Tag Archive | "Advertising"

How advertising rates vary by category on Amazon

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.



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Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.



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Microsoft Advertising will also deprecate accelerated delivery

The option to have ads delivered as early and often as possible will go away next month.



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Report: Product advertising is driving spend growth in search, social, marketplace

Product ad spend is outpacing overall market growth, according to a Kenshoo report.



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Ad customizers are now available in all Microsoft Advertising accounts

Create ad customizer feeds in the UI or import them from your Google account.



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Microsoft Advertising says it’s keeping average position reporting

Position-based impression share metrics are now available.



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Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Parallel tracking, currently in beta, will be rolling out soon.



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Price extensions now supported in Microsoft Advertising Editor

Create and manage price extensions in bulk.



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Advertising on Amazon? Take our survey and win a ticket to SMX!

Five minutes of your time could earn you an All Access Pass to any SMX conference in the U.S.



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The Difference Between Marketing and Advertising (and Why It Matters)

Marketing is the strategy of educating customers about a company’s choices in the marketplace, who their product or service will be a good fit for, and who it won’t. Advertising is then used to take that strategy and communicate it to an audience. Read on to learn more.
MarketingSherpa Blog

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