wonderful at everything — and there are always tasks we just don’t particularly like.

When you can, try to focus your site around your strengths. If writing is your strong suit, you might leave video content for later. If you have a great speaking voice, or you can draw well, or you’re fantastic at creating systems, leverage those skills on your site.

Figure out where your strengths are, and then figure out how you can use them to craft your competitive advantage.

10. Out yourself

Been trying to play it safe? Maybe you’ve been hiding something that matters deeply to you, because you’re afraid of chasing your audience away.

That’s not how this works.

I’m not a fan of sites where every single post is a rant — but those sites have lots of fans. If that’s who you truly are … rant on.

And even if you aren’t, letting the world know where you stand, talking about some of your most deeply-held values, will bring incredible energy to your work.

Exposing the real stuff is scary. But so is obscurity. Hiding behind a mask of blandness won’t protect you; it will just become your prison.

Bonus: Play

And here’s the one that will make all of the others work better:

Remember to play.

If life’s not a game, you’re doing it wrong.

Have fun with your writing. Challenge yourself with your content. Experiment and noodle. Play around, goof around, try things. Don’t take yourself too seriously.

This isn’t a call to be trivial … far from it. Play can be deep, too.

But we’re intelligent critters, and intelligent critters play. It’s how we get smarter, it’s how we connect to one another, and it’s how we create lives of meaning.

How about you?

Got a favorite way to jump-start your enthusiasm? Let us know about it in the comments!

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Report: Google Will Get Access To Twitter’s Firehose Again

The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier to find on the search giant.

The post Report: Google Will Get Access To Twitter’s Firehose Again appeared first on Search Engine Land.



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Google Hits Poland Again With Link Network Penalties

Four months after Google’s first link network penalty in Poland, Google has targeted an additional two Polish link networks this morning. Google’s Karolina Kruszynska, a spam fighter, posted on Twitter that the most recent wide spread manual action targeted two link networks in Poland:…



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Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

Image of motel sign reading Guest Enter Here

It’s simple really — at least in theory.

You run a blog and want new material.

Others out there want some new exposure.

You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off.

But there are shadows behind the glossy exterior of guest blogging.

  • When you open up your blog for guest posts you might be immediately swarmed with spammy offers
  • You might accidentally allow worthless or shady links in the posts
  • You might even be punished by search engines like Google

What seems so simple can quickly turn into a hot mess.

So why even bother?

Because once you learn the right system to use with guest blogging, there are huge benefits available — and you never have to fear what Google might do to you.

The benefits of guest blogging

Guest blogging is a terrific means of generating fresh content on your blog.

You allow fresh voices to blog on your behalf, and you grow more diverse with minimal effort. You may know a lot about your particular subject, but you certainly don’t know everything. In fact, you may learn something by offering your blog as a platform for others to share what they know.

Guest blogging is also an opportunity to network within your community.

You might accept guest blogs on your website or you might prepare some of your own. This opens up avenues for communication between the various websites in your niche (and even out of it), and also brings you quite a few fresh eyes from other popular websites.

Guest blogging can boost your social media stake as well, since you now have a combined effort promoting and sharing material on your behalf.

If you’re the guest blogger, you get visibility. You capture a new audience, build traffic for your own website, and gain new social followers as well.

What’s not to like about the guest blogging model?

This is one of the purest forms of marketing online — true collaboration and natural back links.

The downside of guest blogging

Unfortunately, guest blogging isn’t always sunshine and roses. There is a dark side.

Potential guest posts might:

  • Inundate your inbox with requests for guest posting spots
  • Use your submit forms to overload you with terrible posts you have to sift through
  • Slip links into a post that could get your site banned or punished by Google and other search engines
  • Sound credible and offer you something amazing … only to produce a load of nonsense

Then they have the audacity to be offended when you don’t immediately post it!

And many marketers who engage in “black hat” or rule-breaking SEO methods have long turned to guest blogging as a way to game the system.

These unethical marketers are using guest blogging to manipulate the search engines and often don’t mind using illegal or spammy methods to reach their goals.

And, of course, Google noticed.

The “death” of guest blogging

A few months ago, the head of Google’s Spam department, Matt Cutts, received the sort of nonsense emails that are generated by guest blogging spammers.

He wasn’t happy.

Matt Cutts is one of the biggest names in the blogging industry, and someone dared to send him spammy messages offering shady guest blog posts? There should be hell to pay. Matt may seem like a friendly, personable guy (and he probably is if you’re not the one sending him spam), but the guest blog spam he received unleashed his own darker side.

You may remember the tsunami of chaos Cutts generated in the blogosphere with his post on guest blogging and its ultimate demise.

(The Copyblogger team immediately shot down the most troubling implications of Cutts’ initial statements, which he later assured bloggers he had never intended.)

I am thrilled by the madness. It’s making everyone pay attention to the real problem here, which is that spammy guest blogging is just that: spam.

Guest blogging itself, however, is far from dead … when done right.

Google’s position on guest blogging

It’s pretty simple.

Google has always wanted websites to:

Quality. Trust.

By following those simple, over-arching guidelines, you can feel safe no matter what Google does in the future — because they are never going to turn their back on the kind of content their users want the most.

Just be thoughtful with your links.

How to link safely in a guest post

The bottom line is this: Google doesn’t want you to engage in any unnatural link building practices.

An example of this would be a guest blogger paying to post on a high-PageRank site for a link. In this situation, the site publishing the post should use the rel=”nofollow” attribute to properly classify the link and stay out of hot water. Google explains this right here.

You also want to ask yourself these questions, as either the guest blogger or the publisher:

  • Is the domain you’re working with fully developed and “above board?”
  • Is the guest blog quality high enough to read as high-quality and suitable for your audience?
  • Do the links in the post follow normal, natural linking patterns?
  • Does every link go to a site that is valuable and relevant to the audience for the post?

Guest posts, like all content marketing, must serve audience needs first. Any SEO value must flow from that.

When Matt Cutts published his post initially, it had a different title that was designed to shock people into thinking about guest blogging. It worked.

I had several emails from people asking if they should continue guest blogging. They didn’t want to wind up on the wrong side of Google after spending weeks perfecting a blog post.

But then the title changed. Matt appeared to calm down. The world of guest blogging righted itself again.

Matt apparently realized that he overstated things a bit, and added an update:

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.

Your guest post decisions are yours

I run Guest Crew, a platform where blog owners and those looking to write guest posts come together. Like so many other platforms — forums, Skype, Google — this is a way to meet people and do business together. It’s all in how you use it.

We’ve been approached by users multiple times suggesting that we make our system all “nofollow.” Then all guest posting problems would be solved, right?

Wrong.

There is a big problem with that method: We don’t want to tell other people what they can and can’t do. We aren’t Google. And the industry appears to respect this decision. Since Matt’s rant about guest posts, Guest Crew saw a 719 percent increase in membership.

Everyone is buzzing about guest blogging. But it’s not just links and spam being discussed. People are starting to realize that there is more to guest posting than just linking strategies.

“Nofollow” links are getting some serious consideration as well, because even if they don’t provide an SEO benefit, they can still help you build the audience that will build your business.

Checklist for successful guest blogging in 2014

Guest blogging is definitely not dead, and it may see considerable improvement in 2014.

Here’s a checklist for guest bloggers (and a few relevant to publishers also) that will ensure you are submitting guest posts safely and in a way that will help you achieve your goals:

  1. Content quality. When I do a guest post — I check and re-check the material. It must be perfect before I send it out. Does the material fit the audience? Does it entertain and inform? Is my message clear and fitting for my host website?
  2. Check backlinks. Looking a little suspicious? Use “nofollow” links if necessary to keep the intent pure. Better yet, remove a link to any site you aren’t proud of.
  3. Focus on social networking. Build up your social following with guest blogging. G+ authorship is easy to claim and then add links to your Twitter and Facebook. This builds the social aspect and maximizes your guest post potential.
  4. Look for niche opportunities. Niche guest blogging is more specialized and can help to build your name and blog reputation in your specific industry — a big fish in a small pond, if you will. (And remember that useful content can be created even for “boring” niches.)
  5. Get mentions from media sites. When media members talk about you, you not only get links, but the mentions can build up status and reputation as well.
  6. Change the term. We use “guest blogger,” but why not try “contributor”? Arrange for your regular “contributors” to update your blog routinely — perhaps once a month or so.
  7. Infographics. Score some visual appeal with guest post infographics. Not only are these fun to look at and eye-catching on a website, they also broaden the field of guest blogging to designers who aren’t as strong with long written posts.
  8. Get links in the article body. Links in the body of the text are more natural, for both readers and search engines.
  9. Focus on strong sites. Post on high-quality websites and your credibility rises. Post on enough big names and you’ll soon become a big name in your own right.
  10. Write in the voice of the intended audience This may require hiring a native English writer to handle your guest blogging or editing.
  11. The final word on guest posting

    So there it is. The good and the bad of guest posting. Focus on content quality and being useful to an audience — with the long-game in mind — and you’ll be rewarded (as you always have been).

    Plus you’ll never have to fear Google.

    Try and shortcut or cheat the system, however, and you can expect to feel the Wrath of Cutts — with the full power of Google backing him up.

    What do you think?

    How has your guest blogging experience or strategy evolved — either from the writer or publisher side?

    Do you still view guest blogging favorably? Or has any of the negative chatter soured you on it?

    We’d love to hear your thoughts. Join the discussion over at Google-Plus.

    Did you like this article?

    If you found this article useful, check out this post by Sonia: The Essentials of Guest-Blogging Strategy for SEO, Traffic, and Audience-Building.

    Flickr Creative Commons Image via Thomas Hawk

    About the Author: Uttoran Sen is a content marketer and a social media expert. He is the CEO and Founder of Guest Crew. Follow him on Twitter and Facebook.

The post Never Fear Google Again: The Smart Person’s Guide to Guest Blogging appeared first on Copyblogger.

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Report: Google Close (Again) To EU Antitrust Settlement

The third time may be the charm. According to Reuters Google is (once again) “close to settling a three-year antitrust probe by European regulators after it offered ‘much better’ concessions” to the European Commission (EC). However Google has been here before. Two previous…



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Google Loses Again In AdWords Patent Infringement Case

A judge has determined patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement case involving Google AdWords. The order stems from a case brought by Vringo subsidiary I/P Engine in 2011 that claimed filtering technology used in Google AdWords violated…



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Online Marketing News: Biggr Flickr, Kmart Strikes Again, Yahoo Takes A Tumblr, Twitter Cards, Penguin 2 & SEO FUD

Kmart is at it again with a clever follow up to their highly popular video “Ship My Pants” that has had over 17 million views. The play on words this time is “Big Gas Savings” with over 1 million views in 2 days. Like the Old Spice videos that went ballistic, the question remains: They’re very creative and popular, but will these videos get shoppers in stores and buying at Kmart?

New Flickr

Flickr is Biggr. Users now get 1 terabyte of storage. I’ve been a pro Flickr user for many years and during Yahoo’s pre Marissa Mayer days, it had an uncertain future. Now Flickr is adding 1,000 x more storage for users and some new features including full resolution of images and new sharing functionality: “Upload once, send to any device, any screen, any friend, and any follower.”

The user interface has also been updated with the removal of small thumbnails and photos leading the experience, vs. text based navigation. I for one and looking forward to jumping back into using Flickr more often from the desktop, tablet and mobile. Via Flickr, Fast Company.

Penguin 2.0

Arguably the big news in the SEO world this week was the roll out of Penguin 2.0, Google’s algorithmic webspam fighting effort. If your site is engaged in link buying, high volumes of exact match anchor text, or other link focused manipulations to improve search results, there’s a Penguin out to get you. More on Penguin from Matt Cutts, Search Engine Land, Search Engine Watch and of course, TopRank’s advice on Penguin 2.0 for Content Marketers.

Speaking of SEO and spam:

Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums. Apparently a portion of the Sprint site that was open for users to publish content was cited by Google for spamming. This is not a unique situation as Search Engine Land reports, since the BBC and Mozilla have had similar situations. Initially there was no help from Google outside of the notification but Matt Cutts eventually stepped in. As Barry notes in the SEL article, this is a tough one for brands to monitor, but they must if they expect to retain search positions and traffic form the almighty Google. Google Forum Thread. Thanks to Brian Larson for the heads up on this one.

Pinterest Rich Pins

Oh, How Pinteresting!, Introducing More Useful Pins for food, retail products, and movies. This week the nearly 50 million member strong Pinterest added a new feature directed towards commerce: Rich Pins. The new feature will make additional information available besides an image and description which many anticipate will give users more motivation to click through. Since Pinterest users tend to spend 70% more than buyers referred from non-social sites, there’s plenty of motivation for marketers to take advantage of these new features. Via Pinterest Blog, The Content Standard, Marketing Land.

Twitter Card

Twitter announces ‘Lead Generation Cards’ to help brands drive qualified leads. Twitter has upped the ante for lead generation by adding 6 types of Twitter Cards as an advertising option for brands. Twitter cards (Summary, Large Image Summary, Photo, Gallery, App, Player and Product) make it possible for marketers to attach media experiences to Tweets that link to brand content. When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. Via Twitter Advertising Blog, TNW.

Yahoo has agreed to pay $ 1.1 billion for blogging platform and social network Tumblr, which is 6 years old and has 100 million blogs and about 300 million unique monthly visitors.What is Yahoo CEO Marissa Mayer getting for all that Yahoo cash? Cats, porn and a lot of opportunity to connect with a very attractive demographic. Via Wall Street Journal.

But wait, there’s more!

Yahoo continued the buying spree and purchased a startup that powers games played on smartphones, tablets, consoles or personal computers called PlayerScale for an undisclosed sum. Via TechCrunch.

In other news about the social web:

According to a new Piper Jaffray study, Teens’ interest in Facebook is dropping but their use of Twitter has grown by 50% in 1 Year. I suspect the growth of teens’ use of Instagram and Snapchat is also on the rise.

Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist reports AdWeek. But according to ABC News, they then took it back. When legal acts without social media savvy, it can be a sharp sting that gets them on the right track.

From the TopRank Online Marketing Blog Community:

Empathize to Optimize Your Customer’s Journey on the Search & Social WebCarrie Morgan says: “A fantastic read on the same topic is Google’s Zero Moment of Truth, A must for every marketer to be familiar with! Nice post, Lee!! Great job story-telling. =)”

7 Steps to SEO at Scale, Patrick McFadden says: “Plan a Multi-Faceted Approach” Yes! The struggle many face with marketing online is a misguided impulse to put various tactics into separate boxes, instead of seeing each as an aspect of one strategic process.To this day, I see people referring to content marketing, social media marketing, and search engine optimization (SEO) as three different things — as if each is a tactic that can get you there alone. The smart way to treat these things as a holistic strategy.”

What are your thoughts on this week’s online marketing news? Was Tumblr a good call for Yahoo at 1.1 Billion? Do you like the new Flickr? How about Penguin 2.0 – is it doom and gloom or more like, “meh”.


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Online Marketing News: Biggr Flickr, Kmart Strikes Again, Yahoo Takes A Tumblr, Twitter Cards, Penguin 2 & SEO FUD | http://www.toprankblog.com


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Search Again or Click On the Second Page of Search Results?

Consumer Search Insights.

If you use a search engine but don’t find what you are looking for, which are you more likely to do?

People are more likely to search again with a new keyword than they are to click onto the second page of search results.

Vote All (1189) 
search again with a different word 55.7% (+3.2 / -3.3)
go to the second page of the results 44.3% (+3.3 / -3.2)

The split is fairly consistent among men and women.

Vote Men (651)  Women (538) 
search again with a different word 55.4% (+4.0 / -4.1) 56.1% (+5.0 / -5.1)
go to the second page of the results 44.6% (+4.1 / -4.0) 43.9% (+5.1 / -5.0)

There isn’t an obvious pattern among age either.

Vote 18-24 year-olds (284)  25-34 year-olds (309)  35-44 year-olds (144)  45-54 year-olds (195)  55-64 year-olds (150)  65+ year-olds (107) 
search again with a different word 52.1% (+5.7 / -5.8) 56.7% (+5.7 / -5.9) 51.7% (+8.0 / -8.1) 57.5% (+6.7 / -7.0) 61.4% (+7.7 / -8.4) 54.2% (+9.4 / -9.8)
go to the second page of the results 47.9% (+5.8 / -5.7) 43.3% (+5.9 / -5.7) 48.3% (+8.1 / -8.0) 42.5% (+7.0 / -6.7) 38.6% (+8.4 / -7.7) 45.8% (+9.8 / -9.4)

People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.

Vote The US Midwest (244)  The US Northeast (320)  The US South (363)  The US West (262) 
search again with a different word 58.6% (+6.6 / -6.9) 52.2% (+6.3 / -6.4) 51.7% (+6.0 / -6.1) 61.8% (+6.2 / -6.6)
go to the second page of the results 41.4% (+6.9 / -6.6) 47.8% (+6.4 / -6.3) 48.3% (+6.1 / -6.0) 38.2% (+6.6 / -6.2)

Suburban people are more likely to change keywords than to click on to page 2.

Vote Urban areas (590)  Rural areas (109)  Suburban areas (468) 
search again with a different word 51.8% (+4.6 / -4.6) 48.0% (+9.3 / -9.1) 61.1% (+4.8 / -5.0)
go to the second page of the results 48.2% (+4.6 / -4.6) 52.0% (+9.1 / -9.3) 38.9% (+5.0 / -4.8)

There isn’t much of an income correlation either.

Vote People earning $ 0-24K (123)  People earning $ 25-49K (638)  People earning $ 50-74K (319)  People earning $ 75-99K (88)  People earning $ 100-149K (22) 
search again with a different word 57.9% (+9.3 / -9.9) 55.9% (+4.4 / -4.5) 58.8% (+5.8 / -6.1) 54.5% (+9.3 / -9.6) 50.0% (+21.4 / -21.4)
go to the second page of the results 42.1% (+9.9 / -9.3) 44.1% (+4.5 / -4.4) 41.2% (+6.1 / -5.8) 45.5% (+9.6 / -9.3) 50.0% (+21.4 / -21.4)

It would also be interesting to run this question again & include the option of trying another search engine as an answer.

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