The Basics of Building an Intent-Based Keyword List

14 February 2019

Posted by TheMozTeam This post was originally published on the STAT blog. In this article, we’re taking a deep dive into search intent. It’s a topic we’ve covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and [...]

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We Are Definitely Under a Digital Transformation at Chipotle, Says CEO

13 February 2019

We are definitely under a digital transformation at Chipotle, says Chipotle CEO Brian Niccol. Chipotle is in the midst of a digital and innovation revolution that is starting to see results. “Our digital business is up dramatically and the good news it’s also incremental so the total business is up,” said Niccol. “You have to [...]

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MarketingSherpa Podcast Episode #4: What do you lead with?

13 February 2019

Daniel and Austin discuss value sequencing: What do you lead with, what do customers need to know, and when do they need to know it during the buyer’s journey? Which customers need to know which things about your product? MarketingSherpa Blog

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AT&T CEO Defends 5G Evolution Marketing Following Sprint Lawsuit

12 February 2019

AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas, some of their competitors criticized them, saying AT&T is “slapping 5G stickers” on upgraded 4G phones. Stephenson says that 5G Evolution (5G E), represents new technology that they [...]

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New Funding Round Values Reddit at an Astounding $3 Billion

12 February 2019

Reddit announced a new $ 300 funding round valuing the company at an astounding $ 3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase. Reddit was founded in 2005, a year after Facebook and a year before Twitter. Half of [...]

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Nothing Short of a Revolution Happening in the Food Marketplace

11 February 2019

There is nothing short of a revolution happening in the food marketplace today and it is not a quiet one, says Walter Robb, the former co-CEO of Whole Foods. “It is disrupting things left and right, all the way up the value chain back into the farmer’s field,” says Robb. Walter Robb, former co-CEO of [...]

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We Are Not Going Back to Old Retail

10 February 2019

With the future of retail we have crossed over the demarcation line, says Walter Robb, the former co-CEO of Whole Foods. “We’re not going back to the old retail,” said Robb. “It’s just not going to happen. That’s the combination of digital and physical. We’re in what I would call new retail, which is the [...]

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Using STAT for Content Strategy – Whiteboard Friday

09 February 2019

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso [...]

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Managing Sitemap XML with Google Search Console

08 February 2019

What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Key considerations for achieving success on Amazon

08 February 2019

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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