Web Personalization: The Future of Digital Marketing and Sales Is Now

16 May 2018

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the [...]

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The new and AI-improved Google News now available for iPhone and iPad

16 May 2018

Google News redesign in more than 120 countries on the web, Android and iOS. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google shorter snippets, Google review notifications & paid search tips

15 May 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Email Testing: 7 tips from your peers for email conversion optimization

15 May 2018

We recently asked the MarketingSherpa audience for tips on running effective email tests. Here are a few of the most helpful responses to consider as you start to develop an email testing program. MarketingSherpa Blog

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SearchCap: Google Maps, ads, AMP & search updates

14 May 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps, ads, AMP & search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, [...]

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Faster, Fresher, Better: Announcing Link Explorer, Moz’s New Link Building Tool

13 May 2018

Posted by SarahBird More link data. Fresher link data. Faster link data. Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy. We’ve rebuilt our link technology from the ground [...]

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Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

13 May 2018

Posted by rjonesx. It’s all wrong It always was. Most of us knew it. But with limited resources, we just couldn’t really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My [...]

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Announcing: The Copyblogger Book Club!

13 May 2018

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have [...]

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Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

12 May 2018

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so [...]

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Google Lens improvements ready visual search and AR for mainstream adoption

12 May 2018

Better text recognition, lookalike search and real-time functionality are upgrades. The post Google Lens improvements ready visual search and AR for mainstream adoption appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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