Customers as Value-Creating Partners, Not Just Value-Extraction Targets

12 January 2018

How do customers add value? Everything from providing feedback, to word-of-mouth marketing, to being early adopters for new products. However, I would argue that customers must first be satisfied before they are willing to engage in any of these activities. MarketingSherpa Blog

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SearchCap: Smart devices, SEO in 2018 & ad targeting

12 January 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, [...]

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9 Predictions for SEO in 2018

12 January 2018

Posted by randfish For the last decade, I’ve made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today’s the day of reckoning, to grade my performance from 2017 and, if the tally is high [...]

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SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

11 January 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & [...]

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How to Troubleshoot Local Ranking Failures [Updated for 2018]

11 January 2018

Posted by MiriamEllis I love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going [...]

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2018 Search Engine Land Awards open now

10 January 2018

Exciting news! The 4th annual awards ceremony & celebration will be held in Seattle, WA during SMX Advanced and the entire industry is invited to participate! The post 2018 Search Engine Land Awards open now appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & [...]

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SearchCap: Alexa & Google Assistant, AMP URLs & link building

10 January 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Alexa & Google Assistant, AMP URLs & link building appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, [...]

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Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

09 January 2018

Posted by rMaynes1 The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to [...]

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Google to roll out new Search Console features in coming weeks

08 January 2018

After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users. The post Google to roll out new Search Console features in coming weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, [...]

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Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

08 January 2018

How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep [...]

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