Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests

09 April 2018

Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANA member data were female, [...]

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The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

08 April 2018

Posted by randfish What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a [...]

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Already doing SEO? Add these two things to optimize for voice search

08 April 2018

Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. The post Already doing SEO? Add these two things to optimize for voice search appeared first on Search… Please visit Search Engine Land [...]

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Referral Marketing: 4 case studies

07 April 2018

If you’re also looking for ideas and tactics to launch or optimize your own referral programs, here are 4 interesting case studies MarketingSherpa Blog

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SearchCap: Optimizing for voice search & more

07 April 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Optimizing for voice search & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search [...]

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3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

06 April 2018

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way [...]

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A Dose of Radical Common Sense

06 April 2018

You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They’re common sense, but, as my colleague Chris Garrett often says: “Common sense isn’t [...]

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Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost

05 April 2018

A walk through our Email Click Cost Force Checklist, step-by-step MarketingSherpa Blog

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SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

05 April 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info [...]

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The Guide to Local Sponsorship Marketing – The 2018 Edition

05 April 2018

Posted by Claudia0428 For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real [...]

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